Communication Commons^™

A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro

USF Tampa Graduate Theses and Dissertations

This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boomers'" processing produced a range of emotions, they demand more facts, the fear expressed was fear …

The Hero Soldier: Portrayals Of Soldiers In War Films, Gavin Davie

USF Tampa Graduate Theses and Dissertations

The mythos of the hero has existed within the stories of humanity for as long as we can remember. Within the last hundred years film has become one of the dominant storytelling media of our culture and numerous films, especially war films, about heroes and their inspirational actions have been made. This study focuses on war films and the hero soldiers and their actions portrayed in those films. It uses a narrative analysis of five war films to accomplish this. The findings suggest that the hero soldier has become more human and fallible over time and that heroes are a …

Happily Ever After: Construction Of Family In Disney Princess Collection Films, Jennifer Hecht

Master's Theses

This thesis examined the role and characterization of family members in Disney princess films. The purpose of this study was to fill gaps in previous research on the Disney princess films by analyzing the themes and collection as a whole, including the newest film in the collection, The Princess and the Frog. Using content analysis, this study identified three variables that were present in every Disney princess film in the collection - nuclear family, love, and appearance. The researcher found little family diversity in terms of types of households, parenting roles, and characterization of family members. Siblings were especially underrepresented. …

Cultivating Miracle Perceptions: Cultivation Theory And Medical Dramas, Rachael A. Record

University of Kentucky Master's Theses

This thesis reports the results of a study designed to investigate the influence of exposure to televised medical dramas on perceptions of medical miracles. Four hundred and eighty-one college students participated in a survey in which they responded to different questions about their medical drama viewership and their different beliefs with regard to medical miracles. Results found that heavy medical drama viewers perceived belief in medical miracles to be less normal than non-viewers. Similarly, heavy viewers perceived medical miracles to occur less often than non-viewers. Interestingly, heavy viewers perceived medical dramas to be less credible than non-viewers. In addition, this …

Structures, Roles And Relationships Within Public Health’S Response To The 2009-2010 H1n1 Outbreak: The Ties That Bind Public Information Officers And Emergency Risk Communication Efforts, Kathleen G. Vidoloff

University of Kentucky Doctoral Dissertations

Little is known about the role of public health public information officers (PIOs) during public health emergencies. This study uses interpretative methods to learn about the organizational structures that facilitate and constrain emergency risk communication efforts during public health emergencies. Interpretive thematic comparative analysis of PIOs experiences and reflections about their involvement in the 2009-2010 H1N1 response will be used to illustrate how social interactions between and among PIOs, public health staff, and representatives from other agencies create implicit and explicit structures that facilitate and constrain emergency risk communication. The application of three specific concepts from structuration theory, namely, agent, …

Raising Good Soviets: Media Depictions Of Soviet Life And Upbringing Under Khrushchev, Chelsea Miller

Honors Program Theses

Policies on education and upbringing affected almost every individual in the Soviet Union, from the youngest child to the oldest pensioner. These policies reflected the current ideological path of the party and the need to train the children to accomplish the country’s goals. On a more personal level, these policies helped the children evolve into successful adults able to easily enter the workforce. When the public saw that these policies were not being enforced or implemented, they expressed their dissatisfaction. These individuals were able to safely voice their criticisms by pointing out the educational system’s failures within the ideological framework …

Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman

School of Communication: Faculty Publications and Other Works

Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.

Web Of Science Citation Data, Rachel Stohr

Department of Communication Studies: Dissertations, Theses, and Student Research

The unprecedented challenges of “information overload” in the digital age have prompted academic institutions to develop new approaches to gauge scholarly authority and productivity, and disseminate research. The goal of this chapter is to consider the strengths and weaknesses of one such metric, and to speculate on the implications of its continued use for the academy, the communication studies discipline, and society. Specifically, I explore Web of Science citation patterns, a contemporary metric of scholarly authority that measures scholarly impact and influence via number of author and/or article citations over time. This report is comprised of four sections: (1) a …

H-Index, Travis Bartosh

Department of Communication Studies: Dissertations, Theses, and Student Research

The h-index is a metric that uses both the number of an author’s publications along with the number of times those publications have been cited by other authors in an attempt to gauge an author’s perceived academic authority in their given fields of research. Balandin and Stancliffe explain how the h-index functionally operates: “If all of a researcher’s total of N publications are listed in order of the number of times they have been citd – from most to least – then that researcher’s h-index is the number of papers (h) that have been cited h or more times.” For …

Internet Usage Data, Adam Knowlton

Department of Communication Studies: Dissertations, Theses, and Student Research

Interest in quantifying the the amount of traffic directed to specific websites grew soon after the rise of the internet in the early-to-mid 1990s. Drawing from scholarly metrics such as citation analysis, Larry Page and Sergey Brin developed a ranking system for the internet that would apply numerical value to a website based on the number of hyperlinks contained within, and linked to, that same website. This measurement tool opened the door for academic scholars to learn more about how their work circulates online. However, personal websites are not the only way that scholars have been able to make public …

Scholarly Books, Sarah Jones

Department of Communication Studies: Dissertations, Theses, and Student Research

As an academic’s career progresses, there are many landmarks: teaching that first class, completing the dissertation, publishing the first article, getting a tenure-track position, publishing that first book, and receiving the first promotion, among others. Tracking a scholar’s progress often apears to be linear and cumulative. Charles Bazerman and his colleagues point out that “publication of a scholarly book is frequently a central part of the evidence offered in support of tenure and promotion cases.” In fact, a brief review of tenure and promotion requirements for three prominent communication studies departments—University of Iowa, the University of Nebraska-Lincoln, and the University …

Statutory Meanings: Deriving Interpretive Principles From A Theory Of Communication And Lawmaking, Mathew D. Mccubbins, Daniel B. Rodriguez

Faculty Scholarship

No abstract provided.

Sustaining Voice Through Leadership: How Do Deaf Leaders Sustain Voice In Challenging Dominant Systems, Darlene Goncz Zangara

Antioch University Dissertations & Theses

The vehicle in communicating cultural identity, recognition, and justice is voice. Reclaiming or sustaining one's voice is to stand up for what one believes in, or to preserve one's identity and place in society. The deaf individual or any other marginalized individual is expected to proceed through a series of deliberations to determine favorable actions that will be persuasive, with the goal of embracing the voice of the marginalized. The deaf individual's voice or meaningful intentions will need to be effectively interpreted into mainstream American society's language and paradigms. This requires one to reconstruct the meanings and mediate the facts …

Communication Channels Utilized By Emirati Females To Enact Leadership, K. Kathleen O'Neill

Antioch University Dissertations & Theses

The purpose of this exploratory study was to identify the communication channels six Emirati females concurrently employed in organizations in Abu Dhabi, United Arab Emirates in which they had supervisory responsibilities; formal, legitimate authority; and positional leadership roles recalled using with their direct reports to enact leadership. In particular, the study attempted to ascertain the reasons for the selection of communication channels when engaged in downward communication with organizational subordinates. Data were collected via three interviews with each participant over a four week period. Interviews were conducted both face-to-face and via telephone. Data were analyzed via thematic content analysis to …

Judgmental Heuristics And News Reporting, Sharon Dunwoody, Robert J. Griffin

College of Communication Faculty Research and Publications

No abstract provided.

The Durham Statement Two Years Later: Open Access In The Law School Journal Environment, Richard A. Danner, Kelly Leong, Wayne V. Miller

Faculty Scholarship

The Durham Statement on Open Access to Legal Scholarship, drafted by a group of academic law library directors, was promulgated in February 2009. It calls for two things: (1) open access publication of law school–published journals; and (2) an end to print publication of law journals, coupled with a commitment to keeping the electronic versions available in “stable, open, digital formats.” The two years since the Statement was issued have seen increased publication of law journals in openly available electronic formats, but little movement toward all-electronic publication. This article discusses the issues raised by the Durham Statement, the current state …

The Muslim Manchurian Candidate: Barack Obama, Rumors, And Quotidian Hermeneutics, Bryan Adamson

Faculty Articles

This article examines the rumors about President Barack Obama which accused him of being Muslim, unpatriotic, and a terrorist sympathizer. Despite ample evidence that the rumors were patently false, on Election Day, fully 10% of the voters continued to believe that he was Muslim. In addition, many continued to harbor the pernicious racial, socio-ethnic, and religious biases that shaped the rumors. This article asks, and answers “why” the rumors persisted.

This article provides an answer from a unique communication theory perspective. This article first mines the sources of the Obama rumors, and how those rumors were amplified in the media. …