Communication Commons^™

Symbolic Convergence: A Case Study Of Magnum, P.I., Melissa C. Wessman

Communication & Leadership Dissertations and Theses

The study that follows examines the depiction of Vietnam veterans in the television series Magnum, P.I., particularly the representation of the struggles Vietnam veterans faced when reintegrating into civilian society after the war. Assessment of the series using fantasy theme analysis reveals that Magnum, P.I. generates a shared understanding for regular viewers of the post-combat experience for veterans. This is important to note because entertainment media, namely television, is a far-reaching outlet that can be utilized to teach and expand viewer understanding of social issues, such as the plight of veterans. Also, the struggle of veterans to reintegrate into society …

Lifestyle, Identity And Social Impacts Of Branding A Group, Erin Irene Comer

Communication & Leadership Dissertations and Theses

The focus of this research was the impact of branding on individuals who ride Harley Davidson motorcycles, a group of very loyal consumers. The postmodern theories of Jean Baudrilliard and Frederic Jameson were used as a lens to understand why the brand of Harley Davidson has developed and sustained a lifestyle of loyal followers. The work of these theorists suggest that in our current society there are no new ideas, consumers look to the past to define their present and happiness for the average person is based on consumerism and the need to always need more. The finding of the …

Sneaky Peeks: An Examination Of The Use Of Subliminal Messages In Children's Television And Film, Mary Patricia Charvat

Communication & Leadership Dissertations and Theses

This thesis project is an account of how advertising agencies and film and television companies make use of subliminal messaging and product placement to manipulate viewers‟ subconscious minds. According to research, there is some skepticism in some areas as to the effectiveness of their subliminal messages. However, it is clear that there is some recognizable effect; statistics show an increase in obesity and self-image and self-esteem problems spurred on by subliminal messaging in television and film aimed at the young. The selected literature included well-known books on subliminal messages and other materials covering 50 years of research. The literature also …

Cracking The Case: Uncovering Key Communication Practices Of Successful Financial Professionals, Heidi Struve Currey

Communication & Leadership Dissertations and Theses

The economic events of recent years have unquestionably had an impact on the financial services industry; however the challenge to retain quality financial services professionals has been a struggle for decades. A review of the literature found that Cognitive Bias Theory, Social Judgment Theory, Cognitive Dissonance Theory and the Narrative Paradigm Theory uncovered two potentially valuable communication techniques that could be used by financial professionals: asking questions and sharing stories. The philosophical and ethical underpinning of this study assumed that all financial professionals view every client relationship as if it were personal; so that when a financial professional experiences success …

Direct Instruction And African American Middle School Students, Zelda Togun

Communication & Leadership Dissertations and Theses

This study examined teacher-created instruction and direct instruction using The Muted Group Theory. The study questions were: RQ1: Which is the better method for teaching African American middle-school children? RQ2: What role does Muted-Group Theory play in the academic choices offered to families of African American middle school children?

Women's Perceptions Of Identity Construction On Facebook, Melissa Melcombe

Communication & Leadership Dissertations and Theses

Facebook is an online space where people can form a self-presentation strategy and construct an identity through a personal profile. Because women are the biggest users of Facebook, this qualitative study used semi-structured interviews to explore the factors women between the ages of 18-34 consider when putting together their identity online. The data revealed that women are acutely aware of Facebook behavior and its consequences. This awareness is demonstrated by a woman's desire to appear a certain way for a professional audience and the fact that a woman's judgment of other users affects her behavior on the social network. The …

Friends On Facebook: The Impact Of Facebook On Interpersonal Friendships Of Female College Students, Kathryn T. Schultz

Communication & Leadership Dissertations and Theses

Using the Internet is extremely common among college students, and one major function of Internet use is communicating with friends from their offline lives. With the popularity of social networking sites, it is important to explore how the use of computer-mediated communication (CMC) is impacting female college students' relationships. Two theories provided a foundation for this study: Walther's social information processing theory (2002) and Baxter and Montgomery's relational dialectics theory (1996). Quantitative research was done for this work by surveying female college students regarding their feelings about Facebook's potential impact on their interpersonal friendships. Some initial findings include that, of …

Transparency Through Social Media: Improving The Credibility Of Pr Professionals In The Twenty-First Century, Pete Voss

Communication & Leadership Dissertations and Theses

This correlational study identifies opportunities for PR (public relations) professionals to gain trust by engaging online communities using unprecedented levels of transparency. The thesis begins by reviewing literature and setting the stage for how and when PR gained its PR problem (Thomas et al., 2009). The study observes how PR professionals are currently engaging these audiences, and also demonstrates how the public perceives these actions. The philosophical framework for this study stemmed from Aristotle's belief in goodwill in communities (Book 1, Chapter 1), and Augustine's (1909) belief that "All wish to rejoice in truth" (p. 186). Sherif's Social Judgment Theory …

Cultivating Culturally Empathic Environments In The Academic Setting, Sharon-Rose Lau

Communication & Leadership Dissertations and Theses

Teachers, as leaders and facilitators in the classroom, not only disseminate information, but ultimately propagate and perpetuate ideologies that shape their students' cognitive world. However, with the enrollment of minority students increasing in the United States, greater challenges are encountered as teachers struggle to promote advocacy, respect, and understanding in the classroom. Navigating the relationally ambiguous or uncertain requires certain cognitive tools. The Uncertainty Management Theory which encompasses relational mindfulness and empathy assists individuals in developing the communicative skills necessary to fortify relational contingencies. This thesis explores the communicative methods teachers use to create culturally empathic environments within the academic …

A Critical Analysis Of Direct To Consumer Advertising Of Prescription Medications Using Language Expectancy Theory, Lisa Marie Emig

Communication & Leadership Dissertations and Theses

This thesis explores the relationship of Direct to Consumer Advertising (DTCA) and Language Expectancy Theory (LET) by conducting a critical analysis of three medications used to treat depression. Society and the medical profession have created a dichotomy between the well and pathological state. The study reviews if DTCA uses language and visual cues to influence the use of medications, to downplay potential side effects, to portray life as better when taking a medication and to remove personal responsibility for health. There are common elements used in DTCA of antidepressants. The review of the common elements shows the use of specific …

Commenting On The News: How The Degree Of Anonymity Affects Flaming Online, Frank Mungeam

Communication & Leadership Dissertations and Theses

The internet has become the number two for news (Pew Research Center, 2011). News organizations which previously did not allow commenting on the news now routinely permit anonymous commenting on stories on their online news websites. This practice has resulted in widespread reports of personal attacks known as flaming (Hlavach & Freivogel, (2011). This study examines the degree to which the anonymity of users affects their tendency to engage in flaming in online news forums through a qualitative analysis of four different types of news stories on four different news websites, two allowing anonymous comments and two requiring use of …

An Examination Of Workplace Racial Microaggressions And Their Effect On Employee Performance, Ronee L. Hunter

Communication & Leadership Dissertations and Theses

Although laws regulate blatant discrimination in the workplace, researchers have shown that invisible racism occurs through everyday verbal, nonverbal, and environmental communications. Invisible racism, in the form of microaggressions, includes subtle comments that negate or invalidate the thoughts, feelings, or experiences of a person of color. Microaggressions are words or actions that occur in communication that communicators may be unaware are a form of racism. Racial microaggressions were examined in this study through the lens of symbolic interactionism. This theory studies race as a structural category reproducing inequality, and it illuminates the influence of culture and communication "to reproduce racism …

Does The Use Of Technology In The Classroom Increase Students' Overall Academic Performance?, Jessica Mariah Brown

Communication & Leadership Dissertations and Theses

Technological advances and a decrease in the cost of technology have resulted in nearly 93 percent of public schools classrooms in the United States having access to the Internet, and a considerable increase in educational programs that incorporate technology into the curriculum (North Central Regional Educational Laboratory, 2005). Due to the prevalence of technology in the classroom, the effectiveness of such programs has become a prevailing research topic amongst social scientists. This thesis reviews past research and provides an analysis of relevant studies conducted within the last ten years. Using Daft and Lengel's media richness theory as a basis, this …

The Components Of A Healthy Culture: Umpqua Bank, Joanna Nasser Mansour

Communication & Leadership Dissertations and Theses

When analyzing an organization's success, taking a cultural approach allows the dissection of key components necessary to determine and produce such findings. Culture brings more to the table than just the values and ways an employee is expected to conduct their daily job duties. Umpqua Bank, an Oregon-based bank, was the organization chosen for this study because the employees take great pride in its unique retail bank culture. Geertz's Cultural Approach (1973) and Edgar Schein's (1991) idea of Three Levels of Culture: core beliefs and assumptions; values and behavioral norms and artifacts were utilized, along with other communication theories used …

Nonverbal Communication In Small Group Leadership: Using Nonverbal Competence To Increase Group Cohesiveness, Angela Tice

Communication & Leadership Dissertations and Theses

Cohesiveness is an important component of small groups and contributes to the overall effectiveness of the group. The purpose of this study was to research leaders' nonverbal cues and the potential effect they have on group cohesiveness. Grounded in Burgoon's expectancy violations theory, Pearce and Cronen's coordinated management of meaning theory, and Mead's symbolic interactionism theory, this study examines the leader's ability to demonstrate their competence in nonverbal communication, and as a result increasing the group's cohesiveness. The data for this exploratory study came from two different surveys, non-participant observations, and participant interviews. This study revealed that positive nonverbal communication …

Mobile Communication Devices And Government-Public Engagement, Lloyd Brown

Communication & Leadership Dissertations and Theses

Americans have seemingly gone mobile. With a mobile communication device - cell phone, smartphone, iPad or other tablet devices - people can send and receive information anytime and anywhere. Meanwhile, government organizations primarily at the federal government level have been encouraged to participate in and engage with the public through the internet. This project uses a media ecology frame to look at whether the increasing mobility of communication made possible through the acceptance and proliferation of wireless technology devices such as smartphones, tablet and laptop computers and e-readers is affecting the relationship between state department of transportation agencies and the …

Bridging The Gap Between Interpersonal Communication Skill Differences In Employees: An Interpersonal Communication Training Curriculum, Denise Marie Crowell

Communication & Leadership Dissertations and Theses

The workforce is a social environment where particular skills are essential in order for employees to perform well, have a competitive edge and succeed in their careers. Interpersonal communication is one of the skills needed in every type of workplace setting. The ability to actively and empathetically listen, adapt communication style according to others and situations, confirm others in communication, resolve conflict, manage tone in writing and effectively communicate in a group are all crucial skills for employees that require exceptional interpersonal communication. However, constructivism theory suggests that due to variances in cognition, not everyone is able to communicate interpersonally …

Youth Mentoring: A Guide For Mentors With Practical Application Of Communication Principles To Facilitate Interpersonal Relationships And Youth Development, Erin Camille Wilson

Communication & Leadership Dissertations and Theses

As individuals, we believe we have the unique ability to choose our paths and carve out our destiny in America. As we sculpt our path, through a variety of decisions, our relationships often serve as a governing force developing our person along our journey. Due to their influential nature, this project explores the power of mentor mentee relationships as it relates to youth development. Grounded in the theory of transcendence, the social penetration theory and the uncertainty reduction theory, this project investigates youth mentoring and its positive influence on three basic parameters: social and emotional effect, cognitive effect, and identity …

Negotiating Online Identities In Social Media: A Study Of University Students, Christine Elise Benage

Communication & Leadership Dissertations and Theses

Identity and identity construction are constantly changing areas of study, especially as they relate to communication studies. Online communication is an increasingly common mode of communication, and social media is one of the fastest growing forms of online communication. In social media, individuals create pages that seemingly represent themselves. This representation contains both initial and ongoing negotiation of identity. This study explores how college students, as an active demographic in social media networking, negotiate and manage their online identities. The theory primarily used to study this mode of communication is Computer-mediated Communication theory, which encompasses other theories including social presence …

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

Stepping Out Of The Disney Princess Castle Into The New Girl World With The Disney Divas: A Content Analysis Of Hannah Montana And Wizards Of Waverly Place, Hanna Munoz

Honors Capstones

No abstract provided.

Broader Questions And A Bigger Toolbox:A Problem-Centered And Student-Centered Approach To Teaching Pluralist Economics, Julie A. Nelson

Economics Faculty Publication Series

This essay discusses a "broader questions and bigger toolbox" approach to teaching pluralist economics. This approach has three central characteristics. First, economics is defined so as to encompass a broad set of (provisioning) concerns. Second, emphasis is placed on contemporary real-world issues, institutions, and current events, rather than on debates in the history of economic thought. Third, a variety of concepts and theories are introduced, all of which are treated as partial and fallible--useful in some (perhaps very limited) situations while not so useful in others. Possible reasons an instructor might want to adopt this approach, and examples of use …

Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal

Architecture Masters of Science Program: Theses

Past study on Interior Design has been primarily looked at through the lenses of aesthetics and functionality. Only recently have scholars begun to see the influence marketing, in the form of branding, can have on the Interior Design process in targeting specific lifestyle groups. The purpose of this research is to understand the fabric of the postmodern Young Urban Professional lifestyle as a marketing tool for branding and designing services in the form of entertainment and nightlife. With an increasing lack of community and social connectedness in today’s postmodern society, Young Urban Professionals tend to consume entertainment and nightlife as …

Mariners All Access: An Inside Look At The Role Of A Producer At Root SportsTm, Carrie S. Tachiyama

College of Journalism and Mass Communications: Theses

The experience of producing a full episode and several segments of Mariners All Access provides an in-depth look at the inner workings of a production at a regional sports network. Examining the role of the producer, what lessons are learned and discovering more effective ways to produce Mariners All Access.

The producer in this instance is a manager of a small staff, a researcher and a creator of storylines. From previous experience an assumption is made that sports networks and news stations operate the same way. After the author’s experience in producing Mariners All Access it is shown this …

Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman

College of Journalism and Mass Communications: Theses

Believability and accuracy of print and online news is studied via the comments of newspaper readers of a small Texas community. The readers of the Normangee Star were chosen to be the survey recipients to learn if readers in a small community had the same attitude about their local newspaper that national surveys have indicated exist about newspapers in general. The expectation was that those who read more news online would consider their local paper to be less believable and accurate than those who read little to no news online. Surveys were mailed to 200 subscribers of the Star, …

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

Greeted Like Liberators: Media, Metaphor, And Myth In The Rhetorical Construction Of Operation Iraqi Freedom, Charles Franklin Bisbee

College of Journalism and Mass Communications: Theses

Journalistic performance in covering the presidential argument to undertake Operation Iraqi Freedom drew almost instantaneous criticism from within the profession. The general line of criticism held that journalists failed a “watchdog” standard of applying scrutiny to the rhetoric of public officials in terms of fact-based and legitimate argumentation. Alleged causes, in the case of Operation Iraqi Freedom, are usually rooted in al-Qaeda’s September 11, 2001 terroristic attacks inside the United States. Some critics submitted that post-attack journalistic “patriotism” granted President George W. Bush an overly-generous benefit of doubt in framing an American response. Others faulted journalistic norms. But the criticism …

Staff Of The People? Assessing Progress In Descriptive Representation Under The Obama Administration, José Villalobos

Departmental Papers (PS)

Over the past few decades, presidents have made some increasingly noticeable efforts to fill their administrations with a higher number of minorities. Though not yet fully representative of the general public, such advances in descriptive representation are a sign of progressive change occurring within the executive branch, with positive potential implications for the state of representative democracy and public policy. In this article, I survey the current state of descriptive representation under the Obama presidency and the extent to which the president’s policy agenda has substantively addressed the needs of historically underrepresented groups. Descriptively, I find that President Barack Obama …

Local Television Coverage Of A Mall Shooting: Separating Facts From Fiction In Breaking News, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

Local TV news emphasizes the earliest stage of crimes because ‘‘breaking news’’ is fresh, dramatic and visual. A qualitative analysis was conducted using a comprehensive set of recordings of the first three-and-a-half hours of local television news coverage in Omaha, Nebraska. This study identified a series of ongoing issues that have important implications for newsroom decision-makers. Local television news used charged and dramatic language, such as that shooting victims were ‘‘fighting for their lives.’’ Reporters and news managers find themselves in the middle of a struggle between two options: remaining a distant and objective observer of events, or connecting with …

Library Education And Development Newsletter, Volume 5, Issue 2, Uno Library Science Education

Library Education and Development (L.E.A.D.)

This issue of the Library Education and Development Newsletter features Advice from the Frontlines from Nick Kaiser, a Student Spotlight of Kim Steinbrink, Announcements, Conferences and Professional Development, and Things to Consider: School Library Media Research: Research Articles for School Librarians.