Communication Commons^™

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.SOLD! For benefit auctioneer Kurt Johnson '88 philanthropy is the highest bidder.

Towards Reasoning Pragmatics, Pascal Hitzler

Computer Science and Engineering Faculty Publications

The realization of Semantic Web reasoning is central to substantiating the Semantic Web vision. However, current mainstream research on this topic faces serious challenges, which force us to question established lines of research and to rethink the underlying approaches.

Building Pathfinders With Screen Capture Tools, Patrick Griffis

Library Faculty Research

This article outlines freely available screen capturing tools, covering their benefits and drawbacks as well as their potential applications. In discussing these tools, the author illustrates how they can be used to build pathfinding tutorials for users and how these tutorials can be shared with users. The author notes that the availability of these screen capturing tools at no cost, coupled with their ease of use, provides ample opportunity for low-stakes experimentation from library staff in building dynamic pathfinders to promote the discovery of library resources.

Political Discourse And Participation Utilizing Web 2.0 Technologies, Heather J. Kauffman

Communication & Leadership Dissertations and Theses

The increasing use of Web 2.0 technologies in American society, specifically social networking sites, may have particular impacts on the democratic system. This thesis serves as a comprehensive exploratory study of political communication in social networking environments. The study examined whether political communication is taking place via interactive Web 2.0 technologies and if this discourse has an impact on citizen political participation. The research utilized existing qualitative theories and supplemented them with historical examples, including information from the 2008 Barack Obama presidential campaign and the 2009 U.S. Tea Party Movement. The data supported that Web 2.0 technologies are being used …

Social Networking: Is It Another Stage In The Evolution Of Communication And Does It Affect The Way We Think About Problem Solving And Communicating?, Sandy L. Robinson

Communication & Leadership Dissertations and Theses

This thesis explores whether participants in online social networking sites differ from non-participants in their approach to problem solving or in their attitudes about their interactions with their own social networks. Walter Ong (1982) determined that people’s thinking changed with different media usage, particularly from oral to script, script to print, and print to electronic. This research examines problem solving and attitudes about interactions with social networks as two criteria for exploring how people think. In a review of the literature, the thesis explores the theory of media ecology, which expands on the work of McLuhan (1967) and Ong (1982), …

A Time For Necessary Change: Fdr’S First Inaugural Address, Corey Lenzen

Communication Studies

No abstract provided.

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana

The African Journal of Information Systems

Microfinance institutions (MFIs) are always often faced with high operating costs to provide financial services to the poor people and Small and Medium Enterprises. Information and Communication Technologies (ICTs) has been found to promote the dual objective of microfinance - sustainability and outreach to the poor people. Using a quantitative survey and descriptive research approach, this paper has established the extent to which ICT has been used in the microfinance institutions in Uganda. Despite the barriers, ICT usage in MFIs has been on the rise; and different applications and technologies have been adopted by some MFIs to control costs, create …

Digital Social Imagery In Silhouette, Ashley Triplett

All Theses

Society places an extreme emphasis on outward appearance and beauty that is often unattainable. The short film, Silhouette, reminds audiences of the dangers that can result from society's infatuation with physical perfection, and the film's production is the focus of this thesis. The goal of the film is to effectively communicate the impact of society on an individual's self-worth and self-image and to illustrate the consequences that result when trying to attain physical perfection. An integral part of this project is an examination of how women have been portrayed in art historically as compared to present day. To visualize …

Nemo News, Volume 6, Issue 2, Uno Library Science Education

NEMO Newsletter

This issue of NEMO News features Advice from the Frontlines from Rebecca Sims, Important Dates and Reminders, Student Spotlight on Jacob Rundle, Contratulations, and 2010 Heartland School Library Conference.

A Contrast Pattern Based Clustering Quality Index For Categorical Data, Qingbao Liu, Guozhu Dong

Kno.e.sis Publications

Since clustering is unsupervised and highly explorative, clustering validation (i.e. assessing the quality of clustering solutions) has been an important and long standing research problem. Existing validity measures have significant shortcomings. This paper proposes a novel contrast pattern based clustering quality index (CPCQ) for categorical data, by utilizing the quality and diversity of the contrast patterns (CPs) which contrast the clusters in clusterings. High quality CPs can characterize clusters and discriminate them against each other. Experiments show that the CPCQ index (1) can recognize that expert-determined classes are the best clusters for many datasets from the UCI repository; (2) does …

Library Education And Development Newsletter, Volume 3, Issue 2 (December 2009), Uno Library Science Education

Library Education and Development (L.E.A.D.)

This issue of the Library Education and Development Newsletter features Advice from the Frontlines from Shirley Kroenke, a Student Spotlight of Jeanie Kooima, Announcements, Conferences and Professional Development, and the 2010 Heartland School Library Conference registration form.

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.

Myth And History In The Poetry Of Osundare, Christopher Anyokwu

CLCWeb: Comparative Literature and Culture

In his article "Myth and History in the Poetry of Osundare" Christopher Anyokwu examines the interrelation of myth and history from an African perspective. Anyokwu analyzes the poetry of one of Africa's most prolific and decorated contemporary poets, Niyi Osundare. Osundare is a third-generation Nigerian poet whose work is based on Yoruba oral tradition and informed by Marxist ideology. Osundare's poetry demonstrates the so-called "return-to-roots" neo-traditionalist ethos in modern African writing. Osundare's attitude to myth, ritual, and other African animist categories is intriguingly complex, ambivalent, and giving rise to charges of ideological irresolution and culturo-epistemic bifurcation. As a champion of …

Deliberative Democracy And Inequality: Two Cheers For Enclave Deliberation Among The Disempowered, Christopher F. Karpowitz, Chad Raphael, Allen S. Hammond Iv

Communication

Deliberative democracy grounds its legitimacy largely in the ability of speakers to participate on equal terms. Yet theorists and practitioners have struggled with how to establish deliberative equality in the face of stark differences of power in liberal democracies. Designers of innovative civic forums for deliberation often aim to neutralize inequities among participants through proportional inclusion of disempowered speakers and discourses. In contrast, others argue that democratic equality is best achieved when disempowered groups deliberate in their own enclaves (interest groups, parties, and movements) before entering the broader public sphere. Borrowing from each perspective, the authors argue that there are …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

Constructing Marriage: A Thematic Analysis Of Self-Help Books On Marriage, Stephanie Mae Jones

Boise State University Theses and Dissertations

Questions about what makes a marriage work are treated widely in the popular press. This study seeks to discover how we learn about marriage through self-help books. According to Cameron (2007), these texts can become a part of our construction of everyday life. Therefore this study focuses on how marital self-help books frame the institution, and whether relational dialectics were present in each book. Two books— Laura Schlessinger’s The Proper Care and Feeding of Marriage and John Gottman’s Seven Principles of Making Marriage Work—were selected through an exhaustive process. A thematic analysis was conducted on each text, and topics …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Myspace, Write Space: An Analysis Of Student Achievement In Texts For Digital Audiences, Stephanie Marie Sauceda

Theses and Dissertations - UTB/UTPA

This thesis study analyzes students’ connection to audience in writing samples, gauging the performance of texts written for an actual audience, the classroom teacher and an implied audience, the web. Using Steven Toulmin’s concepts of intimate and stranger interactions, this study suggests that students may make an intimate connection with the mass web audience, thereby allowing an increase in writing performance. On the other end, students identify assignments for classroom teachers as work for the stranger audience, thus creating a writing performance gap. The following is a discussion of possible factors and elements creating this particular paradox in audience identification.

Commercial Speech, "Irrational" Clients, And The Persistence Of Bans On Subjective Lawyer Advertising, Nat Stern

BYU Law Review

No abstract provided.

Fair Housing And Roommates: Contesting A Presumption Of Constitutionality, Brooke Wright

BYU Law Review

No abstract provided.

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …

Parental Perceptions Of Body Mass Index Referrals And Overweight School-Age Children, Misty Schwartz

Department of Educational Administration: Dissertations, Theses, and Student Research

It is well documented that there is a worldwide epidemic of obesity in children. To address obesity in children, emphasis must be on factors within family, school, and community environments. Although most parents and school officials are aware of the problem of overweight children, there is little data available to guide decision making about the acceptability of school-based Body Mass Index (BMI) screening and referral programs. As states mandate BMI screening and referral, parental insight is essential to determine the efficiency and effectiveness of BMI notification.

The purpose of this multiple case study was to explore the perceptions of parents …

Empty Ritual: Young-Adult Stepchildren’S Perceptions Of The Remarriage Ceremony, Leslie A. Baxter, Dawn O. Braithwaite, Jody Koenig Kellas, Cassandra Leclair-Underberg, Emily Lamb Normand, Tracy Routsong, Matthew Thatcher

Department of Communication Studies: Faculty Publications

This qualitative study investigated 80 young-adult stepchildren’s talk about one of their parents’ remarriage ceremony. The remarriage event was celebrated in six types of ritual enactments, five of which celebrated the couple’s marriage and one of which was family-centered in its celebration of the beginning of the new stepfamily. Three factors led stepchildren to find the remarriage ceremony empty: (i) a ritual form that was too traditional or not traditional enough; (ii) a ritual enactment that failed to pay homage to either the stepchild’s family of origin or the stepfamily as a unit; and (iii) a ritual enactment that failed …

Beyond Ethnocentrism In Communication Theory: Towards A Culture-Centric Approach, Eddie C. Y. Kuo, Han Ei Chew

Research Collection Office of Impact

Communications scholars have been challenging the universality of Eurocentric scholarship, which they argue to be a form of intellectual imperialism imposing its provincial ideals and masquerading these as universal. As an answer to Eurocentricity, Asiacentricity proposes to place Asian values and ideals at the center of inquiry to see Asian phenomena from the standpoint of Asians as subjects and agents. This article critiques this Asiacentric agenda and critically examines the implications and premises of this paradigm. It suggests instead that a culture-centric paradigm be adopted to avoid an Asian version of the Eurocentricity crisis. The article advocates the adoption of …

Facing Defacement: Factors Influencing Indigenous Patients In Provider-Patient Communication In Baja Verapaz, Guatemala, Laura L. Burton

Communication ETDs

The purpose of this ethnographic research was to explain the factors influencing Achi patients in provider-patient interactions in Baja Verapaz, Guatemala. I explored the complex intercultural challenges influencing the interactions between biomedically-trained providers and indigenous patients. Data collection involved participant observation and twenty-four informal field interviews in Guatemala. I utilized thematic analysis to identify and understand the factors influencing Achi patients when interacting with health care providers. Findings reveal that the Achi patients are influenced in provider-patient interactions by the reciprocal interaction among four major factors: environment, beliefs, emotional effect, and experiences. In addition, subthemes were identified for each of …

Hispanics Communication Experiences In The Organizational Setting, Nicole Abeyta

Communication ETDs

The purpose of this study is to explore the organizational communication experiences of some Hispanic employees. In this thesis, I employ a narrative analysis method, and share the interviews and standpoint of twelve Hispanic employees to help advance the understanding of how Hispanic employees feel about integrated communication practices in the workplace. I also uncover how Hispanics feel about their work environment, what type of communication practices are utilized, and how Hispanics use technology in the organizational setting. The personal experiences help establish a general understanding of the influences of Hispanic culture, language, values, beliefs, and traditions in organizations, specifically …

The Effects Of Electronic Word-Of-Mouth: An Exploratory Study., Bodi Li

Communication ETDs

Although marketing and advertising professionals tend to believe the effectiveness of electronic word-of-mouth (eWOM), few studies have confirmed the eWOM effects. Therefore, this study conducted a test of eWOM effects in a laboratory experiment. Subjects were randomly assigned into three groups: advertising only, advertising and positive eWOM, and advertising and negative eWOM. Results showed that eWOM possesses influences on consumers attitudes and purchase intentions, however the effects of positive eWOM are very limited. Results also showed that the effects of negative eWOM carry more weight than positive eWOM. This study also uncovered the complexity of eWOM effects. It is likely …