Communication Commons^™

Protesting Liberalization In India: An Examination Of Discursive Strategies Used By Street-Vendors, Squatters, And Small-Retailers To Create And Universalize Resistance Narratives, Rajesh Gaur

University of Kentucky Doctoral Dissertations

The retail sector in India is experiencing a shift from an industry dominated by small grocers serving the needs of local markets to one characterized by chain retailers, both national and international. The liberalization of the retail sector in the last decade has edged the street-vendors, squatters, and small retailers from the prime business spaces to marginalized peripheries, which had led to widespread localized protests by the small retailers all over the country.

The Aminabad Market in a metro city in northern India provided a unique opportunity to study ongoing resistance against chain retailing. The retailers of Aminabad were at …

Content Relevance Centric Theory: An Investigation Of Content Relevance's Ability To Predict Learning Outcomes In A Training Environment, E. Patrick Leddin

University of Kentucky Doctoral Dissertations

After three decades of research, instructional communication scholars find themselves facing several key challenges. These range from an overemphasis in past studies on variable-analytic, atheoretical research to a lack of connection to learning outcomes. Many in the field contend that the time has come for instructional communication researchers to define instructional communication theories, test hypotheses, tie research efforts to learning outcomes, and clarify key terms. The present study addressed these shortcomings by proposing the Content Relevance Centric Theory and testing related hypotheses.

The research occurred in a professional training environment and involved the use of a modified content relevance instrument …

South Park And Absurd Culture War Ideologies, The Art Of Stealthy Conservatism, Drew W. Dungan

Open Access Theses & Dissertations

South Park serves as an example of satire and parody lampooning culture war issues in the popular media. Since it targets culture war issues, it is relevant to analyze its political and social stance on the issues as presented within. Both extremes in political and social ideology are targeted. Although the program notes an ideological absurdity in extremist points-of-view, the presentation of the issues attempts to create a sense of moderate ideology criticizing both the far left and far right, when in fact, closer analysis provides evidence that South Park serves a stealthy conservative perspective. Stealthy conservatism presents itself as …

A Comparative Analysis Of Attitudes Toward And Responses To Email And Postal Direct Mail Advertising, Caroline Staub Staub Garland

Open Access Theses & Dissertations

Over the past decade, we have seen significant increases in Internet activity and the adoption of new digital technology for sending and receiving communications. According to numerous reports, email now accounts for over 70% of Internet activity. As Internet usage has increased, Internet advertising, and in particular email advertising, has evolved from simple-text, untargeted mass mailings to visually sophisticated highly-targeted interactive communication.

This study sought to compare and examine attitudes toward and responses to two forms of permission-based direct advertising - online direct mail campaigns to traditional, postal direct mail

campaigns to determine what are the qualities peculiar to email …

The Gender Of Branding: Antenarrative Resistance In Early Nike Women’S Advertising, Jean M. Grow

College of Communication Faculty Research and Publications

No abstract provided.

What’S In A Name? Managing Multiple Organizational Identities In A Catholic University, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

Nike Women’S Advertising: A Matter Of Principle, Jean M. Grow

College of Communication Faculty Research and Publications

No abstract provided.

Finding Connections Between Lobbying, Public Relations And Advocacy, Kati Tusinski Berg

College of Communication Faculty Research and Publications

This study begins to connect our understanding of lobbying and public relations as communication activities. A survey of 222 registered lobbyists in Oregon reveals the range of communication activities in which they are engaged, as well as the range of organizations on whose behalf they lobby, and their description of their occupational role. Findings suggest that many lobbyists, like many public relations professionals, do think about their role as a form of advocacy. I then conclude by noting some of the contradictions and limitations of using the term advocacy as a way of describing the communication activities.

The Aims Of Public Scholarship In Media Law And Ethics, Erik Ugland

College of Communication Faculty Research and Publications

This essay urges scholars in media law and ethics to reevaluate the extent and utility of their public-scholar efforts and to consider ways that they can transfer research-based knowledge to public audiences while also playing a more deliberate role in holding media and government institutions accountable. It suggests that the devolution of standards in mass communication, the increasing encroachments on media autonomy, and the broader collapse of power into fewer hands make this a particularly urgent moment for scholars to reengage the public and to abandon their feckless neutrality on public issues. The overarching aim of public scholars ought to …

Dialogue, Discourse Ethics, And Disney, Rebecca Meisenbach, Sarah Bonewits Feldner

College of Communication Faculty Research and Publications

No abstract provided.

Newsgathering, Autonomy And The Special-Rights Apocrypha: Supreme Court And Media Litigant Conceptions Of Press Freedom, Erik Ugland

College of Communication Faculty Research and Publications

No abstract provided.

Finding A Home For Communication Technologies, Craig R. Scott, Laurie K. Lewis, Scott C. D'Urso, Jenn D. Davis

College of Communication Faculty Research and Publications

No abstract provided.

What’S In A Name? Managing Multiple Organizational Identities In A Catholic University, Sarah Bonewits Feldner, Scott C. D'Urso

College of Communication Faculty Research and Publications

This paper examines the situation surrounding a proposed nickname change for Marquette University. The analysis draws upon current work that explores multiple organizational identities and stakeholder participation in making such a decision. The article focuses on Catholic universities and considers tensions that emerge as the faith mission interacts with the secular purposes of the organization. We argue that, rather than focusing on the faith-mission alone, Catholic universities are at their best when they attend to multiple identity targets when communicating decisions to various constituency groups.

Gender, Feminism, And Blogging In Egypt, Irene M. Meshreky

Archived Theses and Dissertations

No abstract provided.