Open Access. Powered by Scholars. Published by Universities.®

Communication Commons™

Open Access. Powered by Scholars. Published by Universities.®

1984

Discipline
Institution
Keyword
Publication
Publication Type
File Type

Articles 481 - 510 of 783

Full-Text Articles in Communication

What Do Some Of The Leading Journals And Yearbooks Tell Us About The Field?, Ed Mcluskie Apr 1984

What Do Some Of The Leading Journals And Yearbooks Tell Us About The Field?, Ed Mcluskie

Association for Communication Administration Bulletin

This article examines what leading communication journals and yearbooks suggest about the field’s conceptual understanding of communication. It considers whether recent published research offers a general definition of communication or instead focuses on specialized topics without connecting them to an overall conception of the field. The article describes a content analysis of selected association publications and classifies articles as generic, partial, or outside the phenomenon of communication. It finds that most published work addresses limited areas of inquiry or methodological concerns rather than broad conceptual definitions. The article situates these findings within debates about communication research, disciplinary identity, and the …

Go to article

Defining The Field Of Communication: The Abca Organizational Perspective, R. Jon Ackley Apr 1984

Defining The Field Of Communication: The Abca Organizational Perspective, R. Jon Ackley

Association for Communication Administration Bulletin

An organizational perspective on business communication is presented through the membership, governance, committee work, publications, conventions, and stated purposes of a professional association devoted to business communication education and research. The article describes the association as a forum connecting academic, business, industry, and international members while supporting curriculum, research, teaching methods, company training, and outreach programs. It explains business communication as a pragmatic area concerned with written and oral communication skills, communication theory, workplace effectiveness, and instruction across business, English, speech, and related academic units. The article also notes a growing interest in theory, organizational behavior, and the effects of …

Go to article

Evaluation Of Faculty Creative Productivity In Broadcasting And Film: Policies And Practices In Twenty Major Institutions, Robert E. Davis Apr 1984

Evaluation Of Faculty Creative Productivity In Broadcasting And Film: Policies And Practices In Twenty Major Institutions, Robert E. Davis

Association for Communication Administration Bulletin

This article examines how creative productivity in broadcasting and film is treated within faculty evaluation for salary review, retention, promotion, and tenure. It describes institutional and departmental policies that recognize creative work as comparable to traditional scholarship, while also noting uneven confidence in applying those policies across administrative levels. The article reviews accepted forms of creative work, including film, television, video, scripts, audio production, computer graphics, and related production roles. It also discusses recurring challenges in documenting creative activity, identifying appropriate reviewers, judging quality, and weighing public or juried recognition. The article situates these issues within communication administration and faculty …

Go to article

Evaluation Of Artistic Work For Purposes Of Faculty Reappointment, Promotion, And Tenure, Roy V. Wood Apr 1984

Evaluation Of Artistic Work For Purposes Of Faculty Reappointment, Promotion, And Tenure, Roy V. Wood

Association for Communication Administration Bulletin

The article addresses faculty evaluation procedures for creative faculty, especially theatre faculty, in reappointment, promotion, and tenure decisions. Framed from an administrative perspective, it reviews criteria for teaching, disciplinary contribution, and service, while emphasizing that creative faculty should receive systematic review comparable to colleagues in more traditional scholarly fields. The discussion distinguishes classroom and campus production work from peer reviewed creative activity, then considers several ways to document artistic achievement. These include publication about creative practice, professional work beyond the university, and structured outside review of campus productions. The article situates artistic evaluation within communication administration by stressing clear standards, …

Go to article

An Unacceptable Analog, Jeffrey Huberman Apr 1984

An Unacceptable Analog, Jeffrey Huberman

Association for Communication Administration Bulletin

Centered on theatre faculty evaluation, this article critiques a proposed analog for treating creative endeavor as equivalent to scholarship. It argues that the model is too narrow for academic theatre because it focuses mainly on directors while giving limited attention to actors, designers, and technologists. The discussion questions whether creativity should serve as the central criterion for evaluating theatre production, especially when directing may be understood as interpretive rather than primarily creative. It also examines how student performers, limited budgets, academic calendars, and campus facilities shape theatre work in higher education. Further concerns include the practicality and cost of outside …

Go to article

Lepers In Academe--Arts Educators At Tenure And Promotion Time, Paul Antonie Distler Apr 1984

Lepers In Academe--Arts Educators At Tenure And Promotion Time, Paul Antonie Distler

Association for Communication Administration Bulletin

Written from an arts administration perspective, this article addresses strategies for presenting theatre and arts educators in tenure and promotion review. It argues that administrators must work within existing academic systems while helping colleagues outside the arts understand creative labor, professional practice, and artistic achievement. The discussion identifies three areas of preparation, including administrative acceptance and support, counseling faculty about expectations, and building persuasive dossiers. Recommended practices include sharing national arts education statements, documenting production labor, developing professional evaluations, encouraging outside artistic work, and presenting candidate materials in formats legible to reviewers from other disciplines. The article situates arts faculty …

Go to article

Are We Teaching The Right Things? A Glance At The Present And Future, Robert L. Heath Apr 1984

Are We Teaching The Right Things? A Glance At The Present And Future, Robert L. Heath

Association for Communication Administration Bulletin

Concerned with curriculum planning in speech communication, this article examines how programs can prepare students for careers in public relations, corporate communication, personnel development, and training. It identifies communication theory, persuasion, interpersonal and organizational communication, message design, issue analysis, writing, and empirical research as important areas of preparation. The discussion also emphasizes instructional design, presentation skills, measurement, and organizational change for students pursuing training and development work. Attention is given to emerging communication technologies, including data retrieval systems, electronic mail, computer assisted writing, corporate information systems, and distance training. The article situates curriculum development within communication administration by urging departments, …

Go to article

Corporate Communication: Building Confidence Between The Academic And Business Worlds, William B. Snavely, Dan Sullivan Apr 1984

Corporate Communication: Building Confidence Between The Academic And Business Worlds, William B. Snavely, Dan Sullivan

Association for Communication Administration Bulletin

Focused on organizational communication and business practice, this article examines the relationship between academic communication programs and corporate communication work. It describes how businesses define communication purposes, expected outcomes, professional roles, and communication systems, including employee publications, surveys, meetings, suggestion programs, audits, and other feedback mechanisms. The discussion identifies competencies needed by communication professionals, including interpersonal communication, management, persuasion, research, group facilitation, instruction, oral presentation, and mass communication skills. It also considers how academic departments can improve the image and usefulness of communication degrees through advisory councils, business visitors, faculty internships, student internships, interdisciplinary coursework, certification, and more accessible research …

Go to article

Teaching Research Methodology And Writing In The Emerald City, Larry D. Miller Apr 1984

Teaching Research Methodology And Writing In The Emerald City, Larry D. Miller

Association for Communication Administration Bulletin

Using the metaphor of graduate school as an Emerald City, this article examines the teaching of research methodology and scholarly writing in speech communication graduate programs. It distinguishes undergraduate emphasis on existing knowledge from graduate emphasis on how knowledge is generated, evaluated, and shared. The discussion identifies problems in graduate instruction, including insufficient attention to research methods, unrealistic expectations for beginning students, and low expectations for master’s students as potential contributors to the discipline. It also proposes practical teaching strategies that make graduate work more closely resemble professional scholarly activity, including book reviews, manuscript evaluation, convention style presentations, and research …

Go to article

Preparing Communication Training Programs For Hospital Personnel, Nancy B. Poteete, Stephen A. Taylor Apr 1984

Preparing Communication Training Programs For Hospital Personnel, Nancy B. Poteete, Stephen A. Taylor

Association for Communication Administration Bulletin

Based on a hospital education and training program, this article describes how communication training can be designed for health care personnel in a complex institutional setting. It reviews the development of an education department, the identification of management and interpersonal skill needs, and the creation of regular courses, workshops, and special request training. The discussion emphasizes conditions distinctive to hospitals, including continuous staffing, rapid technological change, high message volume, medical terminology, personal liability, and the central importance of accurate oral communication in patient care. It also outlines assessment and evaluation methods such as self reports, observation, role play, videotape review, …

Go to article

Defining The Field Of Communication., George Gerbner Apr 1984

Defining The Field Of Communication., George Gerbner

Association for Communication Administration Bulletin

This article defines communication as interaction through symbols and messages and presents communications as a discipline concerned with the nature and role of message systems in human life and society. It situates the field historically through the symbolic construction of culture, described as story telling, and traces major transformations from oral traditions to print publics and electronic media. The article gives particular attention to television as a ritualized system that exposes diverse audiences to shared patterns of messages and raises questions about culture, socialization, democracy, and public life. It also outlines an academic structure for the field, including codes and …

Go to article

The Role Of The Broadcast Education Association Within The Field Of Communication: A Partnership Of Media And Higher Education, Donald Howe Kirkley Jr Apr 1984

The Role Of The Broadcast Education Association Within The Field Of Communication: A Partnership Of Media And Higher Education, Donald Howe Kirkley Jr

Association for Communication Administration Bulletin

The role of broadcast education within communication is described through the history and activities of a professional association linking media industries and higher education. The article reviews tensions between broadcasting practitioners and academic programs, especially over career preparation, research expectations, production work, and the practical needs of radio and television enterprises. It traces the development of an organization designed to improve dialogue between industry and educators while avoiding formal accreditation. The article outlines membership categories, governance structure, publications, annual meetings, faculty seminars, and internship initiatives that support broadcast educators and connect them with media professionals. It presents broadcast education as …

Go to article

An Analog For Validating Creative Endeavor As Equivalent To Scholarship, David A. Mccants, Janet M. Roncelli Apr 1984

An Analog For Validating Creative Endeavor As Equivalent To Scholarship, David A. Mccants, Janet M. Roncelli

Association for Communication Administration Bulletin

Focused on faculty evaluation in theatre, mass media, and oral interpretation, this article develops an analog between the assessment of scholarship and the assessment of creative endeavor. It identifies four elements in scholarly evaluation, including who evaluates, what works are reviewed, what criteria guide judgment, and how evidence of excellence is reported. The discussion then adapts those elements to creative work, emphasizing expert and impartial peer review, selective presentation of artistic evidence, creativity as a criterion of excellence, and structured reporting for promotion, tenure, and merit decisions. It defines creativity through altered appreciation, innovative artistic practice, and work that becomes …

Go to article

Association For Communication Administration Bulletin, Complete Volume 48 Apr 1984

Association For Communication Administration Bulletin, Complete Volume 48

Association for Communication Administration Bulletin

This is the complete Volume 48 from 1984 for the Association for Communication Administration Bulletin.

Go to article

Notes From The President, James E. Roever Apr 1984

Notes From The President, James E. Roever

Association for Communication Administration Bulletin

This news item reviews the Association for Communication Administration as a service organization and summarizes its publications, seminars, commissions, consultant work, and professional affiliations. It notes membership growth, acknowledges leadership transitions, describes efforts to expand state and national connections, and calls for member participation in recruitment, programming, publications, meetings, and volunteer service within the communication discipline.

Go to article

What Is Communication?: Nailing Jello To The Wall, Frank E. X. Dance Apr 1984

What Is Communication?: Nailing Jello To The Wall, Frank E. X. Dance

Association for Communication Administration Bulletin

This article examines the difficulty of defining communication as both a subject matter and a disciplinary label. It reviews prior efforts to compare published definitions of communication and identifies recurring conceptual concerns, including interaction, human participation, information, intent, and evaluative judgments about communicative acts. The article proposes a family of related concepts for speech communication theory, distinguishing communication from information, speech, language, spoken language, signs, symbols, and vocalization. It argues that spoken language can serve as a central concern for human communication without limiting inquiry to speech acts alone. The article also addresses the relationship between subject matter and professional …

Go to article

Defining The Field Of Communication, Erwin P. Bettinghaus Apr 1984

Defining The Field Of Communication, Erwin P. Bettinghaus

Association for Communication Administration Bulletin

This article considers whether communication can or should be precisely defined as an academic field. It argues that meanings attached to communication change over time and that attempts to establish a single fixed definition are unlikely to resolve disciplinary uncertainty. Rather than limiting inquiry by excluding particular subjects, the article shifts attention to the role communication studies should play in higher education. It distinguishes between areas tied directly to professions or industries, such as journalism, advertising, theatre, and telecommunications, and areas focused on the production of knowledge about human communication, including interpersonal communication, rhetorical criticism, nonverbal behavior, and intercultural relations. …

Go to article

A Perspective On Defining The Field Of Communication, Kenneth E. Andersen Apr 1984

A Perspective On Defining The Field Of Communication, Kenneth E. Andersen

Association for Communication Administration Bulletin

A perspective on defining the field of communication is developed through attention to the purposes that definitions serve in scholarship, teaching, administration, and professional identity. The article argues that no single definition can encompass every use of communication or speech communication, since meanings vary by context, function, discipline, and institutional need. It describes communication as an integrative area that draws on many disciplines while maintaining distinctive concerns with processes of influence, interaction, expression, and symbolic exchange. The article reviews definitional approaches grounded in rhetoric, poetic discourse, speech, and dictionary usage, emphasizing that definitions should be chosen according to purpose rather …

Go to article

Theatre Perspectives On The Field Of Communication, Donald L. Loeffler Apr 1984

Theatre Perspectives On The Field Of Communication, Donald L. Loeffler

Association for Communication Administration Bulletin

Theatre perspectives on communication are presented through an account of theatre as a communicative art and as a field connected to speech communication, performance, media, education, and allied disciplines. The article describes theatre production as a structured exchange of messages among playwrights, directors, actors, designers, technicians, and audiences. It emphasizes the director as a designer of communication who organizes voice, movement, space, design, timing, and audience response into a coherent performance experience. The article also situates theatre within broader communication studies by considering audience analysis, cultural expectations, media competition, and the professional preparation of theatre students. It concludes by encouraging …

Go to article

Communication As A Field Of Research, James A. Anderson Apr 1984

Communication As A Field Of Research, James A. Anderson

Association for Communication Administration Bulletin

Communication as a field of research is examined through the diversity of scholarly communities, research levels, methods, values, and traditions that shape the discipline. The article describes communication research as organized around sociological levels, elements of the communication process, and delimiting variables that form overlapping interest groups. It also considers how research perspectives, including managerial, policy, technological, industry, and critical orientations, influence questions, interpretations, and disciplinary conflicts. Rather than presenting communication as a unified field with a single object or method, the article identifies common threads that connect research communities, including the central role of communication in social behavior, the …

Go to article

Seminar Participant Roster Apr 1984

Seminar Participant Roster

Association for Communication Administration Bulletin

The participant roster of the 11th Annual Seminar of the ACA on the subject of Defining the Field of Communication.

Go to article

Tenure And Promotion And The Arts: An Overview, Patti P. Gillespie Apr 1984

Tenure And Promotion And The Arts: An Overview, Patti P. Gillespie

Association for Communication Administration Bulletin

This introduction frames a group of essays on tenure and promotion in artistic fields within speech communication and related areas, including theatre, oral interpretation, radio, television, and film. It explains that creative work often requires evaluation through standards other than publication, then summarizes the collected papers on reputation, review procedures, teaching, service, creative accomplishment, and administrative strategy. The introduction also emphasizes the long term consequences of tenure decisions for departments, students, and the profession, while calling for better ways to assess sustained professional growth.

Go to article

Advancement In Academic Theatre: A Viewpoint, Burnet M. Hobgood Apr 1984

Advancement In Academic Theatre: A Viewpoint, Burnet M. Hobgood

Association for Communication Administration Bulletin

This article examines tenure and promotion in academic theatre during a period of tightening advancement standards in higher education. It situates theatre faculty evaluation within broader changes in faculty mobility, tenure expectations, and the growing emphasis on national reputation. The article discusses the difficulty of applying publication centered models to performance, design, technical production, and other creative work, while noting the increasing acceptance of professional recognition as evidence of merit. It reviews concerns surrounding disciplinary guidelines for theatre faculty and presents practical strategies for building credible records beyond the campus. Suggested avenues include summer production work, intensive workshops, community service, …

Go to article

Evaluation Of Artistic Work: The Theatre Perspective, Patti P. Gillespie Apr 1984

Evaluation Of Artistic Work: The Theatre Perspective, Patti P. Gillespie

Association for Communication Administration Bulletin

This article examines how theatre administrators can evaluate artistic work for tenure, promotion, and reappointment while treating creative practice as comparable to research and publication. It reframes the central problem from judging artistic excellence in the abstract to validating the artistic quality of individual practitioners within specific institutional contexts. The article reviews possible forms of peer review, including portfolios, production critiques, competitions, off campus work, professional memberships, and publication or display of artistic work. It also identifies limitations of each approach and emphasizes that expectations should vary by institutional mission, degree program, location, and disciplinary role. The article situates artistic …

Go to article

Evaluation: Reactivity And Validity, Samuel L. Becker Apr 1984

Evaluation: Reactivity And Validity, Samuel L. Becker

Association for Communication Administration Bulletin

The article considers how evaluation systems for artistic faculty can change the behavior they are intended to assess. Focusing on reactivity and validity, it cautions that criteria for promotion, tenure, and reappointment may encourage faculty to pursue prizes, outside work, audience appeal, or individual credit in ways that may or may not support departmental goals. The discussion argues that institutions should align evaluation procedures with their actual missions, whether those missions emphasize artistic innovation, cultural service, or student education. It also distinguishes artistic criteria from educational criteria and urges administrators to consider the likely effects of each assessment method. The …

Go to article

Applying The Creativity Criterion To Productions By Professors Of Radio, Television, And Sound Recording, Caren J. Deming Apr 1984

Applying The Creativity Criterion To Productions By Professors Of Radio, Television, And Sound Recording, Caren J. Deming

Association for Communication Administration Bulletin

Addressing faculty evaluation in radio, television, and sound recording, this article responds to a model that treats creativity as analogous to originality in scholarship. It considers how outside reviewers might be identified, how candidate work should be selected for review, and how departments can document creative achievement for retention, tenure, and promotion. The discussion emphasizes the value of reviewer pools, careful attention to local and national standards, and narrative evaluation rather than numerical scoring. It also cautions that broadcast distribution, popularity, technology, intended audience, and market conditions may complicate judgments of quality. The article situates media production within communication administration …

Go to article

Reservations About A Creative Analog: Waiting For The Reviews, Sheron J. Dailey Apr 1984

Reservations About A Creative Analog: Waiting For The Reviews, Sheron J. Dailey

Association for Communication Administration Bulletin

Framed as a reflective response to a proposed analog between scholarship and creative endeavor, this article questions whether creative work can be evaluated fairly through models derived from scholarly review. It situates the problem within the history of higher education, where artists have often been included in universities while remaining subject to standards built around traditional scholarship. The discussion acknowledges the value of efforts to validate creative work, but raises concerns about equivalence, especially when artistic practice is forced onto scholarly terrain. Particular attention is given to directing, which may function as teaching, service, research, or creative work depending on …

Go to article

Public Relations And Messages: Information, Persuasion, And Influence, Richard Crable Apr 1984

Public Relations And Messages: Information, Persuasion, And Influence, Richard Crable

Association for Communication Administration Bulletin

Examining public relations as an academic and professional field, this article addresses controversies over disciplinary location, curriculum, organizational expectations, and the relationship between communication, journalism, business, and management. It reviews competing conceptions of public relations and emphasizes the need for stronger research, clearer models, and closer attention to public relations as communication management. The discussion places information, persuasion, and influence at the center of public relations practice, arguing that informing and persuading operate as related forms of influence within organizational and public settings. It also identifies several communication loops connecting organizations, publics, employees, managers, practitioners, and teachers. The article situates …

Go to article

Innovative Programs At The Small College -- Doing What We Do Best, Richard W. Platt Apr 1984

Innovative Programs At The Small College -- Doing What We Do Best, Richard W. Platt

Association for Communication Administration Bulletin

Reviews the book  Innovative Programs at the Small College: Doing What We Do Best by Bonnie Wilson Buzza Ripon College Press (1983).

Go to article

The Unabashed Self-Promoter's Guide, Anita Taylor Apr 1984

The Unabashed Self-Promoter's Guide, Anita Taylor

Association for Communication Administration Bulletin

Reviews the book "Unabashed Self-Promoter's Guide," by Jeffrey Lant. Published by Jeffery Lant Associates, Cambridge MA.

Go to article

First Prev Next Last