Communication Commons^™

The Effect Of Television Viewing On College Students : An Eeg Analysis Of Cerebral Asymmetry, William B. Sheffel

University of the Pacific Theses and Dissertations

The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing.

The subjects in the study consisted of 24 men and 24 women (m=l9 .6 years) who were monitored for bilateral EEG alpha (8-13 Hz) brain wave production while viewing a television commercial (verbal and nonverbal/ spatial) and were then tested for recall at the end of the session.

The analysis of variance for a split-plot factorial design (S.P.F. 222.43; Kirk, 1968) revealed that …

The Portrayal Of Men's And Women's Occupational Roles And The Settings Of The Portrayals In Magazine Advertisements From 1958-1988, Juan Carlos Velazquez

University of the Pacific Theses and Dissertations

This study investigated the portrayal of men's and women's occupational roles and settings in magazine advertising from 1958-1988. A review of the literature revealed there was a need to update investigations focusing on women's working/nonworking roles. Moreover, there was a gap in the literature investigating the portrayal of men's roles. A content analysis of 240 randomly selected advertisements indicated there were no significant changes in the portrayal of occupational roles. However, the data suggest that the settings in which women were depicted changed more than the settings for men. The majority of the ads showed women in outside/recreational and no …

0394: Nancy Jane Tyson Papers, 1981, Marshall University Special Collections

Guides to Manuscript Collections

Drafts and corrected copy for Tyson’s book, 'Eugene Aram: literary history and typology of the scholar-criminal,' published by Archon Press, 1983.