Communication Commons^™

Role Of Multimedia And Conative Words In Online Socio-Political Mobilization, Mainuddin Shaik

Theses and Dissertations

In the digital age, social media platforms have become vital for political mobilization, enabling rapid information dissemination, real-time engagement, and virtual community formation. This dissertation presents a novel multi-method framework to analyze mobilization dynamics on multimedia-centric platforms, focusing on Instagram, X (formally Twitter), and TikTok. The study examines Brazilian political protests (November 2022–February 2023) and disinformation and anti-disinformation campaigns during Taiwan's 2024 presidential elections. The research applies a multi-method framework to analyze mobilization characteristics in Brazilian and Taiwanese social movements, grounded in the Diffusion of Innovations (DOI) theory. This approach assesses how multimedia formats—images, sidecars, and videos—influence cognitive mobilization at …

A Comparative Study Of Toxicity Propagation Using Epidemiological Models, Niloofar Yousefi

Theses and Dissertations

This dissertation explores the spread and intensity of toxic content on social media, with a particular focus on platform X (formerly known as Twitter). The growing presence of toxic interactions has sparked concerns about their effects on public discourse. Utilizing epidemiological models such as SIR (Susceptible, Infected, Recovered), SIS (Susceptible, Infected, Susceptible), SIRS (Susceptible, Infected, Recovered, Susceptible), SEIRS (Susceptible, Exposed, Infected, Recovered, Susceptible), and the novel SEImIhRS model (Susceptible, Exposed, Moderate Infected, High Infected, Recovered, Susceptible), which are traditionally used to study infectious disease dynamics, this dissertation examines toxicity in platform X discussions. A key contribution of this work is …

The Heroine Among Us: An Analysis Of The Feminine Principle Of The Heroine Archetype In Motion Pictures And Its Implication For Social Discourse, Neldie Gonzales

Theses and Dissertations

This thesis explores an emerging myth perceived by the rise of the feminine principle in modern society that challenges traditional gender roles. It forms a connection between the heroines seen in film and those in the real-world. It explains how the characteristics of unity, equality and love align to the feminine principle, the acquisition of which defines the archetypal hero along the hero’s journey as described by Joseph Campbell. This work proposes that stories containing this kind of archetypal hero are seeded by the discourse occurring in real-world society. Conversely, it suggests that when viewed by billions of people, blockbuster …

Barbie, Taylor Michelle Gale

Theses and Dissertations

The stereotypes placed over men and women throughout various forms of media, including film and TV, song, printed media, and even through objects like toys, have a large impact on society as a whole. Kumari and Joshi (2015) explain that media plays an important role in sharing information concerning what deems to be the fabric of contemporary culture, which can aid in changing, or perpetuating long standing societal norms. This study identifies how Greta Gerwig's Barbie (2023) approaches the themes of the portrayal of women in the media through the Barbie film, examining themes such as objectification, self-objectification, and the …

Reaction Toward Potential Resurgent Multiple Risks: Understanding Risk Information Seeking And Behavior In The Post-Pandemic Era, Shudan Huang

Theses and Dissertations

This study applies the Risk Information Seeking and Processing (RISP) model to understand how individuals seek and process information related to overlapping pandemics, including COVID-19, flu, monkeypox, and polio. These overlapping health crises have created a complex media environment, contributing to pandemic fatigue, information overload, and varied preventive behaviors. The research explores how pandemic fatigue influences informational behaviors—such as information seeking, processing, and avoidance—and how these behaviors, in turn, predict preventive behavioral intentions.

Using an online survey of 443 participants, structural equation modeling was employed to test the hypotheses. Results indicate that information insufficiency positively predicts both information seeking and …

"Remember Me": A Narrative Analysis On Latino Representation In Disney's Coco And Encanto, Angie Nicole Vega

Theses and Dissertations

This study explores the authenticity of Latino representation in Disney animated films by reviewing the visuals, symbols, and themes incorporated into the animations. Using a narrative analysis method, the study examines themes present in the films, including characters, setting, music, and language, to uncover deeper meanings and cultural references. Through this analysis, the study aims to identify commonalities in how Latino culture is represented in mainstream media and to uncover any underlying messages or biases that may be present. The findings of the study suggest that both films showcase Latino culture in a positive and celebratory manner, highlighting the importance …

A Study To Explore How People Evaluate The Quality Of Their Medical Information From The Social Media For Celiac Disease, Phillip Arnold

Theses and Dissertations

Every day, millions of people visit various social media platforms to post updates on their daily lives, to search for information, and to repost and/or potentially like posts on social media. This has led to scores of pieces of misinformation appearing on these social media posts. While some misinformation can be harmless and disregarded by the general public, there are various subject matters, including medical treatments and diseases, where misinformation on the treatment and other various subjects involving the disease can lead to dire consequences. This research proposes to investigate how social media users vet their data on two different …

“I’M Speaking”: Black Women Leading School Public Relations, Managing Communications And Personal Challenges, Keisa Gunby

Theses and Dissertations

Operationalizing feminist communication theory with a critical lens, this research analyzes virtual, semi-structured interviews with 13 Black women who are integral to impacting organizational culture through the brand management and narratives to the stakeholder groups of employees, parents and community members for a public school district. This study aims to describe the oppression and invisibility of Black women in school public relations and amplify their voices as they lead the communication, marketing, and promotional efforts in public school districts across the United States. The interview transcripts were analyzed utilizing NVivo software through the first round of coding initial and the …

Beyond The Plastic Facade: Unveiling The Multifaceted Discourse And Impact Of Barbie In Film, Sarah Johnson

Theses and Dissertations

This paper presents an exploration into the multifaceted dimensions of public discourse surrounding Barbie, the film released in 2023 directed by Greta Gerwig, by leveraging advanced natural language processing techniques. Employing BERTopic for topic modeling, I analyzed conversations embedded in YouTube comments from Warner Bros.'s own promotional content as well as third-party YouTube content pre- and post- the film’s release to unearth the themes and sentiments associated with the iconic character. Our primary objective was to look beyond the stereotypical perception of Barbie as a two-dimensional figure and shed light on the diverse and complex discussions surrounding her cinematic representation. …

Disability And News: How Audiences Respond To Disabled Messengers In A Newcast, Daniel J. Andersen

Theses and Dissertations

Starting in the 1960s, many communications theories sprung to life in response to social movements that thrived in that era. While those theories were applied to movements such as gender equality, the equal rights movement, and racial and ethnic minority recognition efforts, the disability community has largely been left outside of academic exploration. Building off of decades of stereotype and representation research within communications psychological theories, this study used eye tracking to understand how audiences respond to seeing disabled newscasters. Using quantitative analysis and experimental design to expose participants to a news anchor in a wheelchair, this study built off …

Modeling Knowledge Graphs And Its Applicability In Multi-Source Social Network Data, Abiola Sylvester Akinnubi

Theses and Dissertations

Social network analysis is becoming more relevant with the rise of Large Language Models and other AI frameworks, particularly as online content creation surges. However, analyzing social network data from different platforms to study online opinions and influence campaigns remains challenging. Even more complex is the concept of multi-source social network analysis. Knowledge graphs, an essential part of Web 4.0 and crucial in information modeling and encoding, offer a unique solution. They allow for a more concise encoding of relationships between entities and related discussions. However, there is limited investigation into using multi-source data for examining online information campaigns and …

Social Media Use And Interactivity: An Application Of Uses And Gratifications, Patrick Bush

Theses and Dissertations

Accessing news media and the coverage of current events has become streamlined and exponentially easier to access due to the explosive growth of internet usage and by extent the increase of social media usage. As this form of media continues to evolve and becomes not only more accessible, but accepted by a variety of audiences, some parties may seek to find or create their own public spheres of influence online to share information and develop conversations relevant to the participants therein. It is here where the concept of digital storytelling becomes a heavy influence on how the individual not only …

Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart

Theses and Dissertations

This study aims to start the scale-building process of perception of social media influencers. This dissertation analyzes lifestyle Instagram influencers' followers’ perceptions of the influencer, their brand, and their communication and interaction efforts with followers through Instagram. This survey will help test the independent variables and dependent variables through the public relations lens using a combination of parasocial relationship theory, source credibility theory, and uses and gratifications theory to determine the effects and behaviors that lifestyle Instagram influencers have on their followers connected to influencer brand and influencer interactivity; and how lifestyle Instagram influencer usage, influencer authenticity, and parasocial relation …

Assessing Role Of Social Media Labels In Countering Misinformation Using Information Processing Perspective: Findings From University Of South Carolina, Ali Zain

Theses and Dissertations

In the context of online misinformation, this study integrates Heuristic-Systematic Model (HSM), Elaboration-Likelihood Model (ELM), and Motivation, Opportunity, and Ability (MOA) to investigate the impact of three social media labels on information processing and verification. It adopts experimental design with single manipulation involving undergraduate students. Psychophysiological measures (i.e., dwell time, peaks per minute, and frontal alpha asymmetry) are used along with self-report methods. Findings reveal significant effects of social media label 1 which explicitly flagged misinformation on perceived message credibility, intentions to adopt counter behaviors and information verification, and actual behaviors. The findings were also endorsed by regression analyses using …

A Strategic Communication Plan For The Clemente Center At Florida Tech, Cristiano Bozzolan

Theses and Dissertations

This design project develops a strategic communication plan for the Clemente Center at the Florida Institute of Technology, aimed at enhancing campus engagement. The methodology includes interviews, focus groups, a SWOT analysis, and secondary data analysis, providing insights into the communication dynamics at the center.

Key findings reveal a reliance on outdated communication methods and insufficient use of digital platforms. The proposed communication plan introduces optimized digital signage, targeted email campaigns, community engagement initiatives, and enhanced staff training. These strategies are designed to be cost-effective and actionable, addressing the center's current limitations and leveraging opportunities for improved community interaction.

This …

Reality In Motion: An Audio Documentary Exploring The Fluid Essence Of Life, Alessandro Bonaiuto

Theses and Dissertations

Reality in Motion is a science communication project that aims to create an audio documentary based around the theme of movement in various aspects of life, both human and non. The project is a 30-minute podcast that explores the topic of life and movement through the lens of smaller stories. Guided by a main narrator, with the intervention of experts, Reality in Motion seeks to provoke thought and inspire curiosity about the intricate dynamics that shape our world.

Gender Inequality Is Not A "Women Only" Issue: A Case Study Of Egyptian Private News Media, Amira Ahmed

Theses and Dissertations

Discrimination in the workplace among different genders is a significant issue in the news media sector globally. This study aims to determine and measure gender inequality in the Egyptian private news media sector through different indicators, including job payments, workload, promotions, media roles, work safety, and work flexibility, especially post-COVID. A mixed approach was used by conducting sixteen interviews and then a survey of 304 private news media sector participants. As inequalities can be a double-faced case, men's and women's perspectives have been considered in the study sample. Through descriptive and statistical analysis, the research findings revealed new insights to …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

Towards An Inclusive Media Policy Framework Targeting Adolescents In Egypt, Saja Elgredly

Theses and Dissertations

For years, adolescents have been lost between adulthood and childhood. This is even reflected in the policies that directly affect their lives and well-being. In Egypt, there has hardly been a clear political line on how the media should deal with adolescents. As this age group belongs to childhood, most of the laws and regulations are hardly dedicated to address them despite their different characteristics. Within the Egyptian context, there are children's laws concerned with basic children's rights and other laws that relate to the media. However, we notice a gap in adolescent-friendly laws, policies and regulations, especially in the …

How Do They See Us?: Unhcr's Representations Of Syrian Refugees In “Every Second Counts” Campaign, Marah Khalid

Theses and Dissertations

Representation is not just an opinion; it is the recreation of realities, facts, and stories that encourage receivers, who are readers and viewers, to build perceptions of a certain topic, objects, events, and human beings. Studying the representation of refugees in the media, UN agencies, and International organizations' press releases, videos, and images has been the main focus for many scholars for decades. However, little is known about refugees' perspectives on visuals produced by UN agencies. This research tries to add to the few studies concerning the captured human object, refugees, perspective using Hall’s encoding/decoding model (Hall, 1997) to analyze …

Emotionally Stimulated Activism On Tiktok: The Impact Of Exposure To Audiovisual Moral Violation On Collective Action In The “Woman, Life, Freedom” Movement, Laila Abbas

Theses and Dissertations

This thesis unravels new, decentralized mechanisms for mobilization that challenge the traditional understanding of the ‘group-based psychology of collective action.’ By focusing on the Iranian “Woman, Life, Freedom” movement, the study proposes a model that integrates traditional motives for collective action, emotions of different valence, and TikTok audiovisual moral violation stimuli. The proposed model allows for a more complex empirical understanding of the phenomenological experience needed for participation in digital environments. Theoretical assumptions in the current work were guided by the Social Identity Model of Collective Action (SIMCA), the Encapsulated Model of Social Identity for Collective Action (EMSICA), and the …

Black Stereotypes In Basketball Films, Carsen Jackson Williams

Theses and Dissertations

This study conducts a frequency analysis on the Black stereotypes portrayed in popular basketball films through the lens of media framing. Academic literature has made a frequent topic of racial bias and its role in professional sports, particularly through sports media. However, there is a gap in the literature when looking specifically at basketball films as a whole and the prevalence therein of racial stereotypes, specifically Black stereotypes. Using framing theory as the backbone of the study, a frequency analysis was completed of main characters in the ten most popular basketball films to identify what Black Stereotypes arise. Most common …

Cultural Norms And The Expression Of Affection In Nigerian Yoruba Families, Tolulope G. Banjo

Theses and Dissertations

Affectionate behaviors have biological and physiological implications for humans. Affectionate communication encompasses behaviors that convey affection to the senders and receivers. The purpose of this qualitative study was to investigate the role of culture and cultural traditions in the expression of affectionate behaviors among members of the Nigerian Yoruba family. Two focus groups were conducted in which participants (18-39 years of age) identified the affectionate behaviors they use in their families. Participants also shared how they perceived their culture playing a role in their affectionate communication. The findings revealed 18 categories of affectionate behaviors used by Nigerian Yoruba …

Ai-Powered Information Retrieval In Meeting Records And Transcripts Enhancing Efficiency And User Experience, Srushti Nitin Ghadge

Theses and Dissertations

This study compares the traditional search methods, which is to search from video recordings of the meetings by moving the slider back and forth or by keyword search in transcripts versus integrated AI video plus transcript search. Based on the previous test results, we introduced some human-centric design features to the AI and built a new enhanced AI search tool for information retrieval. For search technique efficiency testing, the method had two set of experiments. The first results of the experiment showed that AI-based search algorithms were more accurate and faster than conventional search approaches. Participants were also happier with …

Persuasion Strategies Employed On Instagram By Latter-Day Saint Religious Social Media Influencers, Ashton Everett Hatch

Theses and Dissertations

A content analysis of Latter-day Saint Instagram influencers is relevant to understanding what persuasive elements religious social media influencers include in their content. Observing instances that influencers persuade, establish credibility, develop trust, forge logical arguments, and engage the emotions of followers allow influencers to understand what constitutes engaging content. This study found that Latter-day Saint Instagram influencers posted emotive content that encouraged followers to continue to engage with their content, and/or endorsed another account or organizational influencer. This combination of pathos persuasion and endorsement authenticity shows that followers seek to participate in religion online as part of their regular worship.

"Hey, Guys": How Youtubers Attempt To Fix Their Mistakes With Apologies And Transparasocial Relationships, Callie Day Tenney

Theses and Dissertations

YouTube apology videos from social media influencers offer a compelling perspective on personal accountability, the intricate bond between creators and viewers, and a way to take a closer look into them. This study employs the situational crisis communication theory and expands upon the trans-parasocial relationship model to elucidate how YouTubers leverage these theoretical frameworks in their apology videos. Through a qualitative thematic analysis of 30 videos spanning the last eight years on YouTube, this research seeks to identify common apology strategies, linguistic patterns, nonverbal cues, and technical aspects to uncover recurring themes and consistencies. The analysis found strong themes of …

Death Stranding: A New Digital Ecology, Jordan Long

Theses and Dissertations

This essay analyzes Death Stranding, the 2019 release from contemporary game auteur Hideo Kojima. Here, I discuss the unique potentialities of this game world, detailing the ways in which Death Stranding expresses ecological perspectives. Asynchronous multiplayer serves as a unique metagame, helping to prove that play is a process of action which facilitates ecological thinking. The world of Death Stranding is filled with strange objects. The nonhuman entities that the player encounters throughout the game, for example, seem entirely alien. And yet, when these entities are properly understood, we realize that their inclusion is necessary--and natural. Your "job" in the …

The National Basketball Association Communications Strategy For The 2019-20 Season Restart, Trevor Dale Jones

Theses and Dissertations

This paper analyzes the NBA's communications efforts from June 4 to July 30, 2020 as it prepared for an unprecedented season restart in the early days of a global pandemic. While scholars have examined the media's framing of the NBA in this period, there is a gap in the literature when looking at the official NBA communications strategy of the organization itself. As the first study to use risk communication theory in a sports scenario while also employing corporate social advocacy as the second theoretical basis of analysis, this qualitative study is a thematic and textual analysis of 14 NBA …

Comics About Organs: Social Support And Graphic Medicine In The Awkward Yeti, Jacob Gibb

Theses and Dissertations

Comic strips have always been a medium for more than humor. Many comic strips published on social media sites address mental health issues. Despite their popularity, the field of graphic medicine, which examines the intersection of health care and comics, has seen little to no examination of how these comics function on social media. Utilizing the popular comic The Awkward Yeti, this research examines how the rhetorical devices of comics make them an ideal medium for communicating about mental health issues and providing social support to social media users. This study conducts a content analysis of 15 Instagram posts from …

Artificial Intelligence And Perception: An Empirical Study, Anthony J. Neil

Theses and Dissertations

This thesis investigates the impact of adjusting artificial intelligence explainability levels’ outputs on user perception. The overarching study extends within the Explainable Artificial Intelligence (XAI) domain. It examines a spectrum of variables, including performance, cognizance, familiarity, transparency, system bias, and the overall impact of AI, to understand their collective and individual effects that enable effective professional use in an organization. The study aims to illuminate the relationship between the degree of explainability provided by large language models such as ChatGPT, Bard, and Bing AI and the performance of these models when tasked with XAI adjustments.