Communication Commons^™

The Clash Of Sustainable Development Goals With The Reality In Egypt: The Role Of The Media On The Perception Of Clean Energy Implementation., Nourhan Salah Hamed Ebrahim

Theses and Dissertations

Media has promoted sustainable development goals as essential for a country's social, economic, environmental, and political development. However, the SDGs may collide with the reality and impede development due to certain circumstances and challenges that might hinder the country’s ability to achieve these goals the same way they planned for. Besides, such challenges are not being covered in the media agenda, addressed by the government, or even been tackled in previous research. Thus, this study aims to examine whether there is a conflict between the SDGs and the reality in Egypt, focusing on SDG 7 (Clean Energy) by analyzing the …

Green Fame On Tiktok Analyzing Digital Persuasion Appeals On Climate Change Discourse Among The Public And Youth., Sherry Ayad

Theses and Dissertations

In a constantly changing media ecosystem, TikTok is gaining prominence and attention, particularly among youth and Gen Z. The platform’s unique affordances are recently being utilized by young voices to promote self-expression and social activism. Consequently, TikTok’s changing nature is giving space for serious social and political issues impacting the future of young generations on topics such as climate change. By analyzing the top N=400 TikTok videos from the 27th Conference of the Parties (COP27) to the 28th Conference of the Parties (COP28), this study contributes to rare knowledge of utilizing TikTok’s affordances in scientific and political topics such as …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …

Solutions Journalism And Climate Change Journalistic Narratives: Comparative Insights From Egypt And The United Arab Emirates, Nouran Nour Abdelghaffar

Theses and Dissertations

Due to the heavy nature of the climate crisis, climate change news tends to be massively negative. Too much negative information can cause severe psychological impacts and spur news avoidance. Along these lines, solutions-focused climate change reporting presents a juncture for introspection. Solutions journalism is rigorous and compelling reporting about responses to social problems. Focus on the positive while not ignoring the negative; a solution approach could help expand climate coverage by changing the traditional depressing narrative and sharing stories of effective responses. Despite the academia’s growing interest in solutions journalism, there is not an abundance of literature available in …

Discursive Exclusion Of Chinese Americans:A Case Study Of New York City’S Political Media Landscape, Andrew G. White Iv

Theses and Dissertations

The aim of this study was to answer the following question: Between November 2020 and November 2021, were Chinese Americans discursively excluded from New York City’s political media landscape? The Chinese American experience has been punctuated with countless examples of faith and investment in the American ideal. Despite that fact, it has also been marred with periods in which that faith was tested and in which the return on their investment fell short of expectations. To arrive at this study’s findings, a summative content analysis of two-hundred-forty-three news articles was conducted. To reinforce these findings, a subsequent, discursive analysis, of …

Examination Of Reading Motivation Levels And Associated Factors In Deaf And Hard-Of-Hearing Adolescents, Sarah Carlton

Theses and Dissertations

The purpose of this study is to examine self-rated levels of reading motivation and reading activity among Deaf and Hard-of-Hearing (DHH) Adolescents and the relationship to overall Language Arts skills. This study is framed by social learning theory and self-determination theory. DHH Adolescents (n=38), between the ages of 11 and 17, with bilateral hearing loss, located in Southern California participated in the study. Data collection included administration of the Motivation for Reading Questionnaire (MRQ), Reading Activity Inventory (RAI) and a demographic survey. Phase 2 included a focus group of Phase 1 participants (n=5). Survey data was analyzed quantitatively for mean …

Is The Juridical Field Of Environmental Law In India Gendered? A Study Of Environmental Justice In Goa Through An Ecofeminist Lens, Shweta Dilip Singh Sinha

Theses and Dissertations

The aim of this study is to examine whether the “juridical field,” as defined by Bourdieu, of environmental law in India (Goa), is gendered. As per Bourdieu, the legal field is neither as neutral nor as autonomous as the legal profession asserts it is. It relies heavily on the juridical practices of universalization, appropriation, and naming or categorization in order to constantly reimagine and negotiate its own boundaries. This study examines these juridical practices including acts of symbolic violence committed in the process of ‘naming’ or ‘defining’ within legal terms extra-legal concepts, mainly environmental toponyms, such as, ‘“forest,” “CRZ” (Coastal …

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V

Theses and Dissertations

While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …

A Phenomenological Study On University Students’ Perceptions And Attitudes Of The Effectiveness Of Mobile Apps On Communicative Competence, Leveth Jackson

Theses and Dissertations

This phenomenological study is focused on understanding how university students who are learning English as a foreign language (EFL) perceive and experience using mobile application on their speaking abilities. The primary goal was to examine the perception and attitudes of EFL learners towards using mobile apps for independent English-speaking practice and creating a customized learning experience outside of the classroom.

The researcher also investigated the participants’ views on the challenges and advantages of incorporating mobile apps into university speaking courses. The findings of this investigation may inform language educators at universities on the potential benefits of using mobile apps in …

Viewers' Attitudes Towards Analytical And Traditional Commentary Styles In Baseball Broadcasts: A Quasi-Experimental Study, Michael Menhart

Theses and Dissertations

This study investigates the attitudes of college and non-college athletes on analytical and traditional commentary styles during baseball broadcasts. The attitudes tested were satisfaction and likelihood to watch again (retention). The experiment had two data collection sessions for the athletes and non-athletes where they were exposed to either analytical or traditional commentary. The exposure came through the reading of a fictional scrip based on each style and then the participants were asked to answer questions to test their satisfaction and retention. Through a comprehensive analysis, including independent sample t-tests and two-way ANOVA, the findings revealed a significant main effect for …

"But Why Facebook?" Why And How Local Nonprofit Organizations Use Facebook Compared To Other Social Media, Tyisha S. Landers

Theses and Dissertations

Social media marketing has proven to be immensely beneficial in providing a mostly free, accessible way to inform people and carry out campaigns. For nonprofits, social media platforms provide a channel to reach large audiences quickly, efficiently, and engagingly. How social media is used by nonprofit organizations – especially medium to small-scale organizations – plays a huge factor in their social media success. This factor can affect followers’ attitudes, perceptions, knowledge, and behavior toward the brand, which consequently affects the engagement level. To better understand how nonprofits use social media, in this study, the researcher will interview social media managers …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Development And Implementation Of A Sports Broadcast For Columbus State University Basketball, Hailey Franklin

Theses and Dissertations

Sports broadcasting uniquely captivates and unites people in a way no other form of entertainment can. Columbus State University, an NCAA Division II organization, recognized the need to elevate its sports broadcasting capabilities to enhance fan engagement and support for its men's and women's basketball programs. The purpose of this project was to record and report the process in the development and execution of a professional sports broadcast for the 2023- 2024 men's and women's basketball season at Columbus State. This project increased visibility for multiple parties while creating future possibilities within the athletic department by introducing new technology and …

Enhancing 8-Bit Legacy’S Social Media Presence Through Professional Editing, Madison Croft

Theses and Dissertations

No abstract provided.

Exploring The Impact Of Digital And Social Media On Recruiting Georgia High School Football Players By Ncaa Division 1 Universities In Georgia, Justin Phillips

Theses and Dissertations

Social and digital media integration has revolutionized the landscape of college football recruiting, offering innovative tools and strategies to enhance recruitment. Modern technology, including platforms such as X and Hudl, facilitates direct communication between high school athletes and college coaches. At the same time, companies like Route and RosterSpot employ data science and machine learning to optimize player-college matches. These technologies enable coaches to discover talent more efficiently and foster a personalized athlete recruiting experience (Booton, 2020). Additionally, social networking sites like Facebook, Instagram, and Snapchat have become essential tools in the NCAA recruiting process, allowing for real-time updates, extensive …

Creating A Social Media Presence In Columbus State Women's Basketball Program, Kaihla Carter

Theses and Dissertations

This professional project will explore increased social media growth within the Columbus State University Women's Basketball team. It will present a sweeping writing audit focusing on the encounters and perspectives of the Columbus State Women's Basketball program regarding social media and the advancing opportunities for female student-athletes. It will dive into the framework to understand how women's basketball social media platforms impact the subjects, stories, and conversations encompassing the game, ultimately molding the public insight and plan. We get into the impact of a solid virtual social media presence, effective online entertainment strategies, the variety inborn in the women's basketball …

Wcug Continuity Book: Building Organizational Robustness Through A Framework Model, Sho Irikawa

Theses and Dissertations

WCUG Cougar Radio is a student led and community driven radio station housed in the Department of Communication at Columbus State University (CSU) in Columbus, Ga. Since 2015, WCUG Cougar Radio (now written as WCUG) created a learning lab environment, focused on training the next generation of media creators and managers. WCUG also houses and manages a podcast network that hosts a majority of WCUG’s digital content. Importantly, WCUG is operated by our very own CSU students. These students hold different tiers and positions as personnel, whether paid or volunteers. WCUG is also advised by a Faculty Advisor from the …

Branding & Marketing Strategies For Silver Linings Personal Care Home Llc., Kalicia R. Thomas

Theses and Dissertations

No abstract provided.

The Patient Experience Of Language Discordance And Interpreter Services In The Emergency Department, Keri L. Baker

Theses and Dissertations

Background: Clear communication is critical to the interaction of a patient and medical provider. For non-English speaking patients, language discordance, described as the lack of proficiency in a shared language, with the medical team results in a poor patient experience and poor patient outcomes. The predominant solution to language discordance is the use of interpreter services, however these services are underused in the emergency department (ED). Studies examining underuse of interpreter services have primarily focused on the clinician and little is known about the patient’s influence on the use of interpreter services.

Methods: Semi-structured interviews were conducted with 12 Spanish-speaking …

Call For Me When You Get There: I'Ll Be Among The Crows, Jessica O. Tifase

Theses and Dissertations

I've always been intrigued by the ways in which the notion of flight has been used to describe the movement of Black people, both literally and figuratively. In many instances, flight performs as a double entendre, embodying multiple meanings: to escape or to transcend. The fluidity of its definition prompts a reflection I’ve been wrestling with as I move through the world: Are Black people in a perpetual state of flight?

In my thesis exhibition, Call for Me When You Get There, I use the precarious state of flight as a means to explore the complicated choreography necessary for navigating …

Online Racism And Mental Health Symptomatology Among Black Adolescents: A Longitudinal Examination, Stephen M. Gibson

Theses and Dissertations

Online racism (i.e., racism perpetrated and embedded within media and platforms on the Internet) is increasingly becoming a public health concern. Recent empirical evidence demonstrates that over a three year period, Black adolescents reported experiencing at least one online racial discriminatory incident, including exposure to racist images or videos within digital spaces (Tynes et al., 2020). One way in which Black adolescents are exposed to online racism is through the consumption of digital news media on the coverage of racially traumatic events (e.g., murders of Black men and women by police officers, racial hate crimes committed against Black people) and …

Victim Advocates' Experiences In The Provision Of Domestic Violence Services For Jewish Women, Michael Sue Jenefsky

Theses and Dissertations

Domestic violence is a serious, dangerous global epidemic and does not discriminate. Domestic violence has no limitations happening in all communities, religions, and cultures. There are many types of abuse, and it is not always physical; however, the underlying threat of violence is perceived by victims. Abusers use manipulative and coercive tactics to gain and maintain power and control of victims. It is deliberate and a choice. Feelings of shame, guilt, blame, failure, helplessness, and being trapped with no means to escape are prevalent among victims. Jewish women have specific feelings and fears that are associated with halakha, Jewish law, …

Once Upon A Time, Again: Exploring The Function Of Fairy Tale Retellings, Mackenzie A. Parsons

Theses and Dissertations

With the invention of the printing press, fairy tales became limited by the idea of an "original" (Pettitt, 2009; Blamires, 2003). However, in the past century, the retelling and changing of fairy tales has become incredibly popular in all forms of media, such as print, film, ballet, musicals, etc. Despite Western populations' familiarity with these tales, the demand for such retellings continues to rise, with the storytellers finding great financial success with each "new" version they provide. Researchers have many varying opinions on the reasons for such intense responses to retold fairy tales, but there is a gap of research …

"Social" Movements: A Trend Analysis Of The Role Of Social Media In Social Movements, Courtney Nelson Stubbs

Theses and Dissertations

The gay rights movement has been very active on social media throughout the years. Using a trend analysis this study aimed to answer how social media is being used during a social movement, how a social movement evolves on social media, and how social media is being used by organizations as a public relations strategy to create change in social movements. Overall, the findings revealed 11 different ways social media is being used during a social movement, which shows how important opinion leaders are in helping a social movement gain traction and create the desired impact.

Twitch Chat Advertising: How Live Chat Valence Affects Consumer Advertising Perceptions, Austin W. Camper

Theses and Dissertations

The streaming platform Twitch.tv, is a popular video streaming website where users can watch, communicate, and chat with streamers and other viewers live. Twitch and other live streaming websites typically offer viewers a chat window where the viewer can chat (in real-time) with the streamer and other viewers who are currently watching the stream. Research in live streaming platforms like Twitch and the effects of their various features are novel. The purpose of this study is to analyze how the sentiment of a live chat (positive or negative) and the stated or not stated disclosure of an advertisement posted in …

"Maybe I Shouldn't Have Worn Such High Heels" Examining Self-Presentation Expectations For Corporate Women Using Communication Theory Of Identity, Taylor E. Mack

Theses and Dissertations

The present study examines how corporate women use self-presentation in the workplace to communicate professionalism. The study utilizes Communication Theory of Identity (CTI) to consider the self-presentation experiences of corporate women. CTI identifies four identity layers: personal, relational, enacted, and communal, which interact and influence each other as individuals attempt to define themselves. Through semi-structured, in-depth interviews with corporate women, the present study found the following results: women often receive communication regarding self-presentation standards from peers rather than formal policies, self-presentation expectations have become more casual and diverse, women still encounter challenges resulting in the need to (re)negotiate their identity, …

Understanding Podcast Advertising Processing And Outcomes: An Analysis Of Podcast Ad Types, Message Types, And Media Context On Consumer Responses, Colin Piacentine

Theses and Dissertations

Podcasting is a rapidly growing medium that is increasingly substantially in terms of both audiences and advertising revenue. This study examines the concepts of native advertising, persuasion knowledge, narrative transportation, and media context congruity as they pertain to this emerging media format. Specifically, it examines the effects of ad type (host-read/announcer-read), message type (informative/narrative), and genre (news/true crime), as well as the interactions between them, on consumer responses. Consumer responses are categorized into those relating to the podcast and those relating to the advertisement. A 2 x 2 x 2 full factorial between-subjects online experiment is conducted comparing eight podcast …

The Unsung Heroes For Intercollegiate Athletics: Examining The Dialogic Principles Of Communication In Community College Athletic Departments, Matthew Alan Stilwell

Theses and Dissertations

The purpose of this study was to explore community college athletic departments and how they connect and facilitate messages to their stakeholders. With limited resources, it’s important to understand how the athletic departments are applying best strategies and principles of relational management. Therefore, the goal and importance of this project was to explore how a mass communication tool in Twitter and how it is used in community college athletics, an area that is not a focal point in either collegiate athletics or sport communication scholarship. Using Kent and Taylor’s (1998) dialogic principles of communication as a guide for this project, …

Evaluating The Chief Of Staff Of The Air Force 2016 Initiative To Revitalize The Squadron: A Thematic Content Analysis Of Appreciative Inquiry Mechanisms, John M. Huntz

Theses and Dissertations

A thorough thematic analysis and literature review were undertaken to understand better the integration of AI mechanisms within the Revitalize the Squadron initiative. To facilitate the initiative's implementation, the aim is to provide commanders with practical instances, dimensions, findings, and results. Throughout the coding process, instances of AI’s mechanisms were discovered in the literature. The link between PE and HQR boosted the overall vitality within the squadron, where vitality was determined to be the goal. AI, as a whole, was not found in the literature, but the analysis determined that the Revitalize the Squadron initiative was “Appreciative” in nature.