Communication Commons^™

Gender Differences & The Effect Of Promotional Techniques On Fan Attendance At Mlb Games During A Losing Season, Melanie Mount

Theses and Dissertations

The thesis' purposes were to (a) determine what promotional techniques engender ticket sales during a MLB team's losing season and (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.

Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The quantitative data from content analyzing promotional schedules were charted by how often promotions were offered and ranked by attendance popularity. Qualitative data gathered from interviews and focus panels provided detailed insight into promotional development, targeted audiences and gender preferences.

Results …

A Public Relations Plan To Profitable Fund Raising Using Information From The Previous Fund Raisers Of Two Non-Profit Organizations As Examples: Literacy Volunteers Of America, Cape-Atlantic, Inc. And The Community Foodbank Of New Jersey, Southern Branch, Gia J. Porter

Theses and Dissertations

Fund raising is an important component used by many non-profit organizations. For some non-profits, it is the one thing that keeps the organization viable from year to year.

The fund raisers of two non profit organizations, Literacy Volunteers of America, Cape-Atlantic, Inc. and The Community FoodBank of New Jersey, Southern Branch were used to determine which fund raisers are more profitable.

Fund raising events from both non-profit organizations for the past three years have been listed. This was done to compare events held by the two non-profit organizations and the money raised from those events.

A survey was also given …

The Spirit In The Law Podcast: Testing The Democratization And Audience Behavior Of New Media Broadcasting, Scott Lin Lunt

Theses and Dissertations

This project summary presents the details of a podcast project conducted from April to December of 2006. The project consisted of the creation of a new Internet-based audio interview show entitled Spirit In The Law. The interviews were delivered to listeners who requested the shows via the Internet, and were available to a targeted audience of law students in the United States and abroad. The show featured interviews with 20 notable attorneys and professionals who answered questions regarding spiritual values in their professional practice. The project was informed by two theoretical frameworks: New Media theory and Situational Theory of Publics. …

Disaster Communication Networks: A Case Study Of The Thai Red Cross And Their Disaster Communication Response To The Asian Tsunami, Tami J. Matthews

Theses and Dissertations

Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The …

Recall And Recognition Of Brand-Modified Product Placement In Movies, Caitlin Anderson

Theses and Dissertations

In recent years, the product placement industry has seen a significant boom. The growth of product placement continues as media seeks funding and branded products vie for increased audience attention. Because of the increased product placement, there are many studies that examine the attitudes towards product placement, the experiences and interpretations of brands post-product placement, the effects of product placement, and memory of product placement. However, while product placement is a popular trend, there are occasions when branded products are altered in movies and television (this thesis refers to the altered products as “brand-modified products”). Little, if any, research has …

The Power Of The Message: A Study Of Media Influence On The Development Of Public Opinion, Jonathan C. Churchill

Theses and Dissertations

The influential power that media channels have directly affects the development of public opinion when it comes to the National Football League, its players and subsequent on or off the field incidents.

The purpose of this study was to show how public opinion of the NFL is driven by different demographic information and by how fans get their news concerning the NFL and its subsequent adverse news. This study will attempt to show how age and media source can affect the development of public opinion, how public opinion is formed and potential variables that may influence opinion formation.

The researcher …

Analysis Of Layered Social Networks, Jonathan T. Hamill

Theses and Dissertations

Prevention of near-term terrorist attacks requires an understanding of current terrorist organizations to include their composition, the actors involved, and how they operate to achieve their objectives. To aid this understanding, operations research, sociological, and behavioral theory relevant to the study of social networks are applied, thereby providing theoretical foundations for new methodologies to analyze non-cooperative organizations, defined as those trying to hide their structure or are unwilling to provide information regarding their operations. Techniques applying information regarding multiple dimensions of interpersonal relationships, inferring from them the strengths of interpersonal ties, are explored. A layered network construct is offered that …

The Enduring Mythological Role Of The Anonymous Source Deep Throat, Shana Lyris Hamilton

Theses and Dissertations

Deep Throat is one of the most famous anonymous newspaper sources in American journalism. He is known for helping Washington Post reporters Bob Woodward and Carl Bernstein uncover the Watergate scandal that led to President Richard Nixon's impeachment and resignation in 1974. Deep Throat's identity was a source of curiosity until he was revealed in 2005 as the former number two figure at the FBI, William Mark Felt. This thesis will show that, despite Felt's notoriety, Deep Throat was not an indispensable part of Woodward and Bernstein's Watergate coverage, speaking with Woodward 16 times about Watergate during the reporters' coverage. …

An Analysis Of The Models Of Public Relations Most Commonly Used By Professional Minor League Baseball Franchises, Pasquale J. Rose Jr.

Theses and Dissertations

This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual differences among the organizations and overall limitations encountered in the field.

Twenty directors of media and community relations for fifteen minor league franchises were asked to participate in data collection by completing a three-tiered Delphi study to reach a consensus on the most important job responsibilities and skill sets they feel are necessary to …

Ethical Pharmaceuticals? A Deeper Look At The Ethics In Pharmaceutical Public Relations, William M. Walsh

Theses and Dissertations

This study takes a deeper look inside the ethics of pharmaceutical Public Relations within marketing campaigns. More specifically, the researcher performed case studies on the ethically questionable marketing campaigns of Fen-phen and Vioxx and compared that data with data collected from focus groups composed of Rowan University graduate Public Relations Alumni.

The case studies were performed through primary and secondary research of the campaigns conducted for Fen-phen and Vioxx. The data was then used to reconstruct the two campaigns. The focus group data was collected from three focus groups, each with four members, and all data was tabulated and then …

The Role Of Public Relations In Crisis Communication Planning And Management: An Analysis Of The Pharmaceutical Industry, Tracey A. Myszka

Theses and Dissertations

This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.

The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.

Findings indicate general agreement about the value and role of public relations during a crisis …

What Influences A Recruit From New Jersey Or Nyc Between The Ages Of 18-27 Years Old To Join The United States Air Force In Post 9/11 America?, Lisa M. Martz

Theses and Dissertations

This study examines who or what influences a military recruit from New Jersey or New York City to join the United States Air Force in Post 9/11 America. Knowing what influences recruits for enlistment could help ensure the Air Force is targeting the right influencers and incorporating the most effective communications methods into its recruiting strategy. The study will also look into whether the events of 9/11 affected the decision to join the Air Force.

Recruits were asked to participate in data collection for the research through a survey sent electronically via email. Responses were tabulated using Microsoft excel software. …

Integrated Marketing Communications: Branding Plan For Medicare Y Mucho Mas, Javier Camano

Theses and Dissertations

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

Cultivating A Donor Base: How Colleges And Universities Use Public Relations Techniques To Influence Undergraduate Students To Become Donors, Heather Ann Sheridan

Theses and Dissertations

This study examines effective public relations techniques used by higher education fund raising professionals in cultivating an alumni donor base. The researcher surveyed fund raising professionals in the nation's top private and public colleges and universities. The researcher also conducted a personal interview with a top fund-raiser in the field of higher education.

Survey participants rated donor bases, identified when they begin to cultivate relationships for lifetime giving and the effectiveness of strategies to obtain alumni support. The researcher surveyed key fund-raisers from 124 of the nation's top colleges and universities. This study examined what strategies fund-raisers deemed effective in …

The Effects Of Ability Homophily On Individual Performance, Michael J. Gray

Theses and Dissertations

Homophily is the sociological term for a principle that is easily observed and understood: similar people tend to associate with one another (or the well-known saying "Birds of a feather flock together"). Homophily creates divides among people with numerous demographic characteristics and causes people to surround themselves with others who are similar to themselves (McPherson et al., 2001). Race and ethnicity have the greatest influence on relationship choices followed by age, religion, education, occupation, and gender (McPherson et al., 2001). While studies of homophily of race and gender are quite common, few studies have examined homophily based on instrumental attributes …

The Longitudinal Effect Of Self-Monitoring And Locus Of Control On Social Network Position In Friendship Networks, Gary J. Moore

Theses and Dissertations

The purpose of this research was to identify how enduring personality characteristics predict a person's location in a network, locations which in turn affect outcomes such as performance. Specifically, this thesis examines how self-monitoring and locus of control influence an individual's location in a friendship social network over time. Hierarchical Linear Modeling (HLM) was used to analyze 28 groups of students and instructors at a military training course over six and one half weeks. Self-monitoring predicted betweenness centrality in five of six time periods while locus of control predicted betweenness centrality in three of six time periods. The moderation of …

A Graph Theoretic Analysis Of The Effects Of Organizational Structure On Employee Social Networks, John R. Hutzel

Theses and Dissertations

A simulation technique was used to investigate the impacts of organizational structure on an organization's social network. By simulating personnel in an organization as vertices in a graph and the aging of the corporation as the aging of the same graph, the maturation of an organization was realized. The characteristic path length of the graph was measured after each year returning an optimistic average organizational distance. Results include the finding that, per this model, an organization's characteristic path length can drop over 50% in a 20 year period with consideration of edges of all strengths. Next a series of random …

Leadership In Groups: Social Networks And Perceptions Of Formal And Informal Leaders, Mitchell D. Stratton

Theses and Dissertations

The labors of organizational and behavioral science researchers have resulted in a literature robust in the study of leadership and social networks. Empirical examination of both topics has shown significant organizational outcomes, but breadth is lacking both within and between the disciplines. Studies of leadership have seen the preponderance of the effort focused on formal leaders, while most social network studies examine only one informal structure. Moreover, there exists a paucity of studies, which have sought to examine the interrelationships between leadership and social networks. In an effort to address these voids, this thesis investigated: 1) The concurrent existence of …

Formal And Informal Work Group Relationships With Performance: A Moderation Model Using Social Network Analysis, Benjamin R. Knost

Theses and Dissertations

Social networks have recently emerged in the management discipline as a unique way of studying individuals groups in organizations. While traditionally used in the analysis of un-bounded networks, applying social network analysis techniques to bounded work groups and organizational teams has become increasingly popular. Past research has established relationships between in-degree social network centrality and individual performance as well as social network density and overall group performance. This field study, conducted at a military training course, attempted to further refine this social network-performance relationship by modeling characteristics of both the formal and informal work group networks in relation to performance …

Gauging The Commitment Of Clandestine Group Members, Doneda D. Downs

Theses and Dissertations

Since the attacks of September 11th, 2001, there has been a great deal of attention given to understanding the inner workings of terrorist organizations in order for the United States to be successful in the Global War on Terrorism. Group dynamics has been one area of interest pursued to gain more insight into a terrorist's cognitive battlespace. Until a few years ago, most research on individual commitment and organizational cohesion has been based primarily on questionnaires and open observations on groups that desire to be understood. However, terrorist organizations are clandestine; they constantly employ operations security (OPSEC) to ensure protection …

The Journey Home: A Root-Metaphor Analysis Of The 1840 Mormon Manchester Hymn Book, James N. Arrington

Theses and Dissertations

In 1840, apostle missionaries for the Church of Jesus Christ of Latter-day Saints compiled, printed, and began distributing a hymnbook that eventually would become the basis for all subsequent LDS hymnbooks published in English in the nineteenth and twentieth centuries. This thesis, as a contribution to the literature of communication, book history, and hymnology, as well as the intellectual and cultural history of the early years of the LDS Church, focuses on analyzing the poetry of the 1840 Mormon Manchester hymnbook. Using qualitative root-metaphor analysis, the author identified and analyzed expressions, supporting an emergent journey root-metaphor. He then divided the …

Transparency In The Government Communication Process: The Perspective Of Government Communicators, Jenille Fairbanks

Theses and Dissertations

This study presents an understanding of the role of transparency in the communication processes of agencies of the United States Federal Government, as guided by principles of stakeholder management, models of public relations, and a model for government agency communication. These theories and models all suggest that increased openness in organizations will result in improved organizational functioning and in some instances, increases in organizational trust. The perspectives presented in this paper were collected through eighteen semi-structured in-depth interviews of professional communicators for various agencies in the United States Federal Government. The data shows that government communicators recognize the need for …

Question Of Bias: A Content Analysis Of The Visual Coverage Of The 2004 Presidential Campaign, Angie Bergstrom

Theses and Dissertations

This thesis focuses on the question of preferential treatment by U.S. national newsmagazines of presidential candidates in the 2004 election as evidenced by their visual coverage. Using content analysis, all the visual depictions of candidates George W. Bush and John Kerry were analyzed for 10 visual attributes to determine whether one had received better pictorial treatment. This study asked if the newsmagazines had printed greater amounts of visuals overall for one candidate and if one candidate's visuals were more or less positive than the other. The author concludes that more coverage was given to Bush over Kerry in a 60/40 …

White Beauty: The Portrayal Of Minorities In Teen Beauty Magazines, Micaela Choo Banks

Theses and Dissertations

This content analysis examines the representations of minorities in the two most popular teen beauty magazines: Seventeen and YM. Nine issues for 2003 constituted the sample frame yielding a total of 620 advertisements containing human models. After setting up a theoretical framework of the new racism and White beauty, this study investigates the portrayals of minority models. Overall, when compared with earlier studies the number of minority models used in mainstream magazine advertising rose and the portrayals of minority models in prominent roles increased. Yet, the subtle nature of the new racism was reinforced in the following findings: Prominent …

The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle

Theses and Dissertations

This master's thesis is a grounded theory study of the development of the Internet as a tool for political action in Japan by groups and individuals producing web pages on the issue of history textbook reform. Through the analysis of 14 in-depth interviews, a framework is developed for understanding the role the Internet has taken in political action in Japan. As activists utilize the Internet in political activism, the Internet appears to be developing into an anchor for continuing political activism. For activists, the Internet is a central point of reference for both mass communication and interpersonal communication activities. The …

Impact Of Integrated Marketing Communications: From The Lens Of Public Relations Educators And Scholars, Vijaya Singh

Theses and Dissertations

The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.

The purpose of this thesis was to explore (a) impact of IMC on public relations education (b) perceived advantages and disadvantages of an IMC approach to a public relations curriculum (c) determine if a need exists to revise public relations education at the university level.

To examine the impact of IMC on public relations education the researcher conducted a formal quantitative content analysis of the curricula of 13 graduate programs …

No Child Left Behind And Its Communication Effectiveness In Diverse Communities, Benjamin L. Daniel

Theses and Dissertations

The study sought to define the communication techniques and channels 15 school superintendents from randomly selected socioeconomically diverse school districts use to communicate the major provisions of federally mandated No Child Left Behind legislation to parents and the most effective techniques to communicate NCLB to parents in those districts most likely affected by the legislation. The author employed a Delphi technique and personal interviews to gather primary data.

Findings indicate that superintendents considered print media and group settings the most effective means through which to communicate NCLB provisions to target audiences. Additionally, the researcher determined that parents remain uncertain about …

The Most Effective Pr/Advertising Techniques In Disseminating An Alcohol Social Norms Campaign, Christine Anna Diblasi

Theses and Dissertations

The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.

The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the …

When The Publisher Is A Politician; A Case Study Of The Idaho Falls Post Register's Coverage Of The 2002 Idaho Gubernatorial Campaign, Kristoffer D. Boyle

Theses and Dissertations

In March 2002, Idaho Falls Post Register owner/publisher Jerry Brady announced his intent to run as the Democratic challenger in the Idaho gubernatorial race. His decision left the newspaper and its editorial staff scrambling for an appropriate way to objectively cover the state's most prominent race involving the man who signed the checks. In an effort to meet this expectation, the newspaper established a detailed plan, which included Brady moving away from the newspaper's operations, both physically and editorially. Additionally, the Post Register brought in an outside media professional to monitor its coverage of the race and hosted several meetings …

Leaning Left: A Case Study Of Media Bias In The 2004 Presidential Election, Adam Lasecki

Theses and Dissertations

No abstract available.