Communication Commons^™

The Main Effects Of Gender And Faculty Rank On Occupational Stressors, Technology Stressors, And Coping Strategies Of Journalism And Mass Communication Educators In The U.S, Paulette Helen Walter

Theses and Dissertations

Assistant professors who teach journalism and mass communication tend to be more stressed than either associate professors or full professors, and female faculty members are more stressed than male faculty. Both female and male assistant professors ranked the following three items as causing them the highest stress: having inadequate time to devote to research, not having clear criteria for evaluation of research, publication, or creative activities, and teaching inadequately prepared students. Journalism and mass communication faculty generally use positive coping strategies such as prioritizing work or planning ahead. Additionally, across the board, the levels of stress reported for preparing to …

Communities And Colleges: Utilizing Public Relations Techniques And Strategies To Solve Chronic Town-Gown Problems, Kristin M. Leavey

Theses and Dissertations

The purpose of this thesis was to determine what public relations techniques and strategies could be utilized to alleviate or even solve the five most prevalent problems faced by colleges and their communities. This researcher also verified that the top five problems as determined in a 1998 study still reign as the major problems in 2004.

An extensive literature review was conducted in conjunction with in-depth interviews with three college relations directors, surveys sent via email to over 1,000 college relations personnel, and intercept studies within the communities of the three chosen colleges.

It was concluded that the top five …

Screams, Vampires, Werewolves, And Autographs: An Exploration Of The Twilight Phenomenon, Emily Reynolds

Theses and Dissertations

The purpose of this thesis is to examine the pop culture phenomenon of Twilight. Using a qualitative method of grounded theory, meanings and constructs were developed from the data. Data was gathered at three events centered around the release of the Twilight the film adaptation, and the release of the fourth and final book in the Twilight saga. A survey was administered to willing participants. After the surveys were gathered they were read and then coded. After the coding process a follow up interview was conducted with ten nominated and willing Twilight fans. The results had theoretical roots in …

The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski

Theses and Dissertations

New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …

Royal Images And Rebel Ideals: Contradictory Symbols In American Revolutionary Newspaper Nameplates, Autumn Lorimer Linford

Theses and Dissertations

Historians have long claimed that the newspaper printers of the American Revolution were instrumental in bringing about Independence. By focusing solely on the written words left behind by these men, however, researchers have erroneously believed the printers belonged exclusively to either the patriot or Tory camps. The masthead symbols chosen by the printers to represent their newspapers offer a more objective measure of their partisan affiliations than a textual analysis of the content. The printers marked major changes in their political ideologies by inserting and deleting political symbols in their newspaper mastheads. This study examines the use and meanings of …

Characterizing And Detecting Unrevealed Elements Of Network Systems, James A. Leinart

Theses and Dissertations

This dissertation addresses the problem of discovering and characterizing unknown elements in network systems. Klir (1985) provides a general definition of a system as “... a set of some things and a relation among the things" (p. 4). A system, where the `things', i.e. nodes, are related through links is a network system (Klir, 1985). The nodes can represent a range of entities such as machines or people (Pearl, 2001; Wasserman & Faust, 1994). Likewise, links can represent abstract relationships such as causal influence or more visible ties such as roads (Pearl, 1988, pp. 50-51; Wasserman & Faust, 1994; Winston, …

The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner

Theses and Dissertations

While social network sites (SNS) are a popular form of new media, the literature has not investigated the social influence of these internet sites. Using a mixed method approach of qualitative interviews and a laboratory experiment, this study tests a process model predicting the effects of communication processes and technology on social influence. This model suggested that SNSs may be more effective at social influence than face-to-face communication. A qualitative study was performed to determine whether the hypotheses were plausible whereby it was suggested that SNSs may influence other individuals and SNSs might be a more effective at influencing individuals …

Defining Leadership: Understanding Desired Traits Of Leaders, Alex Acton

Theses and Dissertations

What do people want from leaders? That question has been asked for generations. In recent history, a huge growth in leadership studies has produced a wealth of information on this topic, but because of the multitude of publications, there are now many competing schools of thought about what qualities make a great leader. This paper seeks to understand the qualities that people look for in leaders and to understand if any consistent patterns emerge from these desired traits. This is done through two avenues.

Firstly, a survey of the existing leadership publications in several different established leadership genres provides an …

Faith And News: A Quantitative Study Of The Relationship Between Religiosity And Tv News Exposure, Raquel Marvez

Theses and Dissertations

The purpose of this study is to investigate the relationship between religiosity and broadcast news usage. This study examines the level of religiosity of individuals and its correlation to broadcast news exposure. The correlation between religiosity and perceptions of violence on broadcast news was also measured. Two theories were applied in this study. Uses and Gratifications asserts the active character of the audience to choose what they watch, how often, etc., and Selective Exposure defends the ability of the individual to select media that coincides with personal value systems. These two theories complement each other and provide support in the …

Monarch Cheers, Integration Whimpers, And A Loyalty Conflict: Kansas City Call's Coverage Of The Black Yankees, 1937-1955, Eric M. Eames

Theses and Dissertations

Already regarded as one of the top teams in Negro League baseball, the Kansas City Monarchs became known as a powerhouse unit in the 1930s and 40s. They rolled into towns with lights, amazing athletes, and competitive play. They won championship after championship during these years as Kansas City baseball fans strongly supported them. As they became an integral part of the city, the Monarchs' success, open-seating policy, and jazzy home openers fostered a large following of mixed-race fans. The local black newspaper, the Kansas City Call, held them up on a pedestal, while sportswriters for the mainstream Kansas City …

Manager Tools Podcast: A Study Of Podcasting's Effectiveness With Profit Potential, Quincy Frodesen Beal

Theses and Dissertations

This thesis seeks to understand further the effectiveness and profit potential of podcasting. The study combines the theories of uses and gratifications and subjective theory of value to create a model for podcasting's value. The model is put to the test using the Manager Tools podcast as the subject. Data suggest the three main drivers behind perceived podcast effectiveness are pleasure, habit, and information gathering. Relaxation proved to have a negative influence on perceived effectiveness. The audience's willingness to pay was determined by perceived effectiveness, scarcity, and habit. Though not a generalizable study, the conclusion discusses the findings' implications on …

Film Families: The Portrayal Of The Family In Teen Films From 1980 To 2007, Caroline Clayton Clark

Theses and Dissertations

American adolescents watch an average of 3.5 hours of television and movies everyday; many attend more than one movie a month. Adolescents as a group watch more movies than any other group of the population, yet little research has been done on what is shown in teen movies. Adolescence is a time when values, beliefs, and opinions are formed and the media has been found to be a place that adolescents find information that can influence the construction of these identities. While there has been a vast amount of research looking at the family as portrayed on television shows, there …

From Suffragettes To Grandmothers: A Qualitative Textual Analysis Of Newspaper Coverage Of Five Female Politicians In Utah's Deseret News And Salt Lake Tribune, Holly M. Cox

Theses and Dissertations

This thesis examines press coverage in the Deseret News and Salt Lake Tribune of five female politicians in Utah history: Martha Hughes Cannon (1896), Reva Beck Bosone (1948), Karen Shepherd (1992), Enid Greene Waldholtz (1994), and Olene S. Walker (2003). A total of 438 articles were reviewed using qualitative textual analysis. Coverage by candidate varied, though it was not in general overtly biased concerning candidate gender. However, the press did call attention to the gender of candidate and gendered commentary was present. The press also called attention to the rarity of women running for high political office and addressed the …

Scientific Consensus On Manmade Global Warming: Think Tank Influence On Public Opinion Through News Media, Greg Howe

Theses and Dissertations

This study examined the influence of think tanks, in the news media, on public opinion of what most scientists believe about the cause of global warming.

The researcher performed a content analysis on two national newspapers spanning May through July, 2006, the three months surrounding the U.S. release of An Inconvenient Truth, to determine whether papers of differing political ideology provided different amounts of context concerning the global warming scientific consensus. The data were tabulated using Microsoft Excel. Experimental research was also conducted using 103 undergraduate Rowan University public relations and public relations and advertising majors to determine if …

Music And The Modern Maya: A Reception Study Of Rock-Maya Music In Guatemala, Malcolm Miguel Botto

Theses and Dissertations

The current global flows of people, capital, technology, images and ideas--a phenomenon described as "mediascapes" by Arjun Appadurai (1996), traverse the most isolated Maya communities in Guatemala. These flows have recently influenced the creation of hybrid media products among the Maya. Among them we find an emerging indigenous musical genre called "Rock-Maya." I use reception analysis methods to document the encoding and decoding of this new indigenous medium of communication. Through qualitative interviews I attempt to show how K'iche'-Maya youth appropriate, what Motti Regev (1997) calls, the rock aesthetic to promote a sense of K'iche'-Maya youth identity in a modern …

Predicting The Longevity Of Dvdr Media By Periodic Analysis Of Parity, Jitter, And Ecc Performance Parameters, Daniel Patrick Wells

Theses and Dissertations

For the last ten years, DVD-R media have played an important role in the storage of large amounts of digital data throughout the world. During this time it was assumed that the DVD-R was as long-lasting and stable as its predecessor, the CD-R. Several reports have surfaced over the last few years questioning the DVD-R's ability to maintain many of its claims regarding archival quality life spans. These reports have shown a wide range of longevity between the different brands. While some DVD-Rs may last a while, others may result in an early and unexpected failure. Compounding this problem is …

The Image Of Professional Wrestling: A Case Study Of The Chris Benoit Double Murder-Suicide, Neil Borenstein

Theses and Dissertations

This study investigates the media's role in influencing public perception of the professional wrestling industry following the Chris Benoit double murder-suicide. The researcher sought to understand the manner in which newspapers portrayed the professional wrestling industry and whether media coverage in general played a role in forming the public's opinion of the industry.

Through a content analysis of articles and headlines in The New York Times and The Miami Herald, the researcher evaluated the tone of the media coverage of the professional wrestling industry. Intercept studies conducted at two southern New Jersey sports bars revealed where people received their information …

Deception In Super Bowl Advertisements: An Analysis Of Deceptive Story Lines, Christopher R. Near

Theses and Dissertations

Many ethical studies have focused on advertising; however, they have yet to focus specifically on Super Bowl advertisements. This thesis examines the ethical issue of portraying deceptive acts within the storylines of Super Bowl advertisements from 1988-2008. Results indicate that 196 of the 2,172 advertisements studied, contain deceptive storylines. Most often the advertisements depicted white males, ages 30-64, using deception. Also, deception was usually done out of self interest at the expense of others. The deception often led to negative social, material, and emotional consequences for the person being deceived, with mostly positive outcomes being shown for the person doing …

Using The Zmet Method To Understand Individual Meanings Created By Video Game Players Through The Player-Super Mario Avatar Relationship, Bradley R. Clark

Theses and Dissertations

Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted. This research addresses the changing focus of video game researchers from the "producers," or sender of the video game, to the "audience" or receiver. This is accomplished in the following ways: by exploring meanings created by individuals while "role-playing" in an electronic world as an on-screen video game avatar; by using the Zaltman metaphor elicitation technique (ZMET), to gather a deeper understanding of how players …

An Exploratory Examination Of Social Website Quality, Joseph B. Werling

Theses and Dissertations

With websites becoming the frontend for numerous systems, the system's benefits require customers to have a favorable evaluation of the site and an intention to re-use it. It must be considered to be of high quality. With websites increasing adding collaborative technologies (such as tools for social networking, forums, and blogging) a new instrument to evaluate the quality of these types of sites is needed. Before such an instrument is developed, an understanding of the applicable theories is needed. This study offers that background. First the potential benefits of this research and its guiding questions are presented. Next is a …

An Empirical Investigation Of Factors Influencing Knowledge Management System Success, John F. Whitfield Jr.

Theses and Dissertations

Knowledge has been viewed as a critical component for organizations. Consequently, organizations implement Knowledge Management Systems (KMSs) to seek competitive advantages, but they may encounter mixed results. This research draws on previous information system and knowledge management system success-related literature and selects eight factors that are believed to be critical for the successful implementation of a KMS. These factors were derived through a literature search of current KMS success-related literature. The purpose of this study is to identify factors that could have a clear influence on the development and implementation of KMSs. The study presents the empirical examination of a …

High Performing Teams: The Moderating Effects Of Communication Channels, Edgard I. Zamora

Theses and Dissertations

The purpose of this study is to support the Air Force's goal of improving team performance by bringing visibility to several overlapping areas of study where little comprehensive research has been conducted. Specifically, an officer's ability to successfully complete his or her mission has been complicated in recent years by the emergence of new communication technologies. For example, communication networks now make it possible for pilots to fly Unmanned Arial Vehicles (UAVs) who sit on one continent while the aircraft and mission planners are on another and, although they may not see each other, their physical separation does not negate …

Visual Powerpoint: Photographic Principles To Revitalize Slides, Amy M. Thompson

Theses and Dissertations

“Visual PowerPoint: Photographic principles to revitalize slides” describes and demonstrates how Microsoft PowerPoint users can incorporate four principles of photography into their slides to enhance their presentation purposes and add visual appeal to their slides. Potential users of the trade book are experienced PowerPoint users who wish to improve their slides. Accompanying the manuscript is an analytic cover piece.

Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard

Theses and Dissertations

The project consists of three parts: a summary of the research, a collection of sixteen oral histories of Latter-day Saint Electronic Media and Public Relations professionals who contributed to the development and growth of media in the Church of Jesus Christ of Latter-day Saints, and a one-hour documentary film, Pioneers in Mormon Media, which gives a brief history of the development of modern mass communications and its use by the Church. This qualitative study investigates who has been involved in Church media, what projects have been accomplished and provides some explanation as to why the Church uses media. The oral …

The Gratification Niches Of Internet Social Networking, E-Mail, And Face-To-Face Communication, Robert Scott Nyland

Theses and Dissertations

Internet social networking sites have been the source of much speculation and controversy in the few years that they have been in existence. These sites (the most popular being MySpace and Facebook) allow their users to create online profiles, with which they can post pictures of themselves and interact with other users via text-based messaging. These sites are especially popular among teens and young adults, many of whom find their lives controlled by these sites. Utilizing the Uses and Gratificatioons approach in combination with the theory of the niche, the aim of this study is to understand the gratifications that …

Are Community Values Toward Education Reflective Of A District's Reputation For Quality Education: A Case Study Approach, Sheldon Marc Deveaux

Theses and Dissertations

An increasing number of parents across the nation are seeking alternatives to educate their children. School progress is being documented because of the implementation of the No Child Left Behind Act of 2001. Because America's education system is enthralled with academic reforms, research about this thesis topic is significant and timely.

This case study approach addresses the question whether public school districts successfully meet the education standards of parents in the community? Also, the author compares and contrasts the benefits between private and home schooling. Finally, the author addresses specific educational issues that motivate parents to remove their children from …

Restructuring Graduate Programs To Meet Students' Changing Needs, Christina Longo

Theses and Dissertations

This study explores the current trends in graduate education relating to adult learning theories, cognitive theories, online education and structures of graduate programs. The study also examines the future direction of graduate education.

The focus of the research involved identifying alumni perceptions of the PR graduate program at Rowan University. A survey was sent to 100 alumni. With a response rate of 47 percent, the data provided by the survey respondents was processed through SPSS to obtain percentages and calculations. The survey findings are presented in both narrative and chart form.

The results of this study show that the majority …

Regional Theatre Patronage: The Efficacy Of Integrated Marketing Communication On The 18-24 Age Cohort, Katherine A. Chronister

Theses and Dissertations

The purpose of this investigation was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional professional theatre if supplemental programming meets their needs. This information was ascertained by conducting in-depth interviews over the phone with marketing/communication professionals at four separate regional theatres in each region of the United States. Fifty intercept surveys were also administered at two universities in the tri-state area to the 18-24 age group to see what motivated them to …

Perceptions Of Value: An Analysis Of New Jersey's Public And Private Four-Year Colleges And Universities To Determine If Adherence To Recognized Design Principles Increases The Perceived Value Of Their Institution, Kathryn Marie Ponzi

Theses and Dissertations

The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the …

Stereotyped Seniors: The Portrayal Of Older Characters In Teen Movies From 1980-2006, Dawn Leah Magoffin

Theses and Dissertations

This content analysis examined the 60 most popular teen movies from the 1980s, 1990s, and 2000s to determine how older people (those over 55) are portrayed. This study found that some portrayals of older people in teen movies were favorable. For example, the most positive finding of the current study was the physical portrayal of older characters. The overwhelming majority of older characters were portrayed as active and healthy and rarely portrayed as sick or ugly. The negative physical stereotypes associated with children's media, such as “toothless/missing teeth" and older characters' reliance on physical aids were mostly absent from teen …