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Articles 361 - 390 of 447
Full-Text Articles in Communication
Cramer-Krasselt [Encyclopedia Entry], James Pokrywczynski, John Mcdonough
Cramer-Krasselt [Encyclopedia Entry], James Pokrywczynski, John Mcdonough
College of Communication Faculty Research and Publications
No abstract provided.
Linking The Heuristic-Systematic Model And Depth Of Processing, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody
Linking The Heuristic-Systematic Model And Depth Of Processing, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody
College of Communication Faculty Research and Publications
This study draws a nexus between heuristic-systematic information processing and the theory of planned behavior through a model of risk information seeking and processing. The model proposes that the form of information processing individuals apply to risk information from the media and other sources affects beliefs, evaluations, and attitudes considered important to making judgments about performing risk-reducing behaviors. This study found that deeper, more systematic processing of risk information is positively related to evaluation strength, attitude strength, and the number of strongly held behavioral beliefs actively considered by respondents when thinking about environmental hazards. The relationships were consistent, appearing across …
Don’T Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski
Don’T Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski
College of Communication Faculty Research and Publications
No abstract provided.
Review Of Rostow, Kennedy, And The Rhetoric Of Foreign Aid, Steven R. Goldzwig
Review Of Rostow, Kennedy, And The Rhetoric Of Foreign Aid, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
The Socratic Method In The Introductory Pr Course: An Alternative Pedagogy, Michael G. Parkinson, Daradirek Ekachai
The Socratic Method In The Introductory Pr Course: An Alternative Pedagogy, Michael G. Parkinson, Daradirek Ekachai
College of Communication Faculty Research and Publications
In the recent past several educators and practitioners have advocated the use of a Socratic dialogue or case method to teach public relations principles. Reported here are the results of an empirical study comparing student reactions to and perceptions of learning in introductory public relations courses using a traditional lecture format and a Socratic approach. The independent variables in this study are lecture and Socratic teaching methods. It was hypothesized that compared to students in a traditional course, students in the Socratic course would: (1) retain more factual information about public relations, (2) feel more confident in their knowledge and …
Official And Unofficial Civil Religious Discourse, Steven R. Goldzwig
Official And Unofficial Civil Religious Discourse, Steven R. Goldzwig
College of Communication Faculty Research and Publications
This essay discusses Roderick P. Hart's unique contribution to the scholarly investigation of civil religion in America. The essay also comments on traditional rhetorical constructions of civil religious discourse manifest in the presidential public address of George W. Bush. The essay concludes by offering evaluative commentary on three sets of innate tensions that complicate rhetorical constructions of civil religion: Church and state, republicanism and liberalism, and pluralism and secularism.
History, Hate And Hegemony: What's A Journalist To Do?, Bonnie Brennen, Lee Wilkins
History, Hate And Hegemony: What's A Journalist To Do?, Bonnie Brennen, Lee Wilkins
College of Communication Faculty Research and Publications
No abstract provided.
A Psychographic Analysis Of Generation Y College Students, Joyce M. Wolburg, James Pokrywczynski
A Psychographic Analysis Of Generation Y College Students, Joyce M. Wolburg, James Pokrywczynski
College of Communication Faculty Research and Publications
Generation Y is regarded as the elusive new youth market, whose members are as resistant to advertising efforts as were members of Generation X before them. To investigate various factors that influence the use of advertising among the college segment of Generation Y, a survey was administered to a random sample of 368 college students. Questions probed self-identity, relevance of depictions in the media, and the informational value of advertising across eight media. Results show that gender and a variety of personality traits such as introversion/extroversion affect both the perceived value of advertising as an information source and the relevance …
Communication Technology And Intercultural Education: A Report On Pedagogy, Deleasa Randall-Griffiths, Daradirek Ekachai
Communication Technology And Intercultural Education: A Report On Pedagogy, Deleasa Randall-Griffiths, Daradirek Ekachai
College of Communication Faculty Research and Publications
No abstract provided.
In Danger Of Dilution?, Bonnie Brennen
In Danger Of Dilution?, Bonnie Brennen
College of Communication Faculty Research and Publications
No abstract provided.
Public Perceptions Of The Midwest's Pavements: Explaining The Relationship Between Pavement Quality And Driver Satisfaction, James K. Giese, Robert J. Griffin, David Kuemmel
Public Perceptions Of The Midwest's Pavements: Explaining The Relationship Between Pavement Quality And Driver Satisfaction, James K. Giese, Robert J. Griffin, David Kuemmel
College of Communication Faculty Research and Publications
A three-phase study involving focus groups and sample surveys was conducted in three Midwestern states to assess the amount of satisfaction that motorists who drive on rural, two-lane state highways have with the pavement characteristics of those highways and to explain the relationship between the actual physical condition of the pavements and motorists' satisfaction. Consistently in each state, the direct relationship between pavement quality and driver satisfaction was mediated by cognitive structure—a set of five specific beliefs motorists have about the pavement. The part of the study that (a) applies a powerful psychological model to the task of …
Misplaced Marketing: Why Television Is The “Wrong” Environment For Public Service Advertising Campaigns, Joyce M. Wolburg
Misplaced Marketing: Why Television Is The “Wrong” Environment For Public Service Advertising Campaigns, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage consumption, it follows that the media provide the wrong environment for messages that discourage consumption or other behaviors. Concludes that money spent might best be redirected to other prevention efforts that more directly accomplish the social program’s goals.
The "Risky Business" Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce M. Wolburg
The "Risky Business" Of Binge Drinking Among College Students: Using Risk Models For Psas And Anti-Drinking Campaigns, Joyce M. Wolburg
College of Communication Faculty Research and Publications
To assist creators of public service announcements and anti-drinking campaigns, this study provides an in-depth examination of the risks of binge drinking from the perspective of college students. Using current risk models for guidance, key elements from the qualitative data in the study are addressed, including perceived risks and their severity, vulnerability to risks, self-efficacy, response efficacy, benefits from ritual functions, and other costs or benefits based on students' attitudes and beliefs. An integrated risk perception model is introduced. Student participants enumerated extensive risks; however, they generally felt invulnerable to the consequences. Most adopted a management style of “taking chances” …
The Minnesota News Council: Principles, Precedent And Moral Authority, Erik Ugland
The Minnesota News Council: Principles, Precedent And Moral Authority, Erik Ugland
College of Communication Faculty Research and Publications
This study addresses the Minnesota News Council’s moral authority–that is, its ability to serve as a referent for the ethical or moral choices of others–and how its authority might be affected by perceptions of its legitimacy. After analyzing all of the Council’s 125 written determinations, we argue that the Council’s legitimacy and authority could be enlarged by clearer statements of ethical principles, explicit expressions of standards of conduct, and more consistent references to past determinations.
Accounting For The Complexity Of Causal Explanations In The Wake Of An Environmental Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin
Accounting For The Complexity Of Causal Explanations In The Wake Of An Environmental Risk, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin
College of Communication Faculty Research and Publications
In 1993, Milwaukee-area residents experienced a nationally publicized outbreak of cryptosporidium, a parasite, which infested the metropolitan drinking supply and sickened some 400,000 people. Using survey data gathered from 610 adult residents in the wake of that outbreak, this study looks at predictors of the complexity of people’s understanding of two causal components of the outbreak: 1) how the parasite got into the water supply and 2) how it causes illness once in the human body. Analysis of open-ended data indicated that, consistent with the knowledge gap hypothesis, socioeconomic status is a significant predictor of differences in explanatory complexity. And, …
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce M. Wolburg, Hoh Kim
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce M. Wolburg, Hoh Kim
College of Communication Faculty Research and Publications
Social scientists regard the U.S. and the Republic of Korea as countries with opposing cultural values. Given this contrast, the advertising of each culture is expected to differ. An examination of magazine advertising indicates that American ads strongly express the individualistic culture; however, the Korean ads not only express collectivistic ideas but individualistic ones as well. Although this phenomenon is not entirely surprising given the strength of Western influence, Korean individualistic messages are different from American individualistic messages. This suggests that expressions of individualism in ads blend with the elements of each culture to produce uniquely different messages ..
The Tricks Of Academe, Lawrence Soley
The Tricks Of Academe, Lawrence Soley
College of Communication Faculty Research and Publications
No abstract provided.
Review Of The View From "On The Road": The Rhetorical Vision Of Jack Kerouac, Steven R. Goldzwig
Review Of The View From "On The Road": The Rhetorical Vision Of Jack Kerouac, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
Communication And Freedom: An Althusserian Reading Of Media-Government Relations, Bonnie Brennen
Communication And Freedom: An Althusserian Reading Of Media-Government Relations, Bonnie Brennen
College of Communication Faculty Research and Publications
This essay draws on the work of French philosopher Louis Althusser, particularly his contributions to the development of ideology, in an assessment of the relationship between communication ana freedom. Althusser's understanding of freedom as an ideological creation not only privileges the role of ideology in the construction of social relationships, but also calls into question the complex interplay between media, society, and freedom. The current billion-dollar anti-drug public service announcement deal is interrogated in an effort to illustrate how the United States government has been inserting ideologically driven propaganda into prime time television shows with the full co-operation and approval …
The Relationship Of Risk Information Processing To Consideration Of Behavioral Beliefs, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody
The Relationship Of Risk Information Processing To Consideration Of Behavioral Beliefs, Robert J. Griffin, Kurt Neuwirth, James K. Giese, Sharon Dunwoody
College of Communication Faculty Research and Publications
A model proposes that the form of information processing individuals apply to risk information from the media and other sources affects the number of behavioral beliefs they consider to be important to their judgments about performing risk-reducing behaviors and eventually influences the stability or maintenance of those behaviors. This study found that deeper, more systematic processing of risk information is positively related to behavioral belief accession and consideration across two communities and three risks (two health risks and one ecological risk). Education, representing processing capacity, enhances this relationship.
Civil Rights In The Postmodern Era: An Introduction, Steven R. Goldzwig
Civil Rights In The Postmodern Era: An Introduction, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
Review Of God's Long Summer: Stories Of Faith And Civil Rights, Steven R. Goldzwig
Review Of God's Long Summer: Stories Of Faith And Civil Rights, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
Understanding The "Social Gifts" Of Drinking Rituals: An Alternative Framework For Psa Developers, Debbie Treise, Joyce M. Wolburg, Cele C. Otnes
Understanding The "Social Gifts" Of Drinking Rituals: An Alternative Framework For Psa Developers, Debbie Treise, Joyce M. Wolburg, Cele C. Otnes
College of Communication Faculty Research and Publications
Binge drinking behavior has been described as the most significant health hazard on college campuses today. Using definitions of ritual behavior drawn from the literature, the authors conducted focus groups, depth interviews, and participant observations to explore the ritualized nature of alcohol beverage consumption among college students at two large universities. The themes that emerged provide an understanding of the rituals associated with college student drinking. With the drinking-as-ritual interpretation as a theoretical framework, the authors discuss how developers of public service announcements (PSAs) could capture and contextualize drinking rituals and thus make PSAs more relevant to the target audience. …
The Relationship Of Information Sufficiency To Seeking And Processing Risk Information, Robert J. Griffin, Sharon Dunwoody, Kurt Neuwirth, James K. Giese
The Relationship Of Information Sufficiency To Seeking And Processing Risk Information, Robert J. Griffin, Sharon Dunwoody, Kurt Neuwirth, James K. Giese
College of Communication Faculty Research and Publications
Based in part on Eagly and Chaiken’s (1993) Heuristic-Systematic model of information processing, we develop and test part of a model that focuses on characteristics of individuals that might predispose them to seek and process information about health and environmental risks in different ways. Specifically, the part of the model being tested proposes that three main predictors —(1) the need for sufficient information to allow one to deal with the risk, (2) one’s perceived personal capacity to acquire needed information, and (3) beliefs about the usefulness of information in various channels — will influence the extent to which a person …
Using Systematic Thinking To Choose And Evaluate Evidence, Robert J. Griffin
Using Systematic Thinking To Choose And Evaluate Evidence, Robert J. Griffin
College of Communication Faculty Research and Publications
No abstract provided.
Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams
Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams
College of Communication Faculty Research and Publications
Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.
Review Of The Governance Of Cyberspace, Bonnie Brennen
Review Of The Governance Of Cyberspace, Bonnie Brennen
College of Communication Faculty Research and Publications
No abstract provided.
Applying An Information Seeking And Processing Model To A Study Of Communication About Energy, Robert J. Griffin, Kurt Neuwirth, Sharon Dunwoody
Applying An Information Seeking And Processing Model To A Study Of Communication About Energy, Robert J. Griffin, Kurt Neuwirth, Sharon Dunwoody
College of Communication Faculty Research and Publications
Analysis of a survey of two Great Lakes cities develops and tests part of a model that focuses on characteristics of individuals that might predispose them to seek and process information about risks in different ways. Support is found for the model’s propositions that information sufficiency (a person’s sense of the amount of information needed to cope with a health risk) is based partially on affective response to the risk, which is based in part on perceptions of key characteristics of the risk. Support is less strong for the proposition that felt normative pressures to possess information may also affect …
Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg
Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Individualism is a central value in French, Spanish, and American cultures. However, what it means to be an individual and how this is expressed varies among cultures. This study explores the ways that television advertising reflects individualism in French, Spanish, and American cultures and uses a qualitative approach that allows coding categories to emerge from the three countries' samples rather than imposing previously defined categories from a single culture. The study identifies six main advertising message strategies across the three cultures: the Efficient Individual, the Sensual Individual, the Attractive/Healthy Individual, the Esteemed Individual, the Performant(e) Individual, and the Intellectual Individual. …
Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig
Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.