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Articles 61 - 90 of 1128

Full-Text Articles in Communication

A Clash Of Cultures: Reaching Hostile Audiences Through International Broadcasting, Andrew M. Clark, Thomas B. Christie Jan 2012

A Clash Of Cultures: Reaching Hostile Audiences Through International Broadcasting, Andrew M. Clark, Thomas B. Christie

Communication Faculty Publications - Archive

This study examines U.S. international broadcasting efforts through the Office of War Information and Voice of America to provide a philosophy and foundation for the use of Alhurra Television. This station was launched during the Iraq war to reach audiences and influence public policy in the Middle East. This study found high percentages of Alhurra viewing classification using the discriminant function, suggesting that the combination of key cultural indicator variables is a sound predictor of viewing this news source. Thus, this study validates the premise of U.S. policy as it confirms the challenges faced by international broadcasting 70 years ago …


Competing Discourses Surrounding Primary Caregivers Of Hospice Patients, Paul Kozar Jan 2012

Competing Discourses Surrounding Primary Caregivers Of Hospice Patients, Paul Kozar

Communication Theses - Archive

The aging of the baby boomer generation has resulted in dynamic growth in end-of-life care. In the year 2030, 22% of Americans will be over the age of 65. Given this projection and the lack of communication research based practices for end-of life care, this study is a contribution that helps facilitate the layperson and health care professional's awareness of end-of-life communication. The researcher adopted relational dialectical theory to examine the discourse of twenty primary caregivers of hospice patients. The research questions guiding the study were what competing discourses do primary caregivers experience during end-of-life care and how do caregivers …


Can Political Candidate's Use Of Facebook To Influence Real World Outcomes? An Analysis Of Uses And Gratifications Needs, Online Participation And Offline Outcomes On Candidate's Facebook Pages, Carl C. Esposito Jan 2012

Can Political Candidate's Use Of Facebook To Influence Real World Outcomes? An Analysis Of Uses And Gratifications Needs, Online Participation And Offline Outcomes On Candidate's Facebook Pages, Carl C. Esposito

Communication Theses - Archive

Facebook pages are becoming an ever-increasing way to market and promote people, products and ideas on social media. This thesis explores whether or not political candidate's Facebook pages can influence real world offline outcomes. In this study the uses and gratifications theory is applied to explain the needs satisfied when users interact with a political candidate's pages to determine if online participation can be predicted based on those needs. Additionally, this study examines the relationship between online participation and offline participation with the candidate's campaign. This exploratory study lays the groundwork for future research to test how online participation can …


Identifying Media Consumption Habits And Media Literacy Skills In College Undergraduates, Kristen Phillips Jan 2012

Identifying Media Consumption Habits And Media Literacy Skills In College Undergraduates, Kristen Phillips

Communication Theses - Archive

In the United States, media literacy education is not as advanced as in other English speaking regions such as, Great Britain, Canada, and Australia. Most teachers and students in the US are unaware of issues involved in media literacy education (Kellner & Share, 2005). Due to the fragmentation of today's news environment, the artificial division between news and entertainment has been blurred. In addition, news broadcasted through these mediums have become fragmented as well, with issues being reduced into small sound bites. The significance of this study is to juxtapose the viewing habits of undergraduate college students who have had …


"It's A Struggle, It's A Journey, It's A Mountain That You Gotta Climb": Black Misandry, Education, And The Strategic Embrace Of Black Male Counterstories, Rachel Alicia Griffin, Molly Wiant Cummins Jan 2012

"It's A Struggle, It's A Journey, It's A Mountain That You Gotta Climb": Black Misandry, Education, And The Strategic Embrace Of Black Male Counterstories, Rachel Alicia Griffin, Molly Wiant Cummins

Communication Faculty Publications - Archive

Access to education is one of the only or most realistic means in the United States to improving one's opportunities and agency over a lifetime. That so many Black men are severed from this oppor­tunity, early and often, is distressing at best and deadly at worst. Addressing this systemic issue, this essay centrally positions Black male voices to narrate their educational experiences at the inter­sections of race and gender. Guided by critical race theory coupled with Black misandry, this essay positi"gendered racism" as a communicative phenomena that can be further understood through qualitative narratives that speak to intersectional identities, power, …


Influences Of Decision-Making: A Qualitative Analysis Of Primiparae's Birthing Plan Decisions, April Nicole Blount Jan 2011

Influences Of Decision-Making: A Qualitative Analysis Of Primiparae's Birthing Plan Decisions, April Nicole Blount

Communication Theses - Archive

In the U.S., the rate of delivery by cesarean section has increased more than 50% since 1996. On the other hand, home births increased 5% since 2005 and continue to be on the rise. Previous research is limited in examining the factors that influence the choices surrounding the birthing plan. Existing research indicates that few women ask questions and make an effort to learn about birthing options as they prepare for delivery. The common perception is that medical events dictate what will eventually happen; thus, responsibility is relinquished to the healthcare provider. This study used 12 in-depth interviews with primiparae, …


When Religion And Organization Conflict, John Larosa Jan 2011

When Religion And Organization Conflict, John Larosa

Communication Theses - Archive

After the terrorist attacks of 9/11, the United States became a much different place to live and work for Muslim-Americans. Muslims are one of most discriminated, misunderstood, and feared groups in the US. This qualitative study used survey questionnaires to explore the potential role conflicts in the workplace faced by Muslim-Americans as they navigate their way through a post 9/11 world. In the workplace, Muslim-Americans are very aware of how they are viewed by other Muslims and non-Muslims alike. These views are considered when Muslim-Americans act and play a large role in what action and communication is selected. However it …


A Public Marriage: A Comparison Of Organizational Change Communication Between Two Cultures Involved In A Municipal Government Facilities Merger, Sharon Michaela Dollar Jan 2011

A Public Marriage: A Comparison Of Organizational Change Communication Between Two Cultures Involved In A Municipal Government Facilities Merger, Sharon Michaela Dollar

Communication Theses - Archive

This study compares the change communication of two public organizations (a City and School District) during a municipal government facility merger as well as the effects of the merger on the organizations' cultures. It is unique in that the organizations merged only their facilities and not their business operations or organizational cultures. Therefore, the two organizations remained distinctly separate institutions. Data for this study consisted of 14 in-depth interviews. The results revealed that due to the separation in communication before the change, the School District had less formal communication with their employees as did the City. The limited communication resulted …


Thin-Ideal Depictions On Retail Fashion Web Sites Popular With Teenage Females: An Exploratory Content Analysis, Kelly Hosley Jan 2010

Thin-Ideal Depictions On Retail Fashion Web Sites Popular With Teenage Females: An Exploratory Content Analysis, Kelly Hosley

Communication Theses - Archive

The purpose of this quantitative study was to investigate the body type portrayals teenage females are exposed to during an online shopping experience. The researcher conducted an exploratory content analysis of prominent images found on 367 web pages across 16 web sites popular with teenage females. Three theoretical perspectives informed the research: Social Comparison Theory, Cultivation Theory, and Objectification Theory.Research revealed that images on the web sites that contained models in prominent images depicted the thin-ideal. Additional findings are reported regarding the physical attributes of images found on retail fashion web sites popular with teenage females, as well as suggestions …


The Evolution Of The Rag: An Analysis Of The Social, Political And Technological Influences On The Birth Of One Underground Newspaper In The 1960s, Marti G. Harvey Jan 2010

The Evolution Of The Rag: An Analysis Of The Social, Political And Technological Influences On The Birth Of One Underground Newspaper In The 1960s, Marti G. Harvey

Communication Theses - Archive

This research examines the influences which led to the beginnings of The Rag, an underground newspaper in Austin, TX, that would last for 11 years and give voice to a generation of young adults that were intent on changing society. Students and young adults were seeking ways to voice their frustrations with government policies and newspapers were a major source of information for most of the American public. However, the large city dailies failed to adequately cover issues important to the youth culture. This historical analysis delves into big-picture influences such as the counterculture, the Students for a Democratic Society …


Municipal Immigration Ordinances: An Analysis Of Newspaper Coverage Of A Controversial Issue, Andrea Lynne Burnett Jan 2009

Municipal Immigration Ordinances: An Analysis Of Newspaper Coverage Of A Controversial Issue, Andrea Lynne Burnett

Communication Theses - Archive

In 2006, the cities of Farmers Branch, Texas, and Hazleton, Pennsylvania, attempted to enact municipal immigration ordinances. The Farmers Branch ordinance would have banned apartment owners or managers from renting to undocumented immigrants, while the Hazelton ordinance would have targeted those who rent to undocumented immigrants and those who employ them. This study looked at the local immigration debate through attribute agenda-setting and framing approaches found in mass communication research. Using content analysis it identified how often the media mentioned attributes important to opponents and proponents of the ordinances, as well as how often reporters used proponents and opponents as …


Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement, Siobhan Denise Flowers May 2008

Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement, Siobhan Denise Flowers

Communication Theses - Archive

Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While this can sometimes be helpful, it is not always so. For example, if someone makes a snap judgment about another person based on the color of their skin, it is possible they will fall prey to stereotypes. In the case of African-Americans, a number of negative stereotypes have been perpetuated through the years, contributing to prejudice (Devine, 1989). This study sought to answer …


Russia's Portrayal In The Western Media: A Quantitative Analysis Of Leading Media Agency News Stories In 2007, Mihai Moscovici May 2008

Russia's Portrayal In The Western Media: A Quantitative Analysis Of Leading Media Agency News Stories In 2007, Mihai Moscovici

Communication Theses - Archive

This study examined Western media news coverage about Russia. Representative samples from the leading Western wire and international broadcasting services - the AP, BBC and DW - were selected and analyzed using content analysis methodology. The research is grounded in the theoretical frameworks of the agenda-setting and framing theories - considering the reality constructed by mass media and the determinants on foreign news coverage. Findings about Russia's portrayal in the Western media are discussed. A quantitative content analysis was used in identifying the main topics, tones and frames used in Western media news coverage about Russia. This research concluded that …


Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions, Angela Beth Torrey Apr 2008

Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions, Angela Beth Torrey

Communication Theses - Archive

Given the increase in Hollywood celebrities running for political office and the young adult population's cultural tendency to glorify the lives of celebrities, this research explored tenets of the Elaboration Likelihood Model (ELM) to determine whether celebrity status acts as a peripheral cue that makes thoughtful engagement of political candidates and their stances unlikely in young adult's voting decisions. Indeed, the results of this study found that celebrity status does serve as such a cue, in many cases making it more likely that a celebrity would be voted for and liked more, when compared to an otherwise-comparable candidate. Further applying …


The Public's Role In Framing The Agenda In The Digital Age, Karen Ayres Apr 2008

The Public's Role In Framing The Agenda In The Digital Age, Karen Ayres

Communication Theses - Archive

The rapid growth of the Internet has transformed the business of journalism by allowing the public many new ways to participate in the news process. This thesis focuses on the public's participation in online news forums to assess how consumers' responses to news stories affect agenda setting. It centers on framing and agenda setting theories and employs quantitative methods to analyze the responses. The study relied on a content analysis of online postings tied to 50 different stories posted on The Lede, a news blog of The New York Times that can be found on the paper's website. The stories …


Obsessive Compulsive Disorder And Support Groups, Allison Davis Jan 2008

Obsessive Compulsive Disorder And Support Groups, Allison Davis

Communication Theses - Archive

The purpose of this qualitative study used several methodologies in order to discover why individuals with OCD choose to participate or not participate in a face-to-face and/or online support group. The primary researcher conducted a focus group, in-depth individual interviews, and open-ended online questionnaires. Three types of participants were recruited for this research: individuals with OCD who were currently in a face-to-face support group, individuals with OCD who were not currently in a support group, and individuals who were part of an online OCD support group. The two theoretical perspectives informed the research: the Health Belief Model (HBM) and the …


Negotiating Matriarchy: The Discourse Of Single Mothers Taking Care Of Their Families On Small Incomes, Tonya Janiece Redman Dec 2007

Negotiating Matriarchy: The Discourse Of Single Mothers Taking Care Of Their Families On Small Incomes, Tonya Janiece Redman

Communication Theses - Archive

This study used ten in-depth interviews with single mothers on small incomes to analyze for discursive themes. Three theoretical frameworks of Symbolic Interactionism, Presentation of Self and Cognitive Dissonance were used to guide this analysis. The discourse of these mothers found a matriarchal framework with four discursive themes of centrality, solidarity, moral economy, and support. Centrality refers to the way these single mothers position themselves as provider, protector and nurturer. The theme of Solidarity refers to how mothers viewed their relationships with their children. Discursive matriarchy is characterized by a moral economy that emphasizes spending time and paying attention. Support …


Today's Army: An Examination Of The Differences Of Newspaper Coverage About America's Army In Small And Large Markets, Kimberly Levine Hanson Dec 2007

Today's Army: An Examination Of The Differences Of Newspaper Coverage About America's Army In Small And Large Markets, Kimberly Levine Hanson

Communication Theses - Archive

This study examines differences in coverage of prominent Army news stories in a daily newspaper in a rural town near an Army post and the nearest metropolitan area. Past media and visual effects research suggests that newspaper coverage sets the agenda not only for its readers, but for other mass media, as well. As the American population moves in and around metropolitan regions and further away from any major Army presence, newspaper coverage may become essential in informing the general public about the Army that serves them. A content analysis over a two-month timeframe of the Killeen Daily Herald and …


Stories Of Success: Narrative Communication Themes And The Direct Selling Industry, Allen Frederick Victor Nov 2007

Stories Of Success: Narrative Communication Themes And The Direct Selling Industry, Allen Frederick Victor

Communication Theses - Archive

Despite the growing scholarly attention given to various aspects of narrative communication, little research has been conducted to identify and document narrative themes used in the storytelling efforts of successful direct selling and network marketing consultants to build their businesses. Such was the focus of this study. This thesis utilized qualitative research, particularly the method of thematic analysis as developed by Owen (1984), to explore the theoretical perspective of Walter Fisher's Narrative Paradigm. For the purpose of this study, narrative is defined as a "sequential account of events, usually chronologically, whereby sequentiality indicates some kind of causality, and action-accounted for …


In One Ear And In The Other: The Net Effect Of Advertising Frequency, Brent Andrew Wiethoff Nov 2007

In One Ear And In The Other: The Net Effect Of Advertising Frequency, Brent Andrew Wiethoff

Communication Theses - Archive

This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals' attitudes. Using the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and Cultivation Theory (Gerbner, 1979), advertising is viewed as a frequently repeated, consistent set of messages that reinforce consumer ideas and values. The net effect of advertising is examined through focus group discussion of high-media/high-materialist individuals. Results of the study show four themes emerging from advertising (advertisements as an entrance to participation in culture, advertisements as a landscape, advertisements as validation and legitimacy, and advertisements as need-generators). Discussion …


A Clash Of Cultures: Cultural Differences Within American And Japanese Animation, Alexander Nghiem Frasier May 2007

A Clash Of Cultures: Cultural Differences Within American And Japanese Animation, Alexander Nghiem Frasier

Communication Theses - Archive

This research examines the Japanese cultural phenomenon of anime, and the cultural values that allow issues deemed more suitable for adults to be included in anime and viewed by all ages in Japan, but not in the United States. This study used five focus groups: two consisting of Non-Asian participants, one with Japanese participants, and two with Amerasian participants. Each focus group was shown clips from the anime films Spirited Away, Nausicaa of the Valley of the Wind, and Princess Mononoke. Geert Hofstede's intercultural value dimensions were used as a guide to find greater meaning of the impact of anime …


Media Effects On Chinese And American Stereotypes In College Settings, Lin Zhu May 2007

Media Effects On Chinese And American Stereotypes In College Settings, Lin Zhu

Communication Theses - Archive

This study examines national stereotypes in the contexts of Chinese and American universities and discusses how mass media and previous personal contact affect perceptions of the outgroup separately and interactively. The study employs both qualitative and quantitative methods: focus groups and surveys. During the first stage, eight focus groups were conducted in China and America. Based on the analysis of focus group transcripts, a survey was designed and distributed to 400 students in America and China during the second stage. Main findings from this study include: 1) there is high level of consensus on perceptions of Americans and Chinese; 2) …


U.S. Public Image: A Study Of The Perceptions Of International Students From Predominantly Muslim Nations, Mary Kathryn Pinkerton May 2006

U.S. Public Image: A Study Of The Perceptions Of International Students From Predominantly Muslim Nations, Mary Kathryn Pinkerton

Communication Theses - Archive

After the United States-led invasion of Iraq in 2003, anti-Americanism increased among predominantly Muslim nations. This qualitative study used in-depth interviews to explore the perceptions of 11 international students from predominantly Muslim nations toward the U.S. It also examines whether the students' perceptions have changed since arriving in the United States and whether perceptions could stem from propaganda. Results indicated generally positive perceptions toward America and significantly improved perceptions toward Americans. Perceptions of the U.S. government, the Bush administration and U.S. foreign policy, however, were generally negative -- primarily stemming from the war in Iraq and America's role in the …


A Whole New Ballgame: How Fantasy Sports Has Evolved In The Mass Media, Danny Woodward Aug 2005

A Whole New Ballgame: How Fantasy Sports Has Evolved In The Mass Media, Danny Woodward

Communication Theses - Archive

Fantasy sports, a game that allows players to run their own virtual sports franchise, has been considered a hobby enjoyed outside the cultural mainstream. But recent adoption of fantasy sports-related content in the mass media has increasingly made fantasy sports widely accepted. This exploratory study, uses an inductive, qualitative approach, to examine how fantasy sports has evolved in the mass media in seven categories: awareness, interest, testing, adoption, use, benefits, and future projections. Fantasy sports is shown to be more prevalent in the mass media now than ever before, and different media use fantasy sports in different ways but always …


There Is Nothing More Diverse Than "New", Frederick A. Miller, Roger Gans Jan 2002

There Is Nothing More Diverse Than "New", Frederick A. Miller, Roger Gans

Communication Faculty Publications - Archive

In the organizational competition for talent, successful retention of newly recruited workers is at least as important as the initial hire. Still, many organizations fail to establish a sense of inclusion for new people in much the same way they often fail to create a sense of inclusion for people of color, women, people with foreign accents, or anyone with obvious differences from the “traditional group.” In most organizations, even those that have embarked on “diversity initiatives,” newly hired people often do not feel welcomed. Consequently, turnover rates in the first two years of employment are seven times greater than …


A Survival Guide To Corporate Golf Culture, Roger Gans Jul 2001

A Survival Guide To Corporate Golf Culture, Roger Gans

Communication Faculty Publications - Archive

Thanks to the popularity of Tiger Woods and other prominent professional golfers with diverse ethnicities and backgrounds, golf has gained a new patina of inclusivity. As a result, corporate golf outings have become more popular than ever before. For non-golfers, this may feel like it means more opportunities to be excluded from an elitist activity. For planners of corporate activities, it can mean a greater challenge to build inclusion into the equation. This article offers a middle-ground perspective on the ins and outs of golf outings.


Inclusion And The Tiger Woods Factor, Roger Gans Jun 2001

Inclusion And The Tiger Woods Factor, Roger Gans

Communication Faculty Publications - Archive

When this article was written, Tiger Woods had just won his fourth straight major golf championship and golf was experiencing unprecedented levels of interest and participation among African Americans, Asians, women, and young people. At the same time, playing golf was widely perceived as one of the non-performance-related routes to success in many organizations, a route available most readily to white men of some means and less readily to everyone else. This article identifies the illusion of inclusion stimulated by the emergence of Tiger Woods and steps golfers and non-golfers can take to make golf culture less damagingly exclusive.


Caution: Diversity Results Can Be Dangerous, Judith H. Katz, Roger Gans Mar 2001

Caution: Diversity Results Can Be Dangerous, Judith H. Katz, Roger Gans

Communication Faculty Publications - Archive

Many organizations have been engaged in work on diversity, equity and inclusion, but few can honestly report positive results. This article suggests that part of the reason is that few organizations have processes in place to measure success in this area. Deciding on what to measure is a large part of the problem, especially in organizations that have not established a clear connection between DEI factors and their core business processes and outcomes. Typically, managers and work teams focus on achieving measurable goals. When measurement is absent, often so is effort. When DEI objectives are tied to measurable organizational outcomes, …


Why Managers Must Listen, Roger Gans Jan 2001

Why Managers Must Listen, Roger Gans

Communication Faculty Publications - Archive

Managers play perhaps the most essential role in any organizational change strategy. Among managerial communication skills, listening is underappreciated but vital not just for clear communication but for fostering workplace engagement and an inclusive work culture. This article outlines the need for two-way communication and provides keys for effective listening.


Bottleneck On The Path To Inclusion, Judith H. Katz, Frederick A. Miller, Roger Gans Jan 2001

Bottleneck On The Path To Inclusion, Judith H. Katz, Frederick A. Miller, Roger Gans

Communication Faculty Publications - Archive

Many organizations realize they need their work cultures to be more inclusive, but most also believe their work cultures are far more inclusive than they actually are. Barriers to inclusion tend to be invisible to those who do not bump into them on a daily basis. This article identifies why most organizations remain passively exclusive and offers a roadmap for fostering greater inclusivity, including eight specific keys to bypass the “bottleneck.”