Communication Commons^™

Theory And Research From The Communication Field: Discourses That Constitute And Reflect Families, Kathleen M. Galvin, Dawn O. Braithwaite

Department of Communication Studies: Faculty Publications

From the disciplinary perspective of communication studies, we review theory and research in family communication, including a brief history of the family communication field; the contributions of a family communication perspective; and 5 theories of family communication: communication accommodation theory, communication privacy management theory, family communication patterns theory, narrative theor(ies), and relational dialectics theory. We then illustrate the concept of discourse dependence in family communication processes and discuss current trends in family communication research. We also suggest emerging directions for family communication scholarship.

Cooperative Struggle: Re-Framing Intercultural Conflict In The Management Of Sino-American Joint Ventures, Kathleen J. Krone, Sarah Steimel

Department of Communication Studies: Faculty Publications

Sino-American economic joint ventures are most often studied through a lens of technical rationality that typically emphasizes organizational efficiency, reduces culture to a manageable resource, and views conflict as discrete disruptions requiring efficient handling. Here, we conceptualize Sino-American business partnerships as sites of struggle where co-managers' accounts of intercultural disagreements reveal friction around action, voice, interests, and identity. We propose cooperative struggle as a critical management practice for working creatively with the multiple forms of difference that arise in this organizational form.

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Transformative Engagement In Deliberative Democracies: Exploring A Framework For Engagement Using A Creative, Braided Approach, Janell C. Walther

Department of Communication Studies: Dissertations, Theses, and Student Research

Policymakers, scientists, academics, and organizational leaders have long been interested in the best way to engage, persuade, and educate stakeholders, no matter the topic (e.g., Mazer, 2013; Bell et al, 2013). While exploration of information dissemination and presentation is growing (Jones, 2013; Gutkind, 2005), particularly within highly mediatized networked societies (Castells, 2008), the necessity for engaging, persuading, and educating citizens in the public sphere through diverse approaches is increasingly obvious. In particular, it is important and relevant to creatively engage stakeholders and decision-makers in an interactive dialogue to allow for fuller understanding about complex topics, especially in the realm of …

Librarians As Advocates For Scholarly Authors: A Presentation And A Dramatization, Sue Ann Gardner

University of Nebraska-Lincoln Libraries: Presentations

Scholarly authors today are faced with unprecedented choices and, paradoxically, increasing barriers to publication. For example, the author-pays financial model of funding open access (also sometimes called Gold OA) is one of many such innovations that thwart authors who are not currently Federally funded or otherwise sponsored. As academic librarians, we need to be aware of the scholarly publishing infrastructure so we can advise authors how to make decisions about where to publish, what terms to agree to, and how to best leverage their written scholarly output.

Regarding the scholarly publishing financial market, I will describe how, effectively, the “tail …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Once Upon A Midnight Stalker: A Content Analysis Of Stalking In Films, Amy Sides Schultz, Julia Moore, Brian H. Spitzberg

Department of Communication Studies: Faculty Publications

Media portrayals of crime have been linked to biased information processing and beliefs about society and personal risks of victimization. Much of this research has either focused on relatively holistic analyses of media consumption, or on the analysis of elements of only a few types of crime (e.g., murder, rape, assault). Research to date has overlooked how media portray stalking in interpersonal relationships. This study content analyzed 51 mainstream movies with prominent stalking themes to compare and contrast such depictions with the actual scientific data about stalking. By considering victim variables, stalker variables, relational variables, stalking behavior variables, victim response …

The Mayaarch3d Project: A 3d Webgis For Analyzing Ancient Architecture And Landscapes, Jennifer Von Schwerin, Heather Richards-Rissetto, Fabio Remondino, Giorgio Agugario, Gabrio Girardi

Department of Anthropology: Faculty Publications

There is a need in the humanities for a 3D WebGIS with analytical tools that allow researchers to analyze 3D models linked to spatially referenced data. Geographic Information Systems (GIS) allow for complex spatial analysis of 2.5D data. For example, they offer bird’s eye views of landscapes with extruded building footprints, but one cannot ‘get on the ground’ and interact with true 3D models from a pedestrian perspective. Meanwhile, 3D models and virtual environments visualize data in 3D space, but analytical tools are simple rotation or lighting effects. The MayaArch3D Project is developing a 3D WebGIS—called QueryArch3D—to allow these two …

Communicated Perspective-Taking During Stories Of Marital Stress: Spouses’ Perceptions Of One Another’S Perspective-Taking Behaviors, Jody Koenig Kellas, Erin K. Willer, April R. Trees

Department of Communication Studies: Faculty Publications

Perspective-taking has important connections to social and relational functioning, making it an important skill for marital adjustment (Long & Andrews, 1990). The current study investigated the types of behaviors indicative of communicated perspective-taking from the participant perspective as couples told stories of stressful relational events. Using a stimulated recall procedure, 68 husband and wife pairs jointly told the story of a stressful relational experience and then separately viewed their videotaped interaction and evaluated their spouses’ perspective-taking behaviors. Agreement, attentiveness, relevant contributions, coordination, positive tone, and freedom represented the categories of behaviors spouses judged to reflect …

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

Toward A Global Organizational Public Sphere: Non-Governmental Organizing And Democratic Legitimacy In A Postmodern World, Rachel Stohr

Department of Communication Studies: Dissertations, Theses, and Student Research

This dissertation refigures Jürgen Habermas’s public sphere theory for the contemporary world in which organizations are key actors. I develop a concept of the “global organizational public sphere” to explore the role of non-governmental organizations (NGOs) in narrowing the democratic legitimacy gap currently prevailing in the international arena. A case study of the NGO, the Women’s Environment and Development Organization (WEDO), gauges the extent to which WEDO (and, by extension, NGOs) serves as a global intermediary that performs the double task of translating needs from the grassroots to global institutions and adapting international policies to local communities. Three problematics structure …

Quality Interactions And Family Storytelling, Allison R. Thorson, Christine E. Rittenour, Jody Koenig Kellas, April R. Trees

Department of Communication Studies: Faculty Publications

This study examined how individuals’ satisfaction with their family, as well as the ways they negotiated the telling of a family story, combined to predict their perceived quality of the storytelling interaction. Drawing from family members’ (150 individuals, 50 families) joint telling of an often told family story, multilevel modeling analyses revealed significant variance within and between families’ perceived quality of their storytelling interaction. These variances were explained by family satisfaction and family-level ratings of engagement during storytelling. These findings drive our suggestions for future assessment of multiple members’ perspectives of joint family storytelling interactions.

Community Partners’ Assessment Of Service Learning In An Interpersonal And Small Group Communication Course, Sarah Steimel

Department of Communication Studies: Faculty Publications

This assessment explored community partners’ perceptions of service learning in a required communication course. Semi-structured interviews revealed that community partners believed that students were providing needed and valuable service, students were learning about the community and students were learning through their application of course skills in an applied context. However, community partners also felt that students were unaware of or did not care what they should be learning, that faculty contact was rare or nonexistent and that community feedback opportunities were rare and undervalued by faculty. Results suggest specific improvements necessary in service learning assignment design.

Meet Them Where They Gather: An Analysis Of Nasa’S Communications Approach For The 21st Century, Amanda D. Stein

College of Journalism and Mass Communications: Theses

Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications …

See You Later, Aggregator: How Hot News Misappropriation Deters Aggregators Without Overprotecting Facts, Wern Ai Tan

College of Journalism and Mass Communications: Theses

As traditional media scramble to find ways to monetize online content, the ease of digital publishing and online dissemination of news have led to a rise of a new form of news media: News aggregators. News aggregators compile information from journalism websites by various means, often drawing potential readers away from traditional news outlets, thus siphoning off advertising revenue from traditional journalism outlets, with little to no cost to the aggregators. News establishments have sought legal redress by claiming copyright infringement and hot news misappropriation, a state unfair competition common law principle created in 1918. Hot news misappropriation prevents direct …

A Professional Project Surveying Student-Run Advertising And Public Relations Agencies At Institutions With Acejmc Accredited Programs, Allison M. Busch

College of Journalism and Mass Communications: Theses

A student-run agency is a valuable opportunity for advertising, marketing, and communication students to build experience, add to resumes, and apply their classroom knowledge to real-life situations. The opportunity to work with clients outside of the classroom helps students to develop skills that will set them apart later in their career search.

A student-run advertising agency essentially functions as a true advertising or PR agency does, with a few primary differences. Associated with a particular university, and usually under the guidance of one or more faculty advisors, the agency processes, clients, and projects are managed by the students involved. Depending …

Activism, Deliberation, And Networked Public Screens: Rhetorical Scenes From The Occupy Moment In Lincoln, Nebraska (Part 1 & 2), Joshua P. Ewalt, Jessy J. Ohl, Damien S. Pfister

Department of Communication Studies: Faculty Publications

Part 1 of this manuscript is a dramatization of five rhetorical scenes that take the Occupy phenomenon as a moment to explore features of contemporary social protest and change. Drawing on rhetorical field notes collected over the first two weeks of Occupy Lincoln in Nebraska, we identify how historical tensions between activism and deliberation were both complicated and reasserted as the Occupy moment became a movement. The rhetorical scenes partially replicate actual conversations, though they are remediated through three composite figures: Anda, a longtime social activist; John, an advocate of democratic deliberation; and Dajuan, an undergraduate organizer of the local …

Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach & Liaising, Kiyomi D. Deards, Bohyun Kim, Erin Dorney

University of Nebraska-Lincoln Libraries: Presentations

Description: Relationships are at the heart of providing a satisfactory user experience and delivering library services and programs that match with what our users want and need. Many libraries have traditionally spoken with users only when necessary or when a problem has occurred. Looking at user experience, outreach, and liaison librarianship from the perspective of relationship-building between librarians and faculty, staff, or students allows librarians to provide more targeted and desired services while increasing positive perceptions of libraries. This live webcast investigates the benefits of relationship-building in a holistic manner. Instead of focusing on one aspect of librarianship, public, technical, …

The Collection Of Media By U.S. Senators: A Preliminary Study, Richard L. Willis

College of Journalism and Mass Communications: Theses

This study explores the relationship between media and the U.S. Senate by examining how senators and staff collect, study, and use media. Senators and staff study media to find out how they are portrayed by media. Their collection of news articles for study is an indicator of mediatization, a theory of how media shape society. Political actors study media to understand how media frame news about politics. Mediatization of politics occurs when loosely regulated media evolve from being intermediaries who deliver political news, to become active shapers of the government. The U.S. political system is influenced by the demands of …

Procrastination And The Shifting Political Media Environment: An Experimental Study Of Media Choice Affecting A Democratic Outcome, Morgan E. Ellithorpe, Lance Holbert, Angela L. Palmer-Wackerly

Department of Communication Studies: Faculty Publications

The shifting media environment is expected to have a variety of effects on political knowledge and behavior. An experimental study was conducted to assess the influence of media environment on news consumption, perceptions of media experience quality, and success on a political outcome. In addition, procrastination is introduced as a potentially important individual-difference variable with assessments offered for both its main effects and its ability to moderate the influence of media environment. Media environment complexity predicted lower news use and higher success on our political outcome. Procrastination’s effect was on media experience perceptions and a media environment-by-procrastination interaction on this …

Maintaining The Master International Frequency Register, Frans G. Von Der Dunk

Space, Cyber, and Telecommunications Law Program: Faculty Publications

The present paper is the written elaboration of a presentation held under the same title at the workshop “International Regulations of Space Communications” held in Luxembourg on 24 and 25 May 2012. Consequently, the topic of this paper, the maintenance of the Master International Frequency Register as a key tool for allowing satellite communications to be a viable international sector of space activities, is viewed through the looking glass of the session title, “WRC-12 from the Perspective of International Telecommunications Law.”

In other words, it does not purport to deal with the actual details of maintaining the Register …

Keeping Children Moving, Active, And Healthy. Hef609, Participant Guide, Tonia Durden, Jennifer K. Gerdes, Ruth E. Vonderohe, Kayla Colgrove, Ladonna Werth, Lorene Bartos, Leslie Crandall, Carrie Miller

Nebraska Center for Research on Children, Youth, Families, and Schools: Faculty Publications

This program introduces parents, caregivers, and other adults to fun, interactive, and simple ways to encourage at-home movement activities with children birth to age 8.

Lesson Objectives: After completing this lesson, you will (1) have an increased understanding of the health benefits to children and adults of at least 60 minutes of physical activity each day, (2) understand how movement activities support children’s academic success, and social and emotional development, and (3) learn new strategies for helping children stay active and healthy.

Climate Change Beliefs, Concerns, And Attitudes Toward Adaptation And Mitigation Among Farmers In The Midwestern United States, J. Gordon Arbuckle, Linda Stalker Prokopy, Tonya Haigh, Jon Hobbs, Tricia Knoot, Cody Knutson, Adam Loy, Amber Saylor Mase, Jean Mcguire, Lois Wright Morton, John Tyndall, Melissa Widhalm

National Drought Mitigation Center: Faculty Publications

A February 2012 survey of almost 5,000 farmers across a region of the U.S. that produces more than half of the nation’s corn and soybean revealed that 66% of farmers believed climate change is occurring (8% mostly anthropogenic, 33% equally human and natural, 25% mostly natural), while 31% were uncertain and 3.5% did not believe that climate change is occurring. Results of initial analyses indicate that farmers’ beliefs about climate change and its causes vary considerably, and the relationships between those beliefs, concern about the potential impacts of climate change, and attitudes toward adaptive and mitigative action differ in systematic …

Extension's Capacity To Deliver Quality Early Childhood Professional Development, Tonia Durden, Claudia C. Mincemoyer, Jennifer Gerdes, Kathleen Lodl

Nebraska Center for Research on Children, Youth, Families, and Schools: Faculty Publications

In recent years much attention has focused on the role of enhancing a teacher's professional knowledge and skills in helping to improve the quality of early care experiences for young children birth–5. In the study reported here, an environmental scan of the early childhood professional development programs offered within the Extension system was conducted to identify the programs' content, delivery, scope, evaluation, and partners. Results indicate that Extension has been a player in providing professional development opportunities for early childhood professionals and with a focused effort in streamlining the current resources has the capacity to become a leader in this …

Geospatial Virtual Heritage: A Gesture-Based 3d Gis To Engage The Public With Ancient Maya Archaeology, Heather Richards-Rissetto, Jim Robertsson, Jennifer Von Schwerin, Giorgio Agugario, Fabio Remondino, Gabrio Girardi

Department of Anthropology: Faculty Publications

This paper presents our research to develop a gesture-based 3D GIS system to engage the public in cultural heritage. It compares two types of interaction—device-based vs. natural interaction— and summarizes the beta-testing results of a 3D GIS tool for archaeology, called QueryArch3D, in which participants used device-based interaction (i.e. mouse and keyboard). It follows with a description of the gesture-based system—that we developed in response to these beta-tests. The system uses QueryArch3D and Microsoft’s Kinect to enable people use body movements (in lieu of keyboard or mouse) to navigate a virtual reality landscape, query 3D objects, and call up photos, …

Preparing Adults To Work With Youth: An Environmental Scan Of Professional Development, Jennifer Gerdes, Tonia R. Durden, Claudia C. Mincemoyer, Kathleen Lodl

Nebraska Center for Research on Children, Youth, Families, and Schools: Faculty Publications

This feature article shares the results of a national environmental scan conducted to identify professional development programs offered for school age providers across the nation through the Cooperative Extension System. A purposeful sample comprised of representatives from state extension offices throughout the country included 135 respondents from 48 states. Results showed 139 professional development programs for school age providers were offered through the Cooperative Extension System. The majority of programs offered professional development in the areas of health, nutrition, safety, youth development, and quality afterschool environments. This article summarizes the findings of the environmental scan, including number of contact hours, …

Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff

College of Journalism and Mass Communications: Student Advertising Projects

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …

Theories Of Public Opinion, Patricia Moy, Brandon Bosch

Department of Sociology: Faculty Publications

While the issue of citizen competency has vexed scholars throughout history, the modern concepts of a mass public and mass media are relatively new. Beginning with the seminal works of Lippmann and Dewey, we chart the evolving theories of public opinion, from the "hypodermic needle" model of the early twentieth century to the more psychologically oriented approach to media effects of today. We argue that in addition to understanding how audiences process media content, theories of public opinion must account for how media content is constructed and disseminated, which is complicated by the ever-changing nature of our media landscape.

The Lives Of Others: Social Rationality In Animals, Jeffrey R. Stevens, Andrew J. King

Jeffrey Stevens Publications

Darwin (1871) boldly claimed that humans and other animals differ very little in their cognition; a statement that has raised the ire of many scientists (Bolhuis & Wynne, 2009; Penn, Holyoak, & Povinelli, 2008). Rather than stating this continuity as a fact, we will explore the similarities and differences between humans and animals in the social rationality of their decision making. We find this a fruitful exercise because it can profit researchers of both humans and animals. Our purpose here is to provide an evolutionary background of social rationality: Why do animals attend to the lives of others? To this …