Communication Commons^™

Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton

Communication Studies

No abstract provided.

Wall-E'S Rhetoric: An Ecological Sermon From A Strange Preacher, Jennifer A. English

Communication Studies

No abstract provided.

Use Of Social Media Tools To Promote A Community Event: Analysis And Recommendations For The Madonna Plaza Farmer's Market, Genevieve Pearl Loggins

Journalism

The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows …

The Multidimensional Role Of Trust In Enabling Creativity Within Virtual Communities Of Practice: A Theoretical Model Integrating Swift, Knowledgebased, Institution-Based, And Organizational Trust, David Askay, April J. Spivack

Communication Studies

Virtual communities of practice are gaining attention among scholars and practitioners as managers and high-level executives look for ways to adapt to an ever-increasing rate of environmental change. These communities have been recognized as a tool for generating new ideas by accessing geographically distributed expertise. As most expert knowledge is tacit and tacit knowledge exchange is what leads to creativity, an understanding of antecedents to tacit knowledge exchange is needed. This manuscript responds by examining the role of trust, a well-known antecedent of creativity, within the context of virtual communities of practice. An interdisciplinary approach led to the development of …

Whale Wars And The Public Screen: Mediating Animal Ethics In Violent Times, Richard D. Besel, Renee S. Besel

Communication Studies

No abstract provided.

Sense Of Community In Professional Virtual Communities, Anita Blanchard, David A. Askay, Katherine Frear

Communication Studies

Sense of virtual community (feelings of identity, belonging, and attachment) is an essential component of virtual communities. In this chapter, we develop a model of how sense of virtual community develops in professional virtual communities. Based on sense of virtual community models in social virtual communities, we expect that the exchange of support, development of a group identity, and group norms will lead to a stronger professional sense of virtual community. Unlike social virtual communities, we also predict that employee/members occupational identification will increase professional sense of virtual community, particularly when the virtual community can provide support and information not …

A Time For Necessary Change: Fdr’S First Inaugural Address, Corey Lenzen

Communication Studies

No abstract provided.

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …

What Lean Means For Printers: Reducing Setups And Makereadies Is Just The Beginning, Malcolm G. Keif

Graphic Communication

Lean, Lean Manufacturing, Lean Principles. What is all this discussion of Lean? And what does it mean to the printer? First, let’s figure out what Lean is. Lean is a set of ideas, concepts, tools, and principles that were developed over a number of years, mostly by Toyota Motor Corp. as the Toyota Production System (TPS). The company developed this system as a means to be competitive in a difficult marketplace against large competitors with greater resources. The values that underpin Lean include: respect for people, continuous improvement, minimizing waste, just-in-time (JIT) production, custom and small-lot production, problem solving, teamwork, …

Crafting A Successful Manuscript: Lessons From 131 Reviews, Steven G. Rogelberg, Marisa Adelman, David Askay

Communication Studies

Having good data is simply not enough to assure publication in a high quality academic journal. The data must be sold, justified, described, and packaged in a compelling way. In this paper, we focus on how to prepare a quality manuscript. To do so, we content analyzed reviewer comments from nearly 100 manuscripts that were submitted to the Journal of Business and Psychology over a 4-month time period (November 2008–April 2009). This yielded 131 reviews. The goal was to identify areas of concern commonly expressed by manuscript reviewers. By doing so, it is our hope that we can better educate …

Green Is Not Really Lean, Kevin Cooper

Graphic Communication

No abstract provided.

Handling Work Done Outside, Kevin Cooper

Graphic Communication

No abstract provided.

More Than "Just" Music: Four Performative Topoi, The Phish Phenomenon, And The Power Of Music In/And Performance, Jnan Blau

Communication Studies

This article explores the relevance performance studies to music scholarship by doing three interrelated actions. First, the author reassesses Pelias and VanOosting’s influential essay “A Paradigm for Performance Studies,” and suggest that their four performative topoi offer important insights into establishing transdisciplinary connections between music scholarship and performance studies. The second and third prongs of the essay unfold as the author moves through a discussion of two scholars’ work and approaches to music and performance studies, Philip Auslander’s and himself. Reflecting on the author’s research on the U.S.-based band Phish and its scene, he attempts to leave the reader with …

The Best Go Back To Basics, Kevin Cooper

Graphic Communication

No abstract provided.

"Health And Wealth" And The World Wide Web: Leading Renewalist Ministries' Use Of Web To Communicate Social Order, Douglas J. Swanson

Journalism

Renewalist Christian ministries espouse a “Health andWealth” theology that is embraced by increasing numbers of believers. This study investigated leading renewalist ministries’WorldWideWeb sites to assess their application of visual, operational, and informational enhancements to communicate social order. A content analysis revealed a communication of social order that is consistent with prosperity theology. Much emphasis is placed on the appearance and personality of the ministry leader. Almost no attention is paid to traditional Christian symbolism. Web sites claimed the value of inclusiveness, but offered little visual representation of children, senior adults, the poor, and people of color. Sites communicated the importance …

Don't Let Your Firm Lose Its Soul, Kevin Cooper

Graphic Communication

No abstract provided.

What's In Your Concept Tool Cart?, Kevin Cooper

Graphic Communication

No abstract provided.

From Gutenberg To Juan Doe: The Dulling Of Quills, The Inking Of Fingers, And The Bluing Of Collars, Ken Macro

Graphic Communication

No abstract provided.

G7 Method For Indigo Press Calibration And Proofing, Xiaoying Rong

Graphic Communication

G7 is a method originally developed for calibrating commercial offset press. Instead of controlling solid ink density (SID) and tone value increase (TVI), the G7 method introduces gray balance control as the key to achieve consistent color reproduction. The gray patches are quantified by CIE L*a*b* values. Inks used in conventional offset printing and Indigo printing are different in ink/toner pigments and ink setting/drying mechanism. Based on gray balance, the G7 method is believed to be valid for calibrating digital printing and other conventional printing processes. This study focused on the quality of color reproduction with the G7 method, and …

Pitfalls Of Copying Industry Leaders, Kevin Cooper

Graphic Communication

No abstract provided.

If Only I Could Learn More..., Malcolm G. Keif

Graphic Communication

If you are like me, you get frustrated that you can’t learn as much as you’d like. As I get older, I deal with that part of life that we all (will) deal with …. the memory isn’t what it once was. Now, where was I? Oh yeah …

Show Me, Help Me, Tell Me, Sell Me: Leading Christian Renewalist Ministries' Use Of The World Wide Web For Evangelizing, Fundraising, And Merchandising, Douglas J. Swanson

Journalism

This research is an analysis of visual, operational, informational, fundraising, and merchandising content of World Wide Web sites of 13 leading renewalist Christian ministries. Renewalist Christians espouse a “Health and Wealth” theology that is embraced by increasing numbers of believers worldwide. A content analysis, coupled with the application of media framing and constant comparative analysis allowed for quantitative and qualitative findings. Visual and operational content was found to be oriented mostly toward communication, while informational content was oriented mostly toward evangelization. Most renewalist sites eschewed traditional Christian symbolism and emphasized positive themes and “can do” encouragement. Fundraising and product sales …

G7™ Method For Flexographic Press Calibration, Michael Bayard, Xiaoying Rong, Malcolm Keif

Graphic Communication

The purpose of this study is to apply the G7 method for calibration on a four-color flexographic press. G7 controls and calibrates a press using colorimetric values rather than tone value increase. Two press runs were completed to calibrate a flexographic press. The first press run provided data for creating a control curve called Neutral Print Density Curve (NPDC) for the press run with a specific combination of inks and substrate. The printed P2P target was used to build the RIP curve and cutback the digital file. The calibrated plates then ran for the second time to check the efficiency …