Communication Commons^™

"Spring Awakening" And Anti-Conformity: An Ideological Criticism, Kara M. Stone

Communication Studies

No abstract provided.

Student Lunch Nutrition, Kathryn Leigh Scholte

Communication Studies

No abstract provided.

"I Hired You Because You Look Good": A Feminist Criticism Of House, Taylor Rachelle Lutzker

Communication Studies

House is a medical drama with underlying messages of patriarchy and anti-feminist ideals. The majority of the disrespect and disregard for women is carried out by Dr. House himself. Learn about the interactions between Dr. House, his team members, and his boss through Dr. House's treatment of women and desire to control the power relations within the hospital.

Rebuilding A Professional Athlete's Reputation After A Scandal: Refining Public Relations Techniques, Ashley Johnson

Journalism

No abstract provided.

Barack Obama Inaugural Address: The Optimistic Jeremiad, Jason Fields

Communication Studies

No abstract provided.

Michael Jackson's Oxford Union Address: A Critique From A Hegemonic Perspective, Jenny Ngoc Tang

Communication Studies

No abstract provided.

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for.  The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms.   This study addresses the transformation of both the Middle East and social media, alongside each other.  In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.

Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, Carly Rowan

Journalism

This senior project was done to determine the best practices of social media for California wineries to use in order to connect with the Millennial generation.

The California wine industry has been growing steadily for years. Much of this growth can be attributed to a generation of people in the United States called Millennials.  This generation is currently between the ages of 10 and 30, and those of age are drinking wine with a passion that mirrors that of their Baby Boomer parents.  Wineries are searching for the best ways in which to connect with and market to this demographic, …

Electronic Readers Versus Printed Material: An Ecological Comparison, Daniel Lloyd

Graphic Communication

Abstract

With accelerating adaptation rates of technological devices, the benefit of electronics in our society has been under scrutiny for some time. People want to know how much are these advancements truly going to benefit the environment instead of harming it as previous practices have done? This study set out to research the current trend of Electronic Readers, also known as E-readers, by comparing them to already established concerns with printed material.

This report was written in order to expose truthfulness in regards to the E-readers' footprint on the environment and the current inadequacies found in observation of practices offered …

Opening The "Black Box" Of Climate Change Science: Actor-Network Theory And Rhetorical Practice In Scientific Controversies, Richard D. Besel

Communication Studies

In this essay, Joseph Barton’s controversial congressional investigation of the well-known ‘‘hockey-stick’’ study of climate change, produced by Michael Mann, Raymond Bradley, and Malcolm Hughes, is analyzed though the critical lens of actor-network theory. Turning to the works of Bruno Latour, Michel Callon, and John Law, this essay illustrates how the hockey-stick node of this rhetorical climate change actor-network was successfully defended by invoking the entire actor-network as an inventional resource. Suggestions for improving environmental communication and the theoretical linkages between rhetorical criticism, rhetoric of science, and actor-network theory are discussed.

Trends In Social Networking And Variable Data Printing, Chelsea Mcallister

Graphic Communication

No abstract provided.

An Examination Of Social Media Technology And Its Impact On The Pursuit And Allocation Of Personal Leisure Time, Kelsey A. O'Lea

Recreation, Parks, and Tourism Administration

The emergence of Internet has created a seemingly endless portal for leisure activity and participation; since the establishment of social media technology, leisure time spent online has been on the rise. The purpose of this study was to examine how social media technology has impacted the way people allocate and pursue their personal leisure time. This researcher of this study distributed an online questionnaire to current undergraduate students at Cal Poly San Luis Obispo through convenience sampling methods. The questionnaire was comprised of three sections: SNS usage, smart phone usage, and the impact of that usage on specific areas of …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

International Career Conference 2011, Candice Ryann Powell

Communication Studies

As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.

Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten

Communication Studies

No abstract provided.

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.

The Timeless Speech: A Close Textual Analysis Of John Fitzgerald Kennedy's Inaugural, Amanda Rene Biane

Communication Studies

John F. Kennedy's inaugural is a rhetorical masterpiece. Our world has aged forty-nine years and within those years the threats have remained the same with a few minor tweaks.  Kennedy's inaugural is considered not only extremely affective but also immensely profound, because like any other great presidential inaugural is it timeless. Close textual analysis is employed to analyze his speech.

Behind The Gates: A Feminist Critique Of Bravo’S "The Real Housewives Of Orange County", Giovanna Derenzo

Communication Studies

No abstract provided.

Art As Propaganda In Nazi Germany, Brianna Louise Dinsmore

Communication Studies

No abstract provided.

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

Ideologies Present In World War Ii Era Pulp Magazines, Joshua Taylor Farris

Communication Studies

This article discusses the ideologies present in World War II era pulp magazine covers. An overview of ideological criticism, its use, contributors, and application is presented. This paper covers themes of patriarchy, women's portrayal in the covers, and superior race ideologies in the magazines.

The Need For An Interdisciplinary Strategic Plan: How A Strategic Plan Grounded In Sport Marketing Public Relations Can Improve The Success Of The Cal Poly Football Team, Kelsey A. Magnusen

Journalism

This paper explores the need for an intercollegiate strategic plan grounded in sport marketing public relations, integrated marketing communication and community relations. By focusing on the Cal Poly Football team, this paper will provide insight into effective community relations tactics and integrated marketing communications strategies for an intercollegiate athletic program. Through expert testimony and research, as well as a thorough examination of the Cal Poly Football program, this paper will outline the essential elements of a strategic athletic plan with a foundation in sport marketing public relations. In order to achieve short and long term goals, particularly the aspiration of …

Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney

Journalism

In the past few years, social media has become a key strategy for public relations practitioners.  Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics.  Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage.  Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors.  The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …

Love Out Loud Campaign: The Use Of Public Relations In A Suicide Prevention Program, Rachel Helen Egan

Journalism

Each year at Cal Poly, the student community loses at least one student to suicide; many more suffer from depression and its effects. The students who started the Love Out Loud Campaign saw a need for awareness about the aforementioned topics. The campaign raises awareness about depression and its effects, as well as attempts to change the stigma associated with the issue. This paper addresses the need for student initiated suicide prevention campaigns on college campuses, as well as the ways in which the field of public relations can be utilized in said campaigns. The importance of depression awareness is …

College Food Systems Comparison, Courtney Fearon

Social Sciences

No abstract provided.

Recollection, Regret, And Foreboding In Frederick Douglass’S Fourth Of July Orations Of 1852 And 1875, Bernard K. Duffy, Richard D. Besel

Communication Studies

No abstract provided.

An Inconvenient Truth, Richard D. Besel

Communication Studies

No abstract provided.

Earth Day, Richard D. Besel

Communication Studies

No abstract provided.

Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam

Communication Studies

Strategic communications planning is a vital part of numerous successful and efficient organizations, yet it is often times an avoided topic of discussion in other organizations. It is common for businesses to see communication planning as a task that will only be touched upon once immediate, more important jobs are completed and attended to, yet thinking strategically provides a strong framework for businesses to thrive upon. Whether an organization has been in business for twenty years or is just beginning to erect the first office-building wall, strategic communications planning should be seen as an essential building block for success.

From …