Communication Commons^™

Beware The Whine Of The Privileged, Jnan A. Blau, John T. Warren

Communication Studies

At the annual meeting of the National Communication Association in November of 2010, John and I presented a co-authored, performed script as part of a panel entitled "Complicating Performances of Privilege," sponsored by the Performance Studies Division. We had conceived and proposed the panel ourselves. The panel, in fact, had come into being as a result of a series of conversations the two of us had been having, on and off, for a while, about matters of privilege. In and through our dialoguing, we were seeking to somehow balance the expression of our personal experiences (and frustrations) With the careful …

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …

Setup Reduction For Flexo Printers, Malcolm G. Keif

Graphic Communication

No abstract provided.

Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif

Graphic Communication

Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.

Prolepsis And The Environmental Rhetoric Of Congressional Politics: Defeating The Climate Stewardship Act Of 2003, Richard Besel

Communication Studies

As a device of argumentative anticipation, prolepsis use generally is considered a positive rhetorical strategy. Turning to the Climate Stewardship Act (CSA) of 2003, this article contributes to our understanding of environmental communication, political argumentation, and rhetorical theory by examining how proleptic miscalculation can actually produce devastating consequences against one’s cause when used as a source of invention. Proponents of the CSA relied on creating proleptic arguments grounded in a scientific understanding of climate change to such an extent that they mistakenly downplayed the economic arguments against the Act. This orchestrated miscalculation was encouraged and strengthened by key US senators. …

The American Duality: Exceptionalism Or Exemptionalism?, Courtney Muniz

Communication Studies

Discusses how the ethnocentric tendencies found within American exceptionalism translate into U.S. foreign policy.

Rethinking Juvenile Justice: Using Communication To Combat Inequality, Victimization And Recidivism Among Detained Youth, Christine Alyse Herman

Communication Studies

No abstract provided.

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen

Communication Studies

No abstract provided.

Sex And Politics: The Genre Of Apologia In Political Sex Scandals, Margeaux Thea Harris

Communication Studies

No abstract provided.

Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox

Graphic Communication

The purpose of this study is to provide further insight into how social media is used to most effectively market new movies.

Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins

Master's Theses

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).

Even as marketing gains importance in the public transit world, questions …

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.

The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green

Communication Studies

No abstract provided.

"I Had The Craziest Dream Last Night...": A Foucauldian Analysis Of Black Swan, Samantha Rose Prochnow

Communication Studies

No abstract provided.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos

Communication Studies

No abstract provided.

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in …

A Rhetorical Criticism Of Susan B. Anthony’S Speech On Women’S Right To Vote, Shabnam Kohan

Communication Studies

No abstract provided.

Amidst Invasion, Conversion, And Extinction, The Power Of Communication Prevails: An Ethnographic-Inspired Account Of The Chumash Indians, Arielle Mease

Communication Studies

No abstract provided.

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks

Graphic Communication

Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …

Major League Baseball Marketing Ads And Ticket Sales, Nicole Cohen

Graphic Communication

Major League Baseball teams spend thousands of dollars each year on the promotion of their team to sell tickets to games. Much of this money is spent on print advertisements. Marketing teams of MLB teams would benefit by knowing if there is any direct relationship between a print advertisement and ticket sales. This report explores if there is any type of direct correlation between the two. Elite and specialized interviewing, descriptive and historical research, as well as surveying were all used to help determine what, if any, sort of relationship print advertisements and ticket sales have.

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.

Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez

Journalism

No abstract provided.

Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron

Journalism

Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.