Communication Commons^™

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …

Medst101 Contemporary Media, Fall 2025 Syllabus, Juan Monroy

Open Educational Resources

A survey of contemporary media industries including their technical, economic, social, political and cultural implications. We will also examine the economic underpinnings of media, the role of advertising and public relations, and the policies that govern contemporary media industries.

Analyzing The Evolving Digital Public Dialogue On Juneteenth, Ky Nguyen, Quan Nguyen, Khusi Singh, Annie Tran

Annual Student Research Poster Session

This research explores how public conversations surrounding Juneteenth have evolved over time by analyzing 10,000 tweets. Through annotation of sentiment, emotion, and topics, the project provides insight into how Juneteenth is celebrated, debated, and understood across diverse cultural and political contexts. The resulting dataset lays the groundwork for a machine learning model capable of identifying large-scale patterns in language, tone, and narrative.

A Measurement And Empirical Research On The Scientific Knowledge Demand Of Netizens On Social Media Platform, Rui Zhang, Wanyi Zuo, Wei Huang

Journal of Scientific Information Research

[Purpose/significance] Exploring the scientific knowledge demand of netizens on social media platform will prompt the dissemination and utilization of scientific knowledge, and it plays an important role in enhancement of the scientific literacy level of our general publics.

[Method/process] This paper constructed a measurement index system of netizens' scientific knowledge demand consists of demand breadth, demand strength and demand hierarchy, and adopted a comprehensive evaluation method based upon factor analysis and entropy method. 30 popular science WeChat accounts in different fields are measured and evaluated, and the comprehensive ranking of demand was calculated to explore and compare the demand differences …

Experiences With Social Media Social Comparison In Women Ages 18-28: A Qualitative Study, Olivia Oakley Dr.

Dissertations

This qualitative study aimed to understand young women’s experience using social media and their reported mental health connections, such as self-esteem and comparison. As inferred in recent research, a wide range of social media content is being produced and consumed, from promoting the “thin ideal” to newer campaigns advocating for body positivity (Cohen et al., 2019, Grabe et al., 2008; Groesz et al., 2002). In a time where there is so much online content to consume, it is important to continue to evaluate the lived experiences of those using social media. This phenomenological qualitative research captured the lived experiences of …

Ai, Celebrities, And Their Fans: The Cyber-Pseudo-Event*, Gabbie Iorio

Proceedings of the New York State Communication Association

Tech companies often use celebrities to facilitate adoption of new technologies, and they’re doing the same with AI. For example, Meta is employing celebrities to attract users to their AI products, not only to adopt the technology, but to provide the company data for testing and optimizing the products. Fan communities, such as Nicki Minaj’s Barbz, have also taken up AI technology as a new medium for fandom expression. This paper will explore the varying degrees of success of these applications of AI technology, while putting them in conversation with scholarship on images, celebrity, and fandom.

*Top Graduate Paper

Engaging Students And Stakeholders In Times Of Crisis: Hbcus Bridging Social Capital On Facebook While Navigating Physical Distancing, Pamela Peters

Journal of Research Initiatives

COVID-19 placed a strain on colleges that tend to rely on tuition, especially small HBCUs, which traditionally serve a high percentage of underrepresented students. Being away from campus, many stakeholders were experiencing higher levels of stress and anxiety. Social media offers an outlet for schools and stakeholders to stay connected during a crisis. Using social capital, this study examined how small HBCUs bridged social capital on Facebook during the year before and the first two years of the pandemic. A comparative analysis of Facebook posts of 30 HBCUs with a student population of under 2000 was conducted to determine post …

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

Towards A Conceptual Framework For Perceived Effects Of Instagram Use On The Mental Well-Being Of Young Adults In South Africa, Tinaye Tanatswa Mushore, Tendani Mulanga Chimboza

African Conference on Information Systems and Technology

It is critical to explore the effects associated with frequent Instagram use, considering its increased use over time. Instagram features that drive frequent use of the platform remain unclear, despite subsequently leading to effects on mental well-being. Limited research provides in-depth context of the correlation between effects on mental well-being and frequent use of Instagram, particularly in the context of South Africa. This cross-sectional study explains the perceived effects of Instagram use on mental well-being, in relation to Instagram features that drive frequent use. Through qualitative thematic analysis, fifteen interviews from young adults between the ages of 18 to 24 …

Creepy, Invasive, And Exploitative Algorithms: A Cpm Analysis Of Users' Privacy Breakdowns And Recalibration Practices With Social Media Algorithms, Matthew J. A. Craig, Jeffrey T. Child

Human-Machine Communication

Social media content filtering algorithms can both provide desired personalized content and ads for users. However, sometimes these recommendations can resemble individual private information. How might users navigate these experiences to best manage their private information? The present exploratory study utilizes the rules- and systems-based framework of communication privacy management (CPM) theory to explore social media users’ experiences of privacy breakdowns with social media algorithms and investigates what users do in response to said breakdowns. These responses were refined using content analysis and divided into different categories of privacy breakdowns and recalibration strategies. Implications for future research surrounding human-machine communication …

College Students’ Perceptions Of Artificial Intelligence (Ai) Risks And Benefits In Pakistan, Rauf Arif, Muhammad Ittefaq, Lamia Zia

Human-Machine Communication

With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past 6 months. The results of our study indicate that the majority of college students view AI technology positively and perceive it as an opportunity to enhance workplace productivity. In addition, …

Enhancing Cataract Surgery Outcomes: Optimal Use Of Pre- And Post-Operative Eye Drops, Keith Skolnick M.D., Anu Valiaveedu

Mako: NSU Undergraduate Student Journal

Many preoperative and postoperative cataract patients struggle with comprehending the use of prescription medication as directed. Language barriers and low health literacy levels are major factors contributing to improper use of prescriptions. To increase patients comprehension, the Fort Lauderdale Eye Institute employed an educational intervention consisting of a live presentation and an instructional video. Results found that 44% of patients were hesitant to ask questions to clinical staff, 32% felt overwhelmed, and nearly 70% lacked confidence in using their prescribed eye drops. Following the intervention, 91% of patients reported increased confidence in their medications, and most indicated that the video …

Impact Of Culturally Relevant Content On Social Media Engagement In Indigenous Communities, Giselle Gourd

Summer Research Showcase

Digital marketing has become extremely successful in recent years, particularly through the use of social media platforms. Having a better understanding of the use of culturally relevant content can help to increase engagement across various social media platforms. The purpose of this study is to better understand how Native American tribes can utilize digital marketing most successfully. To do so, I will first utilize a literature review of Native American representation in the media, the influence of cultural values on consumer behavior, and how effective digital marketing can be for business success. I will then analyze the engagement rates of …

Com 320 Facebook Group Survey, Melissa Smith

OUR Assignment Repository

This class research project involved a qualitative study looking at a private Facebook site that focuses on the city of Columbus and the surrounding area. The owner of the site gave permission for a survey to be conducted among the sites more than 17,000 members. The Qualtrics survey was live for two weeks, and then students analyzed the responses. The Communication theories discussed during the semester were chosen to compliment the social media research project. The research and findings were incorporated into the course curriculum, and students were responsible for writing and editing the methodology component of the research paper …

Ddx219.2 Social Media Content Creation Example 5, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 4, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 6, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 7, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Innovative Instagram Education: A Tool To Prevent Relationship And Sexual Violence, Allie Moore, Tillie Powell, Jillian Mcbane, Ollivia Webster, Chris Linder

Journal for Women and Gender Centers in Higher Education

During the 2024 Fall semester, at the McCluskey Center for Violence Prevention at the University of Utah, our team solidified an educational plan to create Instagram posts on topics related to relationship and sexual violence. The Instagram Educational Series Programming consists of weekly posts addressing the primary prevention of relationship and sexual violence on the @uofucvp Instagram. This educational series aims to break down research and complex ideas to make them accessible to a wider audience. The posts with the most engagement address more complex topics. People’s thinking starts to shift when we address topics in a way that is …

The Views Of Prospective Students New Student Pathway Snbt 2024 Through Media Monitoring Vocational University Indonesia, Beatrix Siagian

Jurnal Vokasi Indonesia

This study aims to analyze the perceptions and views of prospective new students on the selection of SNBT admissions in 2024 in the UI Vocational Education Program. All information contained is obtained through social media monitoring carried out in the January-July 2024 period, with social media coverage namely Instagram, X, Tiktok, and Youtube. This research produces the main perceptions, main topics, and sentiment analysis of all study programs in UI Vocational Education and sentiments related to several specific topic categories. Based on the results of the analysis, it was found that conversations regarding the selection of SNBT admissions in 2024 …

Breaking Up In The Digital Age: Examining The Relational Dissolution Model On Instagram, Alana Haupert

All Graduate Theses and Dissertations, Fall 2023 to Present

Breakups can be an emotional time as individuals experience breakup distress and begin to explore the options and potential actions that are associated with relational dissolution on social media. This study seeks to explore how certain online behaviors, as they relate to stages of relational dissolution, affect breakup distress, relational uncertainty, social media engagement, and overall attitudes towards singlehood. Findings suggest that social media engagement plays a key role in exploring the phases of relational dissolution. Higher social media intensity linked breakup distress and behaviors of the social phase, or when individuals share information about a potential breakup. Grave-dressing behaviors …

Adolescent Online Leisure, Media Literacy, Online Victimization, And Multifaceted Well-Being During Covid-19: The Role Of Parental Support, Yunqi Wang

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The rapid advancement of the internet and digital technology has provided opportunities for adolescents to conduct leisure activities online on a daily basis. However, research on adolescent technology use and mental health often highlights negative effects without carefully examining the specific mechanisms, which overlooks the complexity of effects of online behaviors on adolescent well-being and the importance of developing adolescents’ media literacy skills. Moreover, despite the crucial role of family dynamics in adolescent development, research on how parental support and involvement might affect adolescent technology use and well-being is still limited. The current study retrieved data from Programme for International …

Bystanders Intervening During Acts Of Cyberbullying: Examining The Moderating Influence Of “Likes” And Pleas For Help, Joseph Kallman

Student Theses

Abstract

Cyberbullying research has only recently begun exploring “cyberstanders,” also known as bystanders, and their role in cyberbullying, as well as testing the bystander effect (Barlinska et al., 2013; Machackova et al., 2013; Obermaier et al., 2016; Shultz et al., 2014). In the current study, we aim to deepen our understanding of the bystander effect by manipulating the number of likes, which will indicate the number of bystanders present and the plea for help on social media via Twitter among college students, by examining how participants respond to fictitious cyberbullying incidents. The results of this study did not support our …

Longitudinal And Bidirectional Relations Between Problematic Social Media Use And Cognitive Failures, K. T. A. Sandeeshwara Kasturiratna, Andree Hartanto

Research Collection School of Social Sciences

With social media becoming increasingly pervasive in our daily lives, there have been heightened concerns that the distractions caused by compulsive and problematic social media use may lead to cognitive failures. While some preliminary work have explored the link between problematic social media use and cognitive functioning, most are cross-sectional, leaving it uncertain whether cognitive failures are a precursor or consequence of problematic social media use. To address this gap, the current study examines the bidirectional relationship between problematic social media use and cognitive failures. A sample of 252 young adults completed the Problematic Social Media Use Scale and the …

"That’S Not A Meal, Bestie”: Humor, Identity, & Feminized Consumption In “Girl Dinner”., Claire Tudor

Electronic Theses and Dissertations

This thesis examines the viral “Girl Dinner” trend as a case study in how gendered consumption, digital identity, and feminist humor intersect in digital spaces. Using “Girl Dinner” as a rhetorical artifact, this thesis explores how women use gendered trends to navigate visibility, labor, and autonomy in online spaces. Through thematic analysis of TikTok content, media coverage, and branded adaptations, the research traces the evolution of the trend from a lighthearted joke to a site of cultural negotiation. This study reveals that while “Girl Dinner” may appear empowering and relatable on the surface, it often reinforces traditional gender expectations under …

From Classroom To Content Creator: Leadership Practices And Identities Of Female Science Teachers On Tiktok, Rachel M. Benzoni

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This qualitative multiple case study investigates how four secondary science teachers use TikTok to advocate for science education and how content creation shapes their professional identities as leaders. Using interviews and video content with a framework integrating constructivist leadership, Leader Identity Construction Theory (LICT), and the Social Change Model (SCM), findings show participants enacted leadership outside formal roles through distributed and relational practices leveraging social media's affordances. Five themes emerged from the analysis: (1) Reconceptualizing Teacher Leadership on Social Media, (2) Leadership Through Equity-Driven Practice, (3) Constructing and Leading in Online Professional Learning Communities, (4) Forming and Negotiating Identities in …

Explainable Multimodal Sentiment Analysis Of Social Media Visual Content For Child Safety, Yee Sen Tan, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

Ensuring the safety and well-being of children is increasingly important, especially in a world where visual content is pervasive. This paper proposes a novel multimodal, multilingual, and multiclass sentiment analysis method for social media content, aimed at improving content moderation for child safety. Our approach integrates textual, visual, and audio data from videos, categorizing sentiment into four levels: positive, slightly negative, negative, and strongly negative, enabling granular detection of harmful content. To enhance explainability and trust, we also leverage interpretable mechanisms to analyze the contributions of each modality. Evaluation of our method demonstrates strong generalization across diverse video types, and …

Role Of Social Media Mindfulness In Combatting Fake News Propagation, Gaurav Bansal, Fiona Fui-Hoon Nah, Jason B. Thatcher

Research Collection School Of Computing and Information Systems

The dissemination of fake news by social media users is a key factor in the escalation of misinformation. Research suggests that social media networks are becoming increasingly homophilic, which leads to an overreliance on social media friends that contributes to the spread of fake news. However, little is known about how social media mindfulness can reduce the sharing of fake news. To investigate this research question, we conceptualized a social media mindfulness construct and developed the social media mindfulness scale. We also hypothesize that social media mindfulness lowers overreliance on friends’ knowledge, which increases skepticism about social media news that …

#Bergeraklebihbaik As A Cultural Campaign: Brand Activation, Digital Lifestyle, And Urban Health Consciousness In Contemporary Indonesia, Putri Ayu Ningtyas, Hardika Widi Satria, Besty Priyandhini, Naldo Tantuah, Muhammad Heychael, Nazira Shafera Kirana

International Review of Humanities Studies

In today's hyper-competitive branding environment, marketing strategies are no longer solely focused on product promotion but have evolved into cultural practices that shape societal norms, values, and identities. This study explores how Pristine, a premium bottled mineral water brand, utilized brand activation through the #BergerakLebihBaik campaign to not only increase brand awareness but also construct a cultural narrative around health, wellness, and lifestyle among urban Indonesian consumers. Through a mixed-method qualitative approach including social media observation, in-depth interviews, and document analysis, this research demonstrates how the campaign functioned as a cultural artifact that mediated discourses of modern health, digital engagement, …

Qanon Affiliated Accounts Are Making 64% Fewer Social Media Posts About Human Trafficking, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

A joint social media study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media and the Global Center on Human Trafficking shows a 64% decrease in the total number of posts about human trafficking made by prominent QAnon affiliated and adjacent accounts when compared to the highpoint of such posts in 2023. Results from the study produced by the Center for Strategic Communication and the Global Center on Human Trafficking include a 64% decrease in human trafficking posts from significant QAnon affiliated accounts …