Communication Commons^™

Social Media Participation And Scholarly Success In Law, Julian Nyarko, David E. Pozen

Faculty Scholarship

Using a novel dataset on Twitter activity as well as a novel corpus of law journal publications, this paper examines the impact of social media activity on the scholarly success of U.S. law professors. We find that joining Twitter increases citation counts by an average of 22% per year and improves article placements by up to 10 ranks for law professors, relative to a synthetic control group. These positive returns apply across nearly all classes of scholars and are magnified for those who post frequently about their own work. The identified citation boost would be even larger than 22% if …

News Distribution Strategies For Social Media Engagement: A Case Study Of Liputan6 Sctv, Lale Sekar Idaman Pertiwi, Muhammad Jamiluddin Nur, Yy Wima Riyayanatasya

JURNAL KOMUNIKASI INDONESIA

The rapid advancement of digital technology has accelerated media convergence, positioning Instagram and YouTube as strategic platforms for visual and audiovisual news distribution in line with modern audience consumption patterns. This study examines Liputan 6 SCTV’s Instagram and YouTube distribution strategies and their impact on audience engagement, content reach, and news visibility in the digital media landscape. Employing a qualitative descriptive approach, data were collected through interviews, observations, and documents. The findings indicate that Liputan 6SCTV’s content distribution strategies embody a multidimensional form of media convergence that integrates technological, editorial, and cultural aspects. Nine key strategies were …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 4, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Ddx219.1 Social Media Analysis And Marketing Strategy Example 3, Sae University College

Exemplars

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Social Media Sponsorship: Metrics And Strategies For Finding The Right Content Creator-Sponsor Matches, Shahryar Doosti, Stephanie Lee, Young Tan

Business Faculty Articles and Research

Social media video sponsorship, where sponsors partner with content creators to promote their brands, has become increasingly popular. Leveraging rich data on sponsored and nonsponsored videos on Facebook, we introduce two metrics, Content Similarity and Audience Closeness, to help sponsors find effective creator-sponsor matches. Content Similarity captures the thematic alignment between a creator’s content and a sponsor’s brand, whereas Audience Closeness measures how closely aligned a creator’s and sponsor’s audiences are within a social media network. We find that both metrics significantly increase video viewership, but their effects vary over time. Audience Closeness generates more immediate, short-term engagement, whereas …

What We Watch On Social Media Makes An Impact, Gracie G. Johnson

Journal of Undergraduate Research at Minnesota State University, Mankato

Prior research has demonstrated that certain social media content consumed can create unrealistic expectations of themselves; however, some hypothesize that social media provides empowering and supportive spaces. Unfortunately, many studies rely on cross-sectional data, limiting the ability to infer causality. This study looked at one of the most-used social media platforms by teens in the United States, TikTok. For this study, it was predicted that viewing “body check” videos would negatively affect body image. If significant, we could try and restrict those videos from being posted. The findings supported the hypothesis, but not significantly. However, there were quite a few …

Analisis Perbandingan Sentimen Pengguna Ipusnas Dan Jaklitera Dengan Algoritma Sentiwordnet, Putri Fajar Ayu Hendrayani, Rahmi Rahmi

Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan

iPusnas and JakLITera are two national digital library applications developed to enhance public access to literacy in Indonesia. This study compares user perceptions of both applications through sentiment analysis using the SentiWordNet (Sentiment WordNet) algorithm, implemented in Orange data mining software. The dataset comprises user comments from the Google Play Store, collected between 2023 and 2025. A qualitative, lexicon-based method was applied to classify sentiments into positive, neutral, and negative categories. Results show that iPusnas is dominated by negative sentiment (47%), mainly due to technical issues such as bugs, login failures, and slow performance. In contrast, JakLITera received 55% positive …

Media Framing Of Sexual And Gender-Based Violence And Femicide: An Analysis Of News Stories In Select Kenyan, Ugandan And Tanzanian Media, Nancy Achieng' Booker, Hesbon Hansen Owilla, George Nyabuga, Olivia Sayani, Liz Awino, Rose Kimani

Graduate School of Media and Communications

This study explored how femicide and sexual and gender-based violence (SGBV) are framed in the media across Kenya, Tanzania, and Uganda between January 2024 and April 2025. Using a mixed-methods approach, the research combined quantitative content analysis with qualitative interviews to uncover both coverage patterns and the contextual factors shaping them. The codebook for content analysis was developed from existing literature and grounded in media framing theory, drawing on the works of Goffman, Entman, Iyengar, Tuchman, and Van Zoonen. The analysis focused on frame types (episodic and thematic), framing attributes, main actors, and story treatment, while interviews with journalists, editors, …

Adapting News Production To Social Media Logics As A Revenue Strategy: The Case Of Beritabali.Com, Irsanti Widuri Asih, Aryo Subarkah Eddyono

JURNAL KOMUNIKASI INDONESIA

Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology …

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …

Analyzing The Evolving Digital Public Dialogue On Juneteenth, Ky Nguyen, Quan Nguyen, Khusi Singh, Annie Tran

Annual Student Research Poster Session

This research explores how public conversations surrounding Juneteenth have evolved over time by analyzing 10,000 tweets. Through annotation of sentiment, emotion, and topics, the project provides insight into how Juneteenth is celebrated, debated, and understood across diverse cultural and political contexts. The resulting dataset lays the groundwork for a machine learning model capable of identifying large-scale patterns in language, tone, and narrative.

A Measurement And Empirical Research On The Scientific Knowledge Demand Of Netizens On Social Media Platform, Rui Zhang, Wanyi Zuo, Wei Huang

Journal of Scientific Information Research

[Purpose/significance] Exploring the scientific knowledge demand of netizens on social media platform will prompt the dissemination and utilization of scientific knowledge, and it plays an important role in enhancement of the scientific literacy level of our general publics.

[Method/process] This paper constructed a measurement index system of netizens' scientific knowledge demand consists of demand breadth, demand strength and demand hierarchy, and adopted a comprehensive evaluation method based upon factor analysis and entropy method. 30 popular science WeChat accounts in different fields are measured and evaluated, and the comprehensive ranking of demand was calculated to explore and compare the demand differences …

Medst101 Contemporary Media, Fall 2025 Syllabus, Juan Monroy

Open Educational Resources

A survey of contemporary media industries including their technical, economic, social, political and cultural implications. We will also examine the economic underpinnings of media, the role of advertising and public relations, and the policies that govern contemporary media industries.

Engaging Students And Stakeholders In Times Of Crisis: Hbcus Bridging Social Capital On Facebook While Navigating Physical Distancing, Pamela Peters

Journal of Research Initiatives

COVID-19 placed a strain on colleges that tend to rely on tuition, especially small HBCUs, which traditionally serve a high percentage of underrepresented students. Being away from campus, many stakeholders were experiencing higher levels of stress and anxiety. Social media offers an outlet for schools and stakeholders to stay connected during a crisis. Using social capital, this study examined how small HBCUs bridged social capital on Facebook during the year before and the first two years of the pandemic. A comparative analysis of Facebook posts of 30 HBCUs with a student population of under 2000 was conducted to determine post …

Ai, Celebrities, And Their Fans: The Cyber-Pseudo-Event*, Gabbie Iorio

Proceedings of the New York State Communication Association

Tech companies often use celebrities to facilitate adoption of new technologies, and they’re doing the same with AI. For example, Meta is employing celebrities to attract users to their AI products, not only to adopt the technology, but to provide the company data for testing and optimizing the products. Fan communities, such as Nicki Minaj’s Barbz, have also taken up AI technology as a new medium for fandom expression. This paper will explore the varying degrees of success of these applications of AI technology, while putting them in conversation with scholarship on images, celebrity, and fandom.

*Top Graduate Paper

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

Towards A Conceptual Framework For Perceived Effects Of Instagram Use On The Mental Well-Being Of Young Adults In South Africa, Tinaye Tanatswa Mushore, Tendani Mulanga Chimboza

African Conference on Information Systems and Technology

It is critical to explore the effects associated with frequent Instagram use, considering its increased use over time. Instagram features that drive frequent use of the platform remain unclear, despite subsequently leading to effects on mental well-being. Limited research provides in-depth context of the correlation between effects on mental well-being and frequent use of Instagram, particularly in the context of South Africa. This cross-sectional study explains the perceived effects of Instagram use on mental well-being, in relation to Instagram features that drive frequent use. Through qualitative thematic analysis, fifteen interviews from young adults between the ages of 18 to 24 …

Creepy, Invasive, And Exploitative Algorithms: A Cpm Analysis Of Users' Privacy Breakdowns And Recalibration Practices With Social Media Algorithms, Matthew J. A. Craig, Jeffrey T. Child

Human-Machine Communication

Social media content filtering algorithms can both provide desired personalized content and ads for users. However, sometimes these recommendations can resemble individual private information. How might users navigate these experiences to best manage their private information? The present exploratory study utilizes the rules- and systems-based framework of communication privacy management (CPM) theory to explore social media users’ experiences of privacy breakdowns with social media algorithms and investigates what users do in response to said breakdowns. These responses were refined using content analysis and divided into different categories of privacy breakdowns and recalibration strategies. Implications for future research surrounding human-machine communication …

College Students’ Perceptions Of Artificial Intelligence (Ai) Risks And Benefits In Pakistan, Rauf Arif, Muhammad Ittefaq, Lamia Zia

Human-Machine Communication

With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past 6 months. The results of our study indicate that the majority of college students view AI technology positively and perceive it as an opportunity to enhance workplace productivity. In addition, …

Enhancing Cataract Surgery Outcomes: Optimal Use Of Pre- And Post-Operative Eye Drops, Keith Skolnick M.D., Anu Valiaveedu

Mako: NSU Undergraduate Student Journal

Many preoperative and postoperative cataract patients struggle with comprehending the use of prescription medication as directed. Language barriers and low health literacy levels are major factors contributing to improper use of prescriptions. To increase patients comprehension, the Fort Lauderdale Eye Institute employed an educational intervention consisting of a live presentation and an instructional video. Results found that 44% of patients were hesitant to ask questions to clinical staff, 32% felt overwhelmed, and nearly 70% lacked confidence in using their prescribed eye drops. Following the intervention, 91% of patients reported increased confidence in their medications, and most indicated that the video …

Impact Of Culturally Relevant Content On Social Media Engagement In Indigenous Communities, Giselle Gourd

Summer Research Showcase

Digital marketing has become extremely successful in recent years, particularly through the use of social media platforms. Having a better understanding of the use of culturally relevant content can help to increase engagement across various social media platforms. The purpose of this study is to better understand how Native American tribes can utilize digital marketing most successfully. To do so, I will first utilize a literature review of Native American representation in the media, the influence of cultural values on consumer behavior, and how effective digital marketing can be for business success. I will then analyze the engagement rates of …

Com 320 Facebook Group Survey, Melissa Smith

OUR Assignment Repository

This class research project involved a qualitative study looking at a private Facebook site that focuses on the city of Columbus and the surrounding area. The owner of the site gave permission for a survey to be conducted among the sites more than 17,000 members. The Qualtrics survey was live for two weeks, and then students analyzed the responses. The Communication theories discussed during the semester were chosen to compliment the social media research project. The research and findings were incorporated into the course curriculum, and students were responsible for writing and editing the methodology component of the research paper …

Ddx219.2 Social Media Content Creation Example 6, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 7, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.2 Social Media Content Creation Example 4, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 5, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Innovative Instagram Education: A Tool To Prevent Relationship And Sexual Violence, Allie Moore, Tillie Powell, Jillian Mcbane, Ollivia Webster, Chris Linder

Journal for Women and Gender Centers in Higher Education

During the 2024 Fall semester, at the McCluskey Center for Violence Prevention at the University of Utah, our team solidified an educational plan to create Instagram posts on topics related to relationship and sexual violence. The Instagram Educational Series Programming consists of weekly posts addressing the primary prevention of relationship and sexual violence on the @uofucvp Instagram. This educational series aims to break down research and complex ideas to make them accessible to a wider audience. The posts with the most engagement address more complex topics. People’s thinking starts to shift when we address topics in a way that is …

The Views Of Prospective Students New Student Pathway Snbt 2024 Through Media Monitoring Vocational University Indonesia, Beatrix Siagian

Jurnal Vokasi Indonesia

This study aims to analyze the perceptions and views of prospective new students on the selection of SNBT admissions in 2024 in the UI Vocational Education Program. All information contained is obtained through social media monitoring carried out in the January-July 2024 period, with social media coverage namely Instagram, X, Tiktok, and Youtube. This research produces the main perceptions, main topics, and sentiment analysis of all study programs in UI Vocational Education and sentiments related to several specific topic categories. Based on the results of the analysis, it was found that conversations regarding the selection of SNBT admissions in 2024 …