Communication Commons^™

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Messaging For Change

DePaul Magazine

A review of the experiences of students from the DePaul College of Communication who traveled to study international advertising and attend the Cannes Lions Festive, the largest global event for professionals in advertising, creative communications and related fields.

Ua12/2/1 The Review Of The Hill, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long

Honors Program: Senior Projects (Public)

In 2012, only 3 percent of creative directors in advertising were women. Today that ratio has reached more than 11 percent and is on the rise in hopes to reach 50 percent. This ascent has been encouraging for me personally; I would love to take part in a movement for greater diversity in the industry, and I feel fortunate and thankful for the women who got it started half a century ago. But beyond the women leading the ad industry, how is this rise helping young women preparing to become creatives and project managers? How does this movement translate beyond …

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.

A Content Analysis Of Advertisement To Volunteer In The Global South, Kristina Medero

UNO Student Research and Creative Activity Fair

In the past decade, volunteer tourism, or the venture to volunteer abroad as a learning or leisure activity, has grown immensely. This study conducted a content analysis through a cultural intelligence theoretical framework to examine the strategies of persuasive rhetoric and images in voluntourism advertisement. The data revealed that organizations that requested monetary donations used images of egoistic appeals on websites p> 0.05, t(13) = .76. However, no significant difference was recorded between volunteer tourism organizations that required time commitment or monetary donations when using expectations of exchange. Considering the volunteer tourism organizations used a variety of techniques with …

Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs

Journalism

Girls Who Handle It (GWHI) is an organization unique to San Luis Obispo, but hoping to expand in the coming years. The team recruited myself to begin the process of expansion beginning in Santa Barbara. Despite the success in San Luis Obispo, the lack of previous recognition in this new city proved to be a difficulty in executing this event. GWHI aims to create a community empowerment movement by allowing college-aged women to share their vulnerabilities on a public platform creating conversation surrounding difficulty. They also highlight the role social media plays in hiding these trials by often not accurately …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

An Analysis Of Sports Talk Radio’S Effect On Social Issues, Rehana Power, Elham Mohamud, Brandon Mcroy, Cleandre Robinson

Concordia Journal of Communication Research

Professional athletes are becoming more vocal about their stances on different social issues like Black Lives Matter, MeToo and more. The researchers chose to investigate the effects that sports talk radio has on listeners perceptions of different social issues. Participants of the study hailed from a Lutheran, faith-based institution of higher education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between consumers of sports talk radio and their opinions on professional athletes addressing social issues.

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

Persuasion, Marita Gronnvoll

Syllabi

This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.

Advanced Public Relations Writing And Production, Rashmi Thapaliya

Syllabi

This class focuses on the strategic management of multipleorganizational communication channels and the production of written content acrossdifferent platforms. Students learn how to manage, produce, and coordinate writtencontent and how to engage internal and external stakeholders using a variety ofcommunication channels (off- and online) available to non- and for-profit organizations.

An Analysis Of Females In The Media, Nina Buckingham, Kayla Kucala

Concordia Journal of Communication Research

In society today, the media plays a major role in our daily lives. With new websites and apps coming out every day, there is continued exposure to social media. With ideal body image being a very relevant topic of discussion and the popularity of social media, it is possible that there could be a correlation. This study explored this possible correlation and went into further detail on the relationship between social media and females and their effect on interpersonal communication.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2019-20 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's softball team for 2019.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's track and field teams for 2019.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU baseball team in 2019.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's volleyball team for 2019.

How Ebts Might Be Incorporated Into Public Relations Coursework To Promote Deep Learning, Jessica Nerren

Q2S Enhancing Pedagogy

In thinking about How EBTs might be incorporated into public relations coursework to promote deep learning, it was determined there would be multimedia youtube video production assignment, where students make a youtube tutorial on a threshold concept in comm 344, Public Relations Writing. To do this, students approached this in a problem based learning model, and planned for it with a think/pair/share planning session.

Ua1b3 University Wide Committees/Events - Committees, Wku Archives

WKU Archives Collection Inventories

Unprocessed records created by and about university wide committees.

• Series 1. Master Plan Committee
• Series 2. Curriculum Committee
• Series 3. Athletic Committee
• Series 4. Wellness Committee
• Series 5. Cherry Statue Committee
• Series 6. Parking & Traffic Committee

Ua99/9 Bowling Green Business University Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Bowling Green Business University, includes publicity pieces used in student recruitment.

Ua1b3/4 Wellness Committee, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Wellness Committee.