Communication Commons^™

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

Media Coverage Of Law Enforcement And Effects Of The Image Created, James Schultz

Senior Theses

This paper examines a number of case studies and articles concerning media’s depiction of law enforcement and its effects on the officers’ duties to the public. Recent stories of excessive use of force by police throughout the country began a new generation of activists for civil rights, exposed to a more advanced news media. Nationwide coverage displayed an image of law enforcement which was overly aggressive. For citizens who have little to no interaction with law enforcement, this image being depicted is the only basis for definition of what is a “police officer”. Combined with the history of civil rights …

Sustainable Foodways Of Scandinavia: A Closer Look At Sustainable Food And Beverage Practices In Denmark, Norway, And Sweden, Shandrea Marie Hickok

Undergraduate Honors Capstone Projects

Scandinavia leads the world with its devotion to sustainability and promotion of eco-friendly lifestyles. With concerns over climate change affecting the Nordic region, Scandinavian governments have taken an active role in creating national food strategies. So, what can Utah learn from the Nordic region? Ranking 45th in the nation for access to local food, Utah does not produce enough food to sustain itself for the future. With a background in environmental journalism, I traveled to Scandinavia during the summer of 2019 to explore Scandinavia's commitment to sustainable foods as a model for Utah. I examined modern and historical sustainable foods, …

#Pawnderadoption Creating A Public Relations Campaign To Increase Adoption Rates Among Shelters In The United States, Hannah Allison

Renée Crown University Honors Thesis Projects - All

Pet overpopulation has been a national issue for years. With thousands of unwanted stray cats and dogs found on the streets annually, local shelters are doing their best to rehabilitate and rehome animals. However, funds and resources are limited, and communication efforts are poor. Animal shelters need to begin to focus on public relations efforts in order to boost identity within their local communities. The purpose of this research was to discover what inherently goes into developing a comprehensive, successful public relations campaign. This study specifically focused on the following research questions (a) what makes a public relations campaign successful? …

Petals Of Remembrance: An Applied Pr Campaign For The Syracuse Abroad Centers In Relation To The 30th Anniversary Of The Lockerbie Air Disaster, Hannah Butler

Renée Crown University Honors Thesis Projects - All

This thesis uses applied public relations research and tactics to develop, coordinate, and implement a global campaign in partnership with Syracuse University Abroad and the 30th Anniversary Committee to remember the lives of the 270 victims lost in the Lockerbie Air Disaster during the 30th anniversary year. In addition to outreach, promotion, and evaluation, this campaign primarily took the form of a global rose-laying ceremony that occurred across the world during the week of October 27-November 3, 2018 at various Syracuse University Abroad Centers. Using global public relations tactics, strategic planning, and event management, this project explored the strengths, weaknesses, …

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are aware …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Kline & Specter: A Professional Corporation, Ibraheem Bussey

Media and Communication Studies Presentations

No abstract provided.

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's football team from January to July 2019.

Ua19/16/1 Spring 2019 Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for Spring 2019.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• McAdoo, Anthony. Executive Director Notes
• WKU Honors Veterans, Unveils New Panel at Guthrie Bell Tower
• Julia Roberts & Tracy Inman Win Legacy Book Award
• New WKU Graduate Impacts Community Through ENACTUS
• Office of Scholar Development Celebrates 10 Years of Big Dreams
• Phi Kappa Phi Grants
• Emilie Gill: Ogden Foundation Scholar
• College Heights Herald Wins 17^th Pacemaker; Talisman Wins Best of Show
• Deven Richardson: Rangel Fellow
• WKU Graduate Student Presents Research at Artic Circle Assembly – Jason Fox
• Scholarships – Hannah Nafziger, Dominic Castlen
• Caboni, Timothy. From the President
• Climbing to Greater Heights: WKU Strategic Plan …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU womens' basketball team from January to June 2019.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from January to July 2019.

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Audience Responses To Gender Stereotypes In Advertising, Laura Genn

Senior Honors Theses

Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates. Upon analyzing these stereotypes, examples can be found throughout media, especially in television. All this begs the question: Are these stereotypes actually effective at selling products or services to their intended audience? Do men react positively to stereotypes of men or women; and vice versa, how do women react? If gender stereotypes are employed in advertising purely through force of habit and not evidenced prudence, then the advertising landscape stands to gain immensely from taking …

Women In Modern Public Relations: The Evolution Of Public Relations In America, Jayah Waters

Masters Essays

The profession of public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, n.d., para. 5). The profession was founded by men to refute criticism of big businesses during the rise of muckrakers known today as investigative journalists. Ivy Lee who wrote the first press release and Edward Bernays who developed the first press kit were significant influences in establishing the profession of modern public relations (Rise of the Image Men, 2019). Additionally the founding involved significant moments such as establishment of the Committee on Public Information (CPI) during World …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

In-Feed Native Advertisement On News Websites: Effects Of Advertising Format, Website Reputation, And Product Involvement, Lijie Zhou, Fei Xue

Faculty Publications

Focusing on two popular types of native advertising, endemic in-feed advertisements and linked in-feed advertisements, the current study examined the effects of advertising format, website reputation, and product involvement on perceived advertising credibility (trustworthiness and expertise), attitude toward the advertisement, brand interest, and purchase intention. In general, endemic in-feed advertisements were rated more favorably on source expertise and brand interest, while linked in-feed advertisements scored higher on attitude toward the advertisement. Three-way interaction effects were found for source trustworthiness, attitude toward the advertisement, brand interest, and purchase intention. Endemic in-feed advertisements showed stronger impact for the high-involvement product on a …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.