Cognitive Science Commons^™

The Possibilities Are Limitless: A Case Study Of The Best Practices Of User Experience For Apple Inc., Chloe Richardson

Experience Industry Management

In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading …

Accessibility Compliance And Assessments For Gateway Websites In Life Sciences: Toward Inclusive Design, Noreen Y. Whysel, Shari Thurow, Bev Corwin

Publications and Research

One main purpose of information architecture and site navigation is to enhance the effectiveness of user interfaces (UIs) by supporting and enabling task completion, accessibility, and sustainability. This is of particular importance for science gateways given the complexity of information on portal sites.

We examined the accessibility of 50 randomly selected gateway websites in the Life Sciences category in the Science Gateways Community Institute (SGCI) catalog, using both manual and automated methodologies. None of these sites produced an accessible website as per W3C, WCAG 2.1, and Section 508 standards. The most common accessibility success in these websites was URL structure, …

Effectiveness Of Digital Game-Based Learning In Enhancing Primary Four Pupils’ Achievement In Fraction, Jia Yi Boo

Student Works (2020-2029)

Fraction is one of the basic concepts in Mathematics but the general understanding of the concept is still inadequate among pupils in elementary schools. A hindrance in the method of teaching and the lack of technological tools in the topic of fraction have led to the need of a deeper understanding about the causes of low achievement among Malaysian pupils in Mathematics. This study aims to examine the effectiveness of a digital game-based learning in enhancing Primary Year Four Pupils’ achievement in fraction. A quasi-experimental research design was conducted to answer the three research questions of this study. The sample …

Action Real-Time Strategy Gaming Experience Related To Enhanced Capacity Of Visual Working Memory, Yutong Yao, Ruifang Cui, Yi Li, Lu Zeng, Jinliang Jiang, Nan Qiu, Li Dong, Diakun Gong, Guojian Yan, Weiyi Ma, Tiejun Liu

General Human Environmental Sciences Faculty Publications and Presentations

Action real-time strategy gaming (ARSG)—a major genre of action video gaming (AVG)—has both action and strategy elements. ARSG requires attention, visual working memory (VWM), sensorimotor skills, team cooperation, and strategy-making abilities, thus offering promising insights into the learning-induced plasticity. However, it is yet unknown whether the ARSG experience is related to the development of VWM capacity. Using both behavioral and event-related potential (ERP) measurements, this study tested whether ARSG experts had larger VWM capacity than non-experts in a change detection task. The behavioral results showed that ARSG experts had higher accuracy and larger VWM capacity than non-experts. In addition, the …

Metaphors Matter: Top-Down Effects On Anthropomorphism, Hailey Austine Scherer

Dartmouth College Undergraduate Theses

Anthropomorphism, or the attribution of human mental states and characteristics to non-human entities, has been widely demonstrated to be cued automatically by certain bottom-up appearance and behavioral features in machines. In this thesis, I argue that the potential for top-down effects to influence anthropomorphism has so far been underexplored. I motivate and then report the results of a new empirical study suggesting that top-down linguistic cues, including anthropomorphic metaphors, personal pronouns, and other grammatical constructions, increase anthropomorphism of a robot. As robots and other machines become more integrated into human society and our daily lives, more thorough understanding of the …

Why Do We Follow Rules? An Exploration Of Normativity And Possibility, Eliza Jane Shaeffer

Dartmouth College Undergraduate Theses

The way we interact with the world is governed by a body of rules, many of which are unspoken. What makes these rules so compelling? How do they interact with our decision-making infrastructure? In a series of three studies, this article explores the shared adaptive sampling model’s ability to account for normative behaviors, using a time pressure paradigm in which subjects (N = 399) recruited via Amazon Mechanical Turk quickly judged whether actions of various degrees of moral permissibility and social acceptability were possible or impossible in a certain context (Phillips & Cushman, 2017; Phillips, Morris, & Cushman, 2019). When …

A Deep Learning Approach To Understanding Real-World Scene Perception In Autism, Erica Lindsey Busch

Dartmouth College Undergraduate Theses

Autism is a multifaceted neurodevelopmental condition. Around 90% of individuals with autism experience sensory sensitivities, particularly impacting visual perception. Despite this high percentage, previous studies investigating visual perception in autism impose severe limitations on our understanding. In many of these experiments, their stimuli and experimental methods are un-naturalistic and produce unreproducible and conflicting results. In this study, we investigate the nature of the real-world visual experience in autism with a cutting-edge experimental approach. First, we use virtual reality headsets with eye-trackers to measure gaze behavior while individuals freely explore real-world, everyday scenes. Then, we compare their gaze behavior to the …

Ideology And Predictive Processing: Coordination, Bias, And Polarization In Socially Constrained Error Minimization, Nathan E. Wheeler, Suraiya Allidina, Elizabeth U. Long, Stephen P. Schneider, Ingrid J. Haas, William A. Cunningham

Department of Political Science: Faculty Publications

Recent models of cognition suggest that the brain may implement predictive processing, in which top-down expectations constrain incoming sensory data. In this perspective, expectations are updated (error minimization) only if sensory data sufficiently deviate from these expectations (prediction error). Although originally applied to perception, predictive processing is thought to generally characterize cognitive architecture, including the social cognitive processes involved in ideological thinking. Scaling up these simple computational principles to the social sphere outlines a path by which group members may adopt shared ideologies and beliefs to predict behavior and cooperate with each other. Because ideological judgments are of specific interest …