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Articles 91 - 120 of 1290
Full-Text Articles in Agricultural and Resource Economics
Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek
Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek
Cornhusker Economics
Adapted from Right Risk, volume 10, Issue 10, October 2022.
Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.
Patterns Of Population Structure And Introgression Among Recently Differentiated Drosophila Melanogaster Populations, Jenn M. Coughlan, Andrius J. Dagilis, Antonio Serrato-Capuchina, Hope Elias, David Peede, Kristin Isbell, Dean M. Castillo, Brandon S. Cooper, Daniel R. Matute
Patterns Of Population Structure And Introgression Among Recently Differentiated Drosophila Melanogaster Populations, Jenn M. Coughlan, Andrius J. Dagilis, Antonio Serrato-Capuchina, Hope Elias, David Peede, Kristin Isbell, Dean M. Castillo, Brandon S. Cooper, Daniel R. Matute
Nebraska Cooperative Extension: Faculty and Staff Publications
Despite a century of genetic analysis, the evolutionary processes that have generated the patterns of exceptional genetic and phenotypic variation in the model organism Drosophila melanogaster remains poorly understood. In particular, how genetic variation is partitioned within its putative ancestral range in Southern Africa remains unresolved. Here, we study patterns of population genetic structure, admixture, and the spatial structuring of candidate incompatibility alleles across a global sample, including 223 new accessions, predominantly from remote regions in Southern Africa. We identify nine major ancestries, six that primarily occur in Africa and one that has not been previously described. We find evidence …
Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Nebraska Rural Poll
Most rural Nebraskans believe most of the listed economic items will become worse or much worse over the next 12 months when asked in May and June. Almost nine in ten think the following will become worse: inflation, gasoline or diesel fuel prices, grocery prices, and interest rates. In fact, at least four in ten rural Nebraskans believe the following items will become much worse in the next 12 months: gasoline or diesel fuel prices, inflation, grocery prices, and healthcare costs. The two items that had less than one-half believing they would become worse or much worse during the next …
New Plant Engineering Techniques, R&D Investment And International Trade, Stéphan Marette, Anne-Célia Disdier, Anastasia Bodnar, John C. Beghin
New Plant Engineering Techniques, R&D Investment And International Trade, Stéphan Marette, Anne-Célia Disdier, Anastasia Bodnar, John C. Beghin
Department of Agricultural Economics: Faculty Publications
New plant engineering techniques (NPETs) may significantly improve both production and quality of foods. Some consumers and regulators around the world might be reluctant to accept such products and the global market penetration of these products may remain low. We develop a parsimonious economic model for R&D investment in food innovations to identify conditions under which NPET technology emerges in the context of international trade. The framework integrates consumers' willingness to pay (WTP) for the new food, the uncertainty of R&D processes, the associated regulatory cost of approval, and the competition between domestic and foreign products. With generic applicability, the …
The Role Of Intertemporal Preferences, Active Consideration Of Health Outcomes, And Simple Health Prompts On The Nutritional Quality Of Food Choices, Olivier Tuyizere
The Role Of Intertemporal Preferences, Active Consideration Of Health Outcomes, And Simple Health Prompts On The Nutritional Quality Of Food Choices, Olivier Tuyizere
Department of Agricultural Economics: Dissertations, Theses, and Student Research
This thesis consists of three chapters. The first chapter introduces the thesis by highlighting a brief review of intertemporal preferences, active consideration of health outcomes, and health prompts during food choices. The introduction paves the way for the following two chapters, which are related, but stand-alone papers.
In the second chapter, we explore a novel question: how does actively considering health outcomes (both current and future) during decision-making affect the nutritional quality of food choices? We explore this question with an online experiment on food choices. Our findings show that active consideration of health outcomes leads to choosing products with …
Setting The Stage For The Next Farm Bill Debate, Bradley D. Lubben
Setting The Stage For The Next Farm Bill Debate, Bradley D. Lubben
Cornhusker Economics
The 2018 Farm Bill is set to expire in September 2023. New farm bill legislation will be needed by then if authority is to be extended for a wide range of programs from farm support to conservation, nutrition assistance, credit, trade promotion, rural development, research and education, and more.
The agricultural committees in Congress have already held initial hearings and many agricultural and other interest groups have noted their policy priorities. However, formal debate on a new farm bill is not expected to begin in earnest until early 2023 when a new session of Congress convenes.
While the formal debate …
Lessons Learned From The 2019 Nebraska Floods: Implications For Emergency Management, Mass Care, And Food Security, Eric E. Calloway, Nadine B. Nugent, Katie L. Stern, Ashley Mueller, Amy L. Yaroch
Lessons Learned From The 2019 Nebraska Floods: Implications For Emergency Management, Mass Care, And Food Security, Eric E. Calloway, Nadine B. Nugent, Katie L. Stern, Ashley Mueller, Amy L. Yaroch
Nebraska Cooperative Extension: Faculty and Staff Publications
This qualitative study aimed to understand the actions, challenges, and lessons learned for addressing the food and water needs of flood survivors, with a special focus on vulnerable populations and the implications for food security, to inform future disaster response efforts in the U.S. Semi-structured in-depth interviews were conducted from January to August 2020 with the local, state, and national stakeholders (n = 27) involved in the disaster response to the 2019 Nebraska floods, particularly those involved in providing mass care, such as food, water, and shelter, for the flood survivors. The challenge themes were related to limited risk …
Hybrid Incompatibility Between Ldrosophila Virilis And D. Lummei Is Stronger In The Presence Of Transposable Elements, Dean M. Castillo, Leonie C. Moyle
Hybrid Incompatibility Between Ldrosophila Virilis And D. Lummei Is Stronger In The Presence Of Transposable Elements, Dean M. Castillo, Leonie C. Moyle
Nebraska Cooperative Extension: Faculty and Staff Publications
Mismatches between parental genomes in selfish elements are frequently hypothesized to underlie hybrid dysfunction and drive speciation. However, because the genetic basis of most hybrid incompatibilities is unknown, testing the contribution of selfish elements to reproductive isolation is difficult. Here, we evaluated the role of transposable elements (TEs) in hybrid incompatibilities between Drosophila virilis and D. lummei by experimentally comparing hybrid incompatibility in a cross where active TEs are present in D. virilis (TE+) and absent in D. lummei, to a cross where these TEs are absent from both D. virilis (TE−) and D. lummei genotypes. Using genomic data, …
Active Consideration Of Health And Nutritional Quality Of Food Choices, Christopher R. Gustafson
Active Consideration Of Health And Nutritional Quality Of Food Choices, Christopher R. Gustafson
Cornhusker Economics
Everyone can be positively influenced by effective interventions promoting healthier food choices. A handful of recent papers have documented positive impacts on dietary quality resulting from interventions that remind people to consider health through prompt messages or subtle priming in supermarkets and in controlled, online experiments. These studies have focused on the impact of reminders on nutritional quality rather than explaining how reminders work. An exception, Arslain, Gustafson, and Rose (2021), collected data on multiple elements of individuals' choice processes to trace the impact of reminders on decisions, showing that reminder messages led people to consider a healthier set of …
Analyzing Flexibility As A Risk Management Strategy In Agricultural Systems, Jedidiah Hewlett
Analyzing Flexibility As A Risk Management Strategy In Agricultural Systems, Jedidiah Hewlett
Department of Agricultural Economics: Dissertations, Theses, and Student Research
Agricultural businesses deal with uncertainty of all kinds. Uncertainty arising from variability in resources, markets, human factors, and regulatory policy can be sources of significant risks. Acquiring or building flexibility in an operation is one of the ways suggested to manage risk and uncertainty—reducing the impact of negative outcomes and increasing the benefit of positive outcomes. Although flexibility has been repeatedly encouraged for businesses, the definition of flexibility and its value remains ambiguous after more than 80 years of research. Flexibility is often described as a multi-dimensional ability to effectively deal with change in the business operating environment. Flexibility can …
What Is The Value Of Ethanol To Nebraska Corn Producers?, Austin Harthoorn
What Is The Value Of Ethanol To Nebraska Corn Producers?, Austin Harthoorn
Department of Agricultural Economics: Dissertations, Theses, and Student Research
In this thesis, we examine the role of local ethanol plants on net price received by Nebraskan corn growers, with net price comprised of the grain buyer’s bid onsite less the transportation cost incurred through delivery. As each farm operation is uniquely located between different sets of grain buyers, an ethanol plant impacts each grower’s net price to a different degree, depending on location. Exploring this, we use grain bid and transportation cost data based on actual ethanol plants, grain elevators, and sample farm locations in Nebraska, estimating the diversely located corn grower’s net prices received from surrounding grain buyers. …
Cecl For Financial Institutions: An Analysis Of The Scale Method, Jared Stauffer
Cecl For Financial Institutions: An Analysis Of The Scale Method, Jared Stauffer
Department of Agricultural Economics: Dissertations, Theses, and Student Research
Released by the Federal Reserve Bank in June of 2021, the Scaled CECL Allowance for Loss Estimator (SCALE) is meant to assist community banks implementing the new Current Expected Credit Loss (CECL) accounting standard. The efficacy of this method is important to community banks and financial institutions considering the use of SCALE to estimate expected future losses. Using quarterly Call Report data, two separate analyses of the SCALE method are conducted. First for qualifying community banks and second for Farm Credit Services of America, an agricultural credit association within the Farm Credit System. For the first quarter of 2022, both …
Consideration Of Nutrients Of Public Health Concern Highlighted In The Dietary Guidelines For Americans 2020–2025 Among A Large Sample Of Us Primary Shoppers, Christopher Gustafson, Devin Rose
Consideration Of Nutrients Of Public Health Concern Highlighted In The Dietary Guidelines For Americans 2020–2025 Among A Large Sample Of Us Primary Shoppers, Christopher Gustafson, Devin Rose
Department of Agricultural Economics: Faculty Publications
The objective of this research is to estimate the proportion of consumers who consider nutrients identified in the Dietary Guidelines for Americans 2020-2025 (DGA) as being of public health concern during food choice using a large, population-weighted sample of U.S. residents. A question was included in a bi-monthly survey of consumer scanner panel members, asking whether respondents considered each of eight nutrients in a check-all-that-apply format. Four of these nutrients are under-consumed nutrients, while three are nutrients to avoid. Calories was additionally included, as over-consumption of calories causes weight gain. Weighted mean proportions and 95% confidence intervals were …
Active Consideration Of Future Health Can Be Prompted By Simple Health Messages And Improves Nutritional Quality Of Food Choices, Christopher R. Gustafson
Active Consideration Of Future Health Can Be Prompted By Simple Health Messages And Improves Nutritional Quality Of Food Choices, Christopher R. Gustafson
Department of Agricultural Economics: Faculty Publications
Many choices that people face daily have implications for future health and well-being. Choices about what foods to purchase and consume are one of the most frequent—and universal choices—that people must make. The ongoing rise of overweight and obesity rates—and associated diet-related diseases—in the US and many other countries illustrates the future health consequences of low-quality dietary choices. While a large body of research shows that individuals with a tendency to consider the future make a wide range of healthier decisions, research on limited attention and exogenous factors influencing choice suggests that attention to the future consequences of choices may …
The Coming Global Food Crisis, E. Wesley F. Peterson
The Coming Global Food Crisis, E. Wesley F. Peterson
Cornhusker Economics
Inflation driven by rising prices for food, energy, and other consumer goods has become a major concern in the United States and other high-income countries. A far more serious issue is the effect of rising food prices on low-income households in many developing countries in Africa, Asia, and Latin America. Global food prices had been rising in 2020 and 2021 as a result of supply shortages caused by adverse weather conditions exacerbated by climate change, war and civil strife in various countries, and economic shocks in the aftermath of the Covid-19 pandemic and the consequent disruption of global supply chains …
Us Consumer Identification Of The Health Benefits Of Dietary Fiber And Consideration Of Fiber When Making Food Choices, Christopher Gustafson, Devin J. Rose
Us Consumer Identification Of The Health Benefits Of Dietary Fiber And Consideration Of Fiber When Making Food Choices, Christopher Gustafson, Devin J. Rose
Department of Agricultural Economics: Faculty Publications
The purposes of this study were to (1) determine beliefs in the health benefits of dietary fiber, an under-consumed nutrient of public health concern, and (2) determine the relationship between beliefs about dietary fiber and consideration of fiber when making food choices. We conducted a nationally representative within-subject randomized online survey of 42,018 US primary shoppers in May–June 2021. Participants selected health benefits they believed were associated with consumption of fiber from a list of six benefits recognized by the Food and Drug Administration (FDA), one indirect benefit, and one unrelated benefit. Respondents then indicated which nutrients, if any, they …
Bridging The Gap Between Research And Smallholder Farmers Through Community-Based Development Organizations, Nathan D. Fortner
Bridging The Gap Between Research And Smallholder Farmers Through Community-Based Development Organizations, Nathan D. Fortner
Doctor of Plant Health Program: Dissertations and Student Research
Food demand is expected to increase 30% to 62% by 2050 according to recent estimates. Yet, annual increases in agricultural productivity have slowed and plateaued since the green revolution increases of the 1960’s. Two strategies to help address future food demand are reducing post-harvest loss and consumer waste, and closing the yield gap between potential and farmer realized yields. Some of the largest yield gaps are those of smallholder farmers. While solutions may exist to close these gaps, delivering and integrating solutions into smallholder production systems is a complex process involving research, extension, cultural factors, government policy, NGOs, private industry, …
The Role Of Risk In Farmland Contract Choices, Chelsea Arnold, Jisang Yu, Mykel Taylor, Leah H. Palm-Forster, Simanti Banerjee
The Role Of Risk In Farmland Contract Choices, Chelsea Arnold, Jisang Yu, Mykel Taylor, Leah H. Palm-Forster, Simanti Banerjee
Department of Agricultural Economics: Faculty Publications
Understanding the role of risk in farmland leasing contract choices is important to assess the welfare consequences of farm policies or environmental changes that affect production risk. We use a unique dataset of landowners and tenants in Kansas to examine the role of risk in their farmland leasing contract choices. We find that greater production risk and more risk-averse landowners encourage fixed cash rent contracts. As many variables can potentially affect contract choices, we use a penalized regression to show that the inclusion of relationship variables leads to little change in the main results.
Essays On Socioeconomic Shocks And Policies In Agriculture, Wilman Iglesias
Essays On Socioeconomic Shocks And Policies In Agriculture, Wilman Iglesias
Department of Agricultural Economics: Dissertations, Theses, and Student Research
The three chapters of this doctoral dissertation estimate the responses of agricultural productivity, production value of agriculture, and crop supply to some external shocks and policies. Using unique panel datasets for Colombia and the United States, this research provides new insights regarding the responsiveness of agriculture to some socioeconomic effects and related market policies. Chapter 1 studies the impact of armed conflicts in rural areas on legal agricultural productivity in Colombia by using a production function that includes violence shocks such as the forced intra-national displacement of the rural population from 1995 to 2017. Chapter 2 investigates the effect of …
The Design Of An Agricultural Youth-Centered Rural Development Program In Rwanda, Laetitia Igiraneza Sinyigenga
The Design Of An Agricultural Youth-Centered Rural Development Program In Rwanda, Laetitia Igiraneza Sinyigenga
Honors Program: Senior Projects (Public)
Rwanda is primarily a rural, young, and agriculture-based country. The referred variables- agriculture, rural population, and youth- can be creatively merged to engage and empower youth for rural development. This paper indicates the utilization of cross-disciplinary knowledge to design an agricultural youth-centered rural development program in Rwanda. The program uses the interdependence of economic sectors (agriculture and education) with resources (environmental & natural resources and human resources) to boost rural community development. The program’s main activities- mentorship, agribusiness training, tutoring, exposure visits, and community work- highly reflect the requirement for advancing the selected main economic sectors and resources. There is …
Agricultural Carbon Markets: How Could They Work?, Andrew Havens
Agricultural Carbon Markets: How Could They Work?, Andrew Havens
Honors Program: Senior Projects (Public)
The resurgence of voluntary markets in which consumers can purchase carbon credits generated by agricultural carbon sequestration has brought up many questions for farmers looking to potentially enter the market. Past carbon markets, such as the Chicago Climate Exchange, ended when a recession hit, causing demand for credits to swiftly decline. How can modern voluntary markets face these challenges along with new ones and be successful? This research paper, completed as an undergraduate thesis project at the University of Nebraska-Lincoln, examines the economic and scientific factors behind soil carbon sequestration credits. An extended literature review combined with estimation of a …
Expanding Cooperatives In Nebraska, Charlotte Narjes, Cythia Houlden
Expanding Cooperatives In Nebraska, Charlotte Narjes, Cythia Houlden
Cornhusker Economics
Nebraska has a history of cooperatives in agriculture. The most common types are agricultural marketing and supply cooperatives. The Nebraska Cooperative Council map highlights that there are over 400 cooperative locations in Nebraska. In addition to agricultural cooperatives, such as Ag Processing, Inc. and Producers Livestock Marketing Association, there are also cooperative credit unions and the Nebraska Rural Radio Association.
Regional Minimums In The U.S. Beef Complex, Elliott James Dennis, Bradley Lubben
Regional Minimums In The U.S. Beef Complex, Elliott James Dennis, Bradley Lubben
Center for Agricultural Profitability
This report shows how the currently proposed policies differ; shows how these policies have aligned with historical market behavior; provides alternative specifications to regional minimums; and suggests policy alternatives to regional minimums.
The main purpose of this report is to show how current and potential alternative specifications of regional minimums would have historically aligned with observed market behavior. However, the fundamental question in the debate of the validity and effectiveness of regional minimums first rests on whether robust price discovery has historically occurred over time and within each USDA-AMS region. If there has been a lack of price discovery during …
Disturbance Reduces Fungal White-Rot Litter Mat Cover In A Wet Subtropical Forest, D. Jean Lodge, Ashley E. Van Beusekom, Grizelle González, Mareli Sánchez-Julia, Sarah Stankavich
Disturbance Reduces Fungal White-Rot Litter Mat Cover In A Wet Subtropical Forest, D. Jean Lodge, Ashley E. Van Beusekom, Grizelle González, Mareli Sánchez-Julia, Sarah Stankavich
United States Department of Agriculture, Forest Service / University of Nebraska-Lincoln: Faculty Publications
Fungi that bind leaf litter into mats and produce white-rot via degradation of lignin and other aromatic compounds influence forest nutrient cycling and soil fertility. Extent of white-rot litter mats formed by basidiomycete fungi in Puerto Rico decreased in response to disturbances—a simulated hurricane treatment executed by canopy trimming and debris addition in 2014, a drought in 2015, a treefall, and two hurricanes 10 days apart in September 2017. Percent fungal litter mat cover ranged from 0.4% after Hurricanes Irma and Maria to a high of 53% in forest with undisturbed canopy prior to the 2017 hurricanes, with means mostly …
The Potential Cost Of Regulation Of Methane And Nitrous Oxide Emissions In U.S. Agriculture, Tshepelayi Kabata, Lilyan E. Fulginiti, Richard K. Perrin
The Potential Cost Of Regulation Of Methane And Nitrous Oxide Emissions In U.S. Agriculture, Tshepelayi Kabata, Lilyan E. Fulginiti, Richard K. Perrin
Department of Agricultural Economics: Faculty Publications
Background: Most studies on the environmental impacts of agriculture have attempted to measure environmental impacts but have not assessed the ability of the sector to reduce or mitigate such impacts. Only a few studies have examined greenhouse gas emissions from the sector. This paper assesses the ability of states in the U.S. to reduce agricultural emissions of methane and nitrous oxide, two major greenhouse gases (GHGs) with important global warming potential.
Methods: The analysis evaluates Färe’s PAC (pollution abatement cost) for each state and year, a measure of the potential opportunity costs of subjecting the sector to GHG …
Testing The Drosophila Maternal Haploid Gene For Functional Divergence And A Role In Hybrid Incompatibility, Dean M. Castillo, Benjamin Mccormick, Connor M. Kean, Sahana Natesan, Daniel A. Barbash
Testing The Drosophila Maternal Haploid Gene For Functional Divergence And A Role In Hybrid Incompatibility, Dean M. Castillo, Benjamin Mccormick, Connor M. Kean, Sahana Natesan, Daniel A. Barbash
Nebraska Cooperative Extension: Faculty and Staff Publications
Crosses between Drosophila simulans females and Drosophila melanogaster males produce viable F1 sons and poorly viable F1 daughters. Unlike most hybrid incompatibilities, this hybrid incompatibility violates Haldane’s rule, the observation that incompatibilities preferentially affect the heterogametic sex. Furthermore, it has a different genetic basis than hybrid lethality in the reciprocal cross, with the causal allele in Drosophila melanogaster being a large species-specific block of complex satellite DNA on its X chromosome known as the 359-bp satellite, rather than a protein-coding locus. The causal allele(s) in Drosophila simulans are unknown but likely involve maternally expressed genes or factors since the F1 …
Incorporating Chokeberry (Aronia) Into A Home Landscape, Claude J. Jean, Paul E. Read, Ellen T. Paparozzi
Incorporating Chokeberry (Aronia) Into A Home Landscape, Claude J. Jean, Paul E. Read, Ellen T. Paparozzi
Nebraska Cooperative Extension: Faculty and Staff Publications
Chokeberry (Aronia) is an ornamental plant that has found use in the home landscape, providing colorful displays and annually producing berries for the enjoyment of the homeowner and wildlife alike. With careful placement, this durable plant needs minimal care and has few pest problems. It is gaining attention for its timeless beauty.
Community Well-Being And Leadership In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Community Well-Being And Leadership In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Nebraska Rural Poll
Rural Nebraskans are less positive about the current change and expected future change in their communities this year. The proportion believing their community has changed for the better has typically been greater than the proportion believing it has changed for the worse. However, last year the proportion believing their community changed for the worse was slightly more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). This year, that gap widened a bit.
Despite that, rural Nebraskans are positive about their community by many different measures. Most rural Nebraskans rate their …
Views Of Well-Being In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Views Of Well-Being In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper
Nebraska Rural Poll
This year, rural Nebraskans are more pessimistic about their current situation than they’ve been in the past nine years. The proportion believing they are worse off than they were five years ago was 21 percent, up from the 11 percent reported last year. This is the highest level since 2013, when 26 percent believed they were worse off. This increase in pessimism did not translate into a decrease in optimism, however. This year, one-half of rural Nebraskans believe they are better off compared to five years ago, similar to 52 percent last year. The corresponding change occurred in a decrease …
How Do Consumers’ Beliefs About Product Price, Taste, And Health Affect Attention To Health-Differentiated Product-Sets?, Henriette Gitungwa, Christopher R. Gustafson
How Do Consumers’ Beliefs About Product Price, Taste, And Health Affect Attention To Health-Differentiated Product-Sets?, Henriette Gitungwa, Christopher R. Gustafson
Department of Agricultural Economics: Faculty Publications
Objectives: Consumers facemyriad food products in supermarkets, obviating consideration of all options. Consumers are likely to direct scarce attention to products they believe will provide them the best outcome. However, consumers may hold inaccurate beliefs— particularly about health attributes which can lead them to omit items from consideration that they would have optimally considered We examine how consumers’ beliefs about the relative price, taste, and healthiness of food product sets affect the healthiness of the set of products they consider.
Conclusions: Believes about relative differences in nutritional quality of foods importantly influence consideration of products, potentially perpetuating misconceptions about relative …