Social and Behavioral Sciences Commons^™

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

Consumerization Of It: Nexus Of Smac Technology Adoption By The Indian Libraries, Rajendra Babu

Library Philosophy and Practice (e-journal)

The study assesses awareness, use and adoption benefits of SMAC (Smart, Mobile, Analytics and Cloud Computing) Technologies among the LIS professionals working across the libraries of different strata in India. 235 responses obtained using a structured questionnaire and analysed using descriptive statistics method. 99.6% respondents use mobile phones, 58.7% post library activities using social media daily for this purpose 61.3% use Facebook, 52.8% use YouTube, 69.4 use WhatsApp, 31.5% use Facebook Messenger and 18.7% use Instagram. Majority use mobile apps for rendering services, 14.9% for searching catalogue, 11.9% for membership facilities, 8.5%, 10.6% for book renewal facilities and book reservation …

Users’ Awareness Of Personal Information On Social Media: Case On Undergraduate Students Of Universitas Indonesia, Rahmad Nur Iman, Taufik Asmiyanto, Muhammad Hanif Inamullah

Library Philosophy and Practice (e-journal)

Posting a personal data information on social media can be easily done by anyone. These activities are easily found on the user's social media profile page, which is not uncommon to contain personal information. This is coupled with the possibility of security gaps in social media services, can be utilized for various purposes, and by anyone, including other users and service providers themselves. On the other hand, regulations and policies regarding personal data information, have not been clearly regulated in Indonesia. By using a qualitative approach, this research aims to determine the stage of the user consciousness related to personal …

Experience Of An Academic Library During The Covid-19 Pandemic, Mathias Gabriel Kasa, Abdulsalam Yusuf

Library Philosophy and Practice (e-journal)

The study shared the experience of an academic library during the COVID-19 pandemic in a Nigerian University. The study was a descriptive survey to purposively sample 2687 subscribers to the library social media platform “the Telegram” used to disseminate library services. The findings revealed that there were more males (83%) than female (17%) subscribers, a total of 446 information resources were disseminated through provision of their links (402), as pdf (31) and Jpeg (8). Applications, documents and videos were the least formats used which was challenged by inadequacies of working from home, poor infrastructure and lack of working space, as …

An Altmetric Approach To Measure The Social Media Attention Of Covid-19 Articles, Vysakh C, Rajendra Babu

Library Philosophy and Practice (e-journal)

The outbreak of COVID-19 pandemic has shaken the entire world. This study aimed to measure how well COVID-19 articles attracted in the social web during the deadly pandemic period. A total of 145 articles from Nature journal were collected and analyzed to gauge the major metrics from various social platforms. The results showed that social media attention to the articles was fluctuating in each month recording an upward and downward trend. Twitter was the major carrier of COVID-19 articles with total 143452 mentions followed by news outlets with 5251 mentions. Articles were yet to penetrate in many other platforms like …

I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain

Faculty and Student Publications

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

Technological Bodies, Serena Riley

WWU Honors College Senior Projects

The human body: a vessel of health, of life, of expression. Our bodies house systems of complex behaviors, chemical reactions, and intricate biology beyond human comprehension. Internal and external bodily systems allow us to not only survive, but also allow us to perceive the world in our own unique ways. We are stimulated by various external forces; by nature, by modern technological advancements, by other’s physical forms. Modern society is full of increasingly unattainable societal expectations and rapidly changing technological advances that impact the ways we view and change ourselves, both physically and mentally. As the world continues to advance …

Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

As women become financially independent and capable of supporting themselves and their children, they are finding it easier to correct their poor choices in mate-selection, i.e., poor interpersonal relationships and marriages. Nearly half of the marriages in the U.S. terminate either in permanent separation or divorce. The divorce rates among the Baby Boomers and members of Generations X and Y are equally high. For the older generations, the socially accepted way to end a relationship was through a face-to-face conversation but not necessarily so for the younger generation. The use of online dating, connecting through the internet, and cultivating relationships …

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb

Theses and Dissertations

The number of women entrepreneurs in Egypt starting and running their business online has been remarkably rising in recent years. Thanks to social media’s ability to harness some of the obstacles women business-owned enterprises encounter, it has become an essential platform for providing women with entrepreneurial opportunities and facilitating their own business. Social media is becoming more of an indispensable instrument for the businesses' survival, especially in light of the implications posed by the recent outbreak of global pandemic COVID-19 in terms of movement restrictions and social distancing measures. However, a dearth in the literature on the impact of social …

Message Appeals On An Instagram Account Promoting Seat Belt Use That Attract Adolescents And Young Adults: Elaboration-Likelihood Perspective Study, Ni Zhang, Stacy A. Drake, Kele Ding

Faculty Research, Scholarly, and Creative Activity

Background:
Adolescents and young adults demonstrate the highest rate of unrestrained motor vehicle fatalities, making the promotion of seat belt restraint a priority for public health practitioners. Because social media use among adolescents and young adults has proliferated in recent years, it is critical to explore how to use this tool to promote seat belt use among this population. Social media posts can contain various types of information within each post and this information can be communicated using different modalities.
Objective:
In this study, based on the elaboration likelihood model, we aimed to examine how adolescents and young adults reacted …

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …

Lightly Peaceful: Facilitating College Transition Through Instagram Delivered Mindfulness Experiences, Cheryl Lynn Kress

Mindfulness Studies Theses

This creative project is an investigation into the feasibility and efficacy of offering mindfulness experiences to college freshmen through Instagram, a popular social media platform. Research indicates that many college freshmen struggle with issues such as depression, social isolation, anxiety, substance abuse, poor academic performance, overeating, etc., all of which may increase the likelihood of dropping out of college or the establishment of long-term dysfunctional coping patterns. Mindfulness has been noted to mitigate many of the difficulties associated with making the transition from high school to college; however, very few studies investigate the effects of offering mindfulness experiences through social …

Grand Challenge No. 3: Digital Archaeology Technology-Enabled Learning In Archaeology, Meaghan M. Peuramaki-Brown, Shawn G. Morton, Oula Seitsonen, Chris Sims, Dave Blaine

Journal of Archaeology and Education

Archaeology is traditionally a hands-on, in-person discipline when it comes to formal and informal instruction; however, more and more we are seeing the application of blended and online instruction and outreach implemented within our discipline. To this point, much of the movement in this direction has been related to a greater administrative emphasis on filling university classrooms, as well as the increasing importance of public outreach and engagement when it comes to presenting our research. More recently, we have all had to adjust our activities and interactions in reaction to physical distancing requirements during a pandemic. Whether in a physical …

Misinformation More Likely To Use Non-Specific Authority References: Twitter Analysis Of Two Covid-19 Myths, Joseph Mcglynn, Maxim Baryshevtsev, Zane A. Dayton

Communication Graduate Research

This research examines the content, timing, and spread of COVID-19 misinformation and subsequent debunking efforts for two COVID-19 myths. COVID-19 misinformation tweets included more non-specific authority references (e.g., “Taiwanese experts”, “a doctor friend”), while debunking tweets included more specific and verifiable authority references (e.g., the CDC, the World Health Organization, Snopes). Findings illustrate a delayed debunking response to COVID-19 misinformation, as it took seven days for debunking tweets to match the quantity of misinformation tweets. The use of non-specific authority references in tweets was associated with decreased tweet engagement, suggesting the importance of citing specific sources when refuting health misinformation.

Leveraging Social Media Platforms In Marketing Library Services In Ghanaian Universities, Stephen Budu, Pearl Joan Korkuvi, Samuel Owusu-Ansah, Francis Yeboah

Library Philosophy and Practice (e-journal)

With the continuous improvement of library services across the globe owing to automation, technological advancement, and growth in student population, rapid access to social media (SM) platforms has become a vital part of keeping present and would-be users well-versed about academic library service. The study brings to bear on the use of SM platforms in promoting library services. Using the survey approach, one hundred and seventy-six (176) library users of the University of Ghana (UG), Library System (LS) were selected to provide primary data via questionnaires. All respondents were selected through simple random sampling. The SPSS was used to generate …

#Fired: Survivor Reactions To Facebook Firing In Organizations, Rachel Omansky

Dissertations, Theses, and Capstone Projects

Facebook firing (i.e. employee termination due to social media activity) is a novel type of termination that has developed in recent decades. Though Facebook firing is becoming increasingly common, almost no research has been conducted on this practice. Using a multi-step, multi-method approach, this dissertation attempted to better define the construct and examine its implications for inciting negative reactions from surviving employees, or those employed with the terminated employee at the time of termination, who knew or knew of the employee but were uninvolved in the incident. Study 1 details an effort to identify Facebook firing’s characteristics through a case …

How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander

Theses - ALL

This study evaluates the role of positive and negative messages on social media from sports fans and its effect on student-athletes’ self-esteem and performance. Through a qualitative research process, this study examined what drives student-athletes to seek validation of their identities through messages in social media and how the messages they read online affect their self-esteem and performance in their sport. Public relations has become an integral part in college athletics in reputation management, brand attributes and social issues. It is essential that public relations specialists involved in athletics are aware of how their student-athletes are feeling regarding social media …

Social Media Literacy Skills Of Post Graduate Students And M.Phil Scholars Of Arts And Science Colleges Affiliated To Mother Teresa Women’S University, Kodaikanal : A Discipline Based Evaluative Study Using The Indigenous Model, Ramasamy K Dr.

Library Philosophy and Practice (e-journal)

The present study aimed at evaluating the information literacy skills and social media literacy skills of the post graduate students and M.Phil scholars of Arts and Science Colleges affiliated to Mother Teresa Women’s University, Kodaikanal. Out of 10 such colleges, 8 colleges were randomly selected. Questionnaires were used to collect data from the randomly drawn sample of Post graduate students and M.Phil scholars. In toto, 940 duly filled-in questionnaires were considered for the study. RPG’s 10 pillar model was used to evaluate the skills. The model was indigenously developed one by the researcher.

The science students are better skilled than …

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Social Media And Utilization Of Information On Contagious Diseases: The Case Of Medical Students Of Abia State University Teaching Hospital Aba, Scholastica A.J. Chukwu Rev Sr Dr., Augonus Nnamdi Uhegbu Prof.

Library Philosophy and Practice (e-journal)

This research examines social media and utilization of information on contagious diseases by medical students of Abia State University Teaching Hospital Aba. The research adopts survey design to investigate a sample of 321 medical students of ABSU Teaching Hospital who were registered undergraduates in the 2017/2018 academic session. Because the number of the students was adequate and manageable, the research adopted the census sampling technique. Structured and validated questionnaire with a reliability coefficient value of 0.81 was used to gather data for the study. Results reveal that the medical students received and made use of information on contagious diseases from …

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

Social Media Influencers: Who They Are And How They Influence, Samra Karamustafic, Taylor Stockmaster, Skye Palladina, Aurora Harris, Richard M. Perloff

Student Scholarship

This paper extends research on persuasion and social media communication by reporting the results of a content analysis of 10 leading social media influencers, an untapped empirical issue in the field. Findings, offering insights into the particular communicator attributes influencers emphasize, were based on coding 121 videos of female beauty and lifestyle influencers. Influencers deploy a variety of communication strategies to engage followers, harnessing everyday behaviors, using colloquial terms, expressing emotions, showing vulnerabilities (in socially skilled ways), and strategically promoting products. Interestingly, when influencers mentioned the coronavirus, they did so as to emphasize its relevance to their personal life, rather …

Social Media Application In Agriculture Extension Programming For Small Scale Rural Farmers: Is Knowledge Impeding The Lack Of Adoption?, Stephan Moonsammy, Donna Marie Renn Moonsammy

Journal of International Agricultural and Extension Education

The purpose of this study was to assess the knowledge level of farmers on basic computer literacy, social media use, and to explore which social and demographic factors affected their knowledge capacity. The study had a final sample of 176 participants from the northern, southern and central regions of Trinidad and Tobago. A survey instrument comprising of 14 multiple-choice questions with one accurate response was developed to decrease bias of farmers randomly selecting the accurate response. The questions addressed knowledge on basic computer and social media literacy. Analysis was conducted using one-way ANOVA with post-hoc testing. Results indicated that there …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

An Exploration Of Social Networking Use And Mental Health In Transgender, Gender Non-Conforming, Gender Non-Binary, And Gender Fluid Persons, Jennifer Trimpey

Doctoral Dissertations

Social networking sites (SNS) allow for rapid information sharing in online spaces. Research in the general public suggests that extended SNS use corresponds with poor mental health outcomes such as depression and anxiety. Research regarding SNS use in LGBT populations seems to promote interpersonal connectedness. While such studies tend to include gender non-conforming persons (GNC), this group often represents a minimal proportion of participants. This study sought to explore SNS and mental health in persons identifying as GNC. A grounded theory approach was used to analyze the data to develop a substantive theory regarding SNS and mental health in this …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

Boracay Island Destination Image Through Travel Blogs, Peter Lorenz Salmon, Ronelia Amen, Jan Patrick Aguilar, John Benedict Javellana, Cheryl Joy Fernandez

Journal of Environmental Science and Sustainable Development

Destination images are important information for marketing professionals, local planners, and travel bloggers on social media. The rise of social media has allowed more tourists to share their knowledge, emotions, and experiences from their travels. However, despite the popularity of adapting online narratives to destination images, little or no qualitative analysis has been conducted about island’s sustainable tourism development in the Philippines using information from social media. One type of destination are small islands in the Philippines. The examination is worthwhile inasmuch as the literature has been silent on destination images of top island retreats in the country, although there …