Social and Behavioral Sciences Commons^™

The Influence Of Youtube Advertising Value On Consumer Responses, Ratanak Sophal

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to explore the values of YouTube advertising—namely entertainment, informativeness, credibility, and irritation—and their influence on consumer responses, including perceived advertising value, attitude towards YouTube advertising, and shopping intention. Additionally, the study examines the relationships between perceived advertising value, attitude towards YouTube advertising, and shopping intention. Data were collected via an online survey from 291 Thai respondents, aged 18–55 years, who had been exposed to YouTube advertisements. The results show that YouTube advertisements were perceived as neither highly entertaining (M = 2.75), informative (M = 2.99), nor credible (M = 2.89), and were viewed as …

User Generated Content (Ugc) On Douyin And The Great Wall Cannon Branding Strategy, Runzhi Shi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the impact of User-Generated Content (UGC) on brand communication, focusing on the viral "Great Wall Cannon" case on Douyin, a leading short-video platform in China. Existing research predominantly emphasizes Western platforms and lacks in-depth analysis of UGC's role within China's unique cultural and regulatory framework, leaving a gap in understanding its potential for brand marketing. Using qualitative methods, including content analysis, semi-structured interviews, and secondary data review, this research examines how UGC enhances brand visibility, shapes consumer perceptions, and builds emotional connections. The proposed approach highlights the strengths of leveraging Douyin's algorithm-driven content dissemination and authentic user …

Copley Library Annual Report 2023-2024, Helen K. And James S. Copley Library

Copley Library Annual Reports

Message from the Dean; Faculty: Martha Adkins, Millie Fullmer, Amanda Makula, Hugh Burkhart, Regina Gong, Amy Pham, Vanjury "V" Dozier; Roy and Marian Holleman Copley Library Student Assistant Scholarship; Copley Library Undergraduate Research Awards Winner; Copley Library Statistics; Top 10 Circulating LC Classification Subclasses Total Checkout; Top Ten Databases Used; Library Expenditures 2023-2024; Faculty Scholarship Presentations; Faculty Scholarship Publications

La Voz Winter 2024, El Instituto: Institute Of Latina/O, Caribbean, And Latin American Studies

La Voz

In this issue: 

• Joint Senior Faculty Hire Between the Department of Sociology and El Instituto
• Congratulations to our Colleague Rodolfo Fernandez!
• Building a Better Future: The Latino and Puerto Rican Policy Agenda Summit
• New PRSI Dashboards
• Update on NDOU Department
• CALAHE Annual Conference

Recruiting The Right Candidate, Cynthia Bassett

Faculty Publications

The market for hiring a law librarian has changed significantly over the last few years. Those on both sides of the equation are a little uncertain about the whole process, wondering when the job search should start, how much to expect in pay, and what aspects of a position are up for discussion. The challenge of a limited pipeline of law librarians requires new approaches to recruiting.

Sleep Disturbance As A Mediator Of Lung Cancer Stigma On Health-Related Adjustment, Timothy J. Williamson Phd, Mph, Edward B. Garon, Michael R. Irwin, Alyssa K. Choi, Jonathan W. Goldman, Annette L. Stanton

Psychological Science Faculty Works

Objective:

This study tested sleep disturbance as a mediator through which stigma and discrimination predict psychological distress and physical symptom burden in adults with lung cancer.

Methods:

Lung cancer patients on active oncological treatment (N=108; 74.1% Stage IV) completed questionnaires on lung cancer stigma, sleep, distress, and physical symptoms at study entry and at 6- and 12-week follow-up. Mediation analyses were conducted to investigate whether stigma and discrimination predicted distress and physical symptoms at study entry and across 12 weeks through disrupted sleep.

Results:

Higher discrimination (b = 5.52, 95% CI [2.10, 8.94]) and constrained disclosure (b = …

Targeted, Harassed, And Displaced: The Role Of Discrimination In Oregon Evictions, Alex Farrington, Natalie J. Cholula, Lisa K. Bates

Urban Studies and Planning Faculty Publications and Presentations

Drawing on focus groups with 101 Oregon tenants who have experienced an eviction since the onset of the COVID-19 pandemic, this report examines the role that discrimination plays in Oregon evictions. As this is not a legal investigation, we do not focus solely on legally-actionable or provable claims. Rather, we include a wide range of tenants’ descriptions of their experiences with unfair, malicious, or prejudicial treatment. We find that many tenants are specifically targeted for eviction or experience prejudicial treatment during the eviction process because of their identity or background. This includes being treated unfairly based on tenants’ race, language, …

Suitability Analysis Of Public And Institutional Lands For The Oregon Farm To Institution Collaborative, Megan Horst, Maura Paxton

Urban Studies and Planning Faculty Publications and Presentations

This report provides a statewide view of public and institutional lands that may be suitable for farm to institution food production in Oregon. The goal is to assist the Oregon Farm to Institution Collaboration, and particularly the Land Access and Shared Assets Work Group, in identifying possible lands for farmers and food producers to grow food for schools, hospitals, and other institutions.

We start by comparing Oregon to other states, in terms of their public land access efforts around farm to institution or other related agriculture. We also showcase some interesting cases which may serve as inspiration to Oregonians. The …

Engaging With Nature And Work: Associations Among The Built And Natural Environment, Experiences Outside, And Job Engagement And Creativity, Rebecca M. Brossoit, Tori Crain, Jordyn J. Leslie, Gwenith G. Fisher, Aaron M. Eakman

Psychology Faculty Publications and Presentations

Introduction: There is substantial evidence that contact with nature is related to positive health and well-being outcomes, but extensions of this research to work-related outcomes is sparse. Some organizations are redesigning workspaces to incorporate nature and adopting nature-related policies, warranting a need for empirical studies that test the influence of nature on employee outcomes.

Methods: The present mixed-methods study tests and extends the biophilic work design model to examine associations among the built and natural environment at work and home, experiences of time spent outside (i.e., amount of time outside, enjoyment of time outside, outdoor activities), and motivational work outcomes …

Waring Library Society Newsletter, Winter 2024, Waring Library Society, Waring Historical Library, Medical University Of South Carolina, Anna Marie Schuldt, Jacob Steere-Williams, Joann Livingston Zeise, Tabitha Samuel

The Waring Library Society Newsletters

The Winter 2024 issue of the Waring Library Society Newsletter is available now. In this issue, Waring Library Society President Dr. Jacob Steere-Williams discusses Dr. Francis Bonneau Johnson’s contributions to studying filariasis in Charleston; JoAnn Zeise highlights the tableaus used as part of MUSC's centennial celebration; Tabitha Samuel announces the completion of the MUSC Bicentennial Resources guide; and Anna Marie Schuldt shares Waring's recent events in celebration of Black History Month.

Root Causes Of Homelessness In Marin County And Prevention Strategies, Michaela George, Kelsey Bas, Joe Blakely, Naila Saghir, Garrett Siebels, Liliana Valle-Contreras, Sehrish Khan

Global Public Health | Student Research Posters

Even with increased prevalence of homelessness in the US, there is limited research that investigates circumstances that can lead to homelessness. This lack of understanding perpetuates the inequities in health and wellbeing, access to basic necessities, effective prevention strategies and meaningful policy changes.

More individuals are experiencing homelessness in California than ever before In Marin, the Ritter Center (RC) strives to prevent and resolve homelessness and improve the health and well-being of individuals living in poverty

How Financial Status Affects Food Decisions In Households Of Marin City, Joe Blakely

Global Public Health | Student Research Posters

• Food insecurity is a multifaceted issue influenced by various factors, including socioeconomic status and access to nutritious foods. Research has shown that low-income households often face challenges in accessing healthy food options due to financial constraints.
• Cultural and psychological factors also play significant roles in shaping food choices among low-income populations. Additionally, the availability and affordability of healthy foods within local food environments significantly impact dietary behaviors.
• Economic factors such as income levels and household expenses further compound the challenges of food insecurity. Studies on food spending decisions among low-income demographics revealed that financial constraints often force families to prioritize …

How Financial Status Affects Food Decisions In Households Of Marin City, Joe Blakely

Global Public Health | Senior Theses

This research addresses disparities in food decision-making among households in Marin City by examining their food spending habits after covering essential bills. Understanding how these households allocate resources for food is crucial for developing targeted interventions to improve food security and health outcomes. Utilizing qualitative methods, semi-structured interviews, this study explores the spending patterns and decision-making processes related to food expenditures among households in Marin City. The sampling method ensures consideration of different economic levels and grocery strategies. Recruitment involves collaboration with community organizations and social service agencies such as Marin City Community Center. The study focuses on residents of …

Vaccine Hesitancy In Those Experiencing Homelessness And Housing Instability In Marin County: Is Covid-19 Any Different?, Kelsey Bas

Global Public Health | Senior Theses

Introduction:

COVID-19 booster hesitancy amongst different populations is a continuing public health issue. Within Marin County, individuals experiencing homelessness or housing instability are not receiving their booster vaccination in spite of receiving the primary series of the COVID-19 vaccine. Hence, there is a lack of research that reveals the barriers and motivation as to why individuals experiencing homelessness and housing instability in Marin are facing hesitancy towards the COVID-19 booster.

Methods:

In this qualitative study, the researcher interviewed clients of the Ritter Center. Semi-structured interviews were conducted with individuals ages 18 and older, currently experiencing homelessness or housing instability, and …

Interracial Friendships And Symptoms Of Depression And Anxiety Among College-Age Filipino Americans, Jenyse Rojo

Global Public Health | Senior Theses

Background: There is little research on interracial friendships and Filipino American mental health. A previous study found that Filipino Americans are more likely to be depressed and anxious when having 3 or more non-Filipino close friends, and that friendship discord mediated this relationship. Studies that look at Filipino American mental health have also found that there is a relationship between colonial mentality and depression. In this study, we further examine the relationship between depression and anxiety and interracial friendships. We also examine the relationship between colonial mentality and friendship discord.

Methods: This study’s sample is taken in the San Francisco …

Intrinsic Motivators For Participation And Persistence In Intercollegiate Athletics, Kevin Saal

Murray State Theses and Dissertations

Abstract

Since its inception, intercollegiate athletics’ conflicting existence vacillates between a history of rich, co-curricular and developmental experiences for young people, and a multi-billion-dollar industry transformed by limitless commercialization, expense and exploitation. The “professionalization” of intercollegiate athletics and blurring of motivational factors influencing participation and persistence threatens its holistic academic and developmental purpose (Duderstadt, 2000, p. 78). This dissertation provides a review of motivational theories, in addition to summarizing numerous contextually relevant intrinsic and extrinsic regulators impacting human behavior. Through a quantitative research methodology this study proposes research broadly investigating intrinsic motivation, seeking to develop a better understanding and establish …

Bird’S Nest Drawing: Exploring The Attachment Of Left-Behind Children In China, Ziyi Su

Expressive Therapies Dissertations

To explore the attachment of left-behind children (LBC), this mixed-methods study analyzed the Bird’s Nest Drawings (BND) and narratives from 117 fourth graders from Shaanxi and Gansu, China. Overall, the BND of LBC showed less secure-attachment features. These distinctions can be seen in several pictorial elements, and manifest differently across gender groups and rural versus urban groups. Drawings and narratives revealed eight underlying themes of absence, longing, and support from parent and peer attachment. Children creatively communicated complex emotions and attachment experiences through the metaphor of the bird’s nest, ranging from abandonment, loneliness, and vulnerability, to coping, hope, and resilience. …

Attunement In Contact Improvisation: Therapeutic Implications, Basak Sila Bengisu

Expressive Therapies Capstone Theses

This capstone thesis looks into the concept of attunement within the context of Contact Improvisation (CI), a movement form distinguished by spontaneous, in-the-moment interaction and interpersonal connection. Through a synthesis of theoretical frameworks and personal narrative, this literature review explores how CI cultivates attunement—a resonant interpersonal process, fostering shared understanding and synchronicity. The thesis reveals that attunement within CI involves self-attunement and contact attunement along with refining awareness and attention to kinesthetic and proprioceptive sensations. The therapeutic implications of attunement within CI extends to aspects such as body-mind alignment, emotional growth, enhanced mobility, and interpersonal skills. Aligned with principles of …

An Exploration Of Affective Influences Of Mediation And Instructional Delivery Styles In The U.S. Adult Media Literacy Learning Context, Joe Huber

Theses and Dissertations--Communication

This dissertation explores how varied delivery strategies may influence college student affective learning in a mediated setting. I employed a hybrid-grounded approach to the exploration of student-participant interviews wherein student-participants engaged with one of two online media literacy learning modules. The results of this study illustrate that students at varying points of their epistemological development (Perry, 1968) may face different affective hurdles depending on how media literacy curriculum is presented. We may anticipate that: (1) students who are less epistemologically developed (those featuring dualistic attitudes) may struggle to receive content, especially in the case where a teacher-centric delivery-style is employed; …

"Spreading Inoculation": The Effects Of Direct And Indirect Inoculation And Postinoculation Talk (Pit) On Graduate Students' Sense Of Belonging And Social Network Development During Socialization, Amanda Ruth Slone

Theses and Dissertations--Communication

During their first semester in graduate school, graduate students, many of whom are also employees of the university (BLS, 2019), encounter multiple challenges to successful socialization (Council of Graduate Schools, 2010; Weidman et al., 2001) —several of which are related to their sense of belonging (O’Meara et al., 2017; Pascale, 2018) — and if left unaddressed, these challenges can contribute to high attrition rates (Cassuto, 2013; Gardner & Barker, 2020), with one in four graduate students typically failing to graduate within ten years, even under favorable circumstances (Baum & Steele, 2017). Since the best time to influence an individual’s sense …

The Effects Of Controlling Language And Source Social Group Membership On Resistance To Persuasion, Zane A. Dayton

Theses and Dissertations--Communication

Persuasive attempts often fail. One theory that attempts to explain when and why people resist persuasion is psychological reactance theory (PRT; J. W. Brehm, 1966; S. S. Brehm & J. W. Brehm, 1981). According to the theory, people have an inherent desire to maintain their autonomy, or freedom. When they perceive that a persuasive message threatens their freedom, they experience psychological reactance, an aversive motivational state, which motivates them to restore their freedom by resisting the persuasive message. Whereas past studies have demonstrated that various message features (e.g., controlling language) and source characteristics (e.g., social group membership) can, individually, influence …

Examining The Effects Of Restorative Narratives On Prosocial Behavioral Intentions: A Sem Analysis, Mehroz Sajjad

Theses and Dissertations--Communication

Society grapples with an array of intricate and intertwined social challenges, often characterized as wicked problems due to their multifaceted, persistent nature. The refugee crisis and food insecurity stand as poignant examples of these complex issues, with millions affected worldwide. In response to these challenges, there is a pressing need for individuals to engage in prosocial behaviors, aiming to alleviate the impacts of these crises.Against this backdrop, this dissertation delved into the realm of narrative persuasion to examine the effectiveness of restorative narratives and framing strategies as potential drivers of greater behavioral intentions. To address the hypotheses and research question, …

Breaking The Silence: A Mixed Methods Study On Opioid Education, Overdose Risks, And Treatment Education Among College Students, Anita Silwal

Theses and Dissertations--Communication

The opioid crisis is a national public health emergency in the United States. Opioid education, naloxone training, and medication for opioid use disorder treatment (MOUD) are evidence-based practices to mitigate opioid overdose. The opioid crisis is affecting people of all ages, including college students. Research indicates the gap in research among college students on how they perceive this public health emergency and how it is affecting them; thus, this dissertation aims to address the gap by examining college students' knowledge, attitude, and behavioral intentions toward opioid education, naloxone training, and referral to MOUD to those struggling with opioid addiction. The …

A Clinical Trial Of The Examen And Mindfulness Within A Secular Substance Use Disorder Treatment Program, Christopher M. Buenrostro, Thomas G. Plante

Psychology

The Examen is a 500-year-old Jesuit introspective prayer and reflection. Recent research has indicated that it has utility in psychotherapy. This study implemented the Examen as a secular cognitive–behavioral tool in the first longitudinal clinical trial of the intervention with an addiction treatment population, comparing it directly to a treatment-as-usual mindfulness intervention. The study found that Examen and mindfulness are equivalent in outcomes on depression, anxiety, stress, and substance craving. Further research should continue to investigate the Examen as an alternative to mindfulness for religious and secular populations and the factors responsible for the success of these practices.

Suburban Bay Area City Approaches To Diversity, Equity, And Inclusion (Dei), Arianna Bush

Master's Projects

The ultimate goal of government is to serve the community for the greater good. Creating an inclusive and representative environment for those working in government and for the population they serve will improve many aspects of public service. In recent decades, Diversity, Equity, and Inclusion (DEI) have been increasingly prioritized as America has become increasingly diverse. However, this effort intensified in 2020 after the murder of George Floyd and the subsequent Black Lives Matter (BLM) protests. “Three years after Floyd's death and the movement hit the streets, 74% of Black executives said they saw positive change in hiring, retention, and …

Art-Based Autoethnographic Study Of A Senior Professional Woman Of Color's Journey, Raceal Mcwhorter

Art Therapy | Doctoral Dissertations

This proposed dissertation study is a visual autoethnographic qualitative study of the recalled lived experiences of a senior woman of color's journey to become a spiritual art therapist professional during the 20th to 21st Century in the United States of America. This study interprets the memories of events in my lifetime, looking back through the lens of a spiritual mental health art therapist practitioner. The adverse effects of the legacy and enforcement of silence on women and black people. I hope that by describing my lived experiences and felt sense -- and illustrating my arduous journey to overcome societal racism, …

Renewing Study Into The Oldest Hatred: Introduction To The Law Vs. Antisemitism Symposium, David Schraub

Lewis & Clark Law Review

This short essay provides an introduction to the Lewis & Clark Law Review's "Law vs. Antisemitism" symposium, which grew out of the conference by the same name hosted at Lewis & Clark in the spring of 2023. In addition to overviewing the contributions to the symposium, the introduction provides some background on the relative paucity of legal scholarship that has addressed antisemitism, and the importance of including antisemitism in the otherwise robust legal academic conversation occurring around other forms of oppression and social discrimination.

Politicizing Antisemitism Amidst Today’S Educational Culture Wars, Lili Levi

Lewis & Clark Law Review

The traditional narrative of American Jewry emphasizes American exceptionalism with respect to antisemitism. But there have been clear signs of a resurgence of public antisemitism in the United States even before the massive rise in antisemitic expression and incidents associated with the Israel-Hamas war of fall 2023.

One of the notable aspects of the rise and normalization of antisemitic expression is the deployment of antisemitism as a political tool. For example, in addition to Democrats and Republicans accusing each other of complicity in antisemitism, both federal policy since the Trump era and state antiantisemitism legislation have targeted campus antisemitism in …

Løvetann/Tvntēli'on/Beàrnan-Brìde/Paardebloem: Decolonization Through Heritage, Brooke Howton

Undergraduate Honors Theses

Through their lifelong passion for genealogy, Brooke “Uisce'' Howton researches a way to dismantle White supremacy and colonization through analyzing and reconnecting to their heritage. This involves learning about the nature of White supremacy, which is ever present in American society, and gaining a better understanding of what the history of racial formations in the United States looked like. Through this new lens, she revisits old traditions that she had been able to experience, mostly through her maternal family; all while learning new traditions that she has been unable to experience due to the adoption of her paternal grandmother, mystery …

International Cultural Property Protection And Law: Ukraine And Beyond, Susanna Helms

Undergraduate Honors Theses

This project examines the ongoing destruction and theft of Ukrainian cultural heritage by Russian forces since February 2022 in tandem with international cultural property law, and theory, and case studies. By studying relevant cultural property laws and gathering information from associated theories of cultural property nationalism and internationalism, this project examines how these laws and theories apply to modern Ukraine. This thesis utilizes a qualitative approach to analyze theories surrounding cultural property and heritage and explores how these theories influence international law. For a more comprehensive approach, three case studies are used and examined via qualitative historical analysis: Nazi art …