Social and Behavioral Sciences Commons^™

“Your Pettiest Hill” Journal Assignment, Christopher R. Ortega

Proceedings of the New York State Communication Association

The purpose of this assignment is to have students feel comfortable discussing difficult topics in a low stake’s manner. Getting students engaged in the material allows everyone to feel comfortable in the class space. This assignment allows students to focus on the “trees” in their journal entries. They are then primed and more comfortable discussing the “forest” (i.e., tougher topics) in class.

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Experiencing Cinematic Vr: Where Theory And Practice Converge In The Tribeca Film Festival Cinema360, John V. Pavlik

Proceedings of the New York State Communication Association

Cinematic virtual reality (VR) production has reached enough capacity to support a festival. This paper offers a theoretical framework of VR narrative structure to critically examine one such festival in cinematic VR. The spotlight here is on the fifteen entries in the 2020 Tribeca Film Festival Cinema360. Findings suggest that although the field of cinematic VR has advanced substantially in recent years in terms of narrative design and user experience, there is still a considerable distance for VR storytellers to travel to fully utilize the nature and potential of the developing medium of virtual reality.

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

The Effect Of Barriers On How Entry-Level Female Professionals In China Navigate Organization Assimilation, Kexin Sun

Proceedings of the New York State Communication Association

This study focuses on how recent female graduates navigate organization assimilation at their entry-level positions in China. This group of people could encounter more hardships when building up their careers, given that the workplace is full of gender biases in general. By interviewing five young women, who possess an entry-level position and graduated recently from university, the study attempts to uncover how young female professionals understand issues such as inflated expectations for the workplace, interactions with supervisors and colleagues, and work/life balance. In the analysis, the dilemmas they often face could be categorized into three dimensions: lack of professional skills …

The Interplay Of Experience And Social Structure: Adaptation Through Media, Steven Hicks

Proceedings of the New York State Communication Association

In this investigation, I explore the tensions which self-referentially emerge within our constructed ‘nature’. I begin by exploring the origins of our contemporary media environment as discussed by McLuhan. I then interrogate the challenges of digital life through a close reading of the work of technology critic Giles Slade. I then conclude by situating these seemingly competing views of mediated existence within the framework of social systems theory. Through the lens of social systems theory, I reframe our contemporary technologies as adaptations to past challenges which also shape our experience of the potential choices and challenges of the future.

The Virtualization Of Schooling During The Covid-19 Pandemic, Jared Brown, Kaila Folk, Jenna Swerdlow

Proceedings of the New York State Communication Association

Schooling is driven by economic, political, societal, and cynical inclinations. Education has no rest, and it is continuous, even outside of the classroom. One thing that interconnects these terms together is a narrative. The narrative gives meaning to the world and exerts an end goal of success and happiness. Yet, the only way to reach this shared goal is through intrapersonal and interpersonal relationships. Undoubtedly, the technological landscape in the 21st century is robust and evolving. When a natural force beyond human control corrupts every aspect of society, such as a pandemic, these technologies are relied upon for human interaction. …

The Pragmatic Interplay Between Media And Political Policy: An Analysis Of The Day After And Its Implications On American Cold War Nuclear Policy And Opinion, Claire Dawkins

Proceedings of the New York State Communication Association

On November 10th, 1983 the TV movie, The Day After aired in the living rooms of homes across America. This dramatic portrayal of a nuclear attack on the citizens of Kansas and Missouri, scared Americans watching. Depicting the desolate landscape of a post-nuclear-attack world, paired with the feeling of inevitability of nuclear destruction, the American people began to change their feelings about nuclear weapons. But why does this movie matter? And how can we trace any meaningful influence this movie had on American Culture and understanding of nuclear war? This paper intends to expose the ways The Day After changed …

Throgs Neck: Anatomy Of An Urban Underground Music Scene, Lou Guarneri, Paul Ziek, David Freeman

Proceedings of the New York State Communication Association

Among the many contributions of The Bronx, one that does not receive as much academic attention as it should is the borough’s long tradition of fostering local music scenes. Beyond being the birthplace of salsa and hip-hop, for the past 20 years, the Throgs Neck section of The Bronx has also been home to a vibrant independent, hyperlocal, underground music scene. The current paper uses case study as a strategy to understand the dynamics of this hyperlocal music scene. More specifically, the case study takes an inductive approach and tells the story of a scene that is very different from …

Visual Storytelling In The Context Of Marshall Mcluhan’S Media Theory: Rita Leistner And Her Socially Engaged Photography, Kalina Kukielko-Rogozinska, Krzysztof Tomanek

Proceedings of the New York State Communication Association

The main character of our story is Rita Leistner, one of the most famous Canadian war photographers in the world. She studied at the International Center of Photography (New York) and has a Master of Arts degree in French and English (University of Toronto). For six years Rita taught the history of photojournalism and documentary photography (UoT). She is the co-author of several books, such as Unembedded: Four Independent Photojournalists on Iraq, and The Edward Curtis Project: A Modern Picture Story. Her first monograph, Looking for Marshall McLuhan in Afghanistan, a work on photography, technology and war, was …

Content Analysis Of Athletic Brand Posts On Instagram, Pallavi Khurana, Thora Knight

Proceedings of the New York State Communication Association

Social media has enabled brands to share marketing content and interact with their customers. This research aims to understand the online brand communication strategy by analyzing the posts of fitness brands Nike and Lululemon on Instagram. Through content analysis, both the visual and textual content of an overall 300 brand posts were be examined. The concepts used for analysis include message appeals, photo characteristics, and engagement. The study provides insights into the message characteristics, and persuasive appeal strategies fitness brands use to engage with customers. The results indicate that there are similarities as well as differences in how the athletic …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

“Don’T Touch My Hair”: An Examination Of The Exercise Of Privilege And Power Through Interracial Hair-Centered Communication Interactions, Zakiya Collier

Proceedings of the New York State Communication Association

The black body, including skin color and hair texture, has served as markers of Otherness separating Black people from people of other racial groups. Because of this, the black body especially that of the female, is frequently subjected to the interrogation by non-black people. This study examines the effects of that interrogation as it relates to black women’s hair. Two critical questions are explored: 1) What role does white privilege play in the questioning and touching of Black hair? and 2) Do these questions signify the innocent quest of information for understanding and coexistence or are they assertions of power …

Will Women Return Home? Changing Gender Dynamics In Urban China Under The Two-Child Policy, Fengmei Li

Proceedings of the New York State Communication Association

Abstract

Examining online discourses concerning the recent policy shift in China from the One-Child Policy to the Two-Child Policy, this study organizes the online discussions on Zhihu.com and analyses how those posts reflect the changing gender norms in urban China. Data collected from Zhihu.com under the topic of “the second child” address family conflicts and parental concerns stimulated by the policy shift as well as worries about whether the new policy will intensify gender discrimination. Based on the data, the study comes to two conclusions: firstly, the “son preference” tradition is dwindling as generations pass on, and secondly, urban women …

The Language Of Political Genres: Inaugural And State Speeches Of New York City Mayors And Us Presidents, David C. Hoffman, Tiffany Lewis, Don Waisanen

Proceedings of the New York State Communication Association

This study provides empirical evidence for the predictions of genre theorists concerning two genres of political speech: inaugural addresses and state addresses (state of the union and state of the city speeches). Using a combination of computer-aided textual analysis and regression analysis, we analyzed 132 speeches from US presidents and NYC mayors to see whether nine dependent variables varied according to genre. The results of our regressions indicated significant differences between the genres: inaugural addresses are more inspirational and unifying than state speeches and state speeches use more policy-related language and language concerned with the past than inaugurals. This paper …

Distance Learners’ Attitude And Use Behaviour Of Electronic Information Resources: A Study At Kuvempu University, Veena Naik G, Shivalingaiah D Dr.

Library Philosophy and Practice (e-journal)

The main focus of the study is to discover the use behaviour of electronic Information resources among students pursuing higher education through distance education mode at Kuvempu University, Shivamogga. The researcher has of data adopted survey method for collection. Questionnaires were served to the students during their contact classes of Kuvempu University. 1650 questionnaires were distributed and 1435 completely filled questionnaires were received obtaining a response rate of 87.0 %. The questionnaires were distributed among the respondents when they attended the contact classes conducted by the Kuvempu University. The findings of the study focused on the impact of ICT on …

Read & Let Read: An Alternative To The Transformative Agreement, Arthur Boston

Faculty & Staff Research and Creative Activity

In March 2021, the University of California and Elsevier announced a new transformative deal which included slightly-discounted article processing fees as UC's route to open access in Elsevier journals. Librarians and researchers expressed immediate concern that this deal upheld inequities in the research system. The UC/Elsevier transformative deal, however, is just one of many that include expensive pay-to-publish structures. This commentary proposes an alternative contract between libraries and publishers that would enable wider reading and lower costs, called Read & Let Read. The three main points of a Read & Let Read deal include a half-dollar valuation of individual journal …

Financial Accounting For Nonbusiness Majors, Andree Rathemacher

Library Impact Statements

No abstract provided.

Laboratory Research Skills (Permanent), Joanna Burkhardt

Library Impact Statements

No abstract provided.

2021-22 Title Iii, Bruce Scovill

Title III Professional Development Reports

No abstract provided.

The Imperative For Climate Action At Portland State University, Stephen Percy

Office of the President Publications and Presentations

Portland State University President Stephen Percy announces the formation of the Climate Change Initiative.

Introduction To Multilingual Learner Education, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Laboratory Research Skills, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Clark Memorandum: Fall 2021, J. Reuben Clark Law School, Byu Law School Alumni Association, J. Reuben Clark Law Society

The Clark Memorandum

• Truth, Civility, and Advocacy
• Cultivating a Deeper Faith in Jesus Christ
• Can Religion Be a Healing Force in Society?
• Navigating Life’s Uncertainties

Read on Issuu

Librarianship Is Personal: Qualitative Library Practices In The Post-Covid Era, Emily Ford

Library Faculty and Staff Publications and Presentations

During the COVID-19 era of remote work one thing became clear, personal and professional boundaries were muddied. Pets, partners, and children made appearances during zoom meetings, students and colleagues may have seen the inside of our houses. While this new era may have changed the boundaries between our personal and professional lives, it opens the opportunity for us to explore broader uses of phenomenology, or personal lived experiences, in library practices. How can we tap into personal experiences to inform our new and developing practices? In this session we’ll explore phenomenological research approaches that we can apply to our practices …

Incorporating Student Interns & Grant-Funded Collection Development To Improve Dei In Library Collections, Veronica A. Wells, Mickel Paris, Michele Gibney

University Libraries Librarian and Staff Presentations

No abstract provided.

Factors Affecting Retention In The Philippine National Rural Physician Deployment Program From 2012 To 2019: A Mixed Methods Study, Erika Louise L. Flores, Edric Matthew R. Manahan, Miguel Paulo B. Lacanilao, Isabella Ma. Beatriz T. Ladaw, Mico Martin B. Mallillin, Nikolai Thadeus Q. Mappatao, Juan Alfonso Leonardia, Veincent Christian F. Pepito

Ateneo School of Medicine and Public Health Publications

Background

To address the maldistribution of healthcare providers and the shortage of physicians in geographically isolated and disadvantaged areas of the Philippines, the Philippine National Rural Physician Deployment Program, or more commonly known as the Doctors to the Barrios (DTTB) program was established in 1993. However, as of 2011, only 18% of the DTTBs chose to stay in their assigned municipalities after their two-year deployment, termed retention. This study aims to identify the individual, local, work, national, and international factors affecting the retention of DTTBs in their assigned communities after their two-year deployment.

Methods

A descriptive, mixed-methods, explanatory design was …

Economic Impacts Of Street Improvements: Findings From Portland Area, Jennifer Dill, Jenny H. Liu

PSU Transportation Seminars

The Active Transportation Return on Investment (ATROI) study aimed to provide a quantitative and qualitative assessment of the economic benefits of active transportation infrastructure in the Portland, OR region. The study was funded by Portland Metro and conducted by researchers at PSU and Metro.

This seminar will focus on one part of the study--a quantitative assessment of the economic impacts of 12 "catalyst" projects. These projects retrofitted busy commercial streets with pedestrian friendly treatments aimed at catalyzing economic development. The projects were in Beaverton, Cornelius, Forest Grove, Gresham, Milwaukie, Oregon City, Portland, and Tigard. The analysis estimated effects on employment, …

The Effect Of Travel Burden On Depression And Anxiety In African American Women Living With Systemic Lupus, Ashley A. White, Brittany L. Smalls, Aissatou Ba, Trevor D. Faith, Viswanathan Ramakrishnan, Hetlena Johnson, Jillian Rose, Clara L. Dismuke-Greer, Jim C. Oates, Leonard E. Egede, Edith M. Williams

Family and Community Medicine Faculty Publications

The United States has a deficit of rheumatology specialists. This leads to an increased burden in accessing care for patients requiring specialized care. Given that most rheumatologists are located in urban centers at large hospitals, many lupus patients must travel long distances for routine appointments. The present work aims to determine whether travel burden is associated with increased levels of depression and anxiety among these patients. Data for this study were collected from baseline visits of patients participating in a lupus study at MUSC. A travel/economic burden survey was assessed as well as the 8-item Patient Health Questionnaire (PHQ-8) and …

Recalibrating The Stream: Getting Back To "Normal In Video Acquisitions, Elsa Loftis

Library Faculty and Staff Publications and Presentations

In this talk, Elsa Loftis will outline what changed in streaming collections and demand for streaming film during the swift switch to remote learning during COVID-19 at Portland State University. Now that courses have returned to in-person and budgets have depressed, how do we adjust? This presentation will outline policy changes made at PSU, and chronicle the trends and demands across streaming platforms, as well as lessons learned about content delivery during and after the pandemic.