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2021

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Full-Text Articles in Social and Behavioral Sciences

The Effects Of Oil Price On Thailand’S Set Index : Quantile Regression Case Study, Jutinan Ruangopas Jan 2021

The Effects Of Oil Price On Thailand’S Set Index : Quantile Regression Case Study, Jutinan Ruangopas

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper attempts to explore the relationship between oil price and stock price using quantile regression for Thailand’s economic data to generate several models. The main findings are that Thailand’s oil price has a positive relationship with stock price. Increase in oil price result in increase of stock price. Additionally, short term interest rates, nominal exchange rate and CPI have a negative relationship with stock price. An increase in these variables cause stock prices to fall.

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Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao Jan 2021

Research On Chinese E-Commerce Enterprise Development In Southeast Asia – A Case Study Of Alibaba’S Acquisition Of Lazada, Junyao Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

No abstract provided.

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Analyzing Intra-Industry Trade Between Thailand And China: A Case Study On Agricultural Sector, Li Wang Jan 2021

Analyzing Intra-Industry Trade Between Thailand And China: A Case Study On Agricultural Sector, Li Wang

Chulalongkorn University Theses and Dissertations (Chula ETD)

In the process of regional strategic cooperation on a global scale, agricultural trade cooperation is very crucial in foreign trade, China and Thailand occupy an important position in the international market, and both sides maintain close trade relationship. China is Thailand's top partner in agricultural trade, and Thailand is China's second largest agricultural import trade partner in ASEAN. The two countries are similar in terms of basic national conditions, industrial trade structure and agricultural export markets. Agriculture, as one of the important foreign exchange-generating industries for both sides, plays an important role in their economies development, also expanding agricultural exports …

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Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu Jan 2021

Impact Of Merger & Acquisition On Financial Performance: A Case Study On Bank Of Ayudhya Be Acquired By Mufg, Yang Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

As we know, the merger & acquisition deals could significantly affect the performance and business result of target company, especially on financial aspect. In fact, merger & acquisition became a major method for expanding business scale, enhancing competitive, improving financial performance. Due to several reasons, regulators did not welcome foreign bank involved too much influence in Thai financial market. In the end of year 2013, a surprising news was revealed in social media, Bank of Ayudhya accepted the investment from Mitsubishi UFJ Financial Group, becoming its oversea subsidiary. It was one of biggest banking merger & acquisition deals in Thailand. …

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A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana Jan 2021

A Hedonic Pricing Model Of Condominiums In Hua Hin Area, Thailand, Panwalee Sakulvatana

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to describe the characteristics of the condominiums in the Hua Hin area and also find which characteristics affect the price of the condominiums. The scope of the study is based on condominiums that are between 0 - 10 years and located in the area of Hua Hin district, Cha-Am district, and Pranburi district. The secondary data is collected from real estate websites and official websites of the condominiums. There are 126 observations that are 126 patterns of the unit within 44 condominiums. The hedonic pricing model and OLS regression are applied for analysis on 2 models with …

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How Kerry Express Becomes Thailand’S No.1 Non-Governmental Parcel Delivery Company: A Case Study Of Kerry Express, Polyos Kulvichien Jan 2021

How Kerry Express Becomes Thailand’S No.1 Non-Governmental Parcel Delivery Company: A Case Study Of Kerry Express, Polyos Kulvichien

Chulalongkorn University Theses and Dissertations (Chula ETD)

The primary goal of this research is to evaluate how Kerry Express becomes Thailand’s No.1 non-governmental parcel delivery company. For investigation, the author studies the history of the parcel delivery industry in Thailand and Kerry Express’s success factors. Kerry entered to Thailand in 2006, but the firm just started to expand its parcel delivery business in 2014 after the market liberalization in 2013 and in fact the first private firm to offer parcel delivery service to the C2C segment in the country. Thailand's parcel delivery industry was formerly monopolized and dominated by Thailand Post for many decades; the organization was …

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The Determinants Of Unemployment Rate: The Case Of Thailand, Wasamon Posrie Jan 2021

The Determinants Of Unemployment Rate: The Case Of Thailand, Wasamon Posrie

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aimed to analyze factors that affected the unemployment rate in Thailand during 2011 to 2021, including inflation rate, real GDP growth rate, real gross fixed capital formation, real exports of goods and services, the dummy variables of year quarters and the dummy variable of COVID-19 by utilizing ordinary least square (OLS) method on the quarterly time series data from Q1:2011 to Q3:2021 from BOT, MOC, and NESDC. The results revealed that the predictor variables significantly produced an effect on the unemployment rate up to 59.2%. Only three predictors produced significant effects on the unemployment rate: inflation rate and …

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Price Effect Of Set 50 Stock From Inclusion And Exclusion, Thamatit Sakunwanit Jan 2021

Price Effect Of Set 50 Stock From Inclusion And Exclusion, Thamatit Sakunwanit

Chulalongkorn University Theses and Dissertations (Chula ETD)

Maximize profit is the main goal for investor or securities manger. The study of price effect of included or excluded stock will be beneficial for them, in order to choose investment strategy or planning. In this paper, the market model method was constructed with financial data between 2010 to 2020 from Stock Exchange of Thailand and Investing.com. The results of the study are consistent with the previous studies. The AAR increase at the around announcement and effective date for inclusion but decrease for exclusion case. The CAAR is upward trend for inclusion case and negative trend for exclusion case. The …

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The Impact Of Covid-19 On Exchange Rate: Evidence Through Thai Baht, Sitang Ketloi Jan 2021

The Impact Of Covid-19 On Exchange Rate: Evidence Through Thai Baht, Sitang Ketloi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper illustrates the impact of the COVID-19 pandemic on exchange rate of Thailand by using COVID-19 confirmed cases and deaths to measures how Thai Baht volatile during the pandemic period. To examine the impact of COVID-19 on exchange rate of Thailand, the daily data of COVID-19 confirmed cases and deaths of Thailand also the historical data of Thai Baht exchange rate, determine by USD/THB, JPY/THB, and EUR/THB were collected. All data covers the period from March 1, 2020, to December 31, 2021. This study employed Ordinary Least Squares (OLS) regression to estimate the relationship of the variables. The result …

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Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn Jan 2021

Consumer Perception And Purchasing Decisions Toward Environmental And Animal Friendly Products : Empirical Analysis In Thailand, Paphawee Rojkiratikarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Environmental and animal issues are huge topics for years. There are lots of papers analyzing about environmental or animal issues these two topics separately. However, this paper combines these 2 aspects together. As those two aspects simultaneously affect our world, this paper initiates to analyze them together. This paper attempts to determine what factors cause Thai people having a high intention of willingness and motivation to buy those products. Also, This paper investigates whether people with high motivation and willingness to buy actually end up performing the purchasing decision or not. The factors that are analyzed in this paper also …

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Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk Jan 2021

Effect Of Exchange Rate, Exchange Rate Volatility, And Stock Market Return On Foreign Direct Investment, Sansanee Vanapruk

Chulalongkorn University Theses and Dissertations (Chula ETD)

This empirical research examines the relationship between exchange rate, exchange rate volatility, and also investigates the stock market return factors on the foreign direct investment flows in Thailand. This research uses the quarterly data from 1Q2005 to 4Q2020 period. It finds that there is the evidence of significantly positive relationship of exchange rate on foreign direct investment while exchange rate volatility has the significantly negative relationship on foreign direct investment. There is also the relationship but not significant of high performance of stock market return on attracting foreign direct investment flows. Moreover, this paper documents that the former foreign direct …

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A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala Jan 2021

A Study Of Factors That Influence Consumer Behaviors Of Gold Saving Via Online Platform In Thailand, Janitta Chotichartmala

Chulalongkorn University Theses and Dissertations (Chula ETD)

Inflation rate in Thailand has increased and it leads to the devaluation of money. As gold is considered as a safe haven to hedge against high inflation and the demand of gold in Thailand has increased by 44 percent in 2021, a large number of gold retailers have developed an online gold saving program to capitalize the increase in gold demand. Therefore, this research was focused on the factors that influence consumer behavior of gold saving via an online platform. The primary data used in this research paper were collected from 390 respondents through an online survey. Two-way ANOVA was …

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The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan Jan 2021

The Influence Of Digital Access On Business During Covid-19 Pandemic, Kornthawat Angsathitanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research purpose is to prove the influence of digital access on business during pandemic. Digital access is already around us such as email communication, online banking, etc. At the beginning they have four factors that drive our world using digital access which is ecosystem, research and development innovation, security, business effectiveness. In 2020 covid-19 pandemics have become one of the factors that drive digital access around the world. This research will see the company strategy that has digital transformation and adaptation after suffering from a pandemic and will study business strategy in all five factors. The result will show …

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What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei Jan 2021

What Factors Cause People To Choose To Buy In The Live Streaming In China?, Changjun Wei

Chulalongkorn University Theses and Dissertations (Chula ETD)

The development of social media which makes shopping in live streaming more and more popular, the conversion from traffic to income is important. And then the live streaming has become a crucial business and economic model. So, this topic deserves great attention and research. This paper uses many methods, first, the basic characteristics of customers will be analyzed by descriptive statistics to get overview of consumer samples. Then through the one-way ANOVA method to find whether there are statistical differences in consumers’ purchase intention under different customer characteristics, for getting the main factors affecting consumers’ live shopping. Finally, through the …

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The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard Jan 2021

The Impact Of Public Debt On Economic Growth: Evidence From Thailand, Kanpimon Chaisaard

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how public debt affects Thailand’s economic growth, covering 2005 to 2019. The model runs through 3 macroeconomic indicators; namely, Public debt, Personal Income Tax, and Real Gross Domestic Product, which represent economic growth. All of them are examined by Vector Error Correction Model and Granger Causality approach. The evidence shows that public debt and income tax are related to Thailand’s growth in different directions; the former is favorable while the latter is negative at a 5% significance level. Likewise, the speed of adjustment is at 15%. The paper suggests that the government can run up the national …

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Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi Jan 2021

Can Japan's Horse Racing Industry Sustainably Improve Its Competitiveness? -An Analysis Focusing On Economic Factors-, Katsuya Imanishi

Chulalongkorn University Theses and Dissertations (Chula ETD)

We have seen successes of Japanese horses running in overseas races. Behind their success, there were some factors to support the industry, such as Japanese economic scale, technological development, cultural mix. I will examine whether it can remain competitive in the future. Internationalization would be the key factor.

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Thai Foreign Policy Amid The Us-China Competition Of Vaccine Diplomacy Between 2020 And 2021, Vajaris Hemmaphat Jan 2021

Thai Foreign Policy Amid The Us-China Competition Of Vaccine Diplomacy Between 2020 And 2021, Vajaris Hemmaphat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research seeks to analyze Thai foreign policy’s posture toward the United States and China amid the competition of vaccine diplomacy in the Southeast Asia region between 2020 and 2021. This research focuses on the conduct of Thai foreign policy by applying ‘hedging strategy’ as a main theoretical framework in explaining how Thailand managed to diversify its COVID-19 vaccine portfolios, in order to have a clearer understanding of whether Bangkok can perform a well-crafted hedging strategy or Thai’s traditional diplomacy has lost ground in its default setting. This research has been done by examining official documents from the Thai government, …

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Brain Drain Situation Of Thai Skilled Workers: Push-Pull Factors And Intentions To Return, Nawapat Choosuwan Jan 2021

Brain Drain Situation Of Thai Skilled Workers: Push-Pull Factors And Intentions To Return, Nawapat Choosuwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Brain Drain occurs when a country loses human capital with specialized skills or with higher education due to worker emigration. In Thailand, the brain drain index has risen in recent years. As the problem of migration of Thai skilled workers remains and becomes worse, it is necessary to investigate the factors that contribute to brain drain of highly trained Thai professionals. The push and pull factors of international migration are used to investigate what motivates skilled people to leave their home country (push factor) and what motivates skilled workers to stay in the destination country (pull factor). Furthermore, the study …

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Global Talent Competitiveness Index: The Implication Of 6 Gtci Pillars On Singapore, Malaysia, And Thailand’S Real Gdp Per Capita To Promote Talent Development, Jintatat Chaiyapuck Jan 2021

Global Talent Competitiveness Index: The Implication Of 6 Gtci Pillars On Singapore, Malaysia, And Thailand’S Real Gdp Per Capita To Promote Talent Development, Jintatat Chaiyapuck

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to examine the implications of the Global Talent Competitiveness Index (GTCI) against real GDP per capita. Specifically, the study aims to show the relationship between 6 GTCI variables between Singapore, Malaysia, and Thailand and explore the significance and the implications of the GTCI index in the innovation-driven economies. The conceptual framework can be elaborated through 6 GTCI indices. The first four indices in the input model are: (1) enabling and impeding talent attraction and institutional development; (2) attracting talents; (3) growing talent through formal education, lifelong learning, and access to growth opportunities; and (4) retaining talents through …

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Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen Jan 2021

Work Values Of Employees Across Multigenerational Workforce In Hospitality Industry In Thailand, Jatupathra Krancharoen

Chulalongkorn University Theses and Dissertations (Chula ETD)

A mixture of age diversity in workplace had been witnessed, yet an understanding of the association between multigenerational workforce and their work values was little known. As a result, many firms reported that the domestic conflicts were most likely to be due to the lack of generational understandability and appropriate HR policy in response to such a context. This study therefore aimed to: (1) examine the differences in work values across the generations of employees; (2) explore whether the demographic factors and parenthood status were associated with the work values of employees; (3) provide the policy suggestions/discussions on human resource …

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The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina Jan 2021

The Role Of Economic Factors Affecting Thai Older Persons’ Life Satisfaction., Daria Turavinina

Chulalongkorn University Theses and Dissertations (Chula ETD)

An aging population is one of the significant demographic issues affecting the world. As Thailand is moving closer to being considered a super-aged society, major policy reforms must be made to prepare for this transition. Economic factors have long been established as one of the factors contributing to elderly life satisfaction. As the aging population is becoming an ever-increasing and more relevant phenomenon, policymakers' goals are shifting to accommodate the sociopolitical changes that will come with the demographic developments. This independent study examines a sample of n=4716 Thai elderly. The statistical techniques used in this study are Linear Regression and …

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The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma Jan 2021

The Comparative Study Of U.S.-China Soft Power Diplomacy To Asean, Hui Ma

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper addresses the following question: “How have China and the U.S. Used soft power diplomacy differently in ASEAN countries in recent times?” Soft power has been a key topic of global interest for more than thirty years. Joseph Nye has defined soft power as “the ability [of states] to obtain preferred outcomes by attraction rather than coercion or payment.”[1] It is something embodied in a country's "cultural values, social system, development model, way of life, and ideology" and an important component of a country's comprehensive national power. A key way to generate “attraction” is through culture, especially cultural diplomacy. …

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Chinese Media's Stance On Thailand's 2014 Coup D'État By Prayut Chan-O-Cha, Han Shih Jan 2021

Chinese Media's Stance On Thailand's 2014 Coup D'État By Prayut Chan-O-Cha, Han Shih

Chulalongkorn University Theses and Dissertations (Chula ETD)

Due to political unstableness, Thailand has faced coup d’état for more than 20 times since 1932 Revolution. After the political system has been changed to constitutional monarchy, Thailand’s citizens expected to live within democratic system. However, what they have experienced after 1932 is purely repetitive coups. In the scope of the most recent coup in 2014, initiated by General Prayut Chan-o-Cha, this paper explores how Chinese state-owned/pro-state medias, including China’s Global Times, Hong Kong’s South China Morning Post, Taiwan’s Central News Agency & Singapore’s Straits Times, reported on Thailand’s 2014 coup. From the viewpoint of ownership and news reportage, this …

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The National Identity Representation In Bangkok's Museums, Yiwen Xu Jan 2021

The National Identity Representation In Bangkok's Museums, Yiwen Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main objective of this research was to explore how national identity is represented in different museums in Bangkok. Therefore, three museums in Bangkok were selected as the research subjects: Bangkok National Museum, Museum Siam, and Bangkok Art and Culture Centre. Through a qualitative research approach, the researcher investigated the above-mentioned objective by engaging with key informants from museums and scholars from the field of museum communication management. Semi-structured interviews were utilized with five key informants. The research findings illustrated that the three selected museums had arranged the exhibitions appropriately according to their nature by utilizing different exhibition communication approaches. …

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Consumers’ Exposure, Attitude And Purchase Intention Toward Environmental Communications On Oil And Gas Business Facebook Fan Page, Pornswan Wutthirakkhajohn Jan 2021

Consumers’ Exposure, Attitude And Purchase Intention Toward Environmental Communications On Oil And Gas Business Facebook Fan Page, Pornswan Wutthirakkhajohn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of the study is to examine consumers' exposure, attitude, and purchase intention toward environmental communications on oil and gas business Facebook fan page and to explore the relationship between media exposure and consumer attitude as well as consumer attitude and purchase intention. The study was conducted in a quantitative approach by using online questionnaires as a tool to collect data from 200 respondents who are Thai ages between 18 and 34 years old and have recently seen the green content on oil and gas Facebook fan page in the last three months. The result showed that overall respondents …

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Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath Jan 2021

Consumers’ Perceptions And Attitudes Towards Louis Vuitton And Their Brand Ambassadors, Victor Mechai Siharath

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study was to explore consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassador, BTS. The study was qualitative in nature. An online focus group discussion was used to collect data from eight participants. The participants were purposively selected and a selection criterion was administered to ensure diversity amongst participants. The participants were consumers of Louis Vuitton, aged between 22-28 years old, and were also aware that BTS are Louis Vuitton’s brand ambassador. This study employed a discussion guideline as the research instrument. The luxury value perception framework was used to explore consumers’ perceptions towards …

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The Relationship Between Interest And Attitude Towards Online Sales Promotion, And Impulsive Buying For Cosmetics Among Chinese Generation Z Consumers, Peilin Peng Jan 2021

The Relationship Between Interest And Attitude Towards Online Sales Promotion, And Impulsive Buying For Cosmetics Among Chinese Generation Z Consumers, Peilin Peng

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this study are as follows: to explore interest in online sales promotion, attitude towards online sales promotion, and impulsive buying behavior for cosmetic consumption among Chinese Generation Z, and to investigate the relationship among these three variables. The research samples of this research were 250 Chinese male and female Generation Z, aged between 18 and 26 years old, who have purchased cosmetics in the past three months and currently residing in China. The results illustrated that respondents had a positive opinion on interest in online sales promotion for cosmetics (M = 3.57), with discount promotion receiving the …

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Attitude And Responses Of General Public Towards Foodpanda Thailand’S Crisis Communication Management, Ira Siripatarakulthon Jan 2021

Attitude And Responses Of General Public Towards Foodpanda Thailand’S Crisis Communication Management, Ira Siripatarakulthon

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine the attitude and responses of the general publics towards a situation crisis communication management which related to a political situation in Thailand. The attitude variable in this study focused on attitudes into crisis communication management in content and the statement release, management of time during the crisis, attitude towards the crisis communication management, and suitable and appropriately management. Meanwhile, the responses variable focused on responses into favorability and credibility, frequently of using the service after the crisis, ways of showing support, movement to boycott, and royalty towards a brand after the crisis. …

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Consumers’ Perceived Credibility Of Beauty Key Opinion Leaders And Online Engagement With Beauty Brands On Twitter, Natchapa Deeudomwongsa Jan 2021

Consumers’ Perceived Credibility Of Beauty Key Opinion Leaders And Online Engagement With Beauty Brands On Twitter, Natchapa Deeudomwongsa

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aims to explore how consumers perceived the credibility of beauty key opinion leaders, how consumers engage with beauty brands reviewed by these beauty key opinion leaders and whether the two variables correlate with one another. The research was conducted on 200 respondents with the age range of 18 to 37 who were followers of one of the two beauty key opinion leader representatives on Twitter. Through the use of online questionnaire, the results indicated that overall, the perceived credibility of beauty key opinion leaders was positive (M = 4.08) with expertise receiving the highest average score of 4.15. …

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The Influence Of Product Placement On Youtube On Dating App’S Consumers' Decision Making, Lyuyang Xu Jan 2021

The Influence Of Product Placement On Youtube On Dating App’S Consumers' Decision Making, Lyuyang Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to study the influence of product placement on YouTube on dating apps' consumers' decision making. Online questionnaire is used as tool for collecting data through various websites. The sample size was 292 Thais from Facebook group, Line and Wechat room. Most of them are between 18-35 years old, are also social media addicted. The study found a positive correlation between product placement on YouTube and consumer intention to download dating apps. It turned out that consumer attitudes towards dating apps would impact consumer to make an informed decision regarding the selection of dating apps, …

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