Social and Behavioral Sciences Commons^™

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Humor Me To Heaven: Humor's Redemptive Role In The Works Of Eudora Welty, Flannery O'Connor, And Marilynne Robinson, Stephanie Johnson

Masters Theses

Humor is the topic of many psychological, social, and cultural studies, but this project examines humor under a new lens. Humor's unique qualities explored in this study prove that humor is capable of more than just causing laughter; the nature of humor allows it to unveil truths about humanity, both spiritual and physical, through exposing man's flaws. This quality is especially important to consider when analyzing humor in the context of literature, in which humor also works as an aesthetic element. This study searches several short stories by Eudora Welty and Flannery O'Connor along with Marilynne Robinson's Gilead to reveal …

Ideological “Smackdown”: A Textual Analysis Of Class, Race And Gender In Wwe Televised Professional Wrestling, Casey Brandon Hart

Dissertations

The focus of this study is an in-depth intertextual examination of how the WWE in 2010 and by extension contemporary professional wrestling in general represents a microcosm of modern cultural ideology. The study examines three major areas in which this occurs. The first of these areas is that of class values. This section focuses on the establishment and extension middle-American values, defined as those values generally shared by the middle-class of the United States. The second section of this study focuses on how the WWE uses racial commodification in the treatment of people of color. Using concepts of Marxist power …

Home-School Collaboration: Concurrent Home And School Reading Interventions Within A Response To Intervention System, Qi Zhou

Dissertations

The current study investigated the effectiveness of reading interventions in the form of home-school collaboration on increasing oral reading fluency in elementary students exhibiting reading fluency deficits. Specifically, student participants were receiving Tier II reading interventions at their school. Additionally, parents were trained to implement an individualized intervention identified by brief experimental analysis with each student at home. Home-school notes were used to facilitate support and communication between the home and school. Results demonstrated that three of four students’ oral reading fluency improved. Furthermore, parents rated the interventions as acceptable. Parent treatment integrity was found to be adequate.

Empowerment By Design?: A Case Study Of Women Living In New Urbanist Neighborhoods, Charlotte C. Fagan

Geography Honors Projects

Post-World War II suburban developments are often designed with a strict division between the private and public spheres, and are often characterized as placeless, lifeless, and an intellectual void. Since suburbia is often defined as a feminized space, these stereotypes frequently fall on women. New Urbanism, as a design school, is a push-back against placeless suburbs, and attempts to integrate the public and private spheres. This case study examines two New Urbanist developments in the Twin Cities area with the intent of understanding how women interact with their built environment in suburban neighborhoods that are designed differently than traditional subdivisions. …

Rrh Library Newsletter, May 2012, Libraries At Rochester Regional Health

Rochester Regional Health authored publications and proceedings

Newsletter sections include: Delirium in the Hospital Setting

Arsenic Contamination In Groundwater In Vietnam: An Overview And Analysis Of The Historical, Cultural, Economic, And Political Parameters In The Success Of Various Mitigation Options, Thuy M. Ly

Pomona Senior Theses

Although arsenic is naturally present in the environment, 99% of human exposure to arsenic is through ingestion. Throughout history, arsenic is known as “the king of poisons”; it is mutagenic, carcinogenic, and teratogenic. Even in smaller concentrations, it accumulates in the body and takes decades before any physical symptoms of arsenic poisoning shows. According to the World Health Organization (WHO), the safe concentration of arsenic in drinking water is 10 µg/L. However, this limit is often times ignored until it is decades too late and people begin showing symptoms of having been poisoned.

This is the current situation for Vietnam, …

Engaging With Motherhood: Gender And Sexuality In Environmental Justice, Hannah M G Snyder

Pomona Senior Theses

Despite the fact that women make up a large proportion of participants in the environmental justice movement, the movement is still framed in terms of race and class. This thesis investigates the intersections of gender, sexuality, race, class, and environmental justice. I explore the prominent rolls that women play in grassroots environmental justice movements and the look at the discourses that surround gender and environmental justice through a queer studies and ecofeminist lens. I argue that motherhood narratives—while powerful motivators for activists and effective tools for creating resistance—can create a rhetoric that is exclusionary to people with non-normative sexualities and …

Social And Contextual Factors That Influence Hiv Risk Behaviors Among Indigenous Msm In The Peruvian Amazon, Isaac E. Alva, E. Roberto Orellana

School of Social Work Faculty Publications and Presentations

Men who have sex with men (MSM) face a significantly higher risk of HIV infection than the general population around the globe. In Peru, HIV prevalence among MSM range from 14% to 23%, with Lima, the capital, and port cities in the Amazonian region being the most affected. Recent studies found that indigenous MSM who leave their villages for cities along the Amazon River and its tributaries, engage in high risk behaviors such as high alcohol consumption and unprotected sex with mestizo (non- indigenous) MSM. This study examined social and contextual factors associated with risky behaviors among indigenous MSM in …

Metropolitan Report - May 2012, Division Of Business And Economic Research, College Of Business Administration, University Of New Orleans

UNO Metropolitan Report (1986-2017)

No abstract provided.

Love Means Never Having To Say You're Sorry, But What About Malpractice? A Look At Verbal And Nonverbal Factors Affecting Perceptions Of Apologies In A Medical Malpractice Case, Sarah Thimsen

Department of Psychology: Dissertations, Theses, and Student Research

Apologies are part of daily life and occur in a variety of contexts. A large body of literature on the effects of apologies indicated that apologies have a positive effect – those receiving apologies have more positive views of the transgressor (e.g., Bornstein, Rung, & Miller, 2002; Goei, Roberty, Meyer, & Carlyle, 1997; Robbennolt, 2003; Sitkin & Beis, 1993; Takaku, 2000). An area of emerging research in the realm of apologies is in the area of medical malpractice. The research presented here sought to expand on the field of apologies, specifically by examining the effects of an apology in a …

Centennial Newsletter, Utep 2014 Commission

UTEP 2014 Commission

Monthly e-newsletter of the UTEP 2014 Commission.

Broadening Our Game: Strengthening E-Professionalism Among Students, Alexandra Gomes, Gisela Butera, Thomas Harrod, Laura E. Abate, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

To describe the initiatives undertaken by Himmelfarb Health Sciences Library to develop curricular modules on various aspects of e-professionalism including social media, copyright, plagiarism, intellectual property, and appropriate computer use.

Web-Scale Discovery In An Academic Medical Library: Our Experience With Ebsco's Discovery Service, Jolinda Thompson, Kathe Obrig, Laura E. Abate

Himmelfarb Library Faculty Posters and Presentations

This poster explores the Himmelfarb Health Sciences Library's steps to determine if a highly tailored version of EBSCO's Discovery Service (EDS) aimed at an academic health sciences audience will be an appealing and effective tool for searching the library's collections and to compare its use to that of the library's current federated search tool.

Getting Into The Game: Inaugurating A Clinical Librarian Program, Laura E. Abate, Alexandra Gomes, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

Himmelfarb Health Sciences Library librarians worked closely with the George Washington University internal medicine residency program to provide training and support; however, many residents seemed unaware of the library's collections and services. To strengthen the relationship between the library and the program and to enhance residents' use of information resources, a librarian was assigned to attend the residents' daily morning meeting at least twice each week.

Team Spirit: How Three Libraries Are Working To Support Health Sciences Libraries In Liberia, Elaine Martin, James Combs, Anne Linton, Alexandra Gomes, Darcel A. Bryant, Cynthia L. Henderson

Himmelfarb Library Faculty Posters and Presentations

This poster presentation is a collaborative effort of librarians from Lamar Soutter Library, University of Massachusetts Medical School; Himmelfarb Health Sciences Library, The George Washington University; and Louis Stokes Health Sciences Library, Howard University. International medicine initiatives often occur through institution specific efforts. Yet information needs extend across borders and institutions. Three American health sciences libraries have united to support the development of health sciences libraries in Liberia. While separate schools will support undergraduate and graduate medical education initiatives, the libraries are working together to bring current information resources to all health care professionals.

Speaking For Others: A Political Analysis Of Civil Rights Archives, Erin Nancy Wimmer

Master's Theses

Archival collections are one of the most important sources of original materials that help create the story of our past. Given this, it is critical to understand what makes up a collection and how the items, both present and not, impact our societal conscious regarding an event or time period This study examines the Civil Rights archives at two institutions, The University of Southern Mississippi and Queens College, focusing specifically on the materials each has related to Freedom Summer Both of these institutions claim direct ties to Freedom Summer and their collections were analyzed in terms of what kinds of …

Nontraditional And Traditional Student Motives To Use Their University Communication Center, Hannah Pritchard Rachal

Master's Theses

Research indicates that nontradifional students differ from traditional ones in many areas of higher education. Recognizing these differences in this growing population of students could impact retention rates for universities. Also, these differences could influence how communication centers deal with nontraditional students in recruiting them for appointments as well as during tutoring sessions. This study explores possible differences in motivations to use communication centers using both traditional and nontraditional students who had used their university's communication center. Students took a survey based on Ajzen's theory of planned behavior to discover if any differences exist and what the differences are. Findings …

Exploratory Methods For Truck Re-Identification In A Statewide Network Based On Axle Weight And Axle Spacing Data To Enhance Freight Metrics: Phase Ii, Mecit Cetin, Christopher M. Monsere

Civil and Environmental Engineering Faculty Publications and Presentations

Vehicle re-identification methods can be used to anonymously match vehicles crossing two different locations based on vehicle attribute data. This research builds upon a previous study and investigates different methods for solving the re-identification problem and explores some of the factors that impact the accuracy of the results. To support this work, archived data from weigh-in-motion (WIM) stations in Oregon are used for developing, calibrating, and testing vehicle re-identification algorithms. In addition to the Bayesian approach developed by the researchers in the previous study, a neural network model is developed for solving the re-identification problem. The results from the testing …

Efficiency Of Using Commercial Dna Extraction Kits And The Organic Extraction Method In Removal Of Polymerase Chain Reaction Inhibitors, Brandi Jo Payne

Master's Theses

The first step in the determination of a perpetrator of a crime using DNA profiling is obtaining good quality DNA. The substrate on which the body fluid is located may contain substances that can co-extract with DNA and may inhibit subsequent PCR analysis. In this study, the efficiency of the removal of such contaminants were tested using three different methods, namely the PrepFiler DNA extraction kit, DNA IQ DNA extraction system, and the organic DNA extraction protocol. One, two, five, and ten μl of whole blood were deposited on soil, wood chips, and cotton swatches treated with bleach. DNA was …

Capecitabine Induced Hand And Foot Syndrome And The Reproducibility Of Friction Skin, Rodney Allen Schenk

Master's Theses

In 2008, a 62 year old male was detained by United States Customs and Immigration officials when attempting to enter the United States because his fingerprints were not detectable. It was later reported by his medical doctor in Singapore that the individual suffered from Hand and Foot Syndrome (palmar-plantar erythrodysaesthesia) as a result of his cancer treatment of capecitabine (N4-pentyloxycarbonyl-5-deoxy-5- fluorocytidine) which causes interruptions to the normal growth of keratinocytes in the friction skin. Capecitabine is a recently developed, orally administered fluoropyrimidine prodrug designed to generate 5-fluorouracil through a three-step enzymatic process giving it antineoplastic properties to combat cancerous tumor …

Promoting Open Access To Research In Academic Libraries, Priti Jain

Library Philosophy and Practice (e-journal)

"A commitment to scholarly work carries with it a responsibility to circulate that work as widely as possible: this is the access principle. In the digital age, that responsibility includes exploring new publishing technologies and economic models to improve access to scholarly work. Wide circulation adds value to published work; it is a significant aspect of its claim to be knowledge. The right to know and the right to be known are inextricably mixed. Open Access can benefit both" (Willinsky, 2010). Increasingly, this capacity to close the gap between developed and less developed countries through access to information becomes more …

Investment Status Of Librarians In Tertiary Institutions Of Kogi State, Nigeria, Moses Adekunle Omoniwa

Library Philosophy and Practice (e-journal)

Introduction

In Nigeria, governments constitute the largest employer of labour – Federal, State, and Local Governments, including their parastatals. As a result of this, the burden of paying retirement benefits appear to be too much for each succeeding government of the day – pension and gratuities have remained unpaid for years by the various levels of government.

Because of this, many workers, upon retirement have nothing to fall back upon, and therefore, languish and eventually die prematurely and in penury. In extreme cases, retirement benefits were only paid posthumously to the next-of-kin of deserving workers.

Generally, Nigerian workers/employees in public …

Citation Analysis Of Dissertations And Theses Submitted To The Department Of Agricultural Economics And Extension, Federal University Of Technology Akure, Nigeria, Joseph Kehinde Fasae

Library Philosophy and Practice (e-journal)

Introduction

Agricultural Economics and Extension programme is an aspect of social science courses in the field of agriculture which prepares and trains individual as an expert or specialist that manage agricultural business using economic principles. In the course of achieving this aim for master's and doctoral students in an institution of higher learning, dissertations and theses are submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings (Wikipedia, 2011). There is no clear distinction between thesis and dissertation. Some institutions use thesis for master's and dissertation for doctoral while others use it …

Influence Of Electronic Media On Reading Ability Of School Children, J.C. Igbokwe, Nnenna A. Obidike, E.C. Ezeji

Library Philosophy and Practice (e-journal)

Introduction

Reading is an essential tool for lifelong learning. It is important for everyone to develop the rudiments of reading and the culture of reading always so as to survive in life. Reading according to Holte (1998) adds quality to life and provides access to culture and cultural heritage. He pointed out that reading empowers and emancipates citizens and bring people together. Okeke (2000) reaffirms that the art of reading is a priceless instrument for everyone. It is one of the most important activities of life through which we enter into the life and experiences of others and extend our …

Gender Differences In Computer Literacy Among Clinical Medical Students In Selected Southern Nigerian Universities, V. E. Ikolo, R. B. Okiy

Library Philosophy and Practice (e-journal)

Introduction

Information Technology (IT) has had a positive impact on health care delivery system worldwide, particularly in the areas of disease control, diagnosis, patient management, teaching and learning. Anuobi (2004) pointed out that man has scientifically placed himself in an environment that is global and digital, which predisposes him to constant use of information, its location notwithstanding. Shanahan (2006) believes that the health care industry is in a state of constant and rapid change and due to the increase in scientific knowledge and rapid technological advances, there has been a growing emphasis on the physicians need to efficiently access, retrieve, …

Power Information And Communication Network (Powericonet): A Proposal, Rakesh Prasad, Preeti Mahajan

Library Philosophy and Practice (e-journal)

Introduction

"Tamasomam Jyotirgamayah" (O Mother! Lead us from darkness to light) - has always been the essence of Indian spiritual being. Ethereally speaking, it has also been the wish of the modern man to escape from darkness to light- both metaphysically and metaphorically. The means that man has invented to meet this end is nothing else than the electricity. Today, it would be as much naïve to imagine the modern man without electricity as nihilistic to imagine the fish out of water (Razdan, 2003). Electricity is not a matter of life and death. It is a lot more important than …

Online Guides To Indian Languages With Particular Reference To Hindi, Punjabi, And Sanskrit, Preeti Mahajan, Neeraj Kumar Singh

Library Philosophy and Practice (e-journal)

Introduction

India is a multilingual country and the second most populated country on earth There are a quite a number of languages spoken in India. Some of these languages are accepted nationally while others are accepted as dialects of that particular region. The Indian languages belong to four language families namely Indo-European, Dravidian, Austroasiatic (Austric) and Sino-Tibetan. Majority of India's population are using Indo-European and Dravidian languages. The former are spoken mainly in northern and central regions and the latter in southern India. India has 22 officially recognised languages. But around 33 different languages and 2000 dialects have been identified …

Growth And Development Of Architectural Engineering College Libraries In Haryana, India, Rajender Kumar

Library Philosophy and Practice (e-journal)

Introduction

Architectural engineering education plays a vital role in the building community and educates future leaders in planning and design of outdoor space. Information is a key element for any kind of research and development. Libraries help accelerate knowledge, creation in collaboration with educational and research organizations. The library helps improve collections, maintains, preserves, and organizes documents, cooperates with other institutions and is a link between information sources and users (Ku, 1996). Today’s libraries focus on electronic publications to provide rapid access to information and save storage space for traditional resources (Thakur, 2003). The pillars of the development of libraries …

India's Efforts In Open Access Publishing, Bhaskar Mukherjee, Bidyut Kumar Mal

Library Philosophy and Practice (e-journal)

Introduction

For a long time, India has been generating a great deal of scholarly resources in all disciplines. After independence, there was a lot of investment in science and technology, and S&T were used to leverage development efforts and to improve the standard of living. However, one in four Indians still lives below the poverty line. There is a considerable research effort in a wide variety of areas including science, technology, medicine, humanities and social sciences. Research is performed essentially in three sectors: (1) higher educational institutions, such as universities and deemed universities (2) laboratories under different government agencies such …