Social and Behavioral Sciences Commons^™

“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei

Communication Studies

The city of Atlanta has become new center-point of cultural convergence in America. The profile of the city has grown due to the influx of money, flowing from several different areas of commerce. These include increased business ventures in Atlanta’s metropolitan area, expanding film production, and the development of a billion-dollar sports stadium. Not only does the city thrive in its business ventures, but music and television production in Atlanta have a profound effect on its artistic community. Artists such as Andre 3000, Migos, and Childish Gambino enjoy commercial success with accolades such as Grammy wins and nominations.

The Relationship Between Nonverbal Communication And Patient Willingness To Comply In Framed, Low-Risk Medical Settings, Rachael A. Katz

Communication Studies

This study discusses framing and communication tactics in the medical field. It specifically aims to understand whether expertise and empathetic nonverbal communication impacts patient willingness to comply with physician directives in gain- and loss-framed medical settings. Framing has been studied in many settings, including medical situations, and has been found to impact decision-making. This experiment utilizes college-aged individuals to examine Meningitis, a disease where the most at-risk group is college aged young adults. Participants were exposed to one of six conditions to examine whether perceived expertise/empathy in their scenario impacted willingness to comply with the doctor directives. Although no mediation …

Taco Bell "Live Bién" Campaign, Briana Rubalcava

Communication Studies

No abstract provided.

Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon

Communication Studies

No abstract provided.

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches

Communication Studies

This feminist critique looks into the way that gender, specifically females, are portrayed in some of Hollywood's top films involving Artificial Intelligence: Blade Runner, Her, and Ex Machina. These movies work as a perpetuation of patriarchal ideologies while maintaining the objectification and hypersexuality of women as normalized behaviors. Additionally, while some forms of empowerment are conveyed, the features illustrate women merely on a spectrum of extreme behavior; due to Heuristics and Cultivation Theory, these misrepresentations can be associated with women outside the surrealist realm of the depicted artificially intelligent worlds.

The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary

Communication Studies

The forming of a relational connection between a caller and prospective donor in telephone fundraising is a vital step in successful engagement of charitable participation. This study aimed to fill a gap in current fundraising research by analyzing the direct connection between time spent building rapport and fundraising success. Data from a higher education call center in the Western United States was used to conduct a standard linear regression analyses. The amount of time spent building rapport was found to significantly influence payment type and amount of a philanthropic donation. A greater amount of time spent building rapport lead to …

A Rhetorical Criticism Of Waiting For Superman, Jordan L. Baxter

Communication Studies

This project analyzes the documentary Waiting for Superman in order to better understand the rhetoric surrounding public education in America. I perform a close textual analysis of the documentary and explore the rhetorical strategies the film uses to persuade its audience. Through my analysis I argue that Waiting for Superman employs rhetorical appeals of ethos, pathos, and logos to successfully characterize the public school system as a failing institution. This failure is largely blamed on teachers unions who are vilified throughout the film and shown to be preventing progressive reforms from passing. Lastly, through the use of identification Waiting for …

Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones

Communication Studies

The debate to designate a National Marine Sanctuary off the Central Coast of California has been alive for nearly 30 years.

With a recent move by the National Oceanic and Atmospheric Administration (NOAA) to nominate the stretch of water as a sanctuary the issue has become one of great concern to local stakeholders.

With concern for additional bureaucracy and regulation that could negatively impact the local economy people choose to stand in opposition. Yet many that are concerned for the future of the region's waters want the protections from offshore oil drilling and other harmful practices that a Sanctuary would …

The Emergence Of Efficacy: Effects Of An Orientation Leader Training Program On Participant Self-Efficacy, Hayley Marisa Walker

Communication Studies

This study examined the effects of California Polytechnic State University’s Spring Training Program for student Orientation Leaders on participants. Specifically, the present research explored the impact of the programming on participant levels of self-efficacy over the course of ten weeks. Data were collected from individuals who volunteered to partake in the research by responding to two questionnaires throughout the program. The results show that participants’ reported higher perceptions of self-efficacy at the end of the program than they did at the beginning. Further, such increases are significantly influenced by the performance of, and relationships with, prominent leaders within the program. …

Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld

Communication Studies

No abstract provided.

Sunsafe Health Campaign: Rationale And Planning, Jennifer Gonzales, Michelle Merritt

Communication Studies

In Spring 2016, a team of Communication Studies students researched, planned, and conducted a health campaign on the Cal Poly campus. The goal of the health campaign was to educate fellow students about the dangers of sun overexposure and provide information on how to take preventive measures to protect their skin. Communication theories and concepts were applied while the messages of the campaign were created and distributed.

Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke

Communication Studies

Abstract

This study seeks to understand the association between texting habits and characteristics and partner perceptions of intimate relationships. This study investigates multiple aspects of texting such as: temporality, participants’ perceived satisfaction with their significant other, length of text messages, frequency of communication, among others. It is hypothesized that texting etiquette and its various sub-components will be influential in how participants will rate their level of satisfaction (closeness, intimacy, emotional support, and effort) with their significant other. Ten in-depth interviews were conducted with college-aged participants. They were asked questions regarding the texting etiquette of their significant other as well as …

A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim

Communication Studies

No abstract provided.

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.

A Fish Out Of (Open) Water: A Close Textual­-Intertextual Analysis Of The Monterey Bay Aquarium, Danielle Berton

Communication Studies

No abstract provided.

Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll

Communication Studies

This study investigated the portrayal of active and passive behaviors of male and female characters in Walt Disney Studio original animated films. It was hypothesized that males would exhibit more active behaviors than their female counterparts and that females would exhibit more passive behaviors than their male counterparts. The results indicated that both of these hypotheses were supported. The study also found that the least likely interaction of male and female characters was when the male character was being passive and the female character was being active. The most likely was male characters performing active behaviors and female characters performing …

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

Thomas Davis And The Rhetoric Of Sport: A Reception Study On An Athlete’S Positive Perspective, Andrew Vincent Walsh

Communication Studies

No abstract provided.

Sociolinguistic Superdiversity And Asylum, Marco Jacquemet

Communication Studies

No abstract provided.

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

The Implementation Of Communication Theories To Assist In Resolving Perennial International Conflicts, Kelly Witkop

Communication Studies

No abstract provided.

Josè Mujica's Speech At The Un: A Post-Colonial Look At A Neo-Colonial Issue, Alberto Ganis

Communication Studies

No abstract provided.

The Movie "Wild": In Search Of A Lost Soul, Jerry Duane Gibson

Communication Studies

The Pacific Crest Trail is a 2,600 mile area that begins at the border of San Diego and Mexico and finishes near the Washington and Canadian border. Cheryl Strayed wrote her memoir about her journey along this trail in 1995 at the age of 26. Her book was then made into a motion picture and released on December 25^th, 2015. The director, Jean-Marc Vallee, was suggesting the idea that the Pacific Crest Trail was a very effective psychological therapeutic tool for grieving the loss of a parent while discovering one’s true authentic self. The traditional western methods of …

Sublime Absence: An Analysis Of The California Drought Discourse, Mitchell Cooledge

Communication Studies

No abstract provided.

Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham

Communication Studies

No abstract provided.

Locals Only!: Understanding Localism In San Luis Obispo Surfing, Matthew Alan Khachadoorian

Communication Studies

No abstract provided.