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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal
The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal
Communication Studies
This study examines recipients’ perceptions of an acquaintance’s message when sent through various social media platforms to identify the effect it has on the perception of discomfort and flirtatiousness. A posttest-only experimental design was utilized in which participants viewed hypothetical messages over varying platforms for each of the three conditions (Facebook, Snapchat, Instagram). After viewing one of the manipulated messages, participants (N = 71) completed measures to assess their perceptions related to perceived flirtatiousness and discomfort. Primary results indicate that there was no variation between perceptions of flirtatiousness between the three platforms. However, Facebook provided the most discomfort for recipients, …
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
Communication Studies
Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …
The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila
The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila
Communication Studies
No abstract provided.
Effects Of Social Media On Human Emotion, Jackie Woods, Megan Potmesil
Effects Of Social Media On Human Emotion, Jackie Woods, Megan Potmesil
Communication Studies
No abstract provided.