Social and Behavioral Sciences Commons^™

Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.