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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly Sep 2007

Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.


Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt Feb 2007

Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

Media and information literacy perspectives could offer new justification for the expansion of graduate program offerings in a variety of fields. The interdisciplinary field of media and information literacy continues to discover new paths of research. For example, visual literacy, computer advertisements, critical deconstruction of media, distance education, convergence, video games and music videos were some of the topics explored in 2006.


Rules Of Interchange: Privacy In Online Social Communities– A Rhetorical Critique Of Myspace.Com, Adam W. Tyma Jan 2007

Rules Of Interchange: Privacy In Online Social Communities– A Rhetorical Critique Of Myspace.Com, Adam W. Tyma

Communication Faculty Publications

As online social communities (e.g. MySpace, Facebook) grow in popularity and become commonplace, these same communities also become sites of information exchange through various communication channels (eg. text, visual, aural). With these exchanges occurring either individually or collectively, sets of questions arise regarding the community, the value of information within that community, and how/what/why they choose to communicate what they do within such a space. By applying Sandra Petronio’s Communication Privacy Management theory and Michel Foucault’s discussion of the Panopticon, a rhetorical critique of user decisions regarding private information within Myspace.Com can be conducted. The knowledge uncovered adds insight into …