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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly
Organizing The Baby Boomer Construct: An Exploration Of Marketing, Social Systems, And Culture, Jeremy Harris Lipschultz, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.
Aarp Online Portrayal Of Social Security: Engaging Aging Baby Boomers Through Interaction, Michael L. Hilt, Jeremy Harris Lipschultz
Aarp Online Portrayal Of Social Security: Engaging Aging Baby Boomers Through Interaction, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
Although baby boomers were not the sole focus of the American Association of Retired Persons' (AARP) website content on the issue of Social Security reform, their interests were addressed in a variety of ways. AARP provided information, position statements, a live chat forum, and message boards. Additionally, AARP had a partnership with the Rock the Vote website. It was unexpected that AARP would be so interested in younger people and in convincing them about their generation's need to support Social Security as it currently exists. It may be that as the baby boom generation enters retirement, AARP will become increasingly …
Elderly American And The Internet: E-Mail, Tv News, And Entertainment Websites, Michael L. Hilt, Jeremy Harris Lipschultz
Elderly American And The Internet: E-Mail, Tv News, And Entertainment Websites, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
Older Americans, like other groups, vary in their use of the Internet. The participants for this study—elderly computer users from a Midwestern mid-size sample—used e-mail and considered it the most important Internet function. It was common for them to use e-mail with family and friends on a regular, if not daily, basis. When this group of older people did surf the Web, they were more likely to seek information about their special interests rather than visiting mass media sites. They were most likely to use Google.com or Yahoo.com to find sites dealing with weather, health, games, jokes, and entertainment. Additionally, …
Revising The Kogan Scale: A Test Of Local Television News Producers' Attitudes Toward Older Adults, Michael L. Hilt, Jeremy Harris Lipschultz
Revising The Kogan Scale: A Test Of Local Television News Producers' Attitudes Toward Older Adults, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
The Kogan Attitudes Toward Old People Scale (1961) was revised and used to measure local television news producer attitudes toward elderly people. The importance of local television news in the lives of older people makes the study of producers’ attitudes relevant. A national mail survey of producers found that, whereas there were few older news producers, as a group they had positive attitudes toward older people. The study successfully reduced the Kogan scale from 34 to 22 items without altering the overall response pattern.
Broadcast News And Elderly People: Attitudes Of Local Television Managers, Michael L. Hilt, Jeremy Harris Lipschultz
Broadcast News And Elderly People: Attitudes Of Local Television Managers, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
The Kogan Attitudes Toward Old People Scale was used to measure local television manager attitudes toward elderly people. Census projections have shown that the elderly population will increase dramatically in the next century. The importance of local television news in the lives of the elderly makes the study of two groups of television managers - general managers and news directors 0 found that younger news directors have a more positive attitude toward older people, while the older general managers had a less positive attitude.