Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Communication (45)
- Business (22)
- Mass Communication (13)
- Business and Corporate Communications (12)
- Marketing (9)
-
- Advertising and Promotion Management (8)
- Education (8)
- Public Relations and Advertising (8)
- Organizational Communication (6)
- Business Law, Public Responsibility, and Ethics (5)
- Curriculum and Instruction (5)
- Educational Assessment, Evaluation, and Research (5)
- Arts and Humanities (4)
- Communication Technology and New Media (4)
- Entrepreneurial and Small Business Operations (4)
- Sales and Merchandising (4)
- Critical and Cultural Studies (3)
- Educational Administration and Supervision (3)
- Other Business (3)
- Business Administration, Management, and Operations (2)
- Educational Methods (2)
- Higher Education Administration (2)
- Journalism Studies (2)
- Management Information Systems (2)
- Religion (2)
- Social Media (2)
- American Politics (1)
- Broadcast and Video Studies (1)
- Christian Denominations and Sects (1)
- Keyword
-
- Trade Industry Publication (17)
- Small business (12)
- Academic Conference Presentations (11)
- Marketing (10)
- Educational presentation/ consultation (7)
-
- Public relations (7)
- Promotion (5)
- Scholarly Research Articles (4)
- Small business sales (4)
- Trade show displays (4)
- Trade shows (4)
- Journalistic writing (3)
- Assessment (2)
- Crisis communication (2)
- Home-based business (2)
- Mentoring (2)
- Networking (2)
- Reverse mentoring (2)
- Small business marketing (2)
- Social order (2)
- Student-run agency (2)
- Undergraduate public relations education (2)
- AEJMC membership survey (1)
- Academic Advising (1)
- Accident prevention (1)
- Advertising (1)
- Advertising media comparison (1)
- Advertising use in small business (1)
- Advising in Communication (1)
- Amusement parks (1)
Articles 1 - 30 of 46
Full-Text Articles in Social and Behavioral Sciences
Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
College and university high-impact practice (HIP) courses involve students in intensive values-focused learning inside and/ or outside of the traditional classroom environment. Much research has documented that participation in HIPs increases student retention and graduation rates. At the same time, the nontraditional learning structure of an HIP course can complicate a thorough assessment of student learning. Anecdotal evidence reflects strong involvement in HIPs by mass communication programs, although communication efforts in this regard are not as well documented in the literature as efforts in other fields. This essay briefly defines HIPs and presents an appropriate theory that would guide HIPs …
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Douglas J. Swanson, Ed.D APR
This case study shows how a failure to follow accepted strategies for organizational crisis management preceded and contributed to the demise of Robert H. Schuller’s Christian ministry and the loss of its iconic church, the Crystal Cathedral. The case study illustrates how the Roman Catholic Diocese of Orange, which had already engaged in strategic planning for a new house of worship, was able to take advantage of Rev. Schuller’s situation and acquire his ministry’s property for a fraction of its value. Data gathered through a narrative analysis of news media stories and interviews shows the clear superiority of the Catholic …
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety …
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Douglas J. Swanson, Ed.D APR
Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …
Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr
Developing Students’ Research Skills In The Undergraduate Public Relations Writing Course: A Framework For ‘Real World’ Success., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Those of us who teach in higher education are in a time of continually diminishing resources. Our budgets have been cut, but our class sizes and teaching loads continue to increase. There’s an unceasing drumbeat from the profession to better prepare our students with social media skills demanded in the workplace (Cahill, 2009). In the education of public relations undergraduates in particular, there seems to never be enough time or resources for faculty to teach students all the new skills needed – let alone the basics. Outside of class, faculty struggle to find time for research. Our long-delayed projects sit …
Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr
Assessment Of Student Learning In The Department Of Communications: A Successful Faculty Collaboration, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
As recently as 2010, our department was noted for its inability to operationalize a program of assessment of student learning. Although several faculty members had presented strong and noteworthy proposals, the department as a whole had not implemented any assessment plan. In January 2011, the department was represented at the university’s assessment retreat. At that time, a four-year plan was developed that identifies seven learning outcomes for all Communications majors and has procedures for measuring and evaluating student learning across the core curriculum and all five of the subject concentrations. Extensive supportive policy was developed. Documentation was made available to …
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Crisis Communication, Government/ Media Cooperation, And U.S. Military Public Affairs, Douglas J. Swanson Ed.D Apr
Crisis Communication, Government/ Media Cooperation, And U.S. Military Public Affairs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This was the PowerPoint presentation that accompanied my remarks made to the Delegation of The Information Office of Chongqing (China) Municipal People’s Government during the delegation's visit to California.
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Effective communication is about relationships more so than it is about “getting the word out there” (a commonly used cliché). Communicating to build relationships isn’t necessarily difficult, but it does require strategically developed plan. This presentation lays out a seven-step action plan for a development effort that will result in a marketing/ communications effort developed by each county medical society.
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
Prevalence And Success Of Reverse Mentoring In Public Relations, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A. Apr
Prevalence And Success Of Reverse Mentoring In Public Relations, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A. Apr
Douglas J. Swanson, Ed.D APR
The article by professors Hays and Swanson points out the public relations workplace is changing rapidly and points out practitioners are being warned of the dangers of being “slow to catch on” when many of their clients already are familiar with social marketing technology and request its utilization in communication efforts. As a result, some public relations people turn to younger, more technologically adept individuals for training to bring the experienced professionals “up to speed.” This kind of training relationship is among the most common variants of what has come to be known as reverse mentoring. Although little is known …
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.
High-Performance Communication: Writing For Results In The Business Workplace [1], Douglas J. Swanson Ed.D Apr
High-Performance Communication: Writing For Results In The Business Workplace [1], Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
High-Performance Communication: Writing for Results in the Business Workplace (workshop)
Academic Advising Of Undergraduates In Communication: Structural Models And Service Challenges Identified By Faculty, Douglas J. Swanson Ed.D Apr
Academic Advising Of Undergraduates In Communication: Structural Models And Service Challenges Identified By Faculty, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Undergraduate students need effective academic advising to succeed in college (Pascarella & Terenzini, 1991; Mastrodicasa, 2001; Kramer, 2003). Advising within communication disciplines has received little research attention, and is not even mentioned in one key journal’s research agenda for the new millennium (Friedrich, 2002). This national survey of faculty, a starting point for further investigation, found faculty carry the major burden of advising, are seldom trained for it, and carry out a variety of time- consuming tasks beyond face-to-face student contact. Several areas of apparent deficiency were identified in regard to faculty preparation for, involvement in, and communication about advising.
Aejmc Members Supportive, Involved – But Questioning The Future, Douglas J. Swanson Ed.D Apr
Aejmc Members Supportive, Involved – But Questioning The Future, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Results of spring, 2004 membership survey on involvement/ resource issues
Narratives Of Job Satisfaction On The World Wide Web: Interpretations Of Value And Reward Within The “100 Best Companies To Work For In America”, Douglas J. Swanson Ed.D Apr
Narratives Of Job Satisfaction On The World Wide Web: Interpretations Of Value And Reward Within The “100 Best Companies To Work For In America”, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This research analyzed employee job satisfaction narratives on World Wide Web sites of companies named among Fortune magazine’s “100 Best Companies to Work for in America.” Fewer than one-third of WWW sites included narratives. Narratives were most likely to express job satisfaction in personal, emotional terms and least likely to identify job security, benefits, or compensation as important rewards of work. Narratives often appeared targeted toward new college graduates. Clichés were used excessively in Web sites and narratives.
‘Where All Things Are Pure And Of Good Report’: The Doctrinal Theology, Religious Practice, And Media Manipulation Of The Christian Science Church, Douglas J. Swanson Ed.D Apr
‘Where All Things Are Pure And Of Good Report’: The Doctrinal Theology, Religious Practice, And Media Manipulation Of The Christian Science Church, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Church of Christ, Scientist is 21st century religious movement that is facing considerable challenges to its existence on many fronts. The church is bound to an unalterable religious theology and intractable management structure established by Mary Baker Eddy, its 19th century founder. For more than a century, the church has followed Mrs. Eddy’s example and successfully manipulated the media to control dissemination of information. Recent financial crisis and legal dissent has generated unprecedented dissent, both inside and outside Christian Science. This research looks at how church leadership struggles to address 21st century problems with its 19th century frameworks.
The Final Countdown To Y2k: Is Your Small Business Ready?, Douglas J. Swanson Ed.D Apr
The Final Countdown To Y2k: Is Your Small Business Ready?, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Reporting On A Wartime Social Experience: Heroes, Hooligans, And The ‘Zoot Suit Riots.’, Douglas J. Swanson Ed.D Apr
Reporting On A Wartime Social Experience: Heroes, Hooligans, And The ‘Zoot Suit Riots.’, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
SEE ARTICLE
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.
An Unfit Standard-Bearer:An Unfit Standard-Bearer: Bill Clinton And The Social Order Expectations Of The Religious Right, Douglas J. Swanson Ed.D Apr
An Unfit Standard-Bearer:An Unfit Standard-Bearer: Bill Clinton And The Social Order Expectations Of The Religious Right, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This paper deals with the rift between the social order of the so-called Religious Right and the perceived social order established and held by President Bill Clinton as he entered his first term in office. The author, applying Duncan's "social order model," suggests Clinton's age, family history, educational background, work experience, domestic life, social circle, and leadership role--in sum, his symbolization of the presidency, presented to the public through the media--represented an unacceptable and irreconcilable affront to "traditional" Christian expectations for the office.
Regulating Internet User Access And Content: Varying Strategies Imposed By The World's Governments, Douglas J. Swanson Ed.D Apr
Regulating Internet User Access And Content: Varying Strategies Imposed By The World's Governments, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
SEE ARTICLE
Professional Development Seminars: Scouting Out Your Best Opportunities, Douglas J. Swanson Ed.D Apr
Professional Development Seminars: Scouting Out Your Best Opportunities, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Humor As A Presentational Device In Broadcast Public Service Announcements, Douglas J. Swanson Ed.D Apr
Humor As A Presentational Device In Broadcast Public Service Announcements, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
SEE ARTICLE