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Full-Text Articles in Social and Behavioral Sciences
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety …
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.