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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
Prevalence And Success Of Reverse Mentoring In Public Relations, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A. Apr
Prevalence And Success Of Reverse Mentoring In Public Relations, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A. Apr
Douglas J. Swanson, Ed.D APR
The article by professors Hays and Swanson points out the public relations workplace is changing rapidly and points out practitioners are being warned of the dangers of being “slow to catch on” when many of their clients already are familiar with social marketing technology and request its utilization in communication efforts. As a result, some public relations people turn to younger, more technologically adept individuals for training to bring the experienced professionals “up to speed.” This kind of training relationship is among the most common variants of what has come to be known as reverse mentoring. Although little is known …
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson Ed.D Apr
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Within the past decade, there has been tremendous growth in the number of businesses and not-for-profit organizations which have become equipped with computers and have empowered workers to use them to communicate. This new form of on-the-job empowerment is known as Computer Mediated Communication (CMC). CMC's use has resulted in greater production and performance in the workplace. It has also resulted in an increased amount of tension observed between management and subordinates. This tension is evidenced through accounts of people's behavior in the workplace-- specifically, accounts of members of management who perceive a lessening of their ability to control the …