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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Jean Grow
This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede’s dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the ‘fraternity culture’ or ‘territorio de chicos’ of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, …
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Jean Grow
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Jean Grow
Creative departments within advertising agencies have long been a Boys Club with women making up about 25% of the staffs within creative departments. Women are also underrepresented in the creative awards given such as One Show Pencils and Cannes Lions among others as well as on the judging panels who bestow these awards. Yet women make 80%-85% of all consumption decisions. There seems an obvious disconnect. This special topics session included four top creative directors -- two women and two men -- from Minneapolis advertising agencies whose work encompassed a broad range of national accounts including Burger King, BMW Mini, …
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Jean Grow
No abstract provided.
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Jean Grow
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Jean Grow
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 2000: empowerment, entitlement, and product emphasis. It also takes a longitudinal look at the process from which the ads were created and the way the creative team addressed the constraints upon that process. Based on depth interviews among key informants at Nike and its two ad agencies during that decade, it is the story of how the creative team produced advertising that challenged the media norms that affect the roles of women associated with the institution of sports. Though their creative strategy was …