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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Jean Grow
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Jean Grow
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 2000: empowerment, entitlement, and product emphasis. It also takes a longitudinal look at the process from which the ads were created and the way the creative team addressed the constraints upon that process. Based on depth interviews among key informants at Nike and its two ad agencies during that decade, it is the story of how the creative team produced advertising that challenged the media norms that affect the roles of women associated with the institution of sports. Though their creative strategy was …