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Social and Behavioral Sciences Commons™
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Articles 1 - 18 of 18
Full-Text Articles in Social and Behavioral Sciences
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Jean Grow
This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede’s dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the ‘fraternity culture’ or ‘territorio de chicos’ of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, …
Nike Women’S Advertising: A Matter Of Principle, Jean M. Grow
Nike Women’S Advertising: A Matter Of Principle, Jean M. Grow
Jean Grow
No abstract provided.
The Gender Of Branding: Antenarrative Resistance In Early Nike Women’S Advertising, Jean M. Grow
The Gender Of Branding: Antenarrative Resistance In Early Nike Women’S Advertising, Jean M. Grow
Jean Grow
No abstract provided.
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Jean Grow
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …
Review Of Sex In Consumer Culture: The Erotic Content Of Media And Marketing, Jean M. Grow
Review Of Sex In Consumer Culture: The Erotic Content Of Media And Marketing, Jean M. Grow
Jean Grow
No abstract provided.
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Jean Grow
Creative departments within advertising agencies have long been a Boys Club with women making up about 25% of the staffs within creative departments. Women are also underrepresented in the creative awards given such as One Show Pencils and Cannes Lions among others as well as on the judging panels who bestow these awards. Yet women make 80%-85% of all consumption decisions. There seems an obvious disconnect. This special topics session included four top creative directors -- two women and two men -- from Minneapolis advertising agencies whose work encompassed a broad range of national accounts including Burger King, BMW Mini, …
Review Of: Mad Women: The Other Side Of Life On Madison Avenue In The '60s And Beyond (By Jane Maas), Jean Grow
Review Of: Mad Women: The Other Side Of Life On Madison Avenue In The '60s And Beyond (By Jane Maas), Jean Grow
Jean Grow
No abstract provided.
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Jean Grow
No abstract provided.
Symptom Information In Direct-To-Consumer Antidepressant Advertising And College Students' Perception Of The Lifetime Risk Depression, Jin Seong Park, Jean M. Grow
Symptom Information In Direct-To-Consumer Antidepressant Advertising And College Students' Perception Of The Lifetime Risk Depression, Jin Seong Park, Jean M. Grow
Jean Grow
While consumers’ health cognition and behavior are likely formed through multiple influences, the current study focused on the effects of exposure to specific content elements in direct-to-consumer advertising. The study revealed that consumers’ exposure to the American Psychiatric Association’s (APA) diagnostic guideline has potential to reduce their perceived lifetime risk of depression and intention to consult a health professional to discuss the health issue. The study further revealed when an antidepressant ad mentioned a long list of symptoms, exposure to the diagnostic guideline reduced risk perception and consultation intention significantly, whereas in the presence of a short list of symptoms, …
"Your Life Is Waiting!": Symbolic Meanings In Direct-To-Consumer Antidepressant Advertising, Jean M. Grow, Jin Seong Park, Xiaoqi Han
"Your Life Is Waiting!": Symbolic Meanings In Direct-To-Consumer Antidepressant Advertising, Jean M. Grow, Jin Seong Park, Xiaoqi Han
Jean Grow
This semiotic analysis demonstrates how pharmaceutical companies strategically frame depression within the hotly contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative to DTC advertising, including recent industry codes of conduct. Focusing on the antidepressant category, and its three major brands—Paxil (GlaxoSmithKline), Prozac (Eli Lilly), and Zoloft (Pfizer)—this comparative study analyzes 7 years of print advertising following deregulation in 1997. The authors glean themes from within the advertising texts, across the drug category and within individual-brand campaigns. The findings indicate that DTC advertising of antidepressants frames depression within the biochemical model of causation, privileges …
The Social Reality Of Depression: Dtc Advertising Of Antidepressants And Perceptions Of The Prevalence And Lifetime Risk Of Depression, Jin Seong Park, Jean M. Grow
The Social Reality Of Depression: Dtc Advertising Of Antidepressants And Perceptions Of The Prevalence And Lifetime Risk Of Depression, Jin Seong Park, Jean M. Grow
Jean Grow
This study is rooted in the research traditions of cultivation theory, construct accessibility, and availability heuristic. Based on a survey with 221 subjects, this study finds that familiarity with direct-to-consumer (DTC) print advertisements for antidepressant brands is associated with inflated perceptions of the prevalence and lifetime risk of depression. The study concludes that DTC advertising potentially has significant effects on perceptions of depression prevalence and risk. Interpersonal experiences with depression coupled with DTC advertising appear to significantly predict individuals' perceived lifetime risk of depression. The study ultimately demonstrates that DTC advertising may play a role in constructing social reality of …
Stories Of Community: The First Ten Years Of Nike Women's Advertising, Jean M. Grow
Stories Of Community: The First Ten Years Of Nike Women's Advertising, Jean M. Grow
Jean Grow
This semiotic analysis of early Nike women's advertising explores the evolution of the women's brand from its launch in 1990 through 2000, and includes twenty-seven print campaigns. The semiotic analysis is enhanced by in-depth interviews of the creative team. The study is framed by a single research question. What symbolically ties these ten years of advertising into a cohesive whole and how? Ultimately, three distinct mediated communities emerge. The story behind these communities, expressed semiotically and orally, suggests that the power of this advertising lies in its mediated construction of community life. The resonance of these ads is rooted in …
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean Grow, Joyce Wolburg
Jean Grow
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Creative Women In Advertising Agencies: Why So Few “Babes In Boyland”?, Sheri L. Broyles, Jean M. Grow
Creative Women In Advertising Agencies: Why So Few “Babes In Boyland”?, Sheri L. Broyles, Jean M. Grow
Jean Grow
Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work environment of those creative departments and advertising messages they create. Design/methodology/approach – Provides a review of published research and plus opinions of professionals who cover the advertising industry or work in agency creative departments. Personal observations from the authors’ time working in the advertising industry are also included. Findings – Themes gleaned from the literature look at the gender gap, the creative department of advertising agencies …
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Selling Truth: How Nike’S Advertising To Women Claimed A Contested Reality, Jean Grow, Joyce Wolburg
Jean Grow
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 2000: empowerment, entitlement, and product emphasis. It also takes a longitudinal look at the process from which the ads were created and the way the creative team addressed the constraints upon that process. Based on depth interviews among key informants at Nike and its two ad agencies during that decade, it is the story of how the creative team produced advertising that challenged the media norms that affect the roles of women associated with the institution of sports. Though their creative strategy was …
Breaking The Silence Surrounding Hepatitis C By Promoting Self-Efficacy: A Study Of Hepatitis C Public Service Announcements, Jean Grow, Stephanie Christopher
Breaking The Silence Surrounding Hepatitis C By Promoting Self-Efficacy: A Study Of Hepatitis C Public Service Announcements, Jean Grow, Stephanie Christopher
Jean Grow
Hepatitis C (HCV) is the most common chronic blood borne virus in the United States. Despite this fact, there is a startling lack of awareness about HCV among individuals who may have contracted the virus. This study, grounded in self-efficacy theory, analyzes public service announcements (PSAs) for HCV. Using focus groups to contextualize the responses of individuals living with HCV, the authors conclude that stigma and structural barriers pose the greatest challenges for health communicators trying to reach at-risk populations. The findings suggest that expanded use of celebrity appeals, realistic drug portrayals, more extensive use of social networking in tandem …
Review Of: Sex In Consumer Culture: The Erotic Content Of Media And Marketing (By Tom Reichert & Jacqueline Lambiase), Jean Grow
Jean Grow
No abstract provided.
Advertising In Ukraine: Cultural Perspectives, Jean Grow-Von Dorn, Irina Akimova
Advertising In Ukraine: Cultural Perspectives, Jean Grow-Von Dorn, Irina Akimova
Jean Grow
No abstract provided.