Social and Behavioral Sciences Commons^™

Ua19/16/1/2 Hilltopper Basketball 2021-22 Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU baseball team in 2021.

Effect Of Digital Advertising On Website Traffic At A Kentucky Comprehensive Regional University, Brandon Lee Moore

Online Theses and Dissertations

The purpose of this research is to quantify differences in key performance indicators between paid and organic (not paid) website traffic over a one year period of time at a regional comprehensive university in Kentucky, which is located in the southeastern United States. Two distinct sources of website traffic can be measured: paid traffic and organic traffic. Using data from website traffic analytics, this study employed multiple linear regression analysis and time series methods to understand the similarities and differences between key performance indicators of paid traffic and organic traffic as they relate to key performance indicators. Data from Google …

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …

Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein

Senior Independent Study Theses

The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …

Ua1f Kern Alexander Censorship Vertical File, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU President Kern Alexander's interactions with the College Heights Herald.

Ua1f Kern Alexander Vertical File Part 3, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU President Kern Alexander and his tenure as president 1986-1988.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and meet statistics for WKU track & field team in 2021.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU soccer team in 2021.

Ua19/16/2 Volleyball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU volleyball team in 2021.

Ua35/7 Preparing Students For Infinite Possibilities 2007-2021, Wku Gatton Academy Of Mathematics & Science In Kentucky

WKU Archives Records

Report of awards, research projects, study abroad opportunities and alumni achievements.

• Hannah Fugate
• Naomi Kellogg
• Niven Achenjang
• Tyler Jury
• Paul Hudson
• Luke Yap
• Chris Obermeyer
• Vishnu Tirumala
• Hannah Pennington
• Shelby Rader
• Sarah Schrader
• Ryan Gott
• Alex Pena
• Jenna Ellis
• Elaine Flynn

Ua12/8 Annual Campus Safety & Security Report, Wku Police

WKU Archives Records

A statement of current campus policies regarding procedures for students and others to report criminal actions or other emergencies occurring on campus and policies concerning the institution's response to such reports.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Archives Records

General WKU athletic press releases for 2021.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.