Social and Behavioral Sciences Commons^™

Watching Satan’S Daughters: A Visual Analysis Of Lesbian Pulp Fiction Cover Art, 1950-1969, Carrie Shaver

Masters Theses

This research analyzes the historical social construction of identity through the visual reiteration of the norms of "woman" and "lesbian" as represented on the cover art of lesbian pulp fiction novels from 1950-1969. A subgenre of pulp paperbacks, lesbian pulps were sensationalistic and best-selling, reflecting the public lesbian image in the popular culture of the 1950s and 1960s (Keller, 2005). Their success in large part was due to popular mainstreaming of the fields of sexology, psychology, and psychiatry. The "normality" of female sexual behavior was a subject of great curiosity, especially after Alfred Kinsey's study of female sexuality was released …

Mobile Phone Communication Competence (Mpcc): Development And Validation Of A New Measure, Emil Bakke

Masters Theses

More than two billion people around the world have adopted mobile phones for communication. Interpersonal communication research has found that communication competence is an essential human need required to fulfill interpersonal objectives to achieve physical and psychological satisfaction (Spitzberg and Cupach, 1984), however, mobile phone communication competence has yet to be studied. The purpose of this study is to develop and validate a new scale designed to measure Mobile Phone Communication Competence (MPCC); a principal component factor analysis uncovered the structure and dimensionality of the MPCC measure. The results from the factor analysis in this study identified six constructs: asynchronous …

Organizational Culture And Change: Understanding The Western Herald's Newsroom Culture, Sarah Ling Wei Lee

Masters Theses

The purpose of this study is to explore organizational culture and change in a college newspaper's newsroom. Student journalists often use college newspapers as a means to get editorial experience and also to get published. Even so, the college newspaper newsroom is unlike a typical metropolitan or local community newspaper's newsroom in the way that it experiences change. College newspapers encounter organizational change as part of the newsroom's inner workings constantly because of frequent turnover and other factors. As a result, they are suitable for understanding how staff members make sense of newsroom culture in a dynamic, changing environment. Two …

Watch Out For The Freshman 15: An Investigation And Interpretation Of Memorable Health Messages Received By College Students, Lindsey Marie Rose

Masters Theses

Using the memorable messages framework as a guide (Knapp, Stohl & Reardon, 1981), this thesis examines the memorable health messages that college students are able to recall. The survey design queried respondents about the structure and form of the message, circumstances surrounding the message, the source of the message, and the content of the message. The data was assessed quantitatively through use of one-sample chi-square tests, and qualitatively utilizing grounded theory. The results of the study were generally supported by previous memorable message studies. The research findings are discussed based on the memorable messages framework and the implications for future …

Leadership Behavior And Perceived Team Communication Effectiveness: A Study Of Division 1 College Hockey Coaches' Perceptions, William Chris Brooks

Masters Theses

The purpose of the research was to begin testing assumptions about coaches' leadership and team communication by starting with an examination of the relationship between a head coach's perception of his leadership behavior and his perception of the effectiveness of his team's communication.

The sample in the study consisted of fifty NCAA Division I Men's Head Hockey Coaches during the 2006-2007 season. Demographic data reported included the following: the participants' age, education level, nationality, number of years as a head coach, number of years as an assistant coach, 2006-2007 record, and number of years as head coach at their current …

Activism, Public Relations, And The Internet: A Case Study Of Moveon.Org, Erich Sommerfeldt

Masters Theses

This thesis explores how an activist organization, MoveOn.org, is using the Internet to meet its public relations needs. MoveOn.org's Web site was analyzed to the extent that MoveOn engaged in three basic functions of public relations. Accordingly, this inquiry asked how MoveOn.org engaged in relationship-building with publics via email action alerts; agenda-stimulation through online information subsidies (press releases); and how MoveOn mobilized organizational resources on its Web site. Results show that MoveOn.org regularly engages in rhetorical relationship building through action alerts with its publics, mainly through Burke's identification by antithesis identification strategy. Keywords from MoveOn's press releases were used in …

"Bird In A Cage:" Exploring Transnational Immigrants' Identity Negotiations, Ewa Urban

Masters Theses

Recent research demonstrates that the experience of contemporary immigrants is largely defined by their continued efforts to maintain symbolic and/or physical connections with their homelands ( e.g., Levitt, 1998). This study explored how these transnational connections affect the negotiation of immigrants' multiple identities. To explore the fluidity and the multilayered nature of transnational identities, the communication theory of identity was utilized as a theoretical lens. This theory allowed for an understanding how immigrants enact salient aspects of their multiple identities across contexts and situations. Phenomenological methodology was used to explore immigrants' lived experiences and hear their voices both individually and …

Banish Belly Bulge And Chisel Your Bis: A Semiotic Analysis Of Gender Representations In Fitness Magazine Advertising, Lauren A. Teal

Masters Theses

This study examined gender ideologies in the advertising of two popular fitness magazines, Shape and Men's Fitness, using Kress and van Leeuwen's visual semiotic theory (1996). The aim of this study was to determine how fitness magazine advertising participates in the construction of gender identities, and to identify what rhetorical and visual strategies are commonly employed.

Through an examination of the way gender identities are constructed by fitness magazines my research has concluded that advertising within both magazines promotes idealized body types and stereotypical gender identities for men and women. In Shape's advertisements, women are wives and homemakers; they …

Democracy, Hegemony, And Consent: A Critical Ideological Analysis Of Mass Mediated Language, Michael Alan Glassco

Masters Theses

Accepting and incorporating mediated political discourse into our everyday lives without conscious attention to the language used perpetuates the underlying ideological assumptions of power guiding such discourse. The consequences of such overreaching power are manifest in the public sphere as a hegemonic system in which free market capitalism is portrayed as democratic and necessary to serve the needs of the public. This thesis focuses specifically on two versions of the Society of Professional Journalist Codes of Ethics 1987 and 1996, thought to influence the output of news organizations. This analysis exposes the problems inherent in the news media's focus of …

Exploring The Influence Of Supportive Communication Practices On Volunteer Satisfaction, Role Identity, Safety Perceptions, Loyalty, And Burnout, Virginia Ann Gregory

Masters Theses

The purpose of this thesis was to assess supportive communication practices as predictors of volunteer outcomes. As healthcare organizations continue to grow and expand services to patients, the need for volunteers will expand as well. If volunteers are supported within the organization they will become a part of the healthcare environment and ultimately can make a difference for the organization. lt was hypothesized that supportive communication by both staff and co-volunteers would predict higher levels of volunteer satisfaction, role identity, safety perceptions, and loyalty, and lower levels of volunteer bumout. Results indicate that emotional support from staff was the strongest …

Introduction The Importance Of Mentee-Mentor Relationships: A Qualitative Study That Examines Students Of Color In Academic Settings, Candace Dixon

Masters Theses

Given the importance of mentoring, this study will explore mentor relationships in academic settings (Waldeck, Orrego, Plax, & Kearney, 1997). Participants were both undergraduate and graduate students with and without mentors. The goal of this thesis study was to understand whether students of color with formal mentors become more successful than similar students who do not have mentor relationships. This research also explored how students who lack formal mentors get important information. In addition, this study explored many differences between men and women of color who seek or utilize mentoring relationships. Mentor and mentee characteristics, students of color in formal …

Not Knowing What You're Missing: Autoethnographical Explorations And Reflections Of The Potential Effects Of Fatherlessness, Melodi A. Everett

Masters Theses

This study explored the potential effects of fatherlessness through the book, Whatever Happened to Daddy's Little Girl, by Jonetta Rose Barras (2000). While examining the text, the author used an autoethnographical method to reflect on her own experiences in relation to the text. This autoethnography examined the potential effects of fatherlessness on women to help understand why they communicate and interact interpersonally in specific ways that may help or hinder them in their adult romantic relationships. Through dialectical theory, specific dialectical tensions were identified to be experienced in father-daughter as well as adult romantic relationships. The tensions that were …

Any Given Tuesday: Performance Of Law During Small Claims Court, Michael E. Muhme

Masters Theses

Building on Hasian's examination of Jurisprudence as performance and Nolan's research of performance in drug courts, this study looks at Small Claims Court as cultural performance through the examination of face-to-face interactions in the courtroom. They are evaluated through the metaphoric lens of Tumer's social drama as well as integrating the legal metaphors of law as grid, energy, and perspective. This study found that the court uses scripts to limit issues and that claimants are rewarded more for following the rules of the court rather than resolving the conflict. Additionally, Small Claims Court exacerbates conflict between low-income tenants and the …

Testing The Relationships Among Depression, Communication Competence, Relational Satisfaction, And Social Support, Rebecca Sue Devries

Masters Theses

The purpose of this thesis was to test the relationship between depression, communication competence (CC), and social support. This relationship is rooted in the premise that central to CC is one's ability to solicit and receive social support from interpersonal relationships in terms of 3 dimensions: assertiveness, responsiveness, and cognitive flexibility. It was hypothesized that depression is negatively associated to cognitive flexibility, and in tum the assertiveness and responsiveness CC dimensions are positively related to quality interpersonal relationships and the social support received from such relationships. Bivariate correlation results indicate the data are consistent with the predicted relationships between the …

Intersections Of Race, Identity, And Co-Cultural Practices: A Qualitative Content Analysis Of A 'White Black Woman', Tammy Lynn Jeffries

Masters Theses

Notes of a White Black Woman by Judy Scales-Trent (1995) was the text used for this analysis and offered insight to the process of identity development, and the co-cultural communication practices of an African American woman whom others mistake as European American-a 'White Black Woman.' The basis for this body of research was embedded in the premise that co-cultural communication practices are intrinsically linked to the normal communication of the White Black person's identity development negotiation process. The initial exploration of this study began with explaining Kich's (1992) bi-racial identity model from a mono-racial perspective allowing for new interpretations of …

Denying And Minimizing The Allegations: The Martha Stewart Scandal, Rebecca A. Schmidt

Masters Theses

This thesis studies the crisis management strategies employed by Martha Stewart as she responded to allegations surrounding her sale of ImClone stock in December 2001. Through rhetorical analysis, which utilizes the generic method of criticism, it examines Ms. Stewart's public responses to her crisis that were broadcast on television, printed in newspapers and magazines, and posted on Stewart's website, and found that she used primary strategies of denial and minimization. Finally, this thesis concludes that Ms. Stewart's responses are considered appropriate as they relate to the expectations of her audience as well as her attempt to repair her image and …

Scapegoating As An Organizational Escape From Crisis: A Case Study Of Merrill Lynch, Jennifer D. Brown

Masters Theses

This thesis examines the use of scapegoating as a communication strategy by Merrill Lynch during the 2000's. Using a rhetorical method, it explores the nature of crises and the image restoration attempt by corporations. Finally, it draws a number of conclusions about how organizations should respond to crises communicatively and ethically.

An African American Cultural Critique Of Weight, Race, Gender And Class Using A Semiotic Analysis Of Queen Latifah’ S Film Roles, Angela Denise Prater

Masters Theses

This project examined the interconnectedness of race, gender, class and the physical body as interrelated marginalization factors in media representations. Using the feminist body image literature, critical/cultural theory and Black feminist thought this study examined the significance of weight as a marginalization variable interdependent with race, gender and class. The motion picture character portrayals of the iconic figure Queen Latifah are subjected to a semiotics analysis, a traditional method in critical cultural studies to examine media representations. This analysis is informed by the cultural standpoint of the author as an overweight African American female. This study revealed that Queen Latifah's …

Dialectics In Mother-Child Relationships Among First-Generation Asian Indian Women In The United States, Chitra Akkoor

Masters Theses

The purpose of this study was to explore the experiences of Asian Indian immigrant women raising children in the U.S. as value contradictions between Asian Indian culture and U.S. culture. Relational dialectics in parent-child relationships among Asian Indian immigrant women and their children was also explored using the dialectcial perspective. Participants for the study were 20 Asian Indian women chosen randomly from the Kalamazoo-Battle Creek (MI) AI community who participated in one-one-interviews. Results of the study showed that participants experienced value contradictions in child-rearing. All four contradictions addressed in research on relational dialectics were also discovered in the context of …

“A Different Way To Portray It”: A Phenomenological Analysis Of Audiencing The [New] Newlywed Game, Christopher Reed Groscurth

Masters Theses

This study seeks to extend the body of literature which explores how culturally-situated audiences assign meaning to television texts. Specifically, this inquiry introduces and describes the audiencing behavior of several vintage television audiences. Drawing on existing cultural studies and feminist research, in-depth, semi-structured focus group interviews were used to gather viewer perceptions of the gendered discourse on two episodes of The [New] Newlywed Game (one from the '70s and one from the '90s). The focus group interviews were audio-taped then later transcribed verbatim. Six emergent themes: (1) Understanding the Discourse of Power Structures, (2) Gendered Questions: Form and Content …

The Effect Of Employee Computer Self-Efficacy On Transfer Of Training Following Computer-Based Training, Amy Lynn Trombley

Masters Theses

This study used the Technology Acceptance Model, prior research of self-efficacy, and transfer of training theory, to examine the relationships between employee computer self-efficacy, perceptions of the ease of use of CBT, perceptions of the usefulness of CBT, behavioral intention, and transfer of training, following computer-based training. Eighty-three employees of a large mid-west retail chain participated in this study. A pre-test, measuring existing computer self-efficacy, employee perceptions of the ease of use of general computer-based training, and prior safety knowledge was given to employees prior to the start of a web-based safety training program. A post-test, measuring developed computer self-efficacy, …

Mindful Communication In A Crisis: Communication Behaviors Of Shared Mindfulness And Effective Pilot Decision Outcomes In Crisis Situations, Janice L. Krieger

Masters Theses

Despite the high reliability of current aeronautical technology and safety improvements, human error continues to be a factor in 60-80% of all aviation mishaps. Training to diminish potential errors is often based on analysis of faulty procedures, or lack of procedures without a systemic view including human factors such as communication, decision-making and interaction dynamics. This research explores the existence of the psychological construct of shared mindfulness and examines how it is communicatively constructed and enacted in a high reliability environment such as the aviation industry. The present qualitative study examines shared mindfulness in 10 aviation student dyads in a …

Evaluating Violence In Slasher Films: Similarity And Social Identification With The Final Girl, Felicia L. Sanders

Masters Theses

Prior research has shown that the media can have an impact on behavior, perception, and gender roles. This study examines violence against women in slasher films through the lenses of similarity theory and social identity theory. Both theories suggest we are attracted to others who are similar to ourselves. In slasher films, the final girl is depicted as a strong character that exemplifies many qualities viewers may see in themselves. Thus, it was hypothesized that as viewers' perceived similarity with the final girl the more they would like her character and the film. Results suggest that viewers perceived similarity the …

A Small Flaw Translates Into Many Miscalculations: A Narrative Criticism Of The Intel Pentium Chip Crisis, Christine H. Hoek

Masters Theses

This study uses the Intel Pentium chip crisis of 1994 to gain an understanding of how technology issues are socially constructed in contemporary American public discourse. Two primary and competing narratives were discovered. First, Intel's narrative minimized the problem and argued that chip flaws are commonplace and the company would replace the chips for anyone who could "prove" the need for a replacement. The consumer' s narrative, conversely, was one in which customers asserted that Intel's policy was paternalistic and instead demanded the replacement of their chips. The narratives were analyzed as the crisis moved through five primary events, with …

Earning The Right: Exploring The Communication Strategies Of European Americans In Interracial Relationships, Angela L. Putman

Masters Theses

In a societal context, European Americans are the dominant majority group. However, when European Americans are involved in interracial relationships, they may often find themselves in the minority (numerically speaking) when they interact with their partner's friends and/or family members. This research explores lived experiences of European Americans involved in interracial relationships with African Americans. Specifically, the general question addressed was, "What communication strategies and behaviors do European Americans exhibit when they communicate with their African American partner's friends and/or family members?" The acculturation process and Communication Accommodation Theory were explored in order to provide initial insight into this relatively …

Playing The Game: Exploring Dialectical Tensions And Co-Cultural Communication Strategies Of Black Males In Predominantly White Organizational Structures, Mark C. Hopson

Masters Theses

As non-dominant group members enter and attempt to succeed within the United States' organizational structures, there continues to be a need for scholarly examination concerning how their communication is impacted by culture and power. This thesis focuses specifically on how discourse is influenced by these factors. It is an exploration of the dialectical tensions that beset the communication of African American males whose interactive success or failure in academic and professional organizations is often associated with the historical differences of culture and power. A review of existing literature addresses the communication dilemmas and co-cultural strategies that "outsiders within" (Collins, 1986), …

Self-Perceived Language Competence And East Asian Students’ Oral Participation In American University Classrooms, Ee Lin Lee

Masters Theses

This study examined English language related competence factors that contribute to East Asian students' (EAS) oral participation levels in American university classrooms. Specifically, this study posited that EAS' self-perceived English communicative competence, English speaking anxiety, and fear of negative evaluation affect their level of oral participation. The results of the statistical analyses supported the hypothesized relationships, indicating (a) EAS' self-perceived English communicative competence correlates positively with their level of oral participation, (b) EAS' reported level of English speaking anxiety correlates negatively with their level of oral participation, and (c) EAS' level of fear of negative evaluation correlates negatively with their …

Diversity In The 21st Century: Perceptions Of Minority Professionals In Organizations, Nancy Greer-Williams

Masters Theses

We end this century at a unique moment for the United States, when our power and prosperity are greater than at any time in our history. However, there is one area where U.S. leadership is blighted: effective racial diversity in the workplace. In other words, the law mandates that organizations have a diverse workforce, but if the racial history is any indication, there will be resistance to this order, especially by the group in power: white males. This thesis takes a phenomenological approach and explores the traditional styles that organizations use to approach diversity, as well as the barriers minorities …

Is It Digitall? Who's Invited To The Digital Revolution?, Sarah E. Dempsey

Masters Theses

A significant issue surrounding the increasing dependence of U.S. society on technological products surrounds questions of equity. Research suggests that our increased dependence on technology has acted to further stratify our society in regards to gender. A growing body of literature which takes a critical stance of technology acknowledges that there are gaps between technology 'haves' and 'have-nots' (Aronowitz, 1988; Brosnan, 1998; Harvey, 2000; Loader, 1998; Millar, 1998), suggesting that utopian perspectives of technology need to be re-examined. Research has addressed issues regarding gender politics and technology (Caputi, 1988; Jansen, 1989; Millar, 1998; Zimmerman, 1983), yet little research has examined …

Crisis Communication And Organizational Image: A Study Of The Nasa Challenger And Exxon Valdez, Amy O'Connor

Masters Theses

This study examines the communication activities of two crises: the NASA Challenger and Exxon Valdez and investigates the effect of accommodative and defensive statements attributable to each crisis on organizational image. The survey design queried respondents about organization image with questions about trustworthiness, responsibility and willingness for future involvement with the organization, based on statements provided. Results indicated that when organizations issue accommodative statements during a crisis, participants rated overall organizational image more positively than when defensive statements were given. Research findings are discussed based on the symbolic approach to crisis communication and the investor response theory. The implications for …