Social and Behavioral Sciences Commons^™

Localizing Content: The Roles Of Technical & Professional Communicators And Machine Learning In Personalized Chatbot Responses, Daniel L. Hocutt, Nupoor Ranade, Gustav Verhulsdonck

School of Professional and Continuing Studies Faculty Publications

This study demonstrates that microcontent, a snippet of personalized content that responds to users’ needs, is a form of localization reliant on a content ecology. In contributing to users’ localized experiences, technical communicators should recognize their work as part of an assemblage in which users, content, and metrics augment each other to produce personalized content that can be consumed by and delivered through artificial intelligence (AI)-assisted technology.

Myth, Fiction And Politics In The Age Of Antiheroes: A Case Study Of Donald Trump, Igor Prusa, Matthew Brummer

Heroism Science

In this article, we demonstrate that the antihero archetype informs our understanding of Trump in important ways, including his rise to and fall from power. We introduce an analytical framework for analyzing Trump’s antiheroic traits based on his social positioning, individual motivation, and personal charisma. We argue that Trump is fascinating because he is powerful, amoral, and charismatic, and suggest that the American public was primed for Trumpism through a zeitgeist hospitable to antihero worship. That is, Trump’s dogged popularity with nearly half of the American public was foretold by decades of pop-cultural obsession with, and adulation for, the antihero.

The Dual Pandemic Of 2020: Rhetorical Analysis Of How American Covid-19 Elite Messaging, Enabled By The Monster Trope, Justifies Cultural Violence Against A/Aapi., Haley A. Hom

Honors Theses

On March 16th, 2020, President Donald J. Trump posted a Tweet: “The United States will be powerfully supporting those industries, like Airline and others, that are particularly affected by the Chinese Virus. We will be stronger than ever before!” (Yam). This Tweet marked the first public and recorded instance of the term “Chinese virus”, heralding the emergence of similar referents such as “China virus,” “Wuhan virus,” and “kung flu” for COVID-19. With a single, seemingly innocuous post, Trump opened the floodgates for an outpouring of hatred and blame pointed towards anyone perceived as an A/AAPI.

Metaphors, Mental Models, And Multiplicity: Understanding Student Perception Of Digital Literacy, Jason Tham, Kenyan Degles Burnham, Daniel L. Hocutt, Nupoor Ranade, John Misak, Ann Hill Dunn, Isabel Pedersen, Jessica Lynn Campbell

School of Professional and Continuing Studies Faculty Publications

This study examines student perception of digital literacy from their engagement with the Fabric of Digital Life, a digital archive of emerging technologies. Through grounded theory analysis we identified the ways students make sense of an unfamiliar technology. Our results show students assign metaphors to understand a new digital platform, apply mental models transferred from previous conceptual domains onto new technologies, and express multiply-layered approaches that facilitated their digital literacy development––an indication for instructors to orient toward an expansive description of digital literacy that caters to student learning needs as well as their professional futures.

Feminist Praxis Of Comparative Rhetoric, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

Why is a feminist praxis necessary for a comparative study of rhetoric? What would a feminist praxis of comparative rhetoric do? mean? be? What can we come to know with a feminist praxis of comparative rhetoric? Offering first a critique of the idea of a comparative approach through feminist theories challenging binary epistemology and metaphorical meaning making, this essay proceeds to theorize a feminist praxis of comparative rhetoric. This feminist praxis engages the study of histories and theories of rhetoric across cultures by analyzing along intersectional lines of power exposing injustices and exploring potential for equity, decolonizing knowledge, and deconstructing …

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

To The Humanities: What Does Communication Studies Give?, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

This special issue of Review of Communication presents new offerings of the study of communication, forging present and future humanities. This Introduction engages the six essays in this special issue—which extend and intersect across categories of the humanistic study of communication: communication philosophy and ethics, rhetorical theory, history, pedagogy, criticism, and digital humanities—to explore their contributions in defense of the humanities. Taken together, these essays explore the study of communication as (1) a resource for inquiring and exchanging with concepts, practices, and embodiments of difference, the other, and the posthuman; (2) a means of examining the ontological, epistemological, technological, existential, …

2019 Storytelling And Social Change Stories, Sylvia Gale

Storytelling and Social Change

Dear Reader,

This book is the final product of a six week long storytelling journey in which 39 young writers, poets, artists, and most importantly, humans came together and worked as partners, sharing with each other their own life stories--a part of their identity and something that makes them who they are. What you will be reading is the compilation of the physical works some of these humans created in hopes of sharing their life beyond this storytelling group -with you and any other reader who chooses to delve into our lives and what they offer.

As you immerse yourself …

The Sight And Site Of North Korea: Citizen Cartography's Rhetoric Of Resolution In The Satellite Imagery Of Labor Camps, Timothy Barney

Rhetoric and Communication Studies Faculty Publications

In recent years, satellite mapping of North Korea, especially of its labor camps, has become important forms of evidence of human rights violations, used by transnational advocacy groups to lobby to Western governments for change. A phenomenon of “citizen cartography” has emerged where non-expert humanitarian actors use commercially available software like Google Earth to “infiltrate” the borders of North Korea. This essay interrogates the politics of seeing that takes place in creating the site and sight of North Korea by citizen cartographers, and historicizes these processes of seeing in Cold War and post-Cold War visual culture. Specifically, citizen cartography of …

To The Humanities: What Does Communication Studies Give?, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

This special issue of Review of Communication presents new offerings of the study of communication, forging present and future humanities. This Introduction engages the six essays in this special issue—which extend and intersect across categories of the humanistic study of communication: communication philosophy and ethics, rhetorical theory, history, pedagogy, criticism, and digital humanities—to explore their contributions in defense of the humanities. Taken together, these essays explore the study of communication as 1) a resource for inquiring and exchanging with concepts, practices, and embodiments of difference, the other, and the posthuman; 2) a means of examining the ontological, epistemological, technological, existential, …

Forum Magazine, Spring 2019

Forum Magazine

No abstract provided.

Forum Magazine, Summer 2019

Forum Magazine

No abstract provided.

Forum Magazine, Fall 2019

Forum Magazine

No abstract provided.

Political Advantage, Disadvantage, And The Demand For Partisan News, Allison M.N. Archer

Jepson School of Leadership Studies articles, book chapters and other publications

In this article, I argue that the national political environment can meaningfully affect variation in aggregate demand for partisan media. I focus on the relationship between the political context—namely, political advantage and disadvantage derived from elections—and media demand in the form of partisan newspaper circulations. Using a data set that characterizes the partisan slant of local newspapers and their circulation levels between 1932 and 2004, I find that when parties are electorally advantaged in presidential contests, demand for their affiliated newspapers decreases relative to demand for papers affiliated with disadvantaged parties. I uncover evidence of similar patterns in a case …

Story To Story: E Pluribus Unum: A Collection Of Stories By Thirty-Two Individuals From University Of Richmond And Bon Air Juvenile Correctional Center, Sylvia Gale

Storytelling and Social Change

Dear Reader,

How many times have you touched a penny? When is the last time you stopped to actually read what it says? You see, if you really take the time to look at a penny, engraved on it is “E Pluribus Unum”, meaning “out of many, one.” People are similar to pennies; we see the surface and examine them based on our own preconceived notions, but if we just took time to see what’s really there, the world would be a better place. Out of many, we are one and united we stand, story to story, hand in hand. …

Shahan Mufti - Edward C. And Mary S. Peple Library Lecture, Shahan Mufti

Journalism Faculty Publications

Professor Shahan Mufti, Associate Professor of Journalism, is the author of The Faithful Scribe: A Story of Islam, Pakistan, Family, and War, published in 2013 by Other Press. The Faithful Scribe is deeply relevant to the world and to our campus today and the book was chosen as the 2017-2018 “One Book” for the university campus. On February 18, 2018, Professor Mufti delivered the university's Edward C. and Mary S. Peple Library Lecture for the One Book, One Richmond Program culminating event. The lecture text is available by using the above download button.

On Network, Mari Lee Mifsud

Rhetoric and Communication Studies Faculty Publications

From Homeric to Hellenistic cultures, we are given a robust vocabulary of networking. We have terms for "nets;' for "work;' and for "network:' Each term gives rise to yet another nuance of the role network plays in being human. In this section on lexical network, I present these terms in a catalog form as an homage to archaic Homeric rhetoric. Homer's catalogs are plentiful in the epics, his catalog of ships being particularly well known. Homeric catalogs call attention to their items. Catalogs circulate well and are an aid to remembering the past, as ever-present. The catalog of "network" I …

Forum Magazine, Fall 2018

Forum Magazine

No abstract provided.

Forum Magazine, Spring 2018

Forum Magazine

No abstract provided.

Forum Magazine, Summer 2018

Forum Magazine

No abstract provided.

Changing Owners, Changing Content: Does Who Owns The News Matter For The News?, Allison M.N. Archer, Joshua D. Clinton

Jepson School of Leadership Studies articles, book chapters and other publications

The press is essential for creating an informed citizenry, but its existence depends on attracting and maintaining an audience. It is unclear whether supply-side effects – including those dictated by the owners of the media – influence how the media cover politics, yet this question is essential given their abilities to set the agenda and frame issues that are covered. We examine how ownership influences media behavior by investigating the impact of Rupert Murdoch’s purchase of the Wall Street Journal (WSJ) in August 2007. We collect data on every front-page story and editorial for 27 months, and we …

Do Muslim Village Girl’S Need Saving?: Critical Reflections On Gender And The Suffering Child In International Aid, Rania Kassab Sweis

Sociology and Anthropology Faculty Publications

In her chapter, "Do Muslim Village Girl’s Need Saving?: Critical Reflections on Gender and the Suffering Child in International Aid," Dr. Rania Sweis poses the following questions: What does it mean when powerful actors in western based international NGOs recognize the Muslim village girl as the ultimate savable victim'? What gendered and racialized logics arc at play in this category's strategic deployment, and what arc their tangible effects for both NGOs and village girls who receive aid'? She argues that large-scale international aid projects that aim to speak for, uplift and save Muslim village girls in Egypt and other countries …

Communicating Mobility And Technology: A Material Rhetoric For Persuasive Transportation (Book Review), Daniel L. Hocutt

School of Professional and Continuing Studies Faculty Publications

Humans are so enmeshed in mobility systems that they identify with themselves through those systems. In Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation, Ehren Pflugfelder (2017) uses the term "automobility" to describe both "the specific kinds of mobility afforded by independent, automobile-related movement technologies" and "the complex cultural, bodily, technological, and ecological ramifications of our dependence on separate mobility technologies" (p. 4). Given identities enmeshed in ecologies of systems involving human and nonhuman actors through which transportation emerges, automobility is described as a "wicked problem" to be solved, in part, by technical communicators and communication designers naming …

Criticism On The Map, Timothy Barney

Rhetoric and Communication Studies Faculty Publications

On the evening of November 9, 1989, thousands stormed the entry points of the wall marking the historic split between West Berlin and East Berlin, the archetypal symbol of the bipolar Cold War. Meanwhile, President George H.W. Bush sat with Secretary of State James Baker, fielding questions from reporters in the Oval Office. On his desk, a binder of briefing information was opened to a standard State Department map of Cold War Germany. Throughout the hastily arranged press conference, the president often gestured toward the map, even tapping on it to emphasize his points about a "whole and free Europe" …

Tell Me A Story: Bridging The Gap Between University Of Richmond Students And Bon Air Juvenile Correctional Center Residents, Sylvia Gale

Storytelling and Social Change

Dear Reader,

We are sixteen University of Richmond students who registered for a class called Storytelling and Social Change in the second semester of our first year of college. Our class explores the ways that stories—particularly life narratives—contribute to a community’s shared or imposed sense of identity, and considers whether and how storytelling is a tool for social change. As part of our class, we completed a Community Based Learning Project in which we worked with sixteen residents at Bon Air Juvenile Correctional Center to build relationships through stories. The goals of our storytelling workshop were:

1. Build a healthy …

Forum Magazine, Spring 2016

Forum Magazine

No abstract provided.

Forum Magazine, Fall 2016

Forum Magazine

No abstract provided.

Forum Magazine, Summer 2016

Forum Magazine

No abstract provided.

Citizen Havel And The Construction Of Czech Presidentiality, Timothy Barney

Rhetoric and Communication Studies Faculty Publications

Václav Havel had two eventful terms as the first democratic president of the Czech Republic. The documentary Citizen Havel is one rhetorical artifact that captures the way a new democracy and its attendant executive power is constructed consciously in real time in a political culture where such a tradition has largely not existed. Culled from ten years of fly-on-the-wall-style footage, Citizen Havel captures the tensions between the constitutional expectations of the Czech presidency and Havel's own extraconstitutional interpretations of executive power. Ultimately, this essay argues that Citizen Havel is one influential representation of how Czech “presidentiality” during the post-communist transition …

A More Perfect European Union?: The Transnational Networks Of The European Union’S Embassy Open House In Washington, D.C., Timothy Barney

Rhetoric and Communication Studies Faculty Publications

Annually, the Delegation of the European Union (EU) in Washington, D.C., holds an embassy open house day for its 27 member nations to celebrate European culture and educate tourists on the functions of EU politics and international relations. Amidst an ongoing debt crisis and a continuing exploration of its identity as a supranational entity, “Embassy Day” affords an opportunity to see the EU as a spatial network uneasily caught in the tensions between the often nostalgic nationalism of its constituent countries and the future-oriented technocratic transnationalism of its composite alliance. By analyzing the cultural artifacts of Embassy Day from its …