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Articles 5941 - 5970 of 31950
Full-Text Articles in Social and Behavioral Sciences
A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat
University of South Florida (USF) M3 Publishing
In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur
University of South Florida (USF) M3 Publishing
The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …
Examining The Websites Of Fine Dining Restaurants Within The Framework Of Web-Based Marketing: Sample Of The World’S 50 Best Restaurants, Duran Cankul, Batuhan Aktepe
Examining The Websites Of Fine Dining Restaurants Within The Framework Of Web-Based Marketing: Sample Of The World’S 50 Best Restaurants, Duran Cankul, Batuhan Aktepe
University of South Florida (USF) M3 Publishing
In this research, it is aimed to examine the websites of the world's best 50 restaurants within the scope of web-based marketing. In the research conducted for this purpose, the document analysis technique, which is one of the qualitative research methods, was used. According to the list of The World's 50 Best Restaurants, one of the most important restaurant rating systems in the world, the first 50 restaurants were included in the research. Content analysis was applied to the data obtained in the research. In the research, it was concluded that the websites were created under the headings of communication, …
The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti
The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti
University of South Florida (USF) M3 Publishing
While destination loyalty is defined as tourists’ positive spiritual feelings towards a destination, their tendency to repurchase produced goods and services, and to recommend a destination to others; destination image is a simplification of a tourist’s complex beliefs, attitudes, impressions and thoughts about a destination. Destination attachment means the emotional bond and relationship that tourists form with a certain destination. In this study, these three issues were evaluated in terms of destination marketing and the nature of the relationship between them was examined. For this purpose, natural and cultural areas with rural tourism potential in Çanakkale were examined, and it …
Section 377a Repeal: How To Handle Disagreements, David Chan
Section 377a Repeal: How To Handle Disagreements, David Chan
Research Collection School of Social Sciences
In a commentary, Professor David Chan (SMU Behavioural Sciences Initiative Director and Lee Kong Chian Professor of Psychology) discussed the repeal of Section 377A of the Penal Code and proposed adopting five practical approaches for a more constructive discussion on the emotive issue.
Public Acceptance Of Medical Screening Recommendations, Safety Risks, And Implied Liabilities Requirements For Space Flight Participation, Cory J. Trunkhill
Public Acceptance Of Medical Screening Recommendations, Safety Risks, And Implied Liabilities Requirements For Space Flight Participation, Cory J. Trunkhill
Doctoral Dissertations and Master's Theses
The space tourism industry is preparing to send space flight participants on orbital and suborbital flights. Space flight participants are not professional astronauts and are not subject to the rules and guidelines covering space flight crewmembers. This research addresses public acceptance of current Federal Aviation Administration guidance and regulations as designated for civil participation in human space flight.
The research utilized an ordinal linear regression analysis of survey data to explore the public acceptance of the current medical screening recommended guidance and the regulations for safety risk and implied liability for space flight participation. Independent variables constituted participant demographic representations …
Say It Like You Mean It: Linguistic Components Of Social Media Corporate Apologies And Their Effects On Consumer Outcomes, Laurel Johnston
Say It Like You Mean It: Linguistic Components Of Social Media Corporate Apologies And Their Effects On Consumer Outcomes, Laurel Johnston
Mahurin Honors College Capstone Experience/Thesis Projects
In order to meet increasing consumer demands and protect their reputations, brands must implement a combination of communication and service strategies on social media today. Corporate apologies are an effective crisis communication strategy to reduce online interactions that damage brand reputations. While the value of social media corporate apologies has been established in the literature, few studies have broken down the elements of apologies used in service interactions on social media platforms.
This study manipulated previously untested linguistic components of corporate apologies on Twitter to test their effects on perceived apology sincerity, forgiveness, purchase intentions, and brand advocacy. Results showed …
Encouraging Social Entrepreneurship, Kanyaporn Skutalakul
Encouraging Social Entrepreneurship, Kanyaporn Skutalakul
Asian Management Insights
It’s about taking the first steps.
Incentivizing Innovation: Promoting Technical Competency To Win Future Wars., James E. Bevins
Incentivizing Innovation: Promoting Technical Competency To Win Future Wars., James E. Bevins
Faculty Publications
Despite numerous studies and initiatives, most current Air Force efforts to add science and technology talent have been insufficient. This begs the question: How does the Air Force incentivize and promote the necessary technical competence required to win future competition, conflicts, and wars? Several key initiatives, grounded in behavioral economics, can incentivize innovation and pursue science and technology expertise. Developed in the context of peer adversaries’ actions; global trends in technology, competition, and conflict; and the global competition for science and technology talent, these recommendations have the potential to reform institutional culture and unleash the creativity and talent of the …
Agriculture And Sustainable Farming In Vietnam, Minh Hoan Le
Agriculture And Sustainable Farming In Vietnam, Minh Hoan Le
Asian Management Insights
Le Minh Hoan, Minister of Agriculture and Rural Development of Vietnam, talks about the future of sustainable agriculture in ASEAN.
An Est Approach To Entrepreneurial Exit In Chinese Family Business: A Case Study Of H Company, Lidian Zhang
An Est Approach To Entrepreneurial Exit In Chinese Family Business: A Case Study Of H Company, Lidian Zhang
Dissertations and Theses Collection (Open Access)
Previous entrepreneurial exit literature has mostly followed a feature-oriented logic by summarizing the impact of industry and company characteristics and entrepreneurs’ personal traits on entrepreneurial exit decisions, disregarding the decision-making process of entrepreneurial exit and the role of key events in advancing the process. This thesis endeavors to explore the determining factors behind entrepreneurial exit decisions of family businesses and the dynamic decision-making process based on Event System Theory (EST) with a single-case study method and a feature-oriented and process-oriented approach.
This study has conducted an in-depth investigation into Company H, which possesses typical features of Chinese private family businesses. …
Multi-Functional Job Roles To Support Operations In A Multi-Faceted Jewel Enabled By Ai And Digital Transformation, Steven M. Miller
Multi-Functional Job Roles To Support Operations In A Multi-Faceted Jewel Enabled By Ai And Digital Transformation, Steven M. Miller
Research Collection School Of Computing and Information Systems
In this story, we highlight the way in which the use of AI enabled support systems, together with work process digital transformation and innovative approaches to job redesign, have combined to dramatically change the nature of the work of the front-line service staff who protect and support the facility and visitors at the world’s most iconic airport mall and lifestyle destination.
The Economic Impact Of Keeneland Race Course On The Lexington Metro Area With Projections For This Year’S Breeders Cup, Thomas E. Lambert
The Economic Impact Of Keeneland Race Course On The Lexington Metro Area With Projections For This Year’S Breeders Cup, Thomas E. Lambert
Faculty and Staff Scholarship
Keeneland Race Course in Lexington, Kentucky has had a long tradition for quality horse racing going back to its inception in 1936 (Keeneland 2022). With the 2022 Breeders’ Cup World Championships coming to the race track this November, this paper examines what economic impact the race track has on the Lexington metro area (Bourbon, Clark, Fayette, Jessamine, Scott, and Woodford counties in Kentucky) on an annual basis and how the 2022 Breeders’ Cup will boost the impact of the race track when compared to a typical year.
British Public Investment, Government Spending, Housing, And The Industrial Revolution: A Study Of Governmental And Social Surplus Absorption, Thomas E. Lambert
British Public Investment, Government Spending, Housing, And The Industrial Revolution: A Study Of Governmental And Social Surplus Absorption, Thomas E. Lambert
Faculty and Staff Scholarship
When it comes to the British Industrial Revolution of the 18th Century, much of the mainstream economics literature has tended to focus on how property rights, limitations on the crown or government, and changes in agricultural and manufacturing techniques have caused a great transformation in the nation’s economic formation. Marxian and other heterodox economics views acknowledge these developments but also emphasize the enclosure movement and the development of a class of people that becomes an exploited proletariat. Both sets of views acknowledge the role of the British government in facilitating the Industrial Revolution, but in doing a review for …
Gender Roles And The Social Agent: Framing The Women’S Movement(S) In Postcolonial Morocco, Lily Ross
Gender Roles And The Social Agent: Framing The Women’S Movement(S) In Postcolonial Morocco, Lily Ross
Independent Study Project (ISP) Collection
For my Independent Study, I conducted a four-week research project on what I will refer to as the “Women’s Movement” in Morocco. My initial goal was to understand the framing and aims of this movement. To do so, I sought to explore the different forces impacting the movement – such as local cultural contexts, religion, globalization and colonization – and to analyze the impact of these forces on how different women conceptualize their goals surrounding gender. I studied a variety of scholarship on the Moroccan Women’s Movement, focusing on a critical analysis of the state, international interests and non-profit organizations. …
Building Up A Culture Of Respect, Siow-Heng Ong
Building Up A Culture Of Respect, Siow-Heng Ong
Research Collection Lee Kong Chian School Of Business
Recently, we have become more acutely aware of a variety of undesirable workplace circumstances and practices in Singapore. personal time; discriminatory workplace practices against members of various categories of minority groups; and bias against women staff.
The Sun Is Rising In The East: Dual-Class Shares And The Competitive Landscape Of Technological Industries In Asia, Hao Liang, Tran Bao Phuong Nguyen, Wei Zhang
The Sun Is Rising In The East: Dual-Class Shares And The Competitive Landscape Of Technological Industries In Asia, Hao Liang, Tran Bao Phuong Nguyen, Wei Zhang
Research Collection Lee Kong Chian School Of Business
There has recently been a relaxation of listing regulations to accommodate and attract firms going public with dual-class shares (DCS), notably in Asia. We examine the value implications of DCS adoption by employing an event study around a regulatory change allowing DCS listings in Hong Kong. We find negative market reactions around these regulatory discussions for firms already listed in Hong Kong, especially for firms in technology (tech) sectors. However, the market reaction turned positive for tech firms during Hong Kong’s first DCS listing. We identify two distinct channels that influenced shareholders’ perspectives on DCS: the competition channel, which dominated …
Commonality In Credit Spread Changes: Dealer Inventory And Intermediary Distress, Zhiguo He, Paymon Khorrami, Zhaogang Song
Commonality In Credit Spread Changes: Dealer Inventory And Intermediary Distress, Zhiguo He, Paymon Khorrami, Zhaogang Song
Research Collection Lee Kong Chian School Of Business
Two intermediary-based factors—a corporate bond dealer inventory measure and a broad intermediary distress measure—explain more than 40% of the puzzling common variation in credit spread changes beyond canonical structural factors. A simple intermediary-based model with partial market segmentation accounts for intermediary factors’ explanatory power and delivers three further implications with empirical support. First, whereas bond sorts on risk-related variables produce monotonic loading patterns on intermediary factors, non-risk-related sorts produce no pattern. Second, dealer inventory comoves with corporate-credit assets only, whereas intermediary distress comoves with both corporate-credit and non-corporate-credit assets. Third, dealers’ inventory responds to (instrumented) bond sales by institutional investors.
Made In Singapore, Pao-Li Chang, Tran Bao Phuong Nguyen
Made In Singapore, Pao-Li Chang, Tran Bao Phuong Nguyen
Research Collection School Of Economics
In this paper, we characterize the position of Singapore in global value chains and identify Singapore’s key upstream and downstream trade partners. We trace how the position of Singapore in global value chains has changed in the past two decades: whether it has moved upstream or downstream, how involved it is in global value chains, how its trend compares with the other major Asian exporters (China, Japan, Korea, Taiwan and Hong Kong), and which key sectors of Singapore play a major role in these global trade networks.
The Alphabet Soup In Reporting And Measuring Esg, Hao Liang, Kam Chee Chan
The Alphabet Soup In Reporting And Measuring Esg, Hao Liang, Kam Chee Chan
Research Collection Lee Kong Chian School Of Business
Harmonising frameworks with the Impact-Weighted Accounts Framework.
2022 October, Morehead State University. Office Of Communications & Marketing.
2022 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2022.
Looking Through Their Lenses: An Analysis Of Virginia Environmental Nonprofits' Roles And Challenges In Shoreline Management For Coastal Resilience, Taiwo C. Olanrewaju Lasisi
Looking Through Their Lenses: An Analysis Of Virginia Environmental Nonprofits' Roles And Challenges In Shoreline Management For Coastal Resilience, Taiwo C. Olanrewaju Lasisi
School of Public Service Theses & Dissertations
Environmental nonprofit organizations have emerged to attend to the environmental needs of individuals and communities. Some of these needs are usually those that have been neglected, given insufficient attention, or cannot be singularly handled by the government. In advocating for coastal resilience, environmental nonprofits have been identified as actors who address coastal issues like sea-level rise, flooding, and shoreline management.
Shoreline management involves building setbacks and formulating short and long-term defense strategies such as building living shorelines, ripraps, bulkheads, and tree plantings. These strategies formed the basis of coastal defense in coastal zones. Shoreline management is a significant area of …
استجابة الدورة المصرفية للتقلبات الاقتصادية في مصر للمــــــدة ( 2004 – 2020 ), إبراهيم أحمد عبد, غسان طارق ظاهـر
استجابة الدورة المصرفية للتقلبات الاقتصادية في مصر للمــــــدة ( 2004 – 2020 ), إبراهيم أحمد عبد, غسان طارق ظاهـر
Muthanna Journal of Administrative and Economics Sciences
يهدف البحث الى تحليل استجابة الدورة المصرفية للتقلبات الاقتصادية في مصر وسبل التحوط المصرفي ، لذا صيغة مشكلة البحث للإجابة على التساؤل هل تؤثر التقلبات الاقتصادية على الدورة المصرفية وماهي ردود فعل المصارف التجارية اتجاه تلك التقلبات؟ فالمصارف التجارية تعاني من حساسية مفرطة اتجاه التقلبات، وتم تحليل مؤشرات التقلبات الاقتصادية على مؤشرات الدورة المصرفية باستخدام الدالة اللوغاريتمية لأنها اعطت افضل نتائج ، بعد تحليل استقراريه السلاسل الزمنية ، لذا دلت النتائج على وجود علاقة طردية بين الناتج المحلي الاجمالي والدين الداخلي مـع اجمالي الائتمان، فيما ارتبط التضخم بعلاقة سلبية مع الائتمان، واثبتت نتائج اختبارات النماذج الخاصة بجمهورية مصر العربية الى …
The Use Of Data Envelopment Analysis To Improve The Efficiency Of The Scientific Departments In The Technical Institute Of Al-Suwaira, Muna Shaker Salman, Ruqayah Yassir Abdul Ameer, Athraa Kamel Al Mashhadani
The Use Of Data Envelopment Analysis To Improve The Efficiency Of The Scientific Departments In The Technical Institute Of Al-Suwaira, Muna Shaker Salman, Ruqayah Yassir Abdul Ameer, Athraa Kamel Al Mashhadani
Muthanna Journal of Administrative and Economics Sciences
The mechatronics system is considered one of the most important systems developed globally due to its effective importance in implementing various works such as producing goods, services, industrial products, and communication systems. It is concerned with designing products and integrating industrial, electrical, mechanical, and computer processes into a modern production system. Therefore, the effective performance and organization’s effective achievement of its goals and the emphasis on the quality of performance, as the system is one of the keys to success and how to provide advanced technological products, as the design of the mechatronics system is characterized by efficiency and competitiveness …
حكم البيع عن طريق الانترنيت في الشريعة الإسلامية ومدى إستجابة المجتمع الإسلامي لتطبيقها ) دراسة ميدانية في محافظة أربيل في أقليم كردستان العراق كنموذج بإستخدام الاختبار الانحدار اللوجستي, خوشى عثمان عبد اللطيف, اميرة ولي عمر, سمية محمود نجم الدين
حكم البيع عن طريق الانترنيت في الشريعة الإسلامية ومدى إستجابة المجتمع الإسلامي لتطبيقها ) دراسة ميدانية في محافظة أربيل في أقليم كردستان العراق كنموذج بإستخدام الاختبار الانحدار اللوجستي, خوشى عثمان عبد اللطيف, اميرة ولي عمر, سمية محمود نجم الدين
Muthanna Journal of Administrative and Economics Sciences
الإنترنت هو أحد تطورات الثورة التكنولوجية ومظهر من مظاهر العولمة الاقتصادية ، والتي هي باختصار تقارب إرادة البائع والمشتري للتسويق من خلال الاتصال غير المباشر بين أطراف العقد والمعاملة عبر الإنترنت .إن زيادة مساهمتها في التجارة الخارجية ، وكذلك تطوير قطاعاتها الإنتاجية والتسويقية المحلية ، وتوفير فرص كبيرة للنمو الاقتصادي ، من المتطلبات الملحة والتنموية. يشجعنا ديننا الإسلامي على الاستفادة من كل ما هو جديد لمواكبة العصر، ولكن كل هذا يجب أن يتم وفقًا لإرشادات ومعايير الشريعة الإسلامية. الكثير من الأشياء ممنوعة بموجب االشرع ، كالربا ، والغرروالخداع والاحتيال ، على سبيل المثال لا الحصر في شريعتنا الإسلامي أفضل الإجابات …
دور بناء العلامة التجارية في تعزيز ولاء زبائن المصرف(دراسة تحليلية لعينة من مصارف القطاع الخاص العراقي), سلام جاسم حمود العارضي, حنين ميثم علي
دور بناء العلامة التجارية في تعزيز ولاء زبائن المصرف(دراسة تحليلية لعينة من مصارف القطاع الخاص العراقي), سلام جاسم حمود العارضي, حنين ميثم علي
Muthanna Journal of Administrative and Economics Sciences
يهدف البحث الحالي الى تحليل العلاقة بين بناء العلامة التجارية كمتغير مستقل وولاء زبائن المصارف العراقية الخاصة كمتغير معتمد، اذ ينطلق من فرضية مفادها (يؤثر متغير بناء العلامة التجارية تأثيرا ذو دلالة احصائية بمتغير ولاء الزبائن). يتبع هذا البحث المنهج الوصفي التحليلي بعينة مقدارها 200 مستجيب موزعة على متخذي القرار في عينة مكونة من(15) مصرف من المصارف التجارية الخاصة في وسط وجنوب العراق ، ومن خلال تطبيق معادلة النمذجة الهيكلية SEM وتحليل المسار Path Analysis ضمن برنامج SPSS.V.23 وكذلك AMOS.V.23. كانت اهم الاستنتاجات هي ان طبيعة العلاقة بين بناء العلامة التجارية و ولاء الزبون خطية إيجابية أي ان جهود المصارف …
ريادة الاعمال ودورها في تحقيق الاداء المصرفي المستدام: دراسة تحليلية لآراء مجموعة من قادة مصارف القطاع العام, كمال كاظم طاهر
ريادة الاعمال ودورها في تحقيق الاداء المصرفي المستدام: دراسة تحليلية لآراء مجموعة من قادة مصارف القطاع العام, كمال كاظم طاهر
Muthanna Journal of Administrative and Economics Sciences
سعت الدراسة الحالية الى استشراف الدور الذي تمارسه ريادة الاعمال بأبعاده (الابداع، المخاطرة و الاستباقية او المبادرة) في الاداء المستدام بأبعاده(الاستدامة الاقتصادية، الاستدامة الاجتماعية، الاستدامة البيئية و الاستدامة الاخلاقية) في المنظمات المبحوثة (مصارف القطاع الحكومي في الجنوب والفرات الاوسط) التابعة الى وزارة المالية, وكانت عينة البحث قصدية تضمنت (200) عضواً مجلس الادارة ( مدير عام , معاون مدير عام , مدير قسم). استعملت الدراسة الحالية الاستبانة كأداة رئيسة لجمع البيانات، وباستخدام مجموعة من التحليلات الاحصائية المتمثلة بالتحليل العاملي التوكيدي ومعادلة النمذجة الهيكلية باستخدام تحليل المسار وباستعمال البرامج الاحصائية (AMOS v.24 & SPSS v.24) اختبرت فرضيات الدراسة الرئيسة. وقدمت الدراسة مجموعة …
الملاءة المصرفية وتأثيرها في مخاطر السيولة دراسة تحليلية لعينة من القطاع المصرفي العراقي الخاص للمدة (2013-2020), سعد مجيد الجنابي, أحمد حاضر عبد
الملاءة المصرفية وتأثيرها في مخاطر السيولة دراسة تحليلية لعينة من القطاع المصرفي العراقي الخاص للمدة (2013-2020), سعد مجيد الجنابي, أحمد حاضر عبد
Muthanna Journal of Administrative and Economics Sciences
يهدف البحث الى تحليل وقياس تأثير الملاءة المصرفية في مخاطر السيولة للمصارف التجارية الخاصة عينة البحث من اجل معرفة قدرة ادارة هذه المصارف على سداد التزاماتها في الاجلين الطويل والقصير، اذ افترض هذه البحث بأن الملاءة المصرفية تؤثر في مخاطر السيولة من خلال الاعتماد على الاساليب الاحصائية والمالية المتمثلة بالبرنامج الاحصائي 26SPSS v. والنسب المالية ( للملاءة المصرفية ومخاطر السيولة) لمعرفة تأثر الملاءة المصرفية في مخاطر السيولة للمصارف التجارية الخاصة عينة البحث، اذ تم استعمال عينة من المصارف التجارية الخاصة التي تتكون من (10 ) مصارف تنتمي الى مجتمع يتكون من (43) مصرف مدرجة في سوق العراق للأوراق المالية للمدة …
أثر مهارات المدقق الخارجي في جودة التدقيق, محمد محمود جاسم الطائي, حيـدر سمــير عبد الكــاظم جابر
أثر مهارات المدقق الخارجي في جودة التدقيق, محمد محمود جاسم الطائي, حيـدر سمــير عبد الكــاظم جابر
Muthanna Journal of Administrative and Economics Sciences
يهدف هذا البحث بشكل رئيس إلى دراسة أثر مهارات المدقق الخارجي في جودة التدقيق. كما يهدف إلى الوقوف على تصنيف مهارات المدقق الخارجي العشر المدروسة من وجهة نظر المدققين عينة البحث. تكونت عينة البحث من (215) مدقق خارجي من فئتين هما فئة مدققي ديوان الرقابة المالية الاتحادي، وفئة مراقبي الحسابات والمدققين العاملين معهم في مكاتب التدقيق المجازة بممارسة المهنة، وذلك في (8) محافظات تمثل منطقة الفرات الأوسط والمنطقة الجنوبية من العراق وهي (الديوانية، المثنى، النجف، كربلاء، بابل، البصرة، ذي قار، ميسان). استخدم الباحثان أداة الاستبانة المُحكمة لغرض جمع البيانات المطلوبة للبحث، ومن ثم إدخال البيانات وتحليلها باستخدام البرنامج الإحصائي SPSS …
اثر الناتج المحلي الاجمالي على فاعلية السياسة النقدية في ظل داخلية عرض النقود (العراق انموذجاَ), علي جابر عبد الحسين, رقية عزيز غانم
اثر الناتج المحلي الاجمالي على فاعلية السياسة النقدية في ظل داخلية عرض النقود (العراق انموذجاَ), علي جابر عبد الحسين, رقية عزيز غانم
Muthanna Journal of Administrative and Economics Sciences
تهدف هذه الدراسة الى بيان العلاقة بين اثر الناتج المحلي الاجمالي على السياسة النقدية التي تعكسها متغيرات السياسة النقدية المختلفة بما فيها داخلية عرض النقود , وحصر تأثير تقلبات عرض النقود كمتغير داخلي وانعكاساتها على مدى قدرة السياسة النقدية في تحقيق أهداف الاستقرار الاقتصادي والنقدي، وضمان استقرار النظام المالي وتحفيز النمو الاقتصادي. إن رأي المختصين في مجال النظرية النقدية يميزون بين اتجاهين فكريين في تفسير طبيعة التغير الحاصل في عرض النقود وهذا التمييز قد وسع من دائرة الجدل والنقاش بشأن مدى فاعلية السياسة النقدية في تحقيق أهدافها عندما يكون عرض النقود متغيراً خارجياً أو داخلياً عن طريق استهداف المجاميع النقدية.