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Articles 5581 - 5610 of 31948
Full-Text Articles in Social and Behavioral Sciences
What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael
What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael
Graduate Theses, Dissertations, and Problem Reports (ETD)
Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.
The first essay seeks to outline what the marketing field has learned about consumers’ charitable …
Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis
Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis
Electronic Theses and Dissertations
Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …
2023 January, Morehead State University. Office Of Communications & Marketing.
2023 January, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2023.
Experience Levels Forcing A Change In Aviation Planning, Jason A. Powell, Elizabeth Crockett
Experience Levels Forcing A Change In Aviation Planning, Jason A. Powell, Elizabeth Crockett
Journal of Aviation/Aerospace Education & Research
This theoretical article evaluates the changing dynamics caused by high turnover in aviation and how the lower level of experience impacts aeronautical companies' organizational planning and partnerships. The aviation organization must adapt managerial practices and alter training capability and procedures to ensure appropriate skill levels. Without proper planning, the company will have an imbalance of skills and accept more risk to operations. The aviation organization may be unable to adapt current scheduling practices to properly prepare the aircrew for challenging situations or sufficiently train maintenance personnel. The result is a need to leverage strategic partnerships, alter management practices toward personnel …
Improving Safety Service Patrol Performance, Mecit Cetin, Hong Yang, Kun Xie, Sherif Ishak, Guocong Zhai, Junqing Wang, Giridhar Kattepogu
Improving Safety Service Patrol Performance, Mecit Cetin, Hong Yang, Kun Xie, Sherif Ishak, Guocong Zhai, Junqing Wang, Giridhar Kattepogu
Civil & Environmental Engineering Faculty Publications
Safety Service Patrols (SSPs) provide motorists with assistance free of charge on most freeways and some key primary roads in Virginia. This research project is focused on developing a tool to help the Virginia Department of Transportation (VDOT) optimize SSP routes and schedules (hereafter called SSP-OPT). The computational tool, SSP-OPT, takes readily available data (e.g., corridor and segment lengths, turnaround points, average annual daily traffic) and outputs potential SSP configurations that meet the desired criteria and produce the best possible performance metrics for a given corridor. At a high level, the main components of the developed tool include capabilities to: …
Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh
Research outputs 2022 to 2026
Using the norm activation model (NAM), our research delves into the impact of environmental concerns, and environmental self-assets on environmentally responsible travel behaviour (ENVRB), and the role of affective constructs (love for nature [LNA], respect for nature and flight shame) on travelling behaviour among Generation Z in India. Through a prediction-oriented and exploratory approach using partial least squares–structural equation modeling (PLS-SEM), our study reveals strong effects of environmental concerns and self-assets on responsible travel behaviour, and the mediating role of LNA in these relationships; the mediating role of respect for nature was insignificant. Furthermore, flight shame emerges as a strong …
Relieving The Gambling Itch Through Alcohol Consumption: The Impact Of Covid-19 Restrictions On Australian Casino Patrons, Tenghao Zhang, Pi-Shen Seet, Janice Redmond, Jalleh Sharafizad
Relieving The Gambling Itch Through Alcohol Consumption: The Impact Of Covid-19 Restrictions On Australian Casino Patrons, Tenghao Zhang, Pi-Shen Seet, Janice Redmond, Jalleh Sharafizad
Research outputs 2022 to 2026
This paper extends our understanding of how casino patrons are affected by COVID-19 restrictions and how they cope by substituting gambling with alcohol consumption. We conducted two studies using a nationwide survey sample collected in Australia during the pandemic lockdown. Study 1 compares the casino patrons with two reference groups (other gambling patrons and non-gambling individuals) and investigates the lockdown restrictions on respondents’ relational strength, and their potential impact on mental health and future prospects. Study 2 applies the stress-response dampening model (SRD) and tests how respondents used alcohol consumption to cope with the lack of access to casinos during …
Blockchain Securities Issues: Decentralized Identity System With Key Management Perspective, Olalekan O. Adaramola
Blockchain Securities Issues: Decentralized Identity System With Key Management Perspective, Olalekan O. Adaramola
College of Graduate Studies: Theses & Dissertations
Blockchain was created many years ago to solve the problems of data transfer Integrity, several years later the issues persist. Blockchain securities are one of the most important considerations to be investigated, and data integrity is about ensuring the accuracy and validity of messages such that when they are read, they are the same as when they were first written. It is of the opinion that passing information across from one person to another cannot be the same as it was first said at the onset. Our work investigated Blockchain security issues, studying Integrity emanating from transactions across the blocks …
Postmaterialism And Corporate Tax Avoidance, Yujia Cui, Jiwei Wang, Kangtao Ye
Postmaterialism And Corporate Tax Avoidance, Yujia Cui, Jiwei Wang, Kangtao Ye
Research Collection School Of Accountancy
Using a proprietary dataset of China tax audits, we found that firms owned by investors from countries with higher postmaterialism values were less likely to engage in tax-avoidance behavior in China. In addition, we found some evidence that the negative association between postmaterialism and tax avoidance is more pronounced when tax enforcement is stronger, indicating that national culture and formal institutions act as complements. To check the external validity of our main results, we further used a cross-country sample from 21 countries over 22 years. The evidence from the cross-country sample was consistent with the findings obtained from the China …
Improving Financial Resiliency To Provide Accessible Community Services During Emergency Conditions Through Strategic Planning, Maria Elisa Colmenares
Improving Financial Resiliency To Provide Accessible Community Services During Emergency Conditions Through Strategic Planning, Maria Elisa Colmenares
Walden Dissertations and Doctoral Studies
The study site organization lacked financial resilience to ensure the provision of social services to populations reliant on these services, including before, during, and after emergency conditions. The purpose of this mixed-methods case study was to provide strategic planning recommendations to increase financial resilience and describe the unique partnership between the client agency and the nonprofit arm. The study addressed strategies to increase the financial resilience needed to sustain the organization’s core mission, and strategies the agency can use to provide community services before, during, and after emergencies such as COVID-19, hurricanes, or severe storms. A strengths, weaknesses, opportunities, and …
A Model Of Build Back Better Utilization: Long-Term Recovery Groups And Post-Disaster Housing Recovery, Eduardo Landaeta, Jesse Richman
A Model Of Build Back Better Utilization: Long-Term Recovery Groups And Post-Disaster Housing Recovery, Eduardo Landaeta, Jesse Richman
Political Science & Geography Faculty Publications
Housing recovery, especially for vulnerable populations, can be a challenging process. Questions regarding whether to rebuild damaged housing and whether to restore it to its previous state or to build back better must be answered. In the United States, Long-Term Recovery Groups (LTRGs) play a crucial role in channeling assistance to vulnerable community members as they embark on housing recovery. However, the experiences of LTRGs have been understudied. To address this gap, the study utilizes interviews with a diverse range of LTRG members and develops an agent-based model following the Overview, Design concepts, and Details (ODD) protocol. The results highlight …
Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D
Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D
Atlantic Marketing Journal
Emotional intelligence (EI) has long been considered a significant success factor, especcially in careers like personal selling that involve considerable social. contact (Goldman, 1995). As a result, a series of studies have investigated the link between EI and sales performance. The results of these studies indicates that EI can positively impact sales performanace. As a result, researchers (Deeter-Schmelz & Sojka, 2003) have called for its integration into sales training programs. However, to this point, no research has established an effective approach to EI training in sales. This study begins to rectify that shortcoming by indentifying best practices in general EI …
Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews
Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews
Atlantic Marketing Journal
Given the number of high school and college students in need of textbooks, there is an opportunity for individuals interested in becoming textbook authors. The process begins with conducting research to determine the appropriate type of book and the market for that book. The research for secondary education includes understanding curriculum standards for the given subject. Understanding the market for the book is important to also determine the appropriate publisher for the proposed textbook. Next, it is time to prepare the items needed for the prospectus. These items include the table of content, end-of-chapter exercises, and likely a few chapters …
Navigating Opportunities To Improve Youth Outcomes In A Least Developed Country: An Action Research Study, Naomi Docilait
Navigating Opportunities To Improve Youth Outcomes In A Least Developed Country: An Action Research Study, Naomi Docilait
Antioch University Dissertations & Theses
The ambitious United Nations-adopted Sustainable Development Goals (SDGs) require the concentrated effort of governments, the business sector, and other key stakeholders, including women and youth, for its success. Effective leadership will be essential for different sectors to integrate these development goals into strategic plans and operational activities in the service of realizing this agenda by 2030. Unfortunately for Least Developed Countries (LDCs), the COVID-19 pandemic caused the worst economic outcomes in 30 years. For this group of countries, the pandemic has negatively influenced efforts to eradicate poverty and improve social outcomes. This setback makes achieving the Sustainable Development Goals by …
From A Boy To A Leader, Alejandro Zayas
From A Boy To A Leader, Alejandro Zayas
Antioch University Dissertations & Theses
The following autoethnographic dissertation examines my personal experiences of trauma, abuse, and violence. Drawing on journals, memories, and artifacts from my life, I use self-reflection to illustrate the impacts of trauma on my childhood and adulthood. My traumatic experiences of sexual abuse, childhood violence, and emotional abuse are situated within broader sociocultural contexts of masculinity, Hispanic culture, and social norms. This study illuminates possibilities for healing and transformation for myself and others with shared traumatic backgrounds. It calls for trauma-informed education, masculinity, and resiliency. Evocatively sharing my traumatic life events provides an accessible window into often silenced experiences, bearing witness …
What Does It Look Like For Mental Healthcare Organizations To Be Healthy Places To Work? An Action Research Study, Stephanie L. Fox
What Does It Look Like For Mental Healthcare Organizations To Be Healthy Places To Work? An Action Research Study, Stephanie L. Fox
Antioch University Dissertations & Theses
Mental healthcare organizations have a reputation for being unhealthy places to work. The irony of this reputation is keenly felt by its workforce who report unsustainable workloads, high levels of stress, and lack of support or engagement from higher-level leadership. As a mental healthcare provider now in a position of leadership, who has worked across all levels of care within the sector, it was of interest to me to explore how a mental health organization can become a healthier and more sustainable place to work. I approached this study with the assumption that if an organization was healthy and intentional …
Determinants Of Intention To Use E-Wallet: Personal Innovativeness And Propensity To Trust As Moderators, Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Fatin Nadzirah Ismail, Noor Fareen Abdul Rahim, Mana Khoshkam, Maryam Mirzaei
Determinants Of Intention To Use E-Wallet: Personal Innovativeness And Propensity To Trust As Moderators, Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Fatin Nadzirah Ismail, Noor Fareen Abdul Rahim, Mana Khoshkam, Maryam Mirzaei
Research outputs 2022 to 2026
This study aims to investigate the determinants of intention to use e-wallets. Drawing on the technology acceptance model (TAM), the conceptual framework was developed. The study extends the TAM in the context of e-wallets, by testing the influences of product-related factors namely perceived compatibility, perceived risk, and perceived emotions and investigating the moderating impacts of personal innovativeness and propensity to trust. To conduct an empirical study, the data were collected from Malaysian individuals with no experience with e-wallets using an online survey. Data from 374 participants were obtained and analyzed using the partial least squares technique. The results showed that …
The Value Of The Serious Leisure Perspective In Understanding Cultural Capital Embodiment In Festival Settings, Giulia Ressetti, Bernadette Quinn
The Value Of The Serious Leisure Perspective In Understanding Cultural Capital Embodiment In Festival Settings, Giulia Ressetti, Bernadette Quinn
Presentations
Festivals have been conceptualised as serious leisure activities as well as arenas for cultural capital acquisition and embodiment. However, there is still theoretical confusion surrounding the process of cultural embodiment, especially in leisure practices. This paper suggests that the serious leisure perspective, in combination with cultural capital ideas, offer a means of deepening understanding of how cultural capital can be embodied in festival settings. To make its arguments, the paper draws on qualitative data collected at two long-established literary festivals, one in Ireland and one in Italy. Observations and interviews with festival participants were used to develop an understanding of …
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie
Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie
Research outputs 2022 to 2026
Purpose:
This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains.
Design/methodology/approach:
A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer.
Findings:
Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social …
Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang
Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang
Dissertations
This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.
The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …
How Do Cooperatives Enable Empowerment Among Rural Women? Evidence From The Municipality Of Cavinti, Laguna, Maria Theresa M. Castro-Bernardo, Liezel S. Cruz
How Do Cooperatives Enable Empowerment Among Rural Women? Evidence From The Municipality Of Cavinti, Laguna, Maria Theresa M. Castro-Bernardo, Liezel S. Cruz
Journal of Economics, Management and Agricultural Development
The persistent gender issues and their implications for sustainable development have led to several strategic yet collective schemes, such as the cooperatives, promising to contribute to (women) empowerment and social equality. Guided by Kabeer’s conceptual framework, this study analyzes the role of cooperative membership in promoting empowerment among its female coop-members in Cavinti, Laguna. Primary and secondary sources of data were used and analyzed using descriptive statistics and correlation analysis. The result indicates that cooperatives play a critical role in empowering women by providing new and/or improved knowledge and skills through capacity-building training necessary to make informed decisions, thus strengthening …
Pollution Emissions And Economic Growth In Asia Through The Lens Of The Environmental Kuznets Curve, Brian Jason H. Ponce, Yolanda T. Garcia, Gideon P. Carnaje, Agham C. Cuevas
Pollution Emissions And Economic Growth In Asia Through The Lens Of The Environmental Kuznets Curve, Brian Jason H. Ponce, Yolanda T. Garcia, Gideon P. Carnaje, Agham C. Cuevas
Journal of Economics, Management and Agricultural Development
The nonlinear relationship of pollution emissions with economic growth alongside energy consumption variables was examined to test the Environmental Kuznets Curve (EKC) hypothesis using a panel sample comprising 34 Asian economies from 2001 to 2013. Panel Autoregressive Distributed Lag models in the forms of Pooled Mean Group and Mean Group models were estimated and tested against one another using the Hausman test. For robustness checks, the same econometric techniques were applied to disaggregated panel groups based on income classifications. The study reveals that, while the EKC hypothesis holds in Asia, the findings were not robust across the disaggregated panel groups. …
Preferences Of Coffee Farmers For Attributes Of Selected Coffee Technologies In The Philippines, Jayson S. Cabral, Dia Noelle F. Velasco, Mar B. Cruz, Nohreen Ethel P. Manipol, Hannah D. Miranda-Quibot
Preferences Of Coffee Farmers For Attributes Of Selected Coffee Technologies In The Philippines, Jayson S. Cabral, Dia Noelle F. Velasco, Mar B. Cruz, Nohreen Ethel P. Manipol, Hannah D. Miranda-Quibot
Journal of Economics, Management and Agricultural Development
This paper looked into the preferences of 151 coffee farmers for the attributes of selected coffee technologies. The study was done to help guide technology developers in crafting post harvest processing facilities for coffee which their target market will need which can lead to a higher probability of commercialization of new coffee technologies. The study examined the preferences for attributes for coffee dryers, moisture meters, coffee depulpers, and coffee sorters using the Analytic Hierarchy Process (AHP) framework. The results revealed that the quality of the final product is the top priority for coffee farmers when choosing a coffee dryer. Non-destructiveness …
Market Analysis And Positioning Of Processed Halal Chevon Food Products, Jalaloden B. Marohom, Ivy Mar B. Cabornida
Market Analysis And Positioning Of Processed Halal Chevon Food Products, Jalaloden B. Marohom, Ivy Mar B. Cabornida
Journal of Economics, Management and Agricultural Development
Halal has gained popularity as a result of consumer concerns about food safety and ethical issues. Chevon is an important source of protein. However, no halal chevon products are commercially produced. Hence, the study aimed to develop positioning strategies to commercialize the products. A survey was undertaken of 400 potential consumers in the Philippines. The majority of the respondents were willing to buy halal food products. Descriptive statistics were applied, and findings revealed that products were generally acceptable. Potential consumers prefer it in wide assortment, in proper packaging, has informative labels, and easy to locate. However, their preference is significantly …
Ex-Ante Cost-Benefit Analysis Of High-End And Low-Cost Wireless Sensor Network (Wsn) Technology Packages For Efficient Irrigation Water Management In The Philippines, Marielle Q. Aringo, Victor B. Ella, Camille G. Martinez, Gamiello S. Pereira
Ex-Ante Cost-Benefit Analysis Of High-End And Low-Cost Wireless Sensor Network (Wsn) Technology Packages For Efficient Irrigation Water Management In The Philippines, Marielle Q. Aringo, Victor B. Ella, Camille G. Martinez, Gamiello S. Pereira
Journal of Economics, Management and Agricultural Development
Four wireless sensor network (WSN) technology packages developed for efficient irrigation water management in the Philippines were subjected to ex-ante cost-benefit analysis (CBA) to assess their financial viability. The WSN technologies include high-end and low-cost wireless sensors for upland crop production with drip irrigation system and lowland crop production with alternate wetting and drying (AWD). Results showed that the high-end WSN technology packages are only viable for high-value crops such as red onion, bell pepper, and hot pepper. The low-cost WSN technology packages are viable for all selected crops except sweet corn. Minimum areas were also generated for each crop …
Annual Report 2021 - 2022, Houston Academy Of Medicine - Texas Medical Center Library
Annual Report 2021 - 2022, Houston Academy Of Medicine - Texas Medical Center Library
Annual Reports: 1943 - Present
This file contains the Annual Report for the library from 2021-2022.
Ham-Tmc Facts And Figures 2021-2022, Houston Academy Of Medicine-Texas Medical Center Library, Houston Academy Of Medicine - Texas Medical Center Library
Ham-Tmc Facts And Figures 2021-2022, Houston Academy Of Medicine-Texas Medical Center Library, Houston Academy Of Medicine - Texas Medical Center Library
Library Statistics
No abstract provided.
واقع الطاقة المتجددة والتنمية المستدامة في العراق للمدة (2011- 2018), حسين علي عويش الشامي, قاسم متعب جلود قاسم متعب جلود قاسم متعب جلود
واقع الطاقة المتجددة والتنمية المستدامة في العراق للمدة (2011- 2018), حسين علي عويش الشامي, قاسم متعب جلود قاسم متعب جلود قاسم متعب جلود
Muthanna Journal of Administrative and Economics Sciences
شهد العالم مراحل وتطورات مختلفة وتحولات كبيرة على مدى قرون متعددة تسارعت وتائرها وتنامت وتزايدت سرعتها وأهميتها في الآونة الأخيرة بعد اكتشاف بدائل للطاقة والتوليد الكهربائي من خلال مصادر الطاقة المتجددة بعد ان كانت تعتمد على مصادر الطاقة التقليدية والتي أمدت العالم بطاقة نظيفة غير ناضبة تسهم بشكل كبير في تحقيق أهداف ومؤشرات التنمية المستدامة، بعد أن كانت مصادر الطاقة التقليدية مصدرها الأول وما تتركه من آثار ومخلفات والاحتباس الحراري وثقب الأوزون مما عجل من الكشف عن مصادر غير تقليدية للتخلص من آثار وتداعيات استخدام الطاقة الناضبة (الوقود الاحفوري)، تتصف بكونها متوفرة ورخيصة ونظيفة في استخداماتها من مصادرها المتعددة كالطاقة …
العلاقة بين الرفع المالي ومؤشرات الربحية (دراسة تحليلية :لعينة من الشركات الصناعية العراقية للمدة من 2014-2018 ), سعد مجيد الجنابي
العلاقة بين الرفع المالي ومؤشرات الربحية (دراسة تحليلية :لعينة من الشركات الصناعية العراقية للمدة من 2014-2018 ), سعد مجيد الجنابي
Muthanna Journal of Administrative and Economics Sciences
تهدف هذه الدراسة الى معرفة العلاقة مابين ادوات الرفع المالي ومؤشرات الربحية , اذ تم اختيار شركات القطاع الصناعي المدرجة في سوق العراق للاوراق المالية باعتبارها من اهم القطاعات كمجتمع للدراسة وتم اختيار عينة من هذا المجتمع تتكون من 10 شركات للمدة من ( 2014-2018) , وتمحورت مشكلة الدراسة بان معظم الشركات تعاني من ارتفاع تكلفة راس المال نتيجة لعدم وجود تخطيط مسبق لوضع هيكل مالي أمثل يتناسب مع قدراتها المالية , والذي يمكن ان تصل به الشركة الى استخدام نسبة الدين وحق الملكية التي تحقق منها الشركة معدل عائد يفوق تكلفة مصادر الاموال وباقل المخاطر, ومن ثم تقديم فرشة …
توظيف بعض من استراتيجيات الإنتاجية الخضراء لتعزيز الميزة التنافسية دراسة استطلاعية في بعض من شركات تعبئة المياه المعدنية بمحافظة البصرة في العراق, عمار نزار مصطفى, محمد صالح هادي
توظيف بعض من استراتيجيات الإنتاجية الخضراء لتعزيز الميزة التنافسية دراسة استطلاعية في بعض من شركات تعبئة المياه المعدنية بمحافظة البصرة في العراق, عمار نزار مصطفى, محمد صالح هادي
Muthanna Journal of Administrative and Economics Sciences
هدف البحث إلى التعرف على تأثير توظيف بعض من استراتيجيات الإنتاجية الخضراء (المسئولية البيئية المشتركة، إبداع المنتج الأخضر، إبداع العملية الخضراء، الإنتاج الخضراء) في تعزيز الميزة التنافسية , من خلال اختيار عينة من ثلاث شركات مختصة بتعبئة المياه المعدنية ضمن محافظة البصرة وهي (شركة الجنائن المعلقة، شركة درة الخليج، شركة العالم)، ووظفت الدراسة المنهج الوصفي التحليلي؛ وبلورت الاستبيان كأداة لجمع البيانات الأولية من عينة البحث والتي بلغت( 108 ) في الشركات محل الدراسة، وفي ضوء برنامج SPSS، وتوصل البحث إلى جملة من النتائج التالية: الشركات محل البحث تطبق استراتيجيات الإنتاجية الخضراء بدرجة كبيرة جداً (4.41)، وتعمل على تقديم سلع ومنتجات …