Multivariate Analysis Commons^™

A Text Mining And Sentiment Analysis Of Valuable Cie Texts Using R, Eric Sugarman, Ethan Turber-Ortiz, Hannah Quinn

Mathematics, Computer Science & Statistics Presentations

The purpose of this project was to perform a sentiment analysis of three texts used in Ursinus College's Common Intellectual Experience (CIE) course: Between the World and Me by Ta-Nehisi Coates, The New Jim Crow by Michelle Alexander and Discourse on Method by Rene Descartes. Word count and word cloud analysis were also performed on the texts as well as term frequency and bigram analysis.

Kroger Post-Pandemic Customer Segmentation, Mario Mata, Joey Truitt, Renn Spigelmyer, Dhanuja Kasturiratna, Lisa Holden, Nitish Baidya, Hanna Tafari

Posters-at-the-Capitol

The grocery retail industry landscape has changed greatly in the wake of the pandemic. Specifically, delivery and pickup services have become more popular and customer buying habits have evolved. At the same time, improvements in data collection and analysis have allowed grocery marketing strategies to become highly individualized.

We worked with 84.51, an analytics firm, to identify customer segments for the Kroger Company based on data from 2023. Using clustering techniques, we organized customers into groups, or segments, based on similar characteristics. We identified and profiled four distinct groups of customers. Three segments were characterized by high frequency and spending …