Databases and Information Systems Commons^™

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …

Opinion Mining Of Sociopolitical Comments From Social Media, Swapna Gottipati

Dissertations and Theses Collection (Open Access)

Opinions are central to almost all human activities by influencing greatly the decision making process. In this thesis, we present the problems of mining issues, extracting entities and suggestive opinions towards the entities, detecting thoughtful comments, and extracting stances and ideological expressions from online comments in the sociopolitical domain. This study is essential for opinion mining applications that are beneficial for policy makers, government sectors and social organizations. Much work has been done to try to uncover consumer sentiments from online comments to help businesses improve their products and services. However, sociopolitical opinion mining poses new challenges due to complex …

The Lived Experience Of Young Adult Burn Survivors' Use Of Social Media, Marie S. Giordano

Dissertations, Theses, and Capstone Projects

The purpose of this phenomenological study was to illuminate the meaning of social media use by young adult burn survivors. Five females and four males, aged 20-25, who sustained burns > 25%, were interviewed. Van Manen's (1999) phenomenological methodology provided the framework for this study. The meaning of the context of the lived experience is described in the five essential themes of identity, connectivity, social support, making meaning, and privacy. These young adult burn survivors, having experienced the traumatic effects of a burn during adolescence, use social media as a way of expressing their identity, while being cautious about privacy. Part …

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

Public Social Network Sites And Social Recruiting, Abby Peters

Open Access Theses & Dissertations

Social network sites (SNSs) are an increasingly popular form of social media used by individuals and organizations. As these platforms continue to transform the way people communicate with one another, they are simultaneously revolutionizing the way individuals interact with organizations. Part of this dramatic change is apparent in the processes by which organizations are recruiting employees and job seekers are pursuing employment. To investigate these phenomena, I employed the diffusion of innovations theory in a SNS context to examine the relationship between organizations' use of their corporate career website and their use of SNSs as recruiting sources. Subsequently, I used …

Attitudes And Behaviors In Online Communities: Empirical Studies Of The Effects Of Social, Community, And Individual Characteristics, Richard Kumi

Graduate Theses and Dissertations

Online communities and communities of practice bring people together to promote and support shared goals and exchange information. Personal interactions are important to many of these communities and one of the important outcomes of personal interactions in online communities and communities of practice is user-generated content. The three essays in the current study examines behavior motivation in online communities and communities of practice to understand how Social and personal psychological factors, and user-generated influence attitudes, intentions and behaviors in online communities.

The first essay addresses two research questions. First, how does Social capital influence exchange and combination behaviors in online …

Modeling Interaction Features For Debate Side Clustering, Minghui Qiu, Liu Yang, Jing Jiang

Research Collection School Of Computing and Information Systems

Online discussion forums are popular social media platforms for users to express their opinions and discuss controversial issues with each other. To automatically identify the sides/stances of posts or users from textual content in forums is an important task to help mine online opinions. To tackle the task, it is important to exploit user posts that implicitly contain support and dispute (interaction) information. The challenge we face is how to mine such interaction information from the content of posts and how to use them to help identify stances. This paper proposes a two-stage solution based on latent variable models: an …

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …

Anomaly Detection On Social Data, Hanbo Dai

Dissertations and Theses Collection (Open Access)

The advent of online social media including Facebook, Twitter, Flickr and Youtube has drawn massive attention in recent years. These online platforms generate massive data capturing the behavior of multiple types of human actors as they interact with one another and with resources such as pictures, books and videos. Unfortunately, the openness of these platforms often leaves them highly susceptible to abuse by suspicious entities such as spammers. It therefore becomes increasingly important to automatically identify these suspicious entities and eliminate their threats. We call these suspicious entities anomalies in social data, as they often hold different agenda comparing to …

Fragmented Social Media: A Look Into Selective Exposure To Political News, Jisun An, Daniele Quercia, Jon Crowcroft

Research Collection School Of Computing and Information Systems

The hypothesis of selective exposure assumes that people crave like-minded information and eschew information that conflicts with their beliefs, and that has negative consequences on political life. Yet, despite decades of research, this hypothesis remains theoretically promising but empirically difficult to test. We look into news articles shared on Facebook and examine whether selective exposure exists or not in social media. We find a concrete evidence for a tendency that users predominantly share like-minded news articles and avoid conflicting ones, and partisans are more likely to do that. Building tools to counter partisanship on social media would require the ability …

Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao

Research Collection School Of Computing and Information Systems

Most social networking platforms protect user's private information by limiting access to it to a small group of members, typically friends of the user, while allowing (virtually) everyone's access to the user's public data. In this paper, we exploit public data available on Facebook to infer users' undisclosed interests on their profile pages. In particular, we infer their undisclosed interests from the public data fetched using Graph APIs provided by Facebook. We demonstrate that simply liking a Facebook page does not corroborate that the user is interested in the page. Instead, we perform sentiment-oriented mining on various attributes of a …

Twitris+: Social Media Analytics Platform For Effective Coordination, Gary Alan Smith, Amit P. Sheth, Ashutosh Sopan Jadhav, Hemant Purohit, Lu Chen, Michael Cooney, Pavan Kapanipathi, Pramod Anantharam, Pramod Koneru, Wenbo Wang

Kno.e.sis Publications

Twitris+ is a Semantic Social Media analytics platform to provide technologies for analyzing large-scale social media streams across Spatio-Temporal-Thematic (STT) and People-Content-Network (PCN) dimensions. It provides holistic situational awareness from one interface and enables organizational actors to engage in well-coordinated ways for desired tasks during emergency response.

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …

Predictive Modeling For Navigating Social Media, Meiqun Hu

Dissertations and Theses Collection (Open Access)

Social media changes the way people use the Web. It has transformed ordinary Web users from information consumers to content contributors. One popular form of content contribution is social tagging, in which users assign tags to Web resources. By the collective efforts of the social tagging community, a new information space has been created for information navigation. Navigation allows serendipitous discovery of information by examining the information objects linked to one another in the social tagging space. In this dissertation, we study prediction tasks that facilitate navigation in social tagging systems. For social tagging systems to meet complex navigation needs …

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …

Sire: A Social Image Retrieval Engine, Steven C. H. Hoi, Pengcheng Wu

Research Collection School Of Computing and Information Systems

With the explosive growth of social media applications on the internet, billions of social images have been made available in many social media web sites nowadays. This has presented an open challenge of web-scale social image search. Unlike existing commercial web search engines that often adopt text based retrieval, in this demo, we present a novel web-based multimodal paradigm for large-scale social image retrieval, termed "Social Image Retrieval Engine" (SIRE), which effectively exploits both textual and visual contents to narrow down the semantic gap between high-level concepts and low-level visual features. A relevance feedback mechanism is also equipped to learn …

Review Of Educating Educators With Social Media, Margie Ruppel

Collaborative Librarianship

No abstract provided.

Information Leakage Through Online Social Networking: Opening The Doorway For Advanced Persistence Threats, Nurul Nuha Abdul Molok, Shanton Chang, Atif Ahmad

Australian Information Security Management Conference

The explosion of online social networking (OSN) in recent years has caused damages to organisations due to leakage of information by their employees. Employees’ social networking behaviour, whether accidental or intentional, provides an opportunity for advanced persistent threats (APT) attackers to realise their social engineering techniques and undetectable zero-day exploits. APT attackers use a spear-phishing method that targeted on key employees of victim organisations through social media in order to conduct reconnaissance and theft of confidential proprietary information. This conceptual paper posits OSN as the most challenging channel of information leakage and provides an explanation about the underlying factors of …

Smart Media: Bridging Interactions And Services For The Smart Internet, Margaret-Anne Storey, Lars Grammel, Christoph Treude

Research Collection School Of Computing and Information Systems

This chapter describes a need for Smart Media to enhance the vision of the Smart Internet. Smart Media is introduced as a mechanism to bridge Smart Services and Smart Interactions. Smart Media extends the existing notions of Media in HCI such as Hypermedia, New Media, Adaptive Hypermedia, and Social Media. There are three main contributions from this paper: (1) A historical perspective of media in HCI and how media could benefit from smartness; (2) through some high level sample scenarios, a proposal for Smart Media to meet the vision of the Smart Internet; and (3) a detailed example of how …

Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw

Research Collection School Of Computing and Information Systems

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).

The Dynamics Of Cyberspace: Examining And Modelling Online Social Structure, Brian S. Butler '89

Doctoral Dissertations

It has been proposed that online social structures represent new forms of organizing which are fundamentally different from traditional social structures. However, while there is a growing body of empirical research that considers behavioral aspects of online activity, research on online social structure structural remains largely anecdotal. This work consists of three papers that combine previous studies of traditional social structures, empirical analysis of longitudinal data from a sample of Internet listservs, and computational modeling to examine the dynamics of social structure development in networked environments.

The first paper (Title: When is a Group not a Group: An Empirical Examination …