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Articles 5851 - 5880 of 9024
Full-Text Articles in Computer Sciences
Need Accurate User Behaviour?: Pay Attention To Groups!, Kasthuri Jayarajah, Youngki Lee, Archan Misra, Rajesh Krishna Balan
Need Accurate User Behaviour?: Pay Attention To Groups!, Kasthuri Jayarajah, Youngki Lee, Archan Misra, Rajesh Krishna Balan
Research Collection School Of Computing and Information Systems
In this paper, we show that characterizing user behaviour from location or smartphone usage traces, without accounting for the interaction of individuals in physical-world groups, can lead to erroneous results. We conducted one of the largest studies in the UbiComp domain thus far, involving indoor location traces of more than 6,000 users, collected over a 4-month period at our university campus, and further studied fine-grained App usage of a subset of 156 Android users. We apply a state-of-the-art group detection algorithm to annotate such location traces with group vs. individual context, and then show that individuals vs. groups exhibit significant …
Sandra Helps You Learn: The More You Walk, The More Battery Your Phone Drains, Chulhong Min, Chungkuk Yoo, Inseok Hwang, Seungwoo Kang, Youngki Lee, Seungchul Lee, Pillsoon Park, Changhun Lee, Seungpyo Choi Choi
Sandra Helps You Learn: The More You Walk, The More Battery Your Phone Drains, Chulhong Min, Chungkuk Yoo, Inseok Hwang, Seungwoo Kang, Youngki Lee, Seungchul Lee, Pillsoon Park, Changhun Lee, Seungpyo Choi Choi
Research Collection School Of Computing and Information Systems
Emerging continuous sensing apps introduce new major factors governing phones’ overall battery consumption behaviors: (1) added nontrivial persistent battery drain, and more importantly (2) different battery drain rate depending on the user’s different mobility condition. In this paper, we address the new battery impacting factors significant enough to outdate users’ existing battery model in real life. We explore an initial approach to help users understand the cause and effect between their physical activity and phones’ battery life. To this end, we present Sandra, a novel mobility-aware smartphone battery information advisor, and study its potential to help users redevelop their battery …
Candy Crushing Your Sleep, Kasthuri Jeyarajah, Meeralakshi Radhakrishnan, Steven C. H. Hoi, Archan Misra
Candy Crushing Your Sleep, Kasthuri Jeyarajah, Meeralakshi Radhakrishnan, Steven C. H. Hoi, Archan Misra
Research Collection School Of Computing and Information Systems
Growing interest in quantified self has led to the popularity of lifelogging applications. In particular, health and wellness related applications have seen an upsurge with the advent of wearables such as the Fitbit. In this paper, we focus on the quality of sleep that directly impacts the overall wellness of individuals. In particular, in this work, we present a first of its kind study that (1) unobtrusively quantifies the quality of sleep and (2) seeks to identify attributing aspects of our daily lives such as an individual's usage of apps throughout the day and his/her physical environment that may affect …
Multi-Factor Duplicate Question Detection In Stack Overflow, Yun Zhang, David Lo, Xin Xia, Jian Ling Sun
Multi-Factor Duplicate Question Detection In Stack Overflow, Yun Zhang, David Lo, Xin Xia, Jian Ling Sun
Research Collection School Of Computing and Information Systems
Stack Overflow is a popular on-line question and answer site for software developers to share their experience and expertise. Among the numerous questions posted in Stack Overflow, two or more of them may express the same point and thus are duplicates of one another. Duplicate questions make Stack Overflow site maintenance harder, waste resources that could have been used to answer other questions, and cause developers to unnecessarily wait for answers that are already available. To reduce the problem of duplicate questions, Stack Overflow allows questions to be manually marked as duplicates of others. Since there are thousands of questions …
Near Real-Time Retail Payment And Settlement Systems Mechanism Design, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma
Near Real-Time Retail Payment And Settlement Systems Mechanism Design, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma
Research Collection School Of Computing and Information Systems
Rapid expansion of e-commerce, along with rising domestic and cross-border payments, has fueled the demand among financial institutions for a cost-effective means to expedite clearing and settlement of low-value retail payments. These are called faster payments settlement systems. Traditionally, retail payments have made extensive use of interbank netting systems, in which payments are accumulated for end-of-day settlement. This approach, known as deferred net settlement (DNS), reduces the liquidity needs of the payment system, but bears inherent operational and financial risks for unsettled intraday payments. As large dollar volumes of retail payments accumulate, real-time gross settlement (RTGS) has been recognized as …
A Survey On Artificial Intelligence-Based Modeling Techniques For High Speed Milling Processes, Amin Jahromi Torabi, Meng Joo Er, Xiang Li, Beng Siong Lim, Lianyin Zhai, Richard Jayadi Oentaryo, Gan Oon Peen, Jacek M. Zurada
A Survey On Artificial Intelligence-Based Modeling Techniques For High Speed Milling Processes, Amin Jahromi Torabi, Meng Joo Er, Xiang Li, Beng Siong Lim, Lianyin Zhai, Richard Jayadi Oentaryo, Gan Oon Peen, Jacek M. Zurada
Research Collection School Of Computing and Information Systems
The process of high speed milling is regarded as one of the most sophisticated and complicated manufacturing operations. In the past four decades, many investigations have been conducted on this process, aiming to better understand its nature and improve the surface quality of the products as well as extending tool life. To achieve these goals, it is necessary to form a general descriptive reference model of the milling process using experimental data, thermomechanical analysis, statistical or artificial intelligence (AI) models. Moreover, increasing demands for more efficient milling processes, qualified surface finishing, and modeling techniques have propelled the development of more …
Semi-Supervised Hashing With Semantic Confidence For Large Scale Visual Search, Yingwei Pan, Ting Yao, Houqiang Li, Chong-Wah Ngo, Tao Mei
Semi-Supervised Hashing With Semantic Confidence For Large Scale Visual Search, Yingwei Pan, Ting Yao, Houqiang Li, Chong-Wah Ngo, Tao Mei
Research Collection School Of Computing and Information Systems
Similarity search is one of the fundamental problems for large scale multimedia applications. Hashing techniques, as one popular strategy, have been intensively investigated owing to the speed and memory efficiency. Recent research has shown that leveraging supervised information can lead to high quality hashing. However, most existing supervised methods learn hashing function by treating each training example equally while ignoring the different semantic degree related to the label, i.e. semantic confidence, of different examples. In this paper, we propose a novel semi-supervised hashing framework by leveraging semantic confidence. Specifically, a confidence factor is first assigned to each example by neighbor …
Topological Spatial Verification For Instance Search, Wei Zhang, Chong-Wah Ngo
Topological Spatial Verification For Instance Search, Wei Zhang, Chong-Wah Ngo
Research Collection School Of Computing and Information Systems
This paper proposes an elastic spatial verification method for Instance Search, particularly for dealing with non-planar and non-rigid queries exhibiting complex spatial transformations. Different from existing models that map keypoints between images based on a linear transformation (e.g., affine, homography), our model exploits the topological arrangement of keypoints to address the non-linear spatial transformations that are extremely common in real life situations. In particular, we propose a novel technique to elastically verify the topological spatial consistency with the triangulated graph through a "sketch-and-match" scheme. The spatial topology configuration, emphasizing relative positioning rather than absolute coordinates, is first sketched by a …
A Study On The Geographical Distribution Of Brazil’S Prestigious Software Developers, Fernando Figueira Filho, Marcelo Gattermann Perin, Christoph Treude, Sabrina Marczak, Leandro De Almeida Melo, Igor Marques Da Silva, Lucas Bibiano Dos Santos
A Study On The Geographical Distribution Of Brazil’S Prestigious Software Developers, Fernando Figueira Filho, Marcelo Gattermann Perin, Christoph Treude, Sabrina Marczak, Leandro De Almeida Melo, Igor Marques Da Silva, Lucas Bibiano Dos Santos
Research Collection School Of Computing and Information Systems
Brazil is an emerging economy with many IT initiatives from public and private sectors. To evaluate the progress of such initiatives, we study the geographical distribution of software developers in Brazil, in particular which of the Brazilian states succeed the most in attracting and nurturing them. We compare the prestige of developers with socio-economic data and find that (i) prestigious developers tend to be located in the most economically developed regions of Brazil, (ii) they are likely to follow others in the same state they are located in, (iii) they are likely to follow other prestigious developers, and (iv) they …
Identity-Based Lossy Encryption From Learning With Errors, Jingnan He, Bao Li, Xianhui Lu, Dingding Jia, Haiyang Xue, Xiaochao Sun
Identity-Based Lossy Encryption From Learning With Errors, Jingnan He, Bao Li, Xianhui Lu, Dingding Jia, Haiyang Xue, Xiaochao Sun
Research Collection School Of Computing and Information Systems
We extend the notion of lossy encryption to the scenario of identity-based encryption (IBE), and propose a new primitive called identity-based lossy encryption (IBLE). Similar as the case of lossy encryption, we show that IBLE can also achieve selective opening security. Finally, we present a construction of IBLE from the assumption of learning with errors.
Tweet Sentiment: From Classification To Quantification, Wei Gao, Fabrizio Sebastiani
Tweet Sentiment: From Classification To Quantification, Wei Gao, Fabrizio Sebastiani
Research Collection School Of Computing and Information Systems
Sentiment classification has become a ubiquitous enabling technology in the Twittersphere, since classifying tweets according to the sentiment they convey towards a given entity (be it a product, a person, a political party, or a policy) has many applications in political science, social science, market research, and many others. In this paper we contend that most previous studies dealing with tweet sentiment classification (TSC) use a suboptimal approach. The reason is that the final goal of most such studies is not estimating the class label (e.g., Positive, Negative, or Neutral) of individual tweets, but estimating the relative frequency (a.k.a. "prevalence") …
Gibberish, Assistant, Or Master? Using Tweets Linking To News For Extractive Single-Document Summarization, Zhongyu Wei, Wei Gao
Gibberish, Assistant, Or Master? Using Tweets Linking To News For Extractive Single-Document Summarization, Zhongyu Wei, Wei Gao
Research Collection School Of Computing and Information Systems
Single-document summarization is a challenging task. In this paper, we explore effective ways using the tweets linking to news for generating extractive summary of each document. We reveal the very basic value of tweets that can be utilized by regarding every tweet as a vote for candidate sentences. Base on such finding, we resort to unsupervised summarization models by leveraging the linking tweets to master the ranking of candidate extracts via random walk on a heterogeneous graph. The advantage is that we can use the linking tweets to opportunistically "supervise" the summarization with no need of reference summaries. Furthermore, we …
The Autoproof Verifier: Usability By Non-Experts And On Standard Code, Carlo A. Furia, Christopher M. Poskitt, Julian Tschannen
The Autoproof Verifier: Usability By Non-Experts And On Standard Code, Carlo A. Furia, Christopher M. Poskitt, Julian Tschannen
Research Collection School Of Computing and Information Systems
Formal verification tools are often developed by experts for experts; as a result, their usability by programmers with little formal methods experience may be severely limited. In this paper, we discuss this general phenomenon with reference to AutoProof: a tool that can verify the full functional correctness of object-oriented software. In particular, we present our experiences of using AutoProof in two contrasting contexts representative of non-expert usage. First, we discuss its usability by students in a graduate course on software verification, who were tasked with verifying implementations of various sorting algorithms. Second, we evaluate its usability in verifying code developed …
Memes As Building Blocks: A Case Study On Evolutionary Optimization + Transfer Learning For Routing Problems, Liang Feng, Yew-Soon Ong, Ah-Hwee Tan, Ivor W. Tsang
Memes As Building Blocks: A Case Study On Evolutionary Optimization + Transfer Learning For Routing Problems, Liang Feng, Yew-Soon Ong, Ah-Hwee Tan, Ivor W. Tsang
Research Collection School Of Computing and Information Systems
A significantly under-explored area of evolutionary optimization in the literature is the study of optimization methodologies that can evolve along with the problems solved. Particularly, present evolutionary optimization approaches generally start their search from scratch or the ground-zero state of knowledge, independent of how similar the given new problem of interest is to those optimized previously. There has thus been the apparent lack of automated knowledge transfers and reuse across problems. Taking this cue, this paper presents a Memetic Computational Paradigm based on Evolutionary Optimization + Transfer Learning for search, one that models how human solves problems, and embarks on …
Neural Modeling Of Sequential Inferences And Learning Over Episodic Memory, Budhitama Subagdja, Ah-Hwee Tan
Neural Modeling Of Sequential Inferences And Learning Over Episodic Memory, Budhitama Subagdja, Ah-Hwee Tan
Research Collection School Of Computing and Information Systems
Episodic memory is a significant part of cognition for reasoning and decision making. Retrieval in episodic memory depends on the order relationships of memory items which provides flexibility in reasoning and inferences regarding sequential relations for spatio-temporal domain. However, it is still unclear how they are encoded and how they differ from representations in other types of memory like semantic or procedural memory. This paper presents a neural model of sequential representation and inferences on episodic memory. It contrasts with the common views on sequential representation in neural networks that instead of maintaining transitions between events to represent sequences, they …
Applying Geocaching Principles To Site-Based Citizen Science And Eliciting Reactions Via A Technology Probe, Matthew A. Dunlap, Anthony Tang, Saul Greenberg
Applying Geocaching Principles To Site-Based Citizen Science And Eliciting Reactions Via A Technology Probe, Matthew A. Dunlap, Anthony Tang, Saul Greenberg
Research Collection School Of Computing and Information Systems
Site-based citizen science occurs when volunteers work with scientists to collect data at particular field locations. The benefit is greater data collection at lesser cost. Yet difficulties exist. We developed SCIENCECACHING, a prototype citizen science aid designed to mitigate four specific problems by applying aspects from another thriving location-based activity: geocaching as enabled by mobile devices. Specifically, to ease problems in data collection, SCIENCECACHING treats sites as geocaches: Volunteers find sites opportunistically via geocaching methods and use equipment and other materials pre-stored in cache containers. To ease problems in data validation, SCIENCECACHING flags outlier data as it is entered so …
Sails: Hybrid Algorithm For The Team Orienteering Problem With Time Windows, Aldy Gunawan, Hoong Chuin Lau, Kun Lu
Sails: Hybrid Algorithm For The Team Orienteering Problem With Time Windows, Aldy Gunawan, Hoong Chuin Lau, Kun Lu
Research Collection School Of Computing and Information Systems
The Team Orienteering Problem with Time Windows (TOPTW) is the extended version of the Orienteering Problem where each node is limited by a given time window. The objective is to maximize the total collected score from a certain number of paths. In this paper, a hybridization of Simulated Annealing and Iterated Local Search, namely SAILS, is proposed to solve the TOPTW. The efficacy of the proposed algorithm is tested using benchmark instances. The results show that the proposed algorithm is competitive with the state-of-the-art algorithms in the literature. SAILS is able to improve the best known solutions for 19 benchmark …
Towards A Robust Sparse Data Representation In Wireless Sensor Networks, Abu Alsheik Mohammad, Shaowei Lin, Hwee-Pink Tan, Dusit Niyato
Towards A Robust Sparse Data Representation In Wireless Sensor Networks, Abu Alsheik Mohammad, Shaowei Lin, Hwee-Pink Tan, Dusit Niyato
Research Collection School Of Computing and Information Systems
Compressive sensing has been successfully used for optimized operations in wireless sensor networks. However, raw data collected by sensors may be neither originally sparse nor easily transformed into a sparse data representation. This paper addresses the problem of transforming source data collected by sensor nodes into sparse representation with a few nonzero elements. Our contributions that address three major issues include: 1) an effective method that extracts population sparsity of the data, 2) a sparsity ratio guarantee scheme, and 3) a customized leaerning algorithm of the sparsifying dictionary. We introduce an unsupervised neural network to extract an intrinsic sparse coding …
Apparatus And Method For Determining The Location Of A Mobile Device Using Multiple Wireless Access Points, Kyle Jamieson, Jie Xiong
Apparatus And Method For Determining The Location Of A Mobile Device Using Multiple Wireless Access Points, Kyle Jamieson, Jie Xiong
Research Collection School Of Computing and Information Systems
A method and apparatus are provided for determining the location of a mobile device using multiple wireless access points, each wireless access point comprising multiple antennas. The method comprises receiving a communication signal from the mobile device at said multiple antennas of said multiple wireless access points. For each wireless access point, angle-of-arrival information of the received communication signal at the wireless access point is determined, based on a difference in phase of the received signal between different antennas. The determined angle-of-arrival information for the received communication signal from the mobile device is then collected from each of the multiple …
Fast Object Retrieval Using Direct Spatial Matching, Zhiyuan Zhong, Jianke Zhu, Steven C. H. Hoi
Fast Object Retrieval Using Direct Spatial Matching, Zhiyuan Zhong, Jianke Zhu, Steven C. H. Hoi
Research Collection School Of Computing and Information Systems
The conventional bag-of-visual-words (BoW) model is popular for the large-scale object retrieval system but suffers from the critical drawback of ignoring spatial information. RANSAC-based methods attempt to remedy this drawback, but often require traversing all the feature matches for each hypothesis, leading to the heavy computational cost which limits the number of gallery images to be verified for each online query. We propose an efficient direct spatial matching (DSM) approach to directly estimate the scale variation using region sizes, in which all feature matches voted for estimating geometric transformation. DSM is much faster than RANSAC-based methods and exhaustive enumeration approaches. …
Cooperation In Delay-Tolerant Networks With Wireless Energy Transfer: Performance Analysis And Optimization, Dusit Niyato, Ping Wang, Hwee-Pink Tan, Walid Saad, Dong In Kim
Cooperation In Delay-Tolerant Networks With Wireless Energy Transfer: Performance Analysis And Optimization, Dusit Niyato, Ping Wang, Hwee-Pink Tan, Walid Saad, Dong In Kim
Research Collection School Of Computing and Information Systems
We consider a delay-tolerant network (DTN) whose mobile nodes are assigned to collect packets from data sources and deliver them to a sink (i.e., a gateway). Each mobile node operates by using energy transferred wirelessly from the gateway. For such a network, two main issues are studied. First, when a mobile node is at the data source, this node must decide on whether to accept the packet received from the data source or not. In contrast, whenever a mobile node is at the gateway, it has to decide on whether to transmit the packets collected from the data sources or …
Ad-Hoc Automated Teller Machine Failure Forecast And Field Service Optimization, Michelle L. F. Cheong, Ping Shung Koo, B. Chandra Babu
Ad-Hoc Automated Teller Machine Failure Forecast And Field Service Optimization, Michelle L. F. Cheong, Ping Shung Koo, B. Chandra Babu
Research Collection School Of Computing and Information Systems
As part of its overall effort to maintain good customer service while managing operational efficiency and reducing cost, a bank in Singapore has embarked on using data and decision analytics methodologies to perform better ad-hoc ATM failure forecasting and plan the field service engineers to repair the machines. We propose using a combined Data and Decision Analytics Framework which helps the analyst to first understand the business problem by collecting, preparing and exploring data to gain business insights, before proposing what objectives and solutions can and should be done to solve the problem. This paper reports the work in analyzing …
Fusing Heterogeneous Data For Alzheimer's Disease Classification, P. S. Pillai, Tze-Yun Leong
Fusing Heterogeneous Data For Alzheimer's Disease Classification, P. S. Pillai, Tze-Yun Leong
Research Collection School Of Computing and Information Systems
In multi-view learning, multimodal representations of a real world object or situation are integrated to learn its overall picture. Feature sets from distinct data sources carry different, yet complementary, information which, if analysed together, usually yield better insights and more accurate results. Neuro-degenerative disorders such as dementia are characterized by changes in multiple biomarkers. This work combines the features from neuroimaging and cerebrospinal fluid studies to distinguish Alzheimer's disease patients from healthy subjects. We apply statistical data fusion techniques on 101 subjects from the Alzheimer's Disease Neuroimaging Initiative (ADNI) database. We examine whether fusion of biomarkers helps to improve diagnostic …
On Mining Lifestyles From User Trip Data, Meng-Fen Chiang, Ee-Peng Lim
On Mining Lifestyles From User Trip Data, Meng-Fen Chiang, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Large cities today are facing major challenges in planning and policy formulation to keep their growth sustainable. In this paper, we aim to gain useful insights about people living in a city by developing novel models to mine user lifestyles represented by the users' activity centers. Two models, namely ACMM and ACHMM, have been developed to learn the activity centers of each user using a large dataset of bus and subway train trips performed by passengers in Singapore. We show that ACHMM and ACMM yield similar accuracies in location prediction task. We also propose methods to automatically predict "home", "work" …
Deep Learning For Just-In-Time Defect Prediction, Xinli Yang, David Lo, Xin Xia, Yun Zhang, Jianling Sun
Deep Learning For Just-In-Time Defect Prediction, Xinli Yang, David Lo, Xin Xia, Yun Zhang, Jianling Sun
Research Collection School Of Computing and Information Systems
Defect prediction is a very meaningful topic, particularly at change-level. Change-level defect prediction, which is also referred as just-in-time defect prediction, could not only ensure software quality in the development process, but also make the developers check and fix the defects in time. Nowadays, deep learning is a hot topic in the machine learning literature. Whether deep learning can be used to improve the performance of just-in-time defect prediction is still uninvestigated. In this paper, to bridge this research gap, we propose an approach Deeper which leverages deep learning techniques to predict defect-prone changes. We first build a set of …
Event Detection: Exploiting Socio-Physical Interactions In Physical Spaces, Kasthuri Jayarajah, Archan Misra, Xiao-Wen Ruan, Ee-Peng Lim
Event Detection: Exploiting Socio-Physical Interactions In Physical Spaces, Kasthuri Jayarajah, Archan Misra, Xiao-Wen Ruan, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
This paper investigates how digital traces of people's movements and activities in the physical world (e.g., at college campuses and commutes) may be used to detect local, short-lived events in various urban spaces. Past work that use occupancy-related features can only identify high-intensity events (those that cause large-scale disruption in visit patterns). In this paper, we first show how longitudinal traces of the coordinated and group-based movement episodes obtained from individual-level movement data can be used to create a socio-physical network (with edges representing tie strengths among individuals based on their physical world movement & collocation behavior). We then investigate …
Faitcrowd: Fine Grained Truth Discovery For Crowdsourced Data Aggregation, Fenglong Ma, Yaliang Li, Qi Li, Minghui Qiu, Jing Gao, Shi Zhi, Lu Su, Bo Zhao, Jiawei Han
Faitcrowd: Fine Grained Truth Discovery For Crowdsourced Data Aggregation, Fenglong Ma, Yaliang Li, Qi Li, Minghui Qiu, Jing Gao, Shi Zhi, Lu Su, Bo Zhao, Jiawei Han
Research Collection School Of Computing and Information Systems
In crowdsourced data aggregation task, there exist conflicts in the answers provided by large numbers of sources on the same set of questions. The most important challenge for this task is to estimate source reliability and select answers that are provided by high-quality sources. Existing work solves this problem by simultaneously estimating sources' reliability and inferring questions' true answers (i.e., the truths). However, these methods assume that a source has the same reliability degree on all the questions, but ignore the fact that sources' reliability may vary significantly among different topics. To capture various expertise levels on different topics, we …
Event Identification And Analysis On Twitter, Qiming Diao
Event Identification And Analysis On Twitter, Qiming Diao
Dissertations and Theses Collection (Open Access)
With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant messages. Because of such wide adoption of Twitter, events like breaking news and release of popular videos can easily capture people’s attention and spread rapidly on Twitter. Therefore, the popularity and importance of an event can be approximately gauged by the volume of tweets covering the event. Moreover, the relevant tweets also reflect the public’s opinions and reactions to events. It is therefore very important to identify and analyze the events on Twitter. In this dissertation, …
Enabling Real Time In-Situ Context Based Experimentation To Observe User Behaviour, Kartik Muralidaran
Enabling Real Time In-Situ Context Based Experimentation To Observe User Behaviour, Kartik Muralidaran
Dissertations and Theses Collection (Open Access)
Today’s mobile phones represent a rich and powerful computing platform, given their sensing, processing and communication capabilities. These devices are also part of the everyday life of millions of people, and coupled with the unprecedented access to personal context, make them the ideal tool for conducting behavioural experiments in an unobtrusive way. Transforming the mobile device from a mere observer of human context to an enabler of behavioural experiments however, requires not only providing experimenters access to the deep, near-real time human context (e.g., location, activity, group dynamics) but also exposing a disciplined scientific experimentation service that frees them from …
Efficacy Of Social Media Utilization By Public Accounting Firms: Findings And Directions For Future Research, B. Eschenbrenner, Fiona Fui-Hoon Nah, V. Telaprolu
Efficacy Of Social Media Utilization By Public Accounting Firms: Findings And Directions For Future Research, B. Eschenbrenner, Fiona Fui-Hoon Nah, V. Telaprolu
Research Collection School Of Computing and Information Systems
Social media presents a new platform for businesses to communicate and interact with others, both internally and externally. Social media may be utilized for activities such as sharing success stories and providing industry updates. Although a plethora of opportunities to achieve business objectives with social media usage exists, the efficacy of its use by public accounting firms is unclear. This article identifies the business objectives that Big 4 and second-tier firms are pursuing with social media. Primary business objectives being fulfilled by social media include Knowledge Sharing, Branding and Marketing, and Socialization and Onboarding. The findings suggest that Big 4 …