Computer Sciences Commons^™

Domain Specific Document Retrieval Framework For Real-Time Social Health Data, Swapnil Soni

Kno.e.sis Publications

With the advent of the web search and microblogging, the percentage of Online Health Information Seekers (OHIS) using these online services to share and seek health real-time information has in- creased exponentially. OHIS use web search engines or microblogging search services to seek out latest, relevant as well as reliable health in- formation. When OHIS turn to microblogging search services to search real-time content, trends and breaking news, etc. the search results are not promising. Two major challenges exist in the current microblogging search engines are keyword based techniques and results do not contain real-time information. To address these challenges, …

Structured Learning From Heterogeneous Behavior For Social Identity Linkage, Siyuan Liu, Shuhui Wang, Feida Zhu

Research Collection School Of Computing and Information Systems

Social identity linkage across different social media platforms is of critical importance to business intelligence by gaining from social data a deeper understanding and more accurate profiling of users. In this paper, we propose a solution framework, HYDRA, which consists of three key steps: (I) we model heterogeneous behavior by long-term topical distribution analysis and multi-resolution temporal behavior matching against high noise and information missing, and the behavior similarity are described by multi-dimensional similarity vector for each user pair; (II) we build structure consistency models to maximize the structure and behavior consistency on users' core social structure across different platforms, …

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang

Research Collection School Of Computing and Information Systems

This paper investigates the strategic use of cross-promotion for content producers in social media. In particular, we study how a producer chooses other producers to cross-promote so as to maximize the expected benefits of them cross-promoting him/her in return. Theories on homophily effect and social influence suggest that cross-promoted producers are more likely to cross-promote the initiator in return when they are in the similar categories or share more common friends and when the initiator has higher status. However, the cross-promotion from producers of different categories and social groups (i.e., share fewer common friends) tend to benefit the initiator more. …

Technical Communication As Teaching: A Grounded Theory Study Of Cognitive Empathy And Audience Engagement Among Computer Science Majors In A Technical Communication Classroom, Robert Michael Rowan

Theses and Dissertations

This dissertation is a grounded theory study of empathy, ethical awareness, and audience engagement activities in students in a technical writing service course. The course was designed around an empathy-oriented approach to teaching technical writing and writing research. The students are primarily computer science majors, and the teaching methods include a genre and writing research approach as well as the use of an extended metaphor of technical communication as a form of teaching. Findings indicate that students respond to the metaphor by drawing upon positive and empathetically-informed models of teachers and teaching to guide how they would work with and …

"Time For Dabs": Analyzing Twitter Data On Butane Hash Oil Use, Raminta Daniulaityte, Robert G. Carlson, Farahnaz Golroo, Sanjaya Wijeratne, Edward W. Boyer, Silvia S. Martins, Ramzi W. Nahhas, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

Trust Management: Multimodal Data Perspective, Krishnaprasad Thirunarayan

Kno.e.sis Publications

No abstract provided.

Should We Use The Sample? Analyzing Datasets Sampled From Twitter's Stream Api, Yazhe Wang, Jamie Callan, Baihua Zheng

Research Collection School Of Computing and Information Systems

Researchers have begun studying content obtained from microblogging services such as Twitter to address a variety of technological, social, and commercial research questions. The large number of Twitter users and even larger volume of tweets often make it impractical to collect and maintain a complete record of activity; therefore, most research and some commercial software applications rely on samples, often relatively small samples, of Twitter data. For the most part, sample sizes have been based on availability and practical considerations. Relatively little attention has been paid to how well these samples represent the underlying stream of Twitter data. To fill …

Author Topic Model-Based Collaborative Filtering For Personalized Poi Recommendations, Shuhui Jiang, Xueming Qian, Jialie Shen, Yun Fu, Tao Mei

Research Collection School Of Computing and Information Systems

From social media has emerged continuous needs for automatic travel recommendations. Collaborative filtering (CF) is the most well-known approach. However, existing approaches generally suffer from various weaknesses. For example, sparsity can significantly degrade the performance of traditional CF. If a user only visits very few locations, accurate similar user identification becomes very challenging due to lack of sufficient information for effective inference. Moreover, existing recommendation approaches often ignore rich user information like textual descriptions of photos which can reflect users' travel preferences. The topic model (TM) method is an effective way to solve the "sparsity problem," but is still far …

Entity Recommendations Using Hierarchical Knowledge Bases, Siva Kumar Cheekula, Pavan Kapanipathi, Derek Doran, Prateek Jain, Amit P. Sheth

Kno.e.sis Publications

Recent developments in recommendation algorithms have focused on integrating Linked Open Data to augment traditional algorithms with background knowledge. These developments recognize that the integration of Linked Open Data may or better performance, particularly in cold start cases. In this paper, we explore if and how a specific type of Linked Open Data, namely hierarchical knowledge, may be utilized for recommendation systems. We propose a content-based recommendation approaches that adapts a spreading activation algorithm over the DBpedia category structure to identify entities of interest to the user. Evaluation of the algorithm over the Movielens dataset demonstrates that our method yields …

Domain Specific Document Retrieval Framework On Near Real-Time Social Health Data, Swapnil Soni

Kno.e.sis Publications

With the advent of web search and microblogging, the percentage of Online Health Information Seekers (OHIS) using these services to share and seek health information in real-time has increased exponentially. Recently, Twitter has emerged as one of the primary mediums for sharing and seeking of the latest information related to a variety of topics, including health information. Although Twitter is an excellent information source, the identification of useful information from the deluge of tweets is one of the major challenges. Twitter search is limited to keyword-based techniques to retrieve information for a given query and sometimes the results do not …

Analyzing The Social Media Footprint Of Street Gangs, Sanjaya Wijeratne, Derek Doran, Amit P. Sheth, Jack Dustin

Kno.e.sis Publications

Gangs utilize social media as a way to maintain threatening virtual presences, to communicate about their activities, and to intimidate others. Such usage has gained the attention of many justice service agencies that wish to create better crime prevention and judicial services. However, these agencies use analysis methods that are labor intensive and only lead to basic, qualitative data interpretations. This paper presents the architecture of a modern platform to discover the structure, function, and operation of gangs through the lens of social media. Preliminary analysis of social media posts shared in the greater Chicago, IL region demonstrate the platform’s …

Investigating Categorization Preferences For Online Dating Sites, Scott Morrissette

CCAC Theses and Dissertations

The purpose of the study was to determine whether a three-category (3C) system for classifying profiles on online dating sites provides advantages over a two-category (2C) system as decision makers evaluate a long list of profiles. Two groups of single heterosexual or bisexual women ages 20 to 30 reviewed a list of 60 male profiles on simulated online dating sites to choose which profiled man they would most like to learn more about. One group (n = 53) evaluated the profiles using a 2C system; the other group (n = 56) used a 3C system. After making their choice, women …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Characterizing Silent Users In Social Media Communities, Wei Gong, Ee-Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Silent users often constitute a significant proportion of an online user-generated content system. In the context of social media such as Twitter, users can opt to be silent all or most of the time. They are often called the invisible participants or lurkers. As lurkers contribute little to the online content, existing analysis often overlooks their presence and voices. However, we argue that understanding lurkers is important in many applications such as recommender systems, targeted advertising, and social sensing. This research therefore seeks to characterize lurkers in social media and propose methods to profile them. We examine 18 weeks of …

Breaking The News: First Impressions Matter On Online News, Julio Reis, Fabr´Icio Benevenuto, Pedro Olmo, Raquel Prates, Haewoon Kwak, Jisun An

Research Collection School Of Computing and Information Systems

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people’s attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight …

Big Data And Smart Cities, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results …

Ism In The Industry: Information Technology In Mass Media, Shearl Christine Levere

Senior Seminars

No abstract provided.

Context-Driven Automatic Subgraph Creation For Literature-Based Discovery, Delroy H. Cameron, Ramakanth Kavuluru, Thomas Rindflesch, Amit P. Sheth, Krishnaprasad Thirunarayan, Olivier Bodenreider

Kno.e.sis Publications

Background: Literature-based discovery (LBD) is characterized by uncovering hidden associations in non-interacting scientific literature. Prior approaches to LBD include use of: 1) domain expertise and structured background knowledge to manually filter and explore the literature, 2) distributional statistics and graph-theoretic measures to rank interesting connections and 3) heuristics to help eliminate spurious connections. However, manual approaches to LBD are not scalable and purely distributional approaches may not be sufficient to obtain insights into the meaning of poorly understood associations. While several graph-based approaches have the potential to elucidate associations, their effectiveness has not been fully demonstrated. A considerable degree of …

Measuring User Influence, Susceptibility And Cynicalness In Sentiment Diffusion, Roy Ka-Wei Lee, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Diffusion in social networks is an important research topic lately due to massive amount of information shared on social media and Web. As information diffuses, users express sentiments which can affect the sentiments of others. In this paper, we analyze how users reinforce or modify sentiment of one another based on a set of inter-dependent latent user factors as they are engaged in diffusion of event information. We introduce these sentiment-based latent user factors, namely influence, susceptibility and cynicalness. We also propose the ISC model to relate the three factors together and develop an iterative computation approach to …

Chalk And Cheese In Twitter: Discriminating Personal And Organization Accounts, Richard Jayadi Oentaryo, Jia-Wei Low, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social media have been popular not only for individuals to share contents, but also for organizations to engage users and spread information. Given the trait differences between personal and organization accounts, the ability to distinguish between the two account types is important for developing better search/recommendation engines, marketing strategies, and information dissemination platforms. However, such task is non-trivial and has not been well studied thus far. In this paper, we present a new generic framework for classifying personal and organization accounts, based upon which comprehensive and systematic investigation on a rich variety of content, social, and temporal features can be …

Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Given the proliferation of review content, and the fact that reviews are highly diverse and often unnecessarily verbose, users frequently face the problem of selecting the appropriate reviews to consume. Micro-reviews are emerging as a new type of online review content in the social media. Micro-reviews are posted by users of check-in services such as Foursquare. They are concise (up to 200 characters long) and highly focused, in contrast to the comprehensive and verbose reviews. In this paper, we propose a novel mining problem, which brings together these two disparate sources of review content. Specifically, we use coverage of micro-reviews …

Multi-Roles Affiliation Model For General User Profiling, Lizi Liao, Heyan Huang, Yashen Wang

Research Collection School Of Computing and Information Systems

Online social networks release user attributes, which is important for many applications. Due to the sparsity of such user attributes online, many works focus on profiling user attributes automatically. However, in order to profile a specific user attribute, an unique model is built and such model usually does not fit other profiling tasks. In our work, we design a novel, flexible general user profiling model which naturally models users’ friendships with user attributes. Experiments show that our method simultaneously profile multiple attributes with better performance.

An Interpretive Phenomenological Analysis Inquiry Into Facebook Newcomer Motivations For Participatory Activities, Kristin Raub

CCAC Theses and Dissertations

This qualitative study provided insight into the phenomenon of newcomers in social networking, in particular, to understand what role specific Facebook features play in motivating content sharing and contribution among newcomers. Research indicated that the first several months or years of social networking site (SNS) membership are the most crucial in terms of indicating long-term participation and commitment to the SNS. Long-term participation is specifically manifested through interactions with peers who are members of the same website and through interactivity such as content sharing and contribution. A number of quantitative studies have focused on motivations for user contribution in social …

Examining Social Network Site Usage By Older Adults: A Phenomenological Approach, Betsy Baugess

CCAC Theses and Dissertations

The Internet has infiltrated our daily lives in many ways. Social networking on the Internet is a great example of how the Internet has expanded interpersonal communication. Many individuals have made social networking sites, like FaceBook and Twitter, an essential part of their lives and use these platforms to communicate daily. Until recently, young people have been the primary participants in this fast-growing phenomenon, and older adults' participation in the Internet, specifically social networking sites, has lagged far behind. However, in recent years, there has been a noteworthy increase in the number of older adult participants. The increase in older …

Prediction Of Venues In Foursquare Using Flipped Topic Models, Wen Haw Chong, Bing Tian Dai, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Foursquare is a highly popular location-based social platform, where users indicate their presence at venues via check-ins and/or provide venue-related tips. On Foursquare, we explore Latent Dirichlet Allocation (LDA) topic models for venue prediction: predict venues that a user is likely to visit, given his history of other visited venues. However we depart from prior works which regard the users as documents and their visited venues as terms. Instead we ‘flip’ LDA models such that we regard venues as documents that attract users, which are now the terms. Flipping is simple and requires no changes to the LDA mechanism. Yet …

Nirmal: Automatic Identification Of Software Relevant Tweets Leveraging Language Model, Abishek Sharma, Yuan Tian, David Lo

Research Collection School Of Computing and Information Systems

Twitter is one of the most widely used social media platforms today. It enables users to share and view short 140-character messages called 'tweets'. About 284 million active users generate close to 500 million tweets per day. Such rapid generation of user generated content in large magnitudes results in the problem of information overload. Users who are interested in information related to a particular domain have limited means to filter out irrelevant tweets and tend to get lost in the huge amount of data they encounter. A recent study by Singer et al. found that software developers use Twitter to …

Smart Data - How You And I Will Exploit Big Data For Personalized Digital Health And Many Other Activities, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

On Using Synthetic Social Media Stimuli In An Emergency Preparedness Functional Exercise, Andrew Hampton, Shreyansh Bhatt, Gary Alan Smith, Jeremy S. Brunn, Hemant Purohit, Valerie L. Shalin, John M. Flach, Amit P. Sheth

Kno.e.sis Publications

This paper details the creation and use of a massive (over 32,000 messages) artificially constructed 'Twitter' microblog stream for a regional emergency preparedness functional exercise. By combining microblog conversion, manual production, and a control set, we created a web based information stream providing valid, misleading, and irrelevant information to public information officers (PIOs) representing hospitals, fire departments, the local Red Cross, and city and county government officials. PIOs searched, monitored, and (through conventional channels) verified potentially actionable information that could then be redistributed through a personalized screen name. Our case study of a key PIO reveals several capabilities that social …