Computer Sciences Commons^™

Reserve Price Optimization In Display Advertising, Achir Kalra

Dissertations

Display advertising is the main type of online advertising, and it comes in the form of banner ads and rich media on publishers' websites. Publishers sell ad impressions, where an impression is one display of an ad in a web page. A common way to sell ad impressions is through real-time bidding (RTB). In 2019, advertisers in the United States spent nearly 60 billion U.S. dollars on programmatic digital display advertising. By 2022, expenditures are expected to increase to nearly 95 billion U.S. dollars. In general, the remaining impressions are sold directly by the publishers. The only way for publishers …

Inter-Retailer Channel Competition: Empirical Analyses Of Store Entry Effects On Online Purchases, Qian Tang, Mei Lin, Youngsoo Kim

Research Collection School Of Computing and Information Systems

This study empirically examines the effect of offline store entry on a competing online retailer in the footwear industry and investigates how this effect depends on the relative product assortment and price between the offline store and the online retailer. Using transaction data from a large online footwear retailer and offline store entry data from 19 major shoe retail chains and 3 department store chains, we quantify the entry effect of offline stores. Categorizing offline stores by assortment and price, we find that the entry of regular-price narrow-assortment stores generates a complementary effect that increases online purchases, while the entry …

Maintenance-Related Concerns For Post-Deployed Ethereum Smart Contract Development: Issues, Techniques, And Future Challenges, Jiachi Chen, Xin Xia, David Lo, John Grundy, Xiaohu Yang

Research Collection School Of Computing and Information Systems

Software development is a very broad activity that captures the entire life cycle of a software, which includes designing, programming, maintenance and so on. In this study, we focus on the maintenance-related concerns of the post-deployment of smart contracts. Smart contracts are self-executed programs that run on a blockchain. They cannot be modified once deployed and hence they bring unique maintenance challenges compared to conventional software. According to the definition of ISO/IEC 14764, there are four kinds of software maintenance, i.e., corrective, adaptive, perfective, and preventive maintenance. This study aims to answer (i) What kinds of issues will smart contract …

The Is Social Continuance Model: Using Conversational Agents To Support Co-Creation, Naif Alawi

USF Tampa Graduate Theses and Dissertations

With the rise of Agentic IS Artifact and the increasing integration of this technology within organizations, our understanding of the impact of this technology on individuals remains limited. Although IS use literature provides important guidance for organization to increase employees’ willingness to work with new technology implementations, the utilitarian view of prior IS use limits its application in light of the new evolving social interaction between humans and Agentic IS Artifacts. To that end, we contribute to the IS use literature by implementing a social view to understand the impact of Agentic IS Artifacts on an individual’s perception and behavior. …

Secure Coding In Five Steps, Mini Zeng, Feng Zhu

Journal of Cybersecurity Education, Research and Practice

Software vulnerabilities have become a severe cybersecurity issue. There are numerous resources of industry best practices available, but it is still challenging to effectively teach secure coding practices. The resources are not designed for classroom usage because the amount of information is overwhelming for students. There are efforts in academia to introduce secure coding components into computer science curriculum, but a big gap between industry best practices and workforce skills still exists. Unlike many existing efforts, we focus on both the big picture of secure coding and hands-on projects. To achieve these two goals, we present five learning steps that …

Observations, Evaluations, And Recommendations For Deterlab From An Educational Perspective, Ahmed Ibrahim, Vitaly Ford

Journal of Cybersecurity Education, Research and Practice

DETERLab is a cluster environment that provides a set of virtual machines that can be used by researchers and teachers to run cybersecurity experiments and competitions, and where it is possible to deploy different network configurations to research attack and defense mechanisms in the cyber world. While we were working to develop a pathway for producing more usable and effective cybersecurity educational resources by investigating and examining several projects, we examined DETERLab as a prospective platform to use in the classroom. Throughout our experimentation, we faced challenges that we decided to document in order to help other educators use the …

An Exploratory Study Of Mode Efficacy In Cybersecurity Training, Michael D. Workman

Journal of Cybersecurity Education, Research and Practice

Cybersecurity capabilities in organizations and governmental agencies continue to lag behind the threats. Given the current environment, these entities have placed renewed emphasis on cybersecurity education. However, education appears to lack its full potential in most settings. Few empirical studies have systematically tested the efficacy of various training methods and modes, and those that have been conducted have yielded inconsistent findings. Recent literature on the use of gamified simulations have suggested that they may improve cybersecurity behaviors. Similarly, live activities such as hackathons and capture the flag events have been surmised to augment learning and capabilities. We conducted an exploratory …

Certis: Digital Transformation Of A Physical Security Company, Singapore Management University

Perspectives@SMU

How a company synonymous with auxiliary police injected sensors and artificial intelligence into its 21st century operations

Effect Of Team Cohesion Nn Flow: An Empirical Study Of Team-Based Gamification For Enterprise Resource Planning Systems In Online Classes, Yu Zhao, Mark Srite, Sumin Kim, Jinwoong Lee

Business and Information Technology Faculty Research & Creative Works

Pedagogy using gamification has recently received much attention as a way of enhancing student learning and retention. Additionally, academic institutions are making extensive use of online resources to expand teaching beyond the traditional classroom setting. Both academic institutions and companies utilize virtual teams to accomplish remote teamwork, particularly in a post-COVID environment. Despite the growing interest in incorporating gamification into teaching for business school courses, prior researchers have paid little attention to team-based gamification in the online learning environment. The purpose of this study is to examine if team members' perceived team cohesion influences their perceptions of flow. Also, we …

Addressing The ‘Unseens’: Digital Wellbeing In The Remote Workplace, Holtjona Galanxhi, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

The ubiquity of sophisticated devices, along with uninterrupted access to the Internet and organizational computerized systems, allows for the “anyplace” workplace to be established. Technology has the potential to deliberately or inadvertently impact psychological wellbeing. Specific psychological demands are inadvertently imposed on remote employees whose permanent online presence is required. Hence, it is important to understand factors affecting digital wellbeing and steps that can be taken to maximize the wellbeing of remote employees. This paper provides suggestions for future research on studying the digital wellbeing of (fully or partially) remote employees. A research framework is proposed to demonstrate the different …

Designing A Health Coach-Augmented Mhealth System For The Secondary Prevention Of Coronary Heart Disease, Avijit Sengupta

USF Tampa Graduate Theses and Dissertations

This dissertation presents research that employs design science research (DSR) methodology to develop and evaluate a high-fidelity prototype of a home-based cardiac rehabilitation (HBCR) system to support self-management of chronic cardiovascular diseases like coronary heart disease (CHD) and to offer secondary prevention against other chronic diseases with similar risk factors. While the population of coronary heart disease (CHD) patients requiring cardiac rehabilitation (CR) continues to expand, lack of access and other barriers to center based cardiac rehabilitation (CBCR) presents a huge challenge. A mobile phone and wearable device based technological system can offer an HBCR program for CHD. By following …

Teaching Coding In A Virtual Environment: Overcoming Challenges, Marion S. Smith

Southwestern Business Administration Journal

Educational research suggests that teaching techniques are subject matter specific. Teaching techniques in introductory programming classes are centered around two approaches used by students in learning. One approach is where students develop a thorough understanding of what they are learning. This is referred to as “deep learning”. Other students use a “surface approach” where they perform the tasks required from them. The persona of the instructor and the choice of instructional materials used within a class determines which approach the student will adopt. Active teaching techniques fosters “deep learning”. With the need to adapt active teaching techniques to a virtual …

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …

Examining Dimensions Of Patient Satisfaction With Telemedicine, Robert Garcia

College of Computing and Digital Media Dissertations

During the outbreak of the novel coronavirus (COVID-19) medical institutions and practitioners have drastically increased their adoption of telemedicine. The proliferation of telemedicine systems has sparked renewed interest among IS researchers in evaluating its usage. One of the main indicators used to measure the success of telemedicine services is patient satisfaction. Yet several problems exist with current methods used to evaluate telemedicine satisfaction. Patient satisfaction with telemedicine is frequently evaluated using either single question items or handmade instruments that are seldom assessed for validity. While telemedicine satisfaction is typically evaluated through single measures, satisfaction is considered a complex and multidimensional …

Capstone Case Study Guide Mapfre, Apoorva Arbooj, Ahamad Waqas, K C Prabhat, Manju Jayam, Rashmi Sakleshpur Rajashekar

School of Professional Studies

Mapfre is a Top-Notch insurer and a competitive and fast-evolving insurance company. Clark team will help Mapfre to organize to secure systems availability and resilience to support the business process. Assist and recommend the IT team for further analysis and identify data, trends, and patterns and come up with to improve the services

How Social Media And Embedded Recommender Algorithm Fostered Political Issues, Yan Shi

School of Professional Studies

Social media plays a significant role in social communication and interaction, connecting people from different continents and facilitating information flaws worldwide. Meanwhile, along with the evolution of embedded recommender algorithms that clustering people with similar demographic features, social media has become the most important means of communication for modern society. However, the prosper of interconnecting platforms also have potential flows alongside. One of the major issues is the unexpected political consequence. This paper delivers the first comprehensive analysis of the political impacts posed by social media and embedded recommending algorithms. The article identifies three major political concerns through literature review, …

The Effects Of Advanced Analytics And Machine Learning On The Transportation Of Natural Gas, Bj Stigall

Doctoral Dissertations and Projects

This qualitative single case study describes the effects of an advanced analytic and machine learning system (AAML) has on the transportation of natural gas pipelines and the causes for failure to fully utilize the advanced analytic and machine learning system. This study's guiding theory was the Unified Theory of Acceptance and Use of Technology (UTAUT) model and Transformation Leadership. The factors for failure to fully utilize AAML systems were studied, and the factors that made the AAML system successful were also examined. Data were collected through participant interviews. This study indicates that the primary factors for failure to fully utilize …

Why Do Robots Have Smiley Faces?, Mark Findlay

Research Collection Yong Pung How School Of Law

The author discussed why engineers and designers provide machines with the semblance of friendliness, and why it takes more than that for humans to trust AI. The ground-breaking AI in community research and policy initiative by CAIDG, supported by the National Research Foundation Singapore under its Emerging Areas Research Projects Funding Initiative, seeks to understand how and why trust can be established when humans and machines come together.

Modeling And Solving The Outsourcing Risk Management Problem In Multi-Echelon Supply Chains, Arian A. Nahangi

Master's Theses

Worldwide globalization has made supply chains more vulnerable to risk factors, increasing the associated costs of outsourcing goods. Outsourcing is highly beneficial for any company that values building upon its core competencies, but the emergence of the COVID-19 pandemic and other crises have exposed significant vulnerabilities within supply chains. These disruptions forced a shift in the production of goods from outsourcing to domestic methods.

This paper considers a multi-echelon supply chain model with global and domestic raw material suppliers, manufacturing plants, warehouses, and markets. All levels within the supply chain network are evaluated from a holistic perspective, calculating a total …

Stock Markets Performance During A Pandemic: How Contagious Is Covid-19?, Yara Abushahba

Theses and Dissertations

Background and Motivation: The coronavirus (“COVID-19”) pandemic, the subsequent policies and lockdowns have unarguably led to an unprecedented fluid circumstance worldwide. The panic and fluctuations in the stock markets were unparalleled. It is inarguable that real-time availability of news and social media platforms like Twitter played a vital role in driving the investors’ sentiment during such global shock.

Purpose:The purpose of this thesis is to study how the investor sentiment in relation to COVID-19 pandemic influenced stock markets globally and how stock markets globally are integrated and contagious. We analyze COVID-19 sentiment through the Twitter posts and investigate its …

Challenges And Success Factors Of Scaled Agile Adoption – A South African Perspective, Lucas Khoza, Carl Marnewick

The African Journal of Information Systems

Agile methods and Agile scaling frameworks have become a solution for software-developing organizations striving to improve the success of software projects. Agile methods were developed for small projects, but due to their benefits, even large software-developing organizations have adopted them to scale their software projects. This quantitative study was undertaken to deepen the researchers’ understanding of the critical success factors and challenges of Scaled Agile from the South African perspective. A simple random sampling method was used. Data was collected with the use of an online structured questionnaire and the response rate was 70%. The results reveal that customer satisfaction …

Automated Analysis Of Rfps Using Natural Language Processing (Nlp) For The Technology Domain, Sterling Beason, William Hinton, Yousri A. Salamah, Jordan Salsman

SMU Data Science Review

Much progress has been made in text analysis, specifically within the statistical domain of Term Frequency (TF) and Inverse Document Frequency (IDF). However, there is much room for improvement especially within the area of discovering Emerging Trends. Emerging Trend Detection Systems (ETDS) depend on ingesting a collection of textual data and TF/IDF to identify new or up-trending topics within the Corpus. However, the tremendous rate of change and the amount of digital information presents a challenge that makes it almost impossible for a human expert to spot emerging trends without relying on an automated ETD system. Since the U.S. Government …

The Social Market Economy As A Formula For Peace, Prosperity, And Sustainability, Almuth D. Merkel

Doctor of International Conflict Management Dissertations

The social market economy was developed in Germany during the interwar period amidst political and economic turmoil. With clear demarcation lines differentiating it from socialism and laissez-faire capitalism, the social market economy became a formula for peace and prosperity for post WWII Germany. Since then, the success of the social market economy has inspired many other countries to adopt its principles. Drawing on evidence from economic history and the history of economic thought, this thesis first reviews the evolution of the fundamental principles that form the foundation of social-market economic thought. Blending the micro-economic utility maximization framework with traditional growth …

Sports Data Analysis – Application Of Sports Data In Athletics, Zhong Zhuang

School of Professional Studies

No abstract provided.

An Analysis Of The Applications Of Technology To Health Care Within The Caribbean And Latin America, Chineme Ezema

School of Professional Studies

This project aims to investigate and document the evolution of health technology applications and uses within the regions of Latin America and the Caribbean. Originally inspired by the Cayman Islands’ thus far successful handling of the Coronavirus pandemic, I was eager to explore how the applications of technology to the field of healthcare have existed within the region currently and over time. With this foundation, I then explored the regions’ trajectory in terms of technological growth and what the future may hold for these countries and communities.

Broadband In Rhode Island, Deborah Ruggiero

School of Professional Studies

Broadband is the 21st century fiber-optic highway in our technology and information economy. The need for high-speed fiber-optic connectivity is critical for economic development, education, business, e-learning, and telehealth

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …

Employee Retention Rate, Lila Sorenson

School of Professional Studies

This paper addresses the following problem regarding low employee retention rates in non-profit mental health organizations, specifically at NFI. The problem at hand is that majority of staff at NFI have an average length of stay of one year or less. The purpose of this paper is to address the current problem and hypothesize factors that could impact the low retention rates. Additionally, the purpose of the paper is to brainstorm potential solutions regarding the low retention rates and suggestions of how to implement the solutions. The documents contained in this paper include data analysis of employee average length of …

How The Growth Of Technology Has Forced Accounting Firms To Put An Emphasis On Cybersecurity, Holden Halbach

Accounting Undergraduate Honors Theses

The advancement of technology has brought many changes to accounting firms. Computer applications such as Microsoft Excel have made calculators and physical spreadsheets obsolete. Then with the introduction of cloud computing employees can store, access, and exchange large amounts of data instantaneously from any location. These technological innovations have increased the accuracy and efficiency of firms substantially. However, this growth in technology has shown the importance of putting an emphasis on cybersecurity throughout the accounting industry. The emphasis placed on cybersecurity throughout accounting firms is more prevalent than any other industry. This is primarily because accounting firms not only deal …

Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto

Marketing Undergraduate Honors Theses

Most consumers are aware that our data is being obtained and collected through the use of our devices we keep in our homes or even on our person throughout the day. But, it is understated how much data is being collected. Conversations you have with your peers – in a close proximity of a device – are being used to tailor advertising. The advertisements you receive on your devices are uniquely catered to your individual person, due to the fact it consistently uses our data to produce efficient and personal ads. On the flip side, our government is also tapping …