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Full-Text Articles in Health and Medical Administration

Analisis Layanan Dan Bauran Pemasaran Klinik Telekonsultasi Gizi Rumah Sakit Izza Karawang Di Masa Pandemi Covid-19, Arif Guntur Wiryawan Oct 2022

Analisis Layanan Dan Bauran Pemasaran Klinik Telekonsultasi Gizi Rumah Sakit Izza Karawang Di Masa Pandemi Covid-19, Arif Guntur Wiryawan

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Izza Karawang Hospital Nutrition Clinic as an excellent service must adapt to the COVID-19 pandemic situation, in this case the transformation into a virtual or Nutrition Teleconsultation Clinic. The Nutrition Teleconsultation Clinic is expected to provide benefits as a means of consulting about healthy diet patterns. The research objective was to analyze the marketing of Nutrition Teleconsultation Clinic services using the STP (Segmenting, Targeting, Positioning) method and the marketing mix with the 4P concept (Product, Price, Place, Promotion). This type of research is quantitative descriptive research. Using primary data collected by questionnaire to 100 respondents, patients who seek treatment at …


Perilaku Petugas Medis Dalam Merujuk Pasien Antenatal Care (Anc) Ke Rumah Sakit, Siti Hardina, Haerawati Idris Oct 2022

Perilaku Petugas Medis Dalam Merujuk Pasien Antenatal Care (Anc) Ke Rumah Sakit, Siti Hardina, Haerawati Idris

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

High referrals can increase hospital workloads and result in increased claims costs to BPJS Health. The purpose of this study was to determine the behavior of health center staff in referring antenatal care patients to hospitals. The research method uses a descriptive qualitative design with a health belief model approach. Informants were selected using a purposive technique. Data were collected using an in-depth interview guide, observation, and document review in one of the primary health care in Palembang City. Data validation is done using the triangulation of sources, methods, and data. This study uses content analysis as a data analysis …


Analisis Resume Medis Rawat Inap Tidak Lengkap Dengan Menggunakan Konsep Masaaki: Sort, Straighten, Scrub, Systematize, Sustain (5s) Di Rsu Parama Sidhi Singaraja Bali, Idn Yunita Pratiwi, Adik Wibowo Jun 2022

Analisis Resume Medis Rawat Inap Tidak Lengkap Dengan Menggunakan Konsep Masaaki: Sort, Straighten, Scrub, Systematize, Sustain (5s) Di Rsu Parama Sidhi Singaraja Bali, Idn Yunita Pratiwi, Adik Wibowo

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

The quality of the hospital’s medical resume is one of hospital’s services quality indicator, which Parama Sidhi General Hospital still have figure of 17,1% for the incompleteness of medical record data (KLPCM). The goal of this research is to improve the attending physician medical resume’s completion through Sort, Straighten, Scrub, Systematize, and Sustain concept (5S) by acknowledged connection between 5S concept and medical resume completeness efforts based on continues improvement. This research is a mixed method analysis, by using primary and secondary data. The secondary data showed 26,80% among 1362 medical resume files were not completed. Univariate analysis of the …


Analisis Produk Katering Sehat Di Rumah Sakit Izza Menggunakan St (Segmenting, Targeting, Positioning) Dan 4p (Product, Price, Place, Promotion), Helmi Agustian Jun 2022

Analisis Produk Katering Sehat Di Rumah Sakit Izza Menggunakan St (Segmenting, Targeting, Positioning) Dan 4p (Product, Price, Place, Promotion), Helmi Agustian

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

The food industry (culinary business) is an industry that is always in demand by the public. During the current COVID-19 pandemic, public awareness of adopting a healthy lifestyle is increasing. Choosing a healthier diet is one way. Izza Hospital is one of the private hospitals in the Cikampek area, which has its Nutrition Installation Unit. As a hospital where most patients are BPJS, there has never been any development of new service products related to patient nutrition. The research conducted is descriptive. The primary data is collected by distributing questionnaires to 100 patients receiving treatment at outpatient care. The results …


Evaluation Of Medical Waste Management Before And During The Covid-19 Pandemic At Sentra Medika Hospital Cikarang, Enny Mar’Atus Sholihah, Amal Chalik Sjaaf Jun 2022

Evaluation Of Medical Waste Management Before And During The Covid-19 Pandemic At Sentra Medika Hospital Cikarang, Enny Mar’Atus Sholihah, Amal Chalik Sjaaf

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

One of important things in managing Coronavirus Disease 2019 (COVID-19) pandemic is managing medical waste production. Medical waste management start from waste sort until waste manage by licensed parties, both of patients’ waste and health workers’ waste. Sentra Medika Hospital Cikarang is one of the referral hospitals that handles COVID-19. This research is a descriptive analytic study. Researchers analyze hazardous and toxic waste management before and during a pandemic by conducting interviews with the nursing unit and using secondary data. Secondary data was obtained from the hospital environmental health unit. There is no significant differences medical waste before and during …


Transformasi Digital Sebagai Bagian Dari Strategi Pemasaran Di Rumah Sakit Siloam Palangka Raya Tahun 2020, Kevin Chrisanta Budiyatno Jun 2022

Transformasi Digital Sebagai Bagian Dari Strategi Pemasaran Di Rumah Sakit Siloam Palangka Raya Tahun 2020, Kevin Chrisanta Budiyatno

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Digital transformation in healthcare is implemented through a technology-based approach to improve patient-centered care. In relation to marketing strategic planning, digital transformation is included within the marketing mix of product, promotion, and place. Assessment of healthcare technology development can be based on seven major areas, which are 1) Integrated management of information technology in health; 2) Medical images; 3) Electronic Medical Record; 4) Information technology and portable devices in health; 5) Access to e-Health; 6) Telemedicine; and 7) Privacy of medical data. Digital transformation in Siloam Hospitals Palangka Raya has shown to improve cost efficiency and work process flow, although …


Faktor Pada Perawat Yang Berhubungan Dengan Persepsi Melaporkan Kejadian Tidak Diharapkan (Ktd) Di Rumah Sakit Prima Medika Denpasar Tahun 2020, I Putu Wirama, Adik Wibowo Jun 2022

Faktor Pada Perawat Yang Berhubungan Dengan Persepsi Melaporkan Kejadian Tidak Diharapkan (Ktd) Di Rumah Sakit Prima Medika Denpasar Tahun 2020, I Putu Wirama, Adik Wibowo

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Hospital is complex and full of risk medical facility. Adverse events reporting is one part of the patient safety system that has an important roles to improve the hospital’s quality. Nurses have the longest contact's time with patients so they become the most important component in reporting the Adverse Event Reporting. This study aims to determine the factors that affects perception in adverse event reporting at Prima Medika Hospital Denpasar 2020. Prima MedikaHospitalis a type C private hospital.This studies quantitative study using a cross- sectional design with 140 nurses as samples and conducted in June 2020. The nurses’s perception who …


Kinerja Pelayanan Poliklinik Obstetri Dan Ginekologi Dengan Metode Performance Prism Di Rsia Sammarie Basra, Kristee Grace Sormin, Puput Oktamianti Feb 2022

Kinerja Pelayanan Poliklinik Obstetri Dan Ginekologi Dengan Metode Performance Prism Di Rsia Sammarie Basra, Kristee Grace Sormin, Puput Oktamianti

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Analysis of unit service performance is very important for the improvement or growth of hospital services. This study discusses the analysis of the performance of the Obstetrics and Gynecology (Obgyn) Polyclinic service at SamMarie Basra Hospital using the Performance Prism method. This type of research is a qualitative study with the aim of getting a picture of stakeholder satisfaction, stakeholder contribution, strategy, process, and capability through in-depth interviews, observation and document review. The results of this study indicate that each stakeholder's satisfaction with the Obgyn Polyclinic's performance has not been maximized because most of the stakeholders' desires and needs have …


Motivasi Dan Beban Kerja Sebagai Penentu Kinerja Karyawan Di Rsia Selaras Cikupa, Adi Candra, Weka Gunawan, Reza Hilmy Feb 2022

Motivasi Dan Beban Kerja Sebagai Penentu Kinerja Karyawan Di Rsia Selaras Cikupa, Adi Candra, Weka Gunawan, Reza Hilmy

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Employee performance in an institution shows the successful implementation of all organizational activities. However, RSIA Selaras Cikupa, through initial observations found many problems related to performance, namely the number of employees who were late from January to June 2019 tended to increase every month. From the initial interviews it is also known that the low motivation of employees. The research objective was to determine the effect of motivation and workload on employee performance at RSIA Selaras Cikupa with job satisfaction as an intervening variable. This type of research is quantitative research. The method used is a survey with interval weighting. …


Teledentistry: Strategi Marketing Pelayanan Kesehatan Gigi Dan Mulut Di Era Pandemi Covid-19: Systematic Review, Noormaya Sari, Wahyu Sulistiadi Feb 2022

Teledentistry: Strategi Marketing Pelayanan Kesehatan Gigi Dan Mulut Di Era Pandemi Covid-19: Systematic Review, Noormaya Sari, Wahyu Sulistiadi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

During COVID-19 pandemic, most patients were unwilling to visit the hospital because of fear of COVID-19 contracted, including dental patients, then led to a decrease in the number of patients visits to dental clinics. Hospital managements should have the right marketing strategy so that this situation does not interfere with the operation and income of the hospital. One of the dental service concept that can be developed during the COVID-19 pandemic is teledentistry. The design of this study is a systematic review that searches correlation between dental patients and COVID-19 and marketing strategy. As a result, several studies said that …


Analisa Keterlambatan Proses Pelayanan Unit Laundry Di Rumah Sakit Balimed Karangasem, I Putu Wirama Feb 2022

Analisa Keterlambatan Proses Pelayanan Unit Laundry Di Rumah Sakit Balimed Karangasem, I Putu Wirama

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Laundry units in hospitals have an essential role in breaking the transmission chain of infection to staff and patients, especially during the COVID-19 pandemic. From the observation of the management team, the laundry service at BaliMed Karangasem Hospital needs to be revised. It can be seen from the timely provision of linen and incidents of lost linen, even though interventions have been carried out. Management has yet to realize the process in the laundry unit that depends on the machine, so the machine maintenance process has not been carried out correctly and on schedule. In addition, evaluating service processes has …


Strategi Stp Dan 4p Pada Marketing Produk Layanan Rawat Jalan Di Rumah Sakit Sultan Imanuddin Pangkalan Bun Di Era Pandemi Covid-19, Noormaya Sari Feb 2022

Strategi Stp Dan 4p Pada Marketing Produk Layanan Rawat Jalan Di Rumah Sakit Sultan Imanuddin Pangkalan Bun Di Era Pandemi Covid-19, Noormaya Sari

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

The COVID-19 pandemic has had a wide impact on the marketing of hospital product and services. The purpose of this study is to analyze about outpatient services at Sultan Imanuddin Pangkalan Bun Hospital (RSSI) and determine what marketing strategies are suitable in marketing hospital service products during the COVID-19 pandemic. Methods : This study is a mixed method, descriptive research which combined with a qualitative approach. Results : based on the STP strategy, RSSI used demographic, geographic, biographic and behavioral segmentation. Targeting is done based on area and insurance membership. RSSI is positioned as General Hospital, despite handling Covid patients, …


Analisis Pemasaran Produk Layanan Homevisit Pasien Gangguan Jiwa Di Rumah Sakit Jiwa : Article Review, Ivan Paulus Gunata Jun 2021

Analisis Pemasaran Produk Layanan Homevisit Pasien Gangguan Jiwa Di Rumah Sakit Jiwa : Article Review, Ivan Paulus Gunata

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

In 2018, the World Health Organization (WHO), in its report titled "Mental Health Action Plan," stated that explained that around 300 million people in the world suffer from depression, 60 million people in the world suffer from bipolar affective disorder, and 23 million people have psychosis. Meanwhile, in Indonesia, based on data from Riskesdas 2018 data on sufferers of mental disorders among the Indonesian population aged 15 years and over, there are 6.1 percent suffer from depression, and there are 9.8 percent suffer from emotional mental disorders due to stress. Stressors that are handled well will provide positive emotions. There …


Analisis Strategi Pemasaran Pada Pelayanan Operasi Penggantian Sendi Lutut, Nining Tri Maryani, Ni Putu Deni Adi Jun 2021

Analisis Strategi Pemasaran Pada Pelayanan Operasi Penggantian Sendi Lutut, Nining Tri Maryani, Ni Putu Deni Adi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Total knee replacement is a safe treatment to reduce pain and restore physical function in patients with severe osteoarthritis that cannot be treated with physical therapy. Every year there are more than 500,000 total knee replacement surgical procedures performed in the United States, it is estimated that by 2030 the volume of TKR surgical procedures will increase to more than 3.48 million per year due to premature aging and increasing obesity. With the opportunity for demand from the TKR service itself, the Karima Utama Special Surgery Hospital feels the need to establish a marketing strategy for knee joint replacement surgery …


Analisis Produk Layanan Rawat Inap Di Rsud Wangaya Denpasar Berdasarkan Stp Dan 4 P (Product, Price, Place Dan Promotion), Ni Putu Sri Wahyuni Jun 2021

Analisis Produk Layanan Rawat Inap Di Rsud Wangaya Denpasar Berdasarkan Stp Dan 4 P (Product, Price, Place Dan Promotion), Ni Putu Sri Wahyuni

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. The research conducted is descriptive research, which is a research method that aims to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient …


Pengaruh Bauran Pemasaran Sumber Daya Manusia (Sdm) Terhadap Loyalitas Pasien Rumah Sakit: Systematic Review, Elsa Primasari Jun 2021

Pengaruh Bauran Pemasaran Sumber Daya Manusia (Sdm) Terhadap Loyalitas Pasien Rumah Sakit: Systematic Review, Elsa Primasari

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

In today's fast-paced era of information and technology, there is also a demand for advancements in healthcare services, particularly hospitals. Currently, more and more hospitals are being established in Indonesia, resulting in increased competition among them. Therefore, hospitals must innovate by utilizing the marketing mix, especially the human resources factor, to maintain patient loyalty. This article aims to determine the influence of the human resources marketing mix on patient loyalty in hospitals. This study uses a systematic review design. The search was conducted using the keywords "Human Resources Marketing Mix," "Patient Loyalty," "Influence," AND "Hospital." The article search was accessed …


Literatur Review: How To Maintenance Vip, Sarah Fatimah, Wahyu Sulistiadi Jun 2021

Literatur Review: How To Maintenance Vip, Sarah Fatimah, Wahyu Sulistiadi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

In Marketing analysis, patient is an important stakeholder of the hospital. And VIP patients can be valuable to increased demand. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome. The situation often pressures the health care team to bend the rules by which they usually practice medicine. Caring for VIP patients requires innovative solutions so that their VIP status does not adversely affect the care they receive. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred …


Analisis Pemasaran Rumah Sakit Berbasis Bukti, Aprildah Nur Sapardin Feb 2021

Analisis Pemasaran Rumah Sakit Berbasis Bukti, Aprildah Nur Sapardin

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

The annual growth rate of the private hospital sector increased rapidly by an average of 17.3%. The hospital management must make an effective marketing strategy to remain competitive, while still prioritizing quality health services and affordable to the community. The marketing mix is an example of an effective marketing strategy. One of the important elements of the marketing mix is physical evidence. The method used in writing this article is the Systematic Literature Review method by doing free searching on the Google Scholar website and the PubMed database using the keywords physical evidence, hospital physical evidence, mix marketing in hospital, …


Dampak Marketing Mix “Physical Environment” Terhadap Kepuasaan Pasien Rumah Sakit: Literature Review, Akhmad Safi’I, Bagus Nugroho, Irin Kirana, Muhammadi Muhammadi, Rachmat Kamaluddin, Regina Destrina Damanik, Wahyu Sulistiadi Feb 2021

Dampak Marketing Mix “Physical Environment” Terhadap Kepuasaan Pasien Rumah Sakit: Literature Review, Akhmad Safi’I, Bagus Nugroho, Irin Kirana, Muhammadi Muhammadi, Rachmat Kamaluddin, Regina Destrina Damanik, Wahyu Sulistiadi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Marketing mix strategy is a necessary strategy in service organizations to ensure successful performance. One of the successful performance is measured by patient satisfaction. Patient satisfaction is considered as one of the most important predictors when measuring outcomes and quality of services provided by health facilities. From patient satisfaction obtained loyalty, patient compliance, and has a direct impact on hospital income. This article is built with a literature review obtained from a search database from pubmed and google scholar using the keywords "marketing mix" AND "hospital" AND "impact". The included articles explain the relationship between the marketing mix, especially the …


Analisis Strategi Pemasaran Layanan Baby Care Di Rsu Bhakti Rahayu Denpasar Tahun 2020, I Nyoman Gede Semarajana, Ida Bagus Nyoman Maharjana Feb 2021

Analisis Strategi Pemasaran Layanan Baby Care Di Rsu Bhakti Rahayu Denpasar Tahun 2020, I Nyoman Gede Semarajana, Ida Bagus Nyoman Maharjana

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Baby massage has long been known to be beneficial in helping baby's growth and development and is a hereditary tradition. The benefits of baby massage have been shown in various studies, but the lack of mother's knowledge about how to properly massage a baby also encourages mothers to seek baby massage services to both shamans and baby spas. These factors enable Bhakti Rahayu Hospital to develop Baby Care services in 2020 as a form of continuity of services provided to post-partum mothers. The purpose of this study was to analyze the marketing strategy of Baby Care services at Bhakti Rahayu …


Kesiapan Masyarakat Dalam Menghadapi Penyakit Pasca Banjir Di Dusun Lohgawe Desa Gawerejo Kecamatan Karangbinangun Kabupaten Lamongan, Muhamad Ganda Saputra, Faizatul Ummah Feb 2021

Kesiapan Masyarakat Dalam Menghadapi Penyakit Pasca Banjir Di Dusun Lohgawe Desa Gawerejo Kecamatan Karangbinangun Kabupaten Lamongan, Muhamad Ganda Saputra, Faizatul Ummah

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Floods cause post-flood diseases including diarrhea, leptospirosis dengue fever, ARI, intestinal worms, skin diseases and various other comorbidities. Objective: This study aims to describe the readiness of the community to face post-flood diseases in Lohgawe Hamlet, Gawerejo Village, Karangbinangun Lamongan District. This study used a descriptive design, with a population of 70 community heads and a sample of 59 community heads. The sampling used is simple random sampling. Collecting data with questionnaire sheets, scoring, coding, tabulating and drawing conclusions with percentages. Based on the results of the study, it was found that most of the readiness of public funds in …


Analysis Of Relationship Between The Role Of Human Resources Of Development (Hrd) With Nursing Performance In Sri Ratu General Hospital In 2019, Maria Seri Feb 2021

Analysis Of Relationship Between The Role Of Human Resources Of Development (Hrd) With Nursing Performance In Sri Ratu General Hospital In 2019, Maria Seri

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Recruitment and development there is an entrance which is crucial for the availability of qualified staff employees. The recruitment process of each company certainly has a different mechanism, the company should carry out recruitment in accordance with applicable regulations. Errors in recruiting employees will result in companies will get employees who are not as expected. Development is a means to improve the mastery of various skills and work implementation techniques, especially to develop intellectual abilities and human personality so that the company's performance is better and makes the company's continuity continue. The purpose of this study was to determine the …


Pengaruh Bauran Pemasaran Terhadap Kepuasan Pasien Yang Diperoleh Dari Tingkat Kunjungan Pasien Ke Rumah Sakit: Literature Review, Akhmad Safi’I, Wahyu Sulistiadi Oct 2020

Pengaruh Bauran Pemasaran Terhadap Kepuasan Pasien Yang Diperoleh Dari Tingkat Kunjungan Pasien Ke Rumah Sakit: Literature Review, Akhmad Safi’I, Wahyu Sulistiadi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Efforts to satisfy consumer needs are carried out by every company with various strategies and methods with the hope that consumers will be satisfied and will make repeat purchases. If a consumer has turned into a loyal customer because his satisfaction is fulfilled, then the consumer will not switch to other similar company products or services. In the context of a hospital as well, people will selectively choose a hospital that they consider satisfied with hospital services and the impact on loyalty obtained from increased patient visits. This article aims to determine the effect of the marketing mix on patient …


Strategi Pemasaran Program Green Laboratory Menuju Green Hospital Dengan Metode Segmenting, Targeting, And Positioning Serta Marketing Mix Di Rsup Dr. Sardjito, Yogyakarta, Purbosari Purbosari Oct 2020

Strategi Pemasaran Program Green Laboratory Menuju Green Hospital Dengan Metode Segmenting, Targeting, And Positioning Serta Marketing Mix Di Rsup Dr. Sardjito, Yogyakarta, Purbosari Purbosari

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Health services have the main objective of improving health and preventing disease with the community as the main target. The demand for service needs from hospital customers has shifted towards a complete service based on the comfort and safety of the hospital environment. The green hospital policy is the answer to the shift in demands for the quality of hospital services for the community. In an effort to realize Dr. Sardjito as an environmentally friendly hospital (green hospital), the Integrated Laboratory Installation (ILK) has great potential to contribute through its role as a green laboratory. One of the efforts that …


Strategi Pemasaran Dalam Pengembangan Pelayanan Klinik Estetika, Maria Wahyu Daruki, I Nyoman Gede Bayu Wiratama Suwedia Oct 2020

Strategi Pemasaran Dalam Pengembangan Pelayanan Klinik Estetika, Maria Wahyu Daruki, I Nyoman Gede Bayu Wiratama Suwedia

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Aesthetic Services is growing in many big cities and developing cities in Indonesia. It is due to the tendency of people who want to improve their physical performance, in the era of national health insurance, private hospitals must also improve and add services to clients while maintaining good service and adding new services which can be another source of income for hospital. Services provided with mottto from Bhakti Rahayu Hospital Denpasar "we care and we serve" Bhakti Rahayu Hospital Denpasar wants to be able to provide beauty and skin care services to the community at large with low prices and …


Strategi Pemasaran Program In Vitro Fertilization (Ivf) Dengan Metode Segmenting, Targeting, And Positioning Dan 4p (Product, Place, Price, Promotion) Di Denpasar, Bali, Ida Ayu Wirastuti, Ni Putu Ayu Prima Dewi Oct 2020

Strategi Pemasaran Program In Vitro Fertilization (Ivf) Dengan Metode Segmenting, Targeting, And Positioning Dan 4p (Product, Place, Price, Promotion) Di Denpasar, Bali, Ida Ayu Wirastuti, Ni Putu Ayu Prima Dewi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Medical services related to infertility, In Vitro Fertilization (IVF), or often called IVF, are apparently increasingly in demand by the people of Indonesia. This is shown by the continued growth of patients in the country who use medical services related to IVF. Within a year, the growth reached 25%. In fact, the potential market is predicted to reach 200 thousand patients. Bali Royal Hospital is one of the private hospitals located in Denpasar City, where one of the superior services owned by the Hospital is IVF or IVF. Where this IVF program has also been present in several hospitals in …


Peningkatan Mutu Dan Kemampuan Pelayanan Laboratoriumoratorium Di Rs Harapan Sehati, Eko Suprayogi Oct 2020

Peningkatan Mutu Dan Kemampuan Pelayanan Laboratoriumoratorium Di Rs Harapan Sehati, Eko Suprayogi

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

According to Permenkes RI No. 411/Menkes/Per/III/2010, Clinical Laboratoriumoratory is a health laboratoriumoratory that carries out clinical specimen examination services to obtaininformation about individual health, especially to support efforts to diagnose diseases, and restore health. Therefore, clinical laboratoriumoratory requirements have also been determined according to its level (pratama, middle or major). The Harapan Sehat Hospital (Harti Hospital) is a hospital that was physically built as a General Hospital with a classification of C with a capacity of 110 beds (TT). The profile of the laboratoriumoratory at Harti Hospital, prior to repairs, was the pratama general clinical laboratoriumoratory that collaboratoriumorated with outside …


Faktor Harga Dalam Strategi Pemasaran Rumah Sakit, Silvia Evalina Tarigan, Retno Dewi Sulistyowati, Melanie Vandauli, Mia Mariani, Petra Ade Paramita Lestari Ade Paramita Lestari, Prisca Gisella Jun 2020

Faktor Harga Dalam Strategi Pemasaran Rumah Sakit, Silvia Evalina Tarigan, Retno Dewi Sulistyowati, Melanie Vandauli, Mia Mariani, Petra Ade Paramita Lestari Ade Paramita Lestari, Prisca Gisella

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

One element of a marketing strategy is the marketing mix. Marketing mix is growing, especially in the service sector, not only covering 4P, but including 7P. The 7P concept consists of (product, price, place, promotion, people, process, and physical environment) that is used to make decisions in making marketing communication strategies. In this literature study, particular will be discussed related to price factors in hospital marketing strategies. This literature study uses analysis methods from various sources such as textbooks, journal reference books and e-books related to price factors in hospital marketing strategies. Pricing is classified based on three approaches, including …


Strategi Place Dalam Pemasaran Rumah Sakit Di Indonesia; Systematic Review, Asriyanti Bandaso, Dyani Kusumowardhan, Herlin Putri Tanjung, Lili Marliani, Megadianty Mokoginta Jun 2020

Strategi Place Dalam Pemasaran Rumah Sakit Di Indonesia; Systematic Review, Asriyanti Bandaso, Dyani Kusumowardhan, Herlin Putri Tanjung, Lili Marliani, Megadianty Mokoginta

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Hospitals must have a good marketing plan to increase patient interest in using its services. Marketing mix is a marketing strategy consisting of product, price, place, promotion, people, process and physical evidence. The Place Strategy refers to the ease of consumers accessing services. For this reason, we want to know how the role of place strategy in hospital marketing mix in Indonesia. This systematic review uses the PRISMA method. Searching uses Google Scholar and Garuda Ristekdikti electronic databases. Inclusion criteria, research articles, published from 2010 to 2019, and carried out in Indonesia. The keywords are "Marketing Mix", Hospital, Place, and …


Analisis Pengaruh Bauran Pemasaran Terhadap Rumah Sakit Publik Dan Privat: Systematic Review, Tiara Edithia, Tantri Puspa Ditya, Dewi Citra Puspita Jun 2020

Analisis Pengaruh Bauran Pemasaran Terhadap Rumah Sakit Publik Dan Privat: Systematic Review, Tiara Edithia, Tantri Puspa Ditya, Dewi Citra Puspita

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

The types of healthcare services available to patients in general may be divided into two categories – public and private hospitals. Mix-marketing element is a marketing approach that may be used to evaluate factors that affect patient tendency to choose one type of healthcare service. Aims: identify factors that affect patient tendency to choose public and private hospitals. This study implemented the Preferred report items for systematic reviews and meta-analysis (PRISMA) method. Literature search in PubMed and Google Scholar using the keywords mix-marketing element, private hospital, and public hospital resulted in six studies that use the mix-marketing element with a …