Food Science Commons^™

College Student Perceptions On Campus Alcohol Policies And Consumption Patterns, Brenda L. Marshall, Katherine J. Roberts, Joseph Donnelly, Imani N. Rutledge

Department of Public Health Scholarship and Creative Works

Environmental strategies for colleges and universities to reduce alcohol consumption among their students include the development and enforcement of campus alcohol policies. This study examines students' knowledge and attitudes toward campus alcohol policies and how they relate to alcohol consumption and alcohol social norms. A sample of 422 freshman students was surveyed during their first month at a 4-year public college. Findings indicated that the majority of students (89%) were aware of campus policies, yet of those who were aware, less than half (44%) were accepting of these campus rules and regulations. In addition, the majority (79%) of students drank …

Craft Beer: Penetrating A Niche Market, Douglas W. Murray

Department of Nutrition and Food Studies Scholarship and Creative Works

Purpose – The purpose of this paper is to examine the underexplored niche market potential of craft beer, especially as it may relate to independent food and beverage operations, as a means of gaining competitive advantage.

Design/methodology/approach – Data were collected through the distribution of a survey instrument to craft beer and home brewers, designed to assess the demographic profile, purchasing/restaurant selection, and decision behavior of this group and assess the likelihood of their future behavioral intentions toward continued participation in the craft beer segment.

Findings – The paper reveals that craft beer and micro brew pub success has been …